1) Embracing social media and technology can help nonprofits attract donors, communicate with existing donors, and collect donor information online. 2) Nonprofits can optimize their website, use social networks like Facebook and YouTube, and integrate their website and database to facilitate online giving and fundraising. 3) Case studies show how nonprofits like Charity: Water have successfully harnessed new technologies and social media to engage donors and raise hundreds of thousands of dollars.
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
eTapestry presentation on nonprofit organizations utilizing social media and Web 2.0 to raise awareness and cultivate relationships.
Given in the following cities on the following dates:
Seattle, WA - 9/16
Portland, OR - 9/17
Charleston, SC - 10/22
What is social media? What is web 2.0? Why should I care and how is it going to impact my bottom line? Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. EDA Consulting is hosting a low-cost webinar to show you just what these tools are, how you can use them, and how to connect them directly to fundraising and communications.
Using social media is just one tool for developing you fundraising and communications strategy. They are an entry point and can be used as part of a larger plan to help you achieve your funding goals. We will look at models such as Students for a Free Tibet and the Obama campaign as prime examples of how organizations can raise tens of thousands and even millions of dollars through social media. Just like that crazy thing called the internet, it looks as though social media is here to stay, so take a short time to learn more about it from the comfort of your own computer.
Emily Davis will facilitate the training, answer your questions, and help you to walk away with a clearer sense of what this whole social media concept is and how it can benefit you and your organization. For more details visit the EDA Consulting website. You will receive call in and log in instructions in your confirmation email and the day before the webinar.
How charities can use their websites, email communications, and social media websites and tools to maximise their income from donations made under Gift Aid.
In this session, we discuss the steps to create a Facebook Page for organizations. We also cover basic fundamentals of using Facebook effectively to increase awareness of your organization and engage your existing constituents.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
What is social media? What is web 2.0? Why should I care and how is it going to impact my bottom line? Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. EDA Consulting is hosting a low-cost webinar to show you just what these tools are, how you can use them, and how to connect them directly to fundraising and communications.
Using social media is just one tool for developing you fundraising and communications strategy. They are an entry point and can be used as part of a larger plan to help you achieve your funding goals. We will look at models such as Students for a Free Tibet and the Obama campaign as prime examples of how organizations can raise tens of thousands and even millions of dollars through social media. Just like that crazy thing called the internet, it looks as though social media is here to stay, so take a short time to learn more about it from the comfort of your own computer.
Emily Davis will facilitate the training, answer your questions, and help you to walk away with a clearer sense of what this whole social media concept is and how it can benefit you and your organization. For more details visit the EDA Consulting website. You will receive call in and log in instructions in your confirmation email and the day before the webinar.
How charities can use their websites, email communications, and social media websites and tools to maximise their income from donations made under Gift Aid.
In this session, we discuss the steps to create a Facebook Page for organizations. We also cover basic fundamentals of using Facebook effectively to increase awareness of your organization and engage your existing constituents.
Effective Internet Strategy For Your Nonprofit4Good.org
This webinar shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your site. We’ll give specific suggestions on how you can improve your website so it will offer lots for your website visitors to SEE and lots for them to DO.
Fundraising Ireland 2010 Online Community Fundraising SessionBryan Miller
Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
In the past couple years, Facebook, YouTube, and Twitter have led the way in social media innovation. But now organizations and social change makers are building upon these platforms and going beyond them to create ground-breaking new tools and strategies that build awareness, reach new supporters, and actually raise money. Come join this discussion on the latest innovations in online and video technology, and be prepared to share your own experiences and insights about online innovation—we promise we won’t put you on the spot, but we do want to hear from you! In the session, we’ll showcase some of our work with personalized fundraising videos and demonstrate our ClipCall Video product, which uses telephone integration to connect your viewer to their local representative or call center directly from the video.
http://www.see3.net/event/2010-nonprofit-technology-conference
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
Web 2.0, What's is all about, and why do I care?Patty Bender
Why should we care about social networking? isn't it just for fun? You have a facebook page, you're linkedin, but who cares? How are you driving business to YOU by what YOU do online?
Enterprise Online Fundraising Plan and ResearchRebecca Higman
Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering how to up their online fundraising results, and a whole lot more time acting.
The deck includes research topics, creating donor profiles and personas and six strategies to online outreach.
This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009.
This presentation is designed to share tips and techniques on online engagement. Specifically it shares tips on video, websites, social platforms, and direct marketing. Enjoy!!!
