K-nowledgeable A-gile V-ersatile I-nsightful T-eamwork-oriented and A-cquainted Take the first letters of each of these will sum up to “KAVITA”. That reflects few of attributes I posses apart from being capable to perform multiple tasks at same time. My competences have a gamut of diverse skill sets from creating & developing communication strategy to executing advertising campaigns, I have tackled every project with vigor and purpose.

1. KAVITA PANDYA
E-Mail:- kcpandya88@yahoo.co.in | Mobile: - +91 98792 29154
Linked In: - https://www.linkedin.com/pub/kavita-pandya/30/1bb/34a
Brand Manager
Creative and dynamic marketing professional with 3.5 years of progressive experience across broad
range of advertising and brand communication.
Being associate with diverse industry segments; my core expertise lies in defining business objectives,
identifying target audience, devising communication strategy and analyzing market insights that
produce innovative and effective campaign ideas.
Possess exceptional project management and leadership qualities, to support go-to-market efforts,
product launches, and branding-rebranding initiatives, positioning various products for success.
Proven ability to create an effective and well-targeted proposition for the client combine with research
on market trends, vision, creativity, and strong business acumen, I have tackled multiple projects across
ATL, BTL and digital mediums.
CORE STRENGTHS
• Advertising strategies • Project Management
• Corporate communications • Innovative campaigns
• Branding and MARCOM • Direct Marketing
• ATL & BTL proficiency • Event management
• Digital know-how • Public speaking, presentations
PROFESSIONAL EXPERIENCE
Unison Communications Pvt. Ltd., Ahmedabad July 2013 - Present
Assistant Brand Manager
Recruited as a core member of planning team to develop effective communication with brand insights
along with IMC solutions backed by qualitative research.
To formulate corporate communication, gather market intelligence, devise strategy with execution of
advertising campaigns throughout print, OOH, television and digital mediums.

2. Key contributions:-
§ Formulated and executed IMC program in different phases for Joyos Hubtown - New age
commercial hubs Pan Gujarat.
§ Creatively Ideated , Planned and Executed A/W'13, S/S'14 & A/W'15 campaigns for Revolution
Apparels well known Cargo brands i.e., Beevee & Ixia.
§ Spearheaded complete corporate communication with brand image reinvention and marketing
strategies restructuration for Windsor Machines Ltd.
§ Devised digital marketing solution of all wellness brands for Ojas LLC along with conceptualization of
direct marketing business model.
§ Uncovered insights lead to strategic brand revamp & creative facelift for Wonderland Amusement
Park.
§ Analyzed market trend and gave innovative touch with clear differentiation to Vitaaz Foods
Apart from above, I had service brands like Deepkala, Tailor’s Point, Yamaha, Decent Laminates,
Vishalla, G Power LED, Rao Group of companies, BR jewelers, Sheth Developers, Jeeva International.
Kumbh Design Inc., Ahmedabad Dec 2011 – June 2013
Business Development & Client Servicing Manager
Hired to convert leads into business and manage marketing communications of existing clientele. I was
involved to define strategy with due research, formulate media plan, project based advertising and film
making. Oversaw print production, executed sales oriented events and trade fairs.
Key contributions:-
§ Floated ‘Akiyo Edge’ marketing communication model driven by performance, VFM and easy service
for Akiyo Batteries
§ Built brand strategy on domain expertise, technical prowess and strong clientele for Backbone
enterprise
§ Conceptualized SOSM (Student Operated & Student Managed) brand strengthening position for
Nootan Education Group.

3. § Gave B2B squint with their technology expertise, modernize solution & service network to ORBIS
Elevator.
§ Developed unique brand solutions & innovative marketing tactics for Brixo Industries
§ Created awareness about benefits and taste of soya based food products for Go Vegan Foods
Handled other clients like Vimal Microns, Pramukh TMT, Vedant Engitech, TATA, Duke, Scrubs UK,
Charbhuja group, Urmin Foods, Property Mania, Masst Foods, Chatkazz and Melanil skin care.
Advista Marcom Pvt. Ltd., Ahmedabad June 2011 – Oct 2011
Business Development & Client Servicing Executive
Brought new business for agency and serviced existing clients where I acquitted with market research,
pitch presentations and media proposals. Executed advertising campaigns and events.
Key contributions:-
§ Agro Sandesh Tabloid: Teaser based campaign.
Punch line: Khedutono kharo sathi
§ TVS: Promotional event for ‘Scooty Pep+’ in four cities of Gujarat.
§ Vadilal Quick Treat Frozen Food: Strategized campaign on 'Freshness'.
Punch line: Vegetables as just arrived from field.
§ Cher Beauty lounge: Executed launch in Surat. Devised festive promotional activities.
§ Patco Foods ltd.: Differentiated product with customer centric appealing packaging and positioning.
Punch line: Anytime Patco time
§ Vimal Oil: Uncovered insights on health conscious consumer for edible oil market with research.
ACADEMIC QUALIFICATION
Masters of Business Administration in Marketing (2011)
Cumulative CPI: 8/10
Gujarat Technological University
Bachelors of Business Administration (2009)
Percentage: 71%
North Gujarat University