Social Network Marketing, Be in to be In!
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The document discusses the importance and growth of social media marketing. It provides statistics on the usage and growth of various social media platforms like Wikipedia, Facebook, YouTube and blogs. It also shares results from case studies on how businesses like a bakery chain and charity organization were able to boost engagement, sales and donations by leveraging social media. The key message is that social media can no longer be ignored by companies and is a powerful tool to connect with customers, create buzz and drive business results.
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- 1. Be in to be IN! The buzz of Social Media Marketing
Editor's Notes
- Bullet 1-WATRD example - bullet 2- Graco Blog Heart to Heart blog - Viral – british sensation singer WATRD example for awareness/credibility and authority Zappos example for creating community- Zappos is a perfect example of a company that thinks holistically and has demonstrated over the past two years the power of a true social mentality. Since June 2007, when Zappos joined Twitter, they have pushed their employees to embrace new media technologies and become active on those platforms. It is not a coincidence that Zappos has turned its link acquisition into overdrive since doing so.
- 2010 Pepsi's decision to choose social media over Super Bowl ads