A BRIEF PERSONAL PRESENTATION OF MY CAREER IN THE FIELD OF INTERNET MARKETING. AGENDA:- 1. INTRODUCTION - HIGHLIGHTS, SKILLS, CLIENTS, SUCCESSFUL LAUNCHES ONE & TWO, TESTIMONIALS 2. CASE STUDY - CHALLENGES, STRATEGY, THE RESULTS, INFERENCES 3. COMMITMENT TO EXCELLENCE - PIONEERING INGENUITY, TRAINING EXPERIENCE 4. CONTRIBUTION TO COMMUNITY - PEOPLE, ANIMALS, FUTURE

1. SAMAR JIT
PERSONAL PRESENTATION - CAREER IN BRIEF

2. AGENDA
1. INTRODUCTION
HIGHLIGHTS, SKILLS, CLIENTS, SUCCESSFUL LAUNCHES ONE & TWO, TESTIMONIALS
2. CASE STUDY
CHALLENGES, STRATEGY, THE RESULTS, INFERENCES
3. COMMITMENT TO EXCELLENCE
PIONEERING INGENUITY, TRAINING EXPERIENCE
4. CONTRIBUTION TO COMMUNITY
PEOPLE, ANIMALS, FUTURE
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3. INTRODUCTION
A BRIEF PERSONAL PRESENTATION OF MY CAREER IN THE FIELD OF
INTERNET MARKETING.
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4. 14+ years of experience in digital marketing.
Passionate about online marketing, performance marketing
and the internet as a whole.
I have a unique approach to PPC that delivers unparalleled
performance.
I try to remain always updated with all the latest strategies,
tactics and platform features of online marketing.
I have seen great success with affiliate marketing using PPC as
well as list marketing tactics in various niches.
I love what I do, and I believe in constantly trying to better my
yesterday with my today.
Internet Marketing Expert,
Google Adwords Expert and
Trainer, Affiliate Marketer,
Entrepreneur
• Co-Founder & CMO,
Metaklika LLC
• Proprietor, BeyondClix
• Business Associate, GutsGo
SAMAR JIT
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5. TECHNOLOGICAL, MARKETING &
ENTREPRENEURIAL SKILLS
SKILLS SELF-RATING
PAY PER CLICK MARKETING (GOOGLE CERTIFIED SINCE OCT. 2001) 10/10
WEBSITE/LANDING PAGE DEVELOPMENT AND CONVERSION OPTIMIZATION 9/10
ONLINE USER BEHAVIOUR ANALYSIS (UI/UX ANALYSIS AND OPTIMIZATION) 9/10
WEB ANALYTICS (GOOGLE ANALYTICS, OMNITURE, WEBTRENDZ, ETC.) 10/10
SEARCH ENGINE OPTIMIZATION 6/10
EMAIL MARKETING / LIST MARKETING 10/10
ONLINE PRODUCT IDENTIFICATION AND COMMERCIALIZATION 8/10
AFFILIATE MARKETING AND AFFILIATE MANAGEMENT 9/10
BUSINESS DEVELOPMENT AND CLIENT SERVICING 8/10
NEW INNOVATION / PRODUCT LAUNCHES AND MARKETING 9/10
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6. MY CLIENTS
In the past 10 years, I have managed
about US$5Mn in advertising
spends, with an average 400%
return on ad spend across all clients,
with an average pay back period of
6 months.
Fox RentaCar, USA
(Car Rental Company) Ace Rental Cars, New Zealand
(Car Rental Company)
StoreDJ, Australia
(Music Equipment eCommerce)
Legend Tours, New Zealand
(Tour Operators)
Terminix SIS, India
(Pest Management Services) Bathla Aluminium, India
(Household Utility Products)
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7. SUCCESSFUL
LAUNCH - 1
(Owned by Metaklika LLC)
We developed and marketed
digital content that helps people
manage their diet for a
healthier lifestyle. We achieved
3,000 new visitors per month
within the first 3 months.
Within 6 months, of content
monetization, we achieved
150% return on investment.
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8. SUCCESSFUL
LAUNCH - 2
(AdoRoi – Marketing Science
Innovation Company)
I assisted in the development of
O2O Click, a product that helps
online campaigns track offline
phone conversions. The
marketing plan for this
product’s launch was
formulated and partially
executed by me, including the
making of promotional videos,
organizing launch seminars, etc.
