Delve online services

1. Entrepreneur Project
DELVE Online Shopping
ACKNOWLEDGEMENT
We are thankful to Sir Fraz Inam for being source of motivation & inspiration. Above all to
whom we cannot forget in our semester named Fraz Inam, who built such a gigantic passion to
execute out plan till the accomplishment. We are also very thankful of our passionate teacher
who always proved as best as other teachers in our entrepreneurship project. We are also
thankful to them who were present with us in this project to be prepared till the final destination
of this project. Through this subject we tasted a real flavor of the entrepreneurship that up to
which limit it has been extremely worth full for us now in a present innovational universe. Today
it has been a need of one country to pass under such idea & plan.
Business Summary
We are going to start our business of online grocery store which is online shopping because there
is an opportunity and a market gap. Population of Multan is round about 6 million and maximum
people are not known about online shopping .Our main focus is to provide knowledge and
information about online shopping. We will follow the penetration strategy. In our idea we tried
our best to show you entire things that have been very much necessary for the people. Our target
market is provide service of home customer.
Business plan
Company & Product Description
 Marketing Plan
 Operation Plan
 Development Plan
 Critical Risk
 Offerings
 Team
Customer/Target Markets
In the customer we have settled some target markets on which will have to start out business at
the prior stage. Following are included in our target markets.
 Home customer

2.  Offices
These will be our main target markets through we will make our gains for further process by
catching a lot of revenue. All around the Multan these markets will be our main target to achieve.
Our business is like distribution channels.
Penetration Strategy
 Low Price
 High Quality
Company &Product Description
 Company:
Our company is of online Grocery store. So it is cleared to you that our products will be
supplied to our target markets that are above has been mentioned.
 Product Description:
Our main purpose of business to provide services from home coustomer like food
vegetables, fruits and grocery thing.
Organization Plan
Owner with the passage of time when our business will be successful then we will hire
different managers.
Managers
 Marketing Manager (Mubashir Nadeem)
 A & Finance Manager (Ali Zohaib)
 IT Manager (Muhammad Islam)
 HR Manager (Hafiz Rehan)
 Sales Manager (Ansar Ijaz)
Marketing Plan
The entrepreneur must have effective PR & marketing skills. These marketing skills should
enable the entrepreneur to carryout business development activities to target potential customers
and also to maintain existing client base. Four P’s of our business are following
 Product
 Food & Grocery

3.  Health & Beauty
 Electronics
 Private Brands
 Advance Booking Services
 Price
Price vary to nature of products.
 Place
Intensive place is our strategy of place. We will set our office for distribution where the demand
of this product will also be very high. Where the people may wander in a great quantity because
by doing this we will not need to advertize our product by investing more money on the publicity
in the market. This is the main things that we will have to set by thinking a lot. If once we able to
decide a good place then it will quite sure our success.
 Promotion
To promote our product we will use the push strategy that will be useful for us to execute. In the
start we have to produce our goodwill in the Market. A sudden push in the market will help to
capture a lot of customers and we will be a good one to make our name on the word mouth of
each person that is quested to use a good quality product at reasonable price.
Development Plan
In the development plan we have to focus on the most important points through a good boost will
come for us to have a strong grip on the development. In the development some necessary points
we are going to discuss.
 Market Segmentation will be our concern to achieve. It we arrange some market
segmentation to get maximum know and how about the market then it is quite sure we
will soon in a position to understand that what kind of our primary target market that will
be bless us not heavy surplus but breakeven point obviously. This will be enough for us
to take good skills for further proceedings.
A. Medium Sized companies will be our main focus through a good chance will be
there to more customers to loyal.
B. Professional firms will be a good portion to be attacked to spread out product to
them to enjoy a good development.

4. Our intended markets are increasingly growing towards recognizing the difference between poor
quality business consultancy service and that of high quality. This development is an important
trend for us as it represents our target market, and hence opportunity. We now are having an
increasing number of people who appreciate quality information and the importance of having
comprehensive and concise market and business plans.
Critical Risk
 Purchasing
 Background Experience
 Marketing Skill
 Strong Sub-distributor
 Skilled & Experienced Manpower
 Evaluate Weakness of the business
 New technologies
Offering (Chili & Turmeric)
Two types of offering we contain in our distribution named Chili & Turmeric powder. In which
we discounted in our offerings as well as with the best quality too. We selected these two
products because we have seen a big gap in this business that the people all around the Multan
city are not getting now a day.
Team
We are total 5 team member through this plan has been conducted successfully. All the teams’
member did his best to show this plan in a best manner. This group was consistent 5 boys. Let
have a well awareness from each member.
Rehan Khan: HR Manager
Mubashir Nadeem: Marketing Manager
Ansar Ijaz: Sales Manager
Ali Zohaib: Finance Manager Head of R & D
Muhammad Islam: IT Manager

5. Financial plan:
Imcome statement
2014 2015
Revenue
Sale of goods 90,60,808 96,36,537
Total income 90,60,808 96,36,537
Expenses from Continuing Operations
Employee expenses 11,52,000 11,71,200
Supplies and services 50,635 55,442
Other expenses 20,230 22,515
Total expenses 12,22,865 12,49,157
Operating income 78,37,943 83,87,362
Balance sheet:
2014 2015
Current Assets
Fixed Assets 3,60,200 4,54,155
Cash 16,90,023 20,06,112
Total Current Assets 20,50,223 24,60,267
Non-Current Assets
Property 10,10,000 11,50,440

6. Total Assets 30,60,223 36,10,707
Current Liabilities
Payables 15,00,040 16,06,000
Other financial liabilities - -
Accrued employee benefits 96,400 105,603
TotalCurrent Liabilities 15,96,440 17,11,603
NON-CURRENT LIABILITIES
Other financial liabilities - -
Total Liabilities 15,96,440 17,11,603
Net Assets 14,63,783 18,99,104
Equity
Contributed equity 10,09,510 13,06,980
Asset revaluation surplus 2,54,220 3,90,144
Accumulated surplus 2,00,053 2,01,980
Total Equity 14,63,783 18,99,104