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Similar to Embracing Technology As A Nonprofit- DC Seminar 9.9.09 (20)
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
6. How is the Economy Affecting Giving? Image Source: http://www.emu.edu.tr/mbalcilar/econconference/index_files/global-economy_0.jpg
7. How is the Economy Affecting Giving? 52.3% of donors are still planning to give the same amount or more in donations for 2009—only 17% are planning to give LESS Donors plan to give less through direct mail, telemarketing, door-to-door canvassing and MORE through online giving and in kind gifts instead of cash *Overall Online Gifts have increased 26% in 2008 THE MORE PEOPLE DO WITH YOUR ORGANIZATION, THE LARGER THEIR GIVING AND ENGAGEMENT! Source: Philanthropy In A Turbulent Economy: Penelope Burk March 2009 * Source: NTEN Benchmark Study 2009
8. The Rules Still Apply (It’s all about relationships…not technology)
13. Keys to Building a Successful Web Site 1.Learn from your content (Start with Google Analytics to see how many unique visitors you have, how they found you, what they viewed, where they stayed the longest, and what content produced actions.) 2. Make your content easy to consume (Always offer RSS feeds in addition to various subscribe options. Make sure they are easy to find and use.) 3. Make your content ever changing (Be brave enough to blog, show responses, share viewpoints, and utilize forums. New information needs to be added daily or weekly by you and your community. Why do you think millions go to Facebook or Twitter by the minute?) 4. Make your site easy to find (Every NPO and those serving NPO’s should have a social web presence. Facebook, MySpace, LinkedIn, YouTube, Twitter and Flickr are your outposts linking back to the web site hub!)
20. They’re at your website, now what do they do? Can they engage? Can they add content? (Web 2.0) Can they give or volunteer? Your goal – to get something from them!
21. Keep it simple & Make Integration a Focus Website Constituent Use Email Gather Information Database Database
22. Do you have an Online/Social Media Strategy? Social Networks E-mail Campaigns Google Adwords Media & PR Banner Ads on Homepage, Blog and eNewsletter Integration with Direct Mail
23. What is Social Media? Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Source: Wikipedia, 2009.
24.
25.
26.
27. Food for Thought…. Top 5 Most Visited Websites in the United States: Facebook is #3 YouTube is #4 MySpace is #5 (Twitter is #14) Source: http://www.alexa.com/topsites/countries/US
28.
29. Videos can easily be posted on website or as a link within an eBlast or eNewsletter
32. Video is a Magnet forYour Web Site!“Most viral videoof all time!” Could her storybe told in any other manneras strongly?
33.
34.
35. Real Life Example…. Dec 11: Subject line: Urgent Appeal: Your gift to CRS is vitally important! Straight Appeal Static donation form Raised $112k Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
36. Dec 29: Subject line: Only 48 hours left to make a tax-deductible gift! Added “hotspot” text Added video message from our president (that plays right on the donation form) Added a strong pull-quote Raised $112k Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
37. Dec 31: Subject line: Final Deadline: Last chance to make a tax-deductible gift New “hotspot” text Kept video message from our president New pull quote Raised $119k Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
38. The Results… Was CRS’s most successful online fundraising campaign to date (non-emergency). Three e-mail messages in this campaign (based on a direct mail piece) Posts on social networking sites advertising campaign Coordination with Google AdWords This campaign raised $594k online. Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
39. YouTube Takeaways… “SHOP” Others Identify a few constituents who would like to share their story with others & record a few different testimonials each year Integrate with your website and eNewsletter blasts Get Creative!!
40. FACEBOOK What is Facebook?? A FREE, online social networking site that connects people through online communities Facebook started out as a service for university students but now almost one third of its global audience is aged 35-49 years of age and almost one quarter is over 50 years old. Non profits can use Facebook to: Connect Brand Share your story Fundraise
48. FACEBOOK Takeaways… Real Life Application The Nature Conservency’s “Lil Green Patch” Case Study Built a cause page on FB to attract users to support the Adopt an Acre program to conserve rainforests in Costa Rica & fight global warming 20K new cause members and $33K in support since Feb 2008 These results will most likely NOT be the case for your organization… HOWEVER, creating an online, Facebook presence will not hurt Creating a group of fans/people that advocate for your cause WILL increase your giving and support POST YOUR ONLINE GIVING PAGE LINK ANYWHERE YOU CAN ON FACEBOOK Have an intern or student volunteer create these pages foryou—they typically have the most knowledge and insight into what will sell to their generation of internet users!