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9. TESTIMONIALS
Some recommendations
from colleagues and clients
(As found on my LinkedIn profile:
https://nz.linkedin.com/in/samarjit1
978).
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10. CASE STUDY
E-COMMERCE FOR ONLINE DJ EQUIPMENT STORE
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11. CHALLENGES
Sales Goal:
 To quickly increase sales from below 100 per month to 300+ per month.
Revenue Goal:
 To ensure that revenues increase below AU$30,000 per month to
AU$100,000+ per month.
ROI Goal:
 To increase ROI from 2.5x to 10x within 45 days of commencing services.
Limited Budget ($300/day).
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12. STRATEGY
1. We commenced working on the account towards the end of October 2010.
2. Under my guidance, my team implemented a massive setup for Search, with over 120,000
keywords and over 15,000 ads
3. Keywords for every best-selling / high-value product available on the website.
4. Product-related searches took visitors to the relevant product page directly.
5. Other related searches led to website’s own search results page (dynamic keyword insertion
designed and implemented by me).
6. Sale Value tracking implemented and bid management strategy based on Cost Per Value (CPV).
ABOVE SCREENSHOT TAKEN FROM LIVE GOOGLE ADWORDS ACCOUNT. 12
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13. THE RESULTS
Consistent 1ST positions in Google search results for almost all ads at low cost per click.
Over 20 sales per day even during off-season, under $20 cost per sale.
Over 1000% return on ad-spend every month.
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14. INFERENCES
Many movable parts:
 A basic search engine marketing campaign for a single product, say
"headphones", involves identifying and managing as many as 20,000 keywords,
grouping them, writing and testing as many as 2000 ad copies.
 I also have to constantly measure various performance metrics including
keyword bids, costs, ad performance, website conversion, visitor behaviour and
so on.
 I manage several thousand such products. To this end, I apply creativity and
innovative thinking in managing people and processes to achieve specifically-
quantified goals for which we are accountable.
Integrated approach:
 I track data from traditional media and leverage its effects in an integrated
manner in my campaigns. Studying online search and visit behaviour enables
me to also optimize content placement, product pricing, web-page layout,
visitor flow and marketing funnels.
USING CREATIVITY AND INNOVATION TO MANAGE PEOPLE AND PROCESSES
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15. MY COMMITMENT TO
EXCELLENCE
PIONEERING AND TRAINING EXPERIENCE
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16. PIONEERING
INGENUITY AND
THE ABILITY TO
EXECUTE
INNOVATION
Innovative
 I have built agile, border-agnostic, cloud-based businesses
from scratch, twice, managing and catering to worldwide
vendors and clients and managing capitalization of
opportunities in cutting-edge technology-driven markets.
Collaborative
 I have also mentored other friends and business associates
to leverage the “remote working” business model
whenever they needed to.
This enables me to be a useful specialist for businesses.
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17. TRAINING
EXPERIENCE
Industry Veteran
 Among the first 50 Google certified professionals in India
Teaching Experience
 I have trained about 400 students in Google Adwords, Google’s
advertising platform.
Curriculum Preparation Skills
 My training programs have been endorsed by Mr. Ratak KK, who
is a visiting Professor for eMarketing at the Indian Institute of
Management (IIM Ahmedabad), and I have scored an average
9/10 in student feedback rating.
Advisory Skills
 I have also been the Internet Marketing curriculum advisor with
the FMB program at S.P. Jain Institute of Management which is
among India’s best business schools.
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18. CONTRIBUTION TO
COMMUNITY
PEOPLE, ANIMALS AND OUR FUTURE
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19. MENTORING PEOPLE
I have mentored startups, including MBA Admission Gurus (India, United States) which is a
Boutique Admissions Consultancy, and Tellofy Technologies (India) which is an Online Review
Management Platform, where I am also an stakeholder. I have also mentored individual
professionals.
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20. LOVE FOR ANIMALS
I have adopted two canines who had been abandoned by their previous pet-parents. In
association with the non-profit organization PAL(Thane), I have also campaigned for animal
rights.
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21. A SUSTAINABLE FUTURE
I am also an internet-activist with TZM (The Zeitgeist
Movement) and TVP (The Venus Project), and have worked to
spread awareness in communities about a sustainable future.
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22. KIA ORA
SAMAR JIT
E: SAMAR@BEYONDCLIX.COM
M: +64-22-4562585
SKYPE: PPCSPECIALISTS
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