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Internship Report
Marketing and Sales B-B
Submitted by: Himanshu Saigal
SMBA13021
Institute of Management Technology, Dubai

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CONTENTS
SERIAL
NO.
TOPIC PAGE NO.
1 Acknowledgement 3
2 Internship Completion Certificate 4
3 Executive Summary / Objectives of the internship assignment 5
4 Scope of the in-company work 6
5 Chapter 1 – Introduction 7
6 Chapter 2 – Methodology 14
7 Chapter 3 – Issue Analysis 15
8 Chapter 4 – Assessment and Recommendation 16
8 Bibliography 17

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ACKNOWLEDGMENT
I would like to sincerely thank all the people who has helped me in the completion of this
internship report on “Marketing and Sales B-B” of SENQI FZCo.
I am highly indebted to Mr. Chi Ming Wong, GM & Mr. Amit Banerjee, CEO of
SENQI FZCo for their constant support and guidance in this project.
I would like to thank Dr. Santanu Roy for the supervision & OCS for giving me an
opportunity to work with such esteemed organization.
They have all been a constant guiding force throughout the course of this project and without
their immense support and cooperation this report would not have been a success.
HIMANSHU SAIGAL
SMBA13021

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INTERNSHIP COMPLETION CERTIFICATE

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EXECUTIVE SUMMARY
This internship helped me in getting exposed to the business functions in the real market here
in Dubai.
Hence, this enhanced my following attributes:-
 I was being able to communicate with people of different cultures & languages &
was able to convey my message effectively & clearly.
 Getting strong knowledge and practical insights of Marketing and Sales B-B &
Imports / exports.
 Being more diligent towards the job assigned and was able to come up with
innovative ideas and solutions.
 The decision making and to plan and develop the marketing &operation strategy,
products, services and processes. And to find out the organizations weak point to cure
them and improve in performance.
 I learned to generate the leads which helped in growing the business.
 I also learned the importance of promotion of the product & services in the market.
This was mainly done by online platforms like Facebook & Google ads.
This was the objective of my internship, so that i get used to the working culture in U.A.E
market.

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SCOPE OF THE IN-COMPANY WORK
The scope is very huge as they are new in this market & have very huge area to cover in
presence of completion by leading & well known E – Commerce website like Souq.com
etc.
They need to come with up with exciting offers to get recognized in the market.
Try contacting with more & more clients with good deals which are simple & attractive

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INTRODUCTION
SENQI FZCo. is a Taiwan based company and have recently begun their operations in Dubai,
with e-commerce platform called www.buyerat.com.
They are also diversifying into Import and Trading of products from Taiwan such as HTC,
ASUS, SEAGATE and LEDs.
SERVICES:-
 E – Commerce
 Small Business Brand Website

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 Retail or Restaurant Website
 Shopping Mart
 Internet Marketing

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 SEO
 Content Management System
 Website Development

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 Social Media & Blog
 Online Advertising
 Analytics

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 Mobile Website
 Content Generation
 Mobile Apps

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TRADING:-
BACKGROUND :-
SENQi is a Taiwanese website development company founded by team of international
engineer and business consultant, the company have been expanding in Taiwan and
Mainland China since 2012, the company was originally founded in 2005 and providing
secure socket layer(SSL) and SEO for our customers in Taiwan. The company has been
developing website for small business to banks within Taiwan and south east Asia. Our
passion is to provide the client with international standard website which offers fast
business growth within the local region of other countries. Our service system provides
our client business case solutions for the industry market growth, value analysis and high
quality function for consumer business.
Vision and Mission
SENQI’s vision is to provide outstanding internet productand data services to consumers
with the fastest service by providing outstanding quality, innovative service, and
prioritizing green and environmental friendliness.
TECHONOLGY:-
Advanced Planning and Scheduling
Using Innovative computer information technology and management techniques
Considering cooperation resource and capability requirements
Providing useable resource functions and production planning
Managing improvement in business and clients benifite with optimize planning and
management
CRM Anywhere
No compromise cloud based
Cross platform
Native mobile CRM

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Providing business with customer relationship development tools and with essential data
analysis
Fully analyze the customers every behavior and explore potential customers
SCM
Rapid response technology. Is the connection platform for different business’ technology
device to easily share and synchronize in the best secure network. Providing the supply
chain with extremely transparent service, resource planning, supply chain, operation and
customer service. Related customer can access through the ease of use platform.
PROMISES:-
We place the customer experience at the core of all we do.
Our customer are the reason for our existence and we demonstrate our appreciation by
providing them with high quality service.
We are committed to our people
We provide opportunity, recognize talent, and develop leaders. We believe that a diverse
team of well-trained individuals working together in an environment that fosters respect
and drives high levels of engagement, is essential for our continued success.
We operate our business ethically
We hold ourselves and conduct our business to the highest possible standards of fairness,
honesty and integrity.
We give back to our communities
We help our customer to build a better community, with scope and resource to help make
the world greener and environment friendly pace. We are committed to sustainable
business practice.
We strive continually to improve and grow our business
We are a learning organization that is innovative and green growing inspired, which
anticipates and responds to changes. we work to provide sustained, profitable growth for
all members of our system and our investors.

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METHODOLOGY
As this company was new in UAE market, it needed some research to know about this
market & some innovative ideas so that it stands out in the market.
The following methods were taken to tackle this situation:-
 Research was done by collecting data from different stores like Sharaf DG, E Max, E
City, Plug – ins, Jumbo to know the prices & variety they are providing.
 Reaching to the distributors & wholesalers who source for these retailers.
 Developing Marketing Strategies keeping in mind the competition from Souq.com
etc.
 Advertising through online platform like Facebook & Google ads.
 Reaching to different clients & explaining the benefits of online shopping & current
trend in the market.
 Putting more products & giving more variety at much reasonable rates than all others.
 Flashing more features about the website buyerat.com like cash on delivery etc.
 Importing and Trading of products from Taiwan such as HTC, ASUS, SEAGATE and
LEDs. & thus providing these products at much cheaper rates than any other.

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ISSUE ANALYSIS
The following issues were faced :-
 Huge competition from existing E – Commerce sites as Souq.com
 Unawareness of our own Site as Buyerat.com in U.A.E market.
 Less Variety as compared to others.
 Confusion & fear in minds of clients to enter into online market.
 Nonnegotiable terms & conditions were put in front by clients.
 Less manpower & resources in the company.

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ASSESSMENT AND RECOMMENDATION
According to me, the company should take following steps to overcome the hurdles :-
 They should put more man power more resources if they want to be successful in this
market.
 Advertising & getting their website promotion should be main concerned as they are
new in this market.
 Try more offers & features if they want to attract more clients & customers as the
market is already being ruled by big & well known web sites like souq.com
 As they are directly dealing with products from Taiwan such as HTC, ASUS,
SEAGATE and LEDs, they should focus more on this & try getting more companies
directly as this is the main advantage they have over the others.
 Try contacting with more & more clients with good deals which are simple &
attractive.

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BIBLIOGRAPHY
http://senqi.com/#