IIT Bombay- Monash Research Academy, Mumbai
I am an analytical online marketing strategist in digital and social world and a budding growth hacker with a passion for innovation
and technology focusing customer success. Apart from this I am PhD student and a Researchpreneur by interest and passion.
SKILLS AND INTERESTS
Key Competency: Mobile App Marketing, Digital Media Marketing, Growth Hacking, Digital & Social Media Analytics, SEO, SEM.
Technologies: Google Ad Words & Analytics, Web and Mobile Analytics, Social Media Analytics, CRM, Hubspot, MS Office Suite.
TECHNICAL / MANAGEMENT EXPERIENCES
SEO and Social Media Business Strategist (Intern) Medgenera.com Online ; (April- May); 2016
I am helping the company to get the website SEO friendly by Keyword research, Webmaster and Analytics integration and
business listing on Google along with constant monitoring to remove any errors or issues.
I have also conducted formal market research, competitors’ analysis and have been giving suggestions and viral ideas for
improving the website and social media presence. Also helping to get the website belter PR and media coverage.
I have been strategizing on improvement and further engagement for revenue generation and users increment on website by
online-offline marketing and business development plans.
Digital Marketing Associate (Intern) Shopsup.com
World Trade Centre, Bengaluru; (Jan. –
Planned and strategized with SEO executive about head-start in SEO for the product website and Mobile app.
Strategized necessary SEO updates, SEM campaigns, mobile marketing campaigns (SMS, QR, Push Notifications, E-mail, Coupons
/ Digital Ads) and also done keyword research along with blog checklist preparation to lead content and graphics team.
Conducted formal market analysis (digital, mobile, social and local) to identify market, customer trends and competitors.
Brainstormed with Product and Technical teams and collaboratively created growth strategies and product utilities feature to
optimize user experience and forecast user growth, evaluating end-to-end customer experience across multiple channels.
Assisted and hired quality work force into Digital Marketing team.
SEO and Social Media Business Strategist (Intern) Youtern.com and SwitchandShift.com Online ; (Mar.– Current), 2015-16
I have also done keyword research and blogs research to provide them with actionable insights and thus the whole blogging
roadmap and process of the company are being re-evaluated and newly formed based on the checklist provided my me.
Analysis of web metrics, tracking of website's performance e.g. setting goals, Events, Clicks and measuring Key Performance
Indicators and accomplishing Conversion Rate Optimization. Performed key-word research and assisted content team in blogs.
Done Market Research, Competitive Analysis, prioritizing recommendation and modifications through Data Analysis via reports.
Created and managing key Interactive online campaigns, helping Youtern and SwitchandShift and most effectively manage and
spend their online marketing) across multiple search engines.
Also handling Facebook and Twitter profiles for both the company to strategize and provide with campaign ideas and analysis.
Marketing Coordinator ConnexTech.in Varanasi ; 12 weeks, (Feb.- Apr.), 2015
Led a team of 6 interns by delegating tasks to the right team members in online marketing and advertising campaigns for launch
of new product, 'Startup Fuse' and leveraged social media engagement and users for the company’s pages.
Strategic management and projection of a six months branding strategy for the new brand of the company and established key
performance indicators for marketing and publicity plans accordingly with the whole team.
Marketing Intern COGXIO.com (Fullerene Solutions and Services Pvt. Ltd.) Varanasi ; 4 months, (Nov.-Feb.), 2014-15
Performed marketing and advertisement activities at the college for COGXIO to engage a crowd of around 1000 persons.
Social media engagement enhancement of COGXIO, with like increment by 1000+ likes and post reach by 3000+ users.
Managed content outlook for COGXIO along with partial assistance in hiring process for company.
Marketing Manager Plan Harbor Varanasi ; 7 months, (Jul.-Jan.), 2013-14
Leveraged and monitored the marketing strategies for the company. Also managed to get 1500+ enrollments for conduction of
online examination across local Indian colleges and also among tier-1 colleges like IITs, NITs and BITs by online campaigns. Finally
engaged around 10 colleges into the company for formation of specific cells for development.
Management Trainee Nurturetalent.com (Nurture Talent Academy) New Delhi ; 3 weeks, (December), 2013
Working with a team of six interns, with efficiently delegated responsibilities I had managed to expand sales and generated 500+
leads via cold calling to school and college students and institutions.
Negotiated for multiple workshops and actively conducted them in association with international organizations.
Google Online Marketing Challenge Switch and Shift (Switchandshift.com) March, 2015- June, 2015
Formed a team of 5 active performers and successfully negotiated with an international company to partner for campaign.
It was reported that over 5 lakhs impressions (5037.6% of assumed), 1249 clicks (416.33% of assumed), $0.20 average Cost Per
Click. WTMP (Work That Matters Podcast), the average position of this Ad was 1st throughout the campaign
IIT B-Monash Research Academy
PhD in Shale Gas, Hydraulic Fracturing and Numerical Modelling
University of Pennsylvania (Online Certified course by Coursera)
‘Introduction to Marketing’
Jul, 2016 - Current
Dec, 2015- Jan, 2016
( CPI : 10 / 10 )
( Percentage: 87 % )
Institut Mines–Télécom (Online course by Coursera)
‘Innovation in a Digital World’
Dec, 2015-Jan, 2016 ( Percentage: 83 % )
Indian Institute of Technology (BHU), Varanasi
(Integrated Dual Degree) in Mining Engineering
Jul, 2011 - Jun, 2016 ( CPI: 7.41/10 )
Ad Words Certification: Fundamentals, Search & Display.
Jan, 2016 ( Passed with > 80% )
POSITIONS OF RESPONSIBILITY
Recruited difference makers, forming a team of six campus ambassadors out of 22, under, this
international campaign, Rio+21. Collaboratively brought a participation of over 500 people across
BHU in national level examination and over 2500 users across Varanasi in online events.
Expanding Sales by proactively executing marketing and advertisement activity for the company
Collaboratively assisted in organization of workshops in colleges and also at IIT-BHU having more
than 100 registered participants. Consequently, won the best performer award as paid internship
at the company out of 100+ campus-managers, nationwide.
American Society for
Quality - Leadership
Proactively led the team in expanding reach of this campaign which later spread across the nation
among more than 30 colleges and governmental organizations, given appraisal by government
and education ministry thus educating over 1million students, faculty members, professionals
and officials by online lectures conducted by Dr. Manu Vora. Increased YouTube views to 1lakh+.
Won D L Shah Quality (2016) award as a team member of this initiative.
Head of Public
Managed publicity and advertisement campaigns across 85 colleges in India leading a team of 12
coordinators and around 50 campus ambassadors. Also managed to successfully invite
participation of over 200 students in the festival, Mettle’14.
ACHIEVEMENTS / EXTRA CURRICULAR ACTIVITIES
Successfully completed the certified course 'Learn Ad Words in 60 Minutes' as taught by David Black
Successfully completed the certified course 'Google Analytics Training: Using GA for Actionable
Insights' as taught by