49. Flickr, Podcasts, Message Boards, Blogs Flickr—Photo Sharing Application Podcasts—Short recordings about a variety of different topics that can be purchased, downloaded for free, or posted on a web page Message Boards—A segment of a website that hosts an open discussion amongst users Blogs—A portion of a website (or a separate entity altogether like Twitter) in which an author posts discussion topics or information to be shared with followers Personal Blogs=Online ‘Diary’ Organizational blogs=Information sharing/News Updates
56. Social Networks: Hints for Success It is not FREE, resources are required Being present is not enough, engage Be authentic, otherwise you will be exposed fast Endorsements matter, think forwarded emails! Measure Have something to say, must be regular or it dies fast Stephanie Miller, Email Insider, 2009
58. “Web Site Story Continued” Charity: water * 11 Employees * 500,000 Followers on Twitter * 500 Donors Cover all Admin Costs * Donors can Locate Their Well on Web via Google Earth
59. “Web Site Story Continued” Charity: water * Raised $250,000 via Twitterfest * Raised $965,000 via Sept. Birthdays * Tons of Video * Easy to Engage * Giving is Joyous * Infectious with Youth/Boomers!
60.
61.
62.
63. charity: water Was the $250,000 raised via Twitter the key fact? Was the $975,000 raised from Sept. birthdays the key fact? Is the way they have harnessed web/video technology the key? How about how they show impact via Google Earth? Communicating daily w/ 500,000+ followers!
66. Ecommerce & Online Giving Important Functions of your Online Donation Page: Integrates directly into donor database Requires no additional manual entry Customizable Are your website and database integrated?
70. Online Giving with Recurring Gifts Process recurring gifts directly from your ecommerce webpage. Integrate into reporting and thank you letter processes seamlessly
76. Personal Fundraising Give your volunteers and members the opportunity to JOIN you in fundraising for the mission. Capture the information of everyone who donates for future solicitation. Does not have to be “event” related.
77. Personal Fundraising Volunteers send an average of 40 emails. Almost all volunteers meet their fundraising goals. The average online donation through personal fundraising is $57. Source: Kintera
85. Reporting LYBUNT Last Year but Not This Year SYBUNT Some Year but Not This Year How does your organization identify Lapsed Donors? Can you run a report to tell you who the Top 10 donors are in your database?
87. Database = Fundraising Tool Only works if used daily by all Must be consistent/accurate Powerful Memory Supplement Technology makes it easy
88. On the Road Does your organization have multiple offices? Can you access your organizational data from anywhere? How do you track notes from major gift visits or events? What needs do your organization have for accessing your development database?
89. Communications People are connected 24/7 How can we be expected to communicate with so many people? How can we personalize our message?
90. Why Has Email Become So Important? People are busy…they want to communicate/interact on their own time Email is inexpensive… Email provides virtually instant access to friends and supporters Email is a great equalizer Email is measurable
103. Grow Your List Offline Ask for email addresses at every touch point Instruct staff to capture email addresses over phone when appropriate Include your website address on all printed materials Offer an incentive to register (contest, raffle) to collect emails
104. Now that I have permission… Hook them early, and keep them engaged over time Optimize the welcome message Send follow up message within a week (or less) After a few months of active email, survey lists to see if you are meeting expectations
105. Why Segmentation is Important Segmentation breaks your audience into manageable parts If the goal is building relationships, it helps to know who you are talking to Segmenting your list will lead to more targeted messages If you don’t segment, you are treating every one of your recipients like they are the exact same type of person
106. How to be a Good Sender In your messages, always include: The purpose; why you are sending it to the reader A clear way to unsubscribe. Consider offering alternative ways to receive emails, such as: Receiving newsletters monthly vs. weekly Change of address (home vs. business email) Sign up via RSS Link to your homepage Privacy policy Physical/street address of your organization Don’t get caught in spamtraps
107. How Important is that Header? 80% of respondents decide whether to click on the "Report Spam" or "Junk" button without opening the actual message 73% based that decision on the "From" name 69% percent based the decision on the subject line Source: 2007 Email Sender and Provider Coalition (ESPC) study
108.
109. Landing pages are a natural extension of email, regardless of message
110. The goal of most landing pages is to persuade a visitor to complete a transaction
135. Resources Getting Started with Facebook Beth Kanter Blog – How Nonprofits Can Use Social Media Jay Love Blog – CEO eTapestry --- Jay Love Twitter Page Blackbaud – Raising Money During Challenging Times Getting Started with Google Analytics LotusJump – Website Marketing Made Easy eTapestry Home Page Contact eTapestry for Guidance
Economy a hot button now and it seems to be sort of the underlying theme in most presentations these days. Forcing organizations to change the ways of thinking and operating In our experience, a lot of gloom and doom, but we are already starting to see that organizations that are forging ahead and continuing to invest in their mission are beginning to emerge Open the floor for opinions on how the economy has affected overall giving
Studies show that people are still giving – although they might be changing the WAY they give, which you need to be aware of and understand how to interact and follow-up We’ve also seen a significant increase in Online Donations. Not sure how much that is connected to the economy but people are more inclined than ever to find out about you and support your mission onlineTo audience: Have you stopped giving? Have you changed the way you give?
