Digital marketing has become an Integral part of an overall marketing strategy in today’s digital world. However, with the rapid change of digital technology and the rise of digital channels, marketers are facing challenges to choose and optimize a right mix of digital marketing channels that can not only drive the quality traffic and leads but proving the digital marketing ROI. Visit http://www.ikonmarket.com/services/digital-marketing-consultant.html to learn more about us.

1. DIGITAL MARKETING
Credentials 2018

2. India’s leading marketing consulting firm………………….

3. India’s leading marketing consulting firm………………….
Since 2001, driving business growth for clients by
deploying the best practices for digital marketing

4. Our Digital Marketing Expertise
 Search Engine Optimization
 App Store Optimization
 Pay Per Click Advertising
 Content Marketing
 Social Media Marketing
 Conversion Rate Optimization

5. SEARCH ENGINE OPTIMIZATION
Rank your website to the top of the search
results with white hat SEO practice.
Our approach
Market Research and Audit
Conducting a keyword research,
competitor analysis and SEO
Audit of the website.
SEO Strategy
Developing & documenting
strategy for both on-page and
off-page optimization.
Implementation
Implementing strategy by doing
necessary on page work and
generating quality back links.
Monitor and Optimize
Constantly monitoring & analysing
the results over Google Analytics
& Google Search Console.

6. APP STORE OPTIMIZATION
Improve App ranking in App store to drive more
downloads with proven ASO techniques.
Our approach
Keyword Research and Audit
Conducting a keyword research,
competitor analysis and ASO
Audit of the app.
ASO Strategy
Developing and documenting
strategy to optimize key factors
affecting app store ranking.
Implementation
Optimizing app store listing and
generate quality back links as
decided in strategy.
Monitor and Optimize
Constantly monitor and analyze
the results over Google Analytics
and App store console.

7. PAY PER CLICK ADVERTISING
Get instant visibility and traffic through paid
campaign over search engines and social media.
Our approach
Consumer Insights
Conducting a comprehensive
research to generate customer
insights using data.
PPC Advertising Strategy
Developing a PPC strategy that
drives traffic instantly and ensures
maximum ROI.
PPC Campaign Management
Implementing PPC strategy by
creating and running campaigns
all the decided platforms.
Monitor and Optimize
Tracking the performance of PPC
campaign across all the channels
and optimize it as required.

8. CONTENT MARKETING
Attract and Influence target audience by
creating and delivering storytelling content.
Our approach
Research and Audit
Conducting a research and audit of
content marketing efforts.
Content Marketing Strategy
Developing and documenting a
content marketing strategy.
Content Development
Developing unique and compelling
storytelling contents.
Distribution and Implementation
Distributing the content in owned,
free and paid media.
Monitor and Optimize
Measuring the performance of
content across all the channels.

9. SOCIAL MEDIA MARKETING
Generate more customers and brand advocates
over Social media.
Our approach
Market research and Audit
Conducting an audit of existing
social media marketing efforts and
competitor analysis.
SMM Strategy
Developing a social media
marketing strategy based around
the business goals.
Implementation
Implementing strategy by creating
the content and sharing at the
right time over social media.
Monitor and Optimize
Monitoring and analyzing the
results of implementation across
all the social channels.

10. CONVERSION RATE OPTIMIZATION
Convert more visitors into customers
by optimizing the website’s performance
Our approach
Conversion Insights
Creating conversion insights by
collecting meaningful data.
Hypothesis
Making educated guess about what
changes will have a particular effect.
Testing
Selecting and running tests across
the website and landing pages.
Analysis & Recommendation
Analyzing the test results and form-
ing recommendations.
Monitor and Optimize
Monitoring and optimizing the
performance of web pages.

11. Not sure which digital marketing channel(s) should you use?
If you are not sure which or mix of digital marketing channels you should use to achieve business
goal(s), we can help you with by giving digital marketing consultation.
After understanding your business, setting business goals and objectives and creating actionable
insights, we will advise you a comprehensive digital marketing strategy that will include
recommendation for target audience, digital assets and right mix of digital channels tailored to your
business goals.

12. Industry segments we serve…...
Automotive Const. & Real Estate Consumer Goods
Food & Beverages Healthcare/Pharma Industrial Goods
Retail/E-tail Telecom Textile/Fashion

13. Some of our key clients

14. Azaz Motiwala | Founder & CMD
Azaz has founded IKON in 2001 and is widely recognised as
marketing thought leader in India and other countries. During his
15 years of marketing consulting practice; he has advised
hundreds of national and international companies across wide
variety of industries. He is MBA in marketing has been admitted
as Certified Management Consultant (CMC)
Taruna Sondarva | Principal Consultant
Taruna is Principal consultant in IKON, having joined the firm in
2005. She leads marketing consulting practice for the
Automotive, Consumer Products, Food & Beverages and Textile
sectors in India. She is MBA with specialization in Marketing and
Bachelor of Commerce from Saurashtra University
Other Team
IKON has team of senior and junior digital marketing
consultants, research analysts, content creators and Industry
experts having wide experience and expertise in developing and
executing digital marketing strategies.
Our team

15. Corporate Office:
A/419, Siddhi Vinayak Towers, B/h. DCP Office, Off S G Highway, Makarba
Ahmedabad - 380 051, Gujarat - India
t: +91-79-29701319 m: +91-96646 59959
Email: consulting@ikonmarket.com
www.ikonmarket.com
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