If you build it, will they come?Having a website is first priorityKey steps to building/maintaining a successful website
To audience: Has anyone heard of Google Analytics?eTapestry web services inserts this into every page we build & suggests that our customers use this info
points you to a wide variety of activities that you can do yourself to increase the number of places your business will be found online;organizes those activities with a convenient online to-do list so you can structure your work;provides automated reports to measure your progress.
Now they are the creators of content
Now lets talk about some other methods of increasing awareness and reach on the web.Technology has really revolutionized the way people are finding you or information about you on the internet.To audience: Does anyone have a strategy when it comes to online/social media?
Social Media by definitionMore than anything, it’s the use of technology for the real-time sharing of information among millions of people!!Connecting People and RECONNECTING peopleGrowth of Twitter – we’ve talked about it for years!
This table outlines the concept and transition well.Where have we come in 10 years?It used to be a one-way electronic “brochure” of information. Now, it’s engaging people, influencing action, etc.
Umass and Dartmouth joint study of the 200 largest charities in the US
Perception of Social Media has changed – everyone is using it!You cannot ignore the potential outreach(Google is #1)(Yahoo #2)
Provides a strong avenue for your organization to broadcast testimonials and describe how you are serving the communityShow clips from EVENTSVolunteer activitiesTEstimonials
Viral EffectVideo can elicit emotion How many of you have forwarded a video? Laughing and Crying---powerful emotions Think about this: read in your thank you letter that the kids loved the new playground that your money went towards….how cool would it be to have a link to a video on the website? Would you forward?
PhenomenonTo audience: Who HASN’T heard of Susan Boyle?
To Audience: Have you heard of Broadcast your cause? Specifically built for NonprofitsPremium branding; increased uploading capabilitiesRotation of videos in “promoted area”Option to use google checkout to drive fundraising
Catholic Relief ServicesYear end campaign—went out to 100,000 people so yes, big campaign….but let’s look at the concept
A week later, they changed the Subject Line (gave sense of urgency)Added hotspot text (taking end-user back to online giving page)Added emotional video appeal (Only a link to the video – on Youtube)Raised $112K
Continuously changing content of the letterMulti-channel communications (Facebook – “keep an eye out for our e-mail”)
Difference between Personal Page & Organizational/Cause Page
CAR WASH! Half people are washing cars….what are the other half doing??? Social media are your Fools out there drawing people back to your website!
Guy was a nightclub director – over indulging in the lifestyle and one day decided to found an organization “Charity: Water” which allows donors to sponsor wells in 3rd world countries
Started the org on a Social Network platformUsed the same tools they were using as a nightclub
Give donors the ability to see tangible results (Google Earth)
Masters of communicating with supporters
Interactive Tweeting on website – the reach was amazing/innovative
Done with a limited staff size
Katie’s last slide is a segue right into mine… ecommerce and social media (tips for connecting with donors)
Use customer as testimonial (if they are using eCom)
Change the page by where you go for the seminar.
Information flows into database seamlessly & in real-timeFuture gifts, contacts, and reminders can start to be tracked immediately.
Story Idea: Riley or Make-a-wish radio-a-thons
Coming back to the viral conceptSchool on Wheels—Indianapolis; had 8 buildings compete against each other raised 40,0000
To audience: Does anyone sell items/tickets on your website?
How would you continue the relationship with this constituent?
Jay’s major giving at Butler story.
What information do you want to know “at a glance” about one of your constituents?
Does your organization track relationships in your “database” now?
segue: H
Besides social media platforms, communications in general have seen a HUGE transition.Donors still expect to be communicated with. The obvious answer for most seems to be E-mail.
To add a little more insight into today’s typical supporter… We’ve seen a lot of changes in habits
A lot of groups we talk to are still in the infant stages of collecting e-mail addresses and taking advantage
This is why your E-mail list MUST be connected to a database. Otherwise, the segmentation opportunity is not there
With eTapestry, our philosophy is to make EVERYTHING work together in regards to building and sending these e-mails.
We’re sending them as an HTML-formatted e-mail
In the database, you get reports with complete click-through statistics
To audience: Has anyone here ever tested a mass e-mail on your PDA’s or handheld devices?
Something tangible – a plan of attack you can take home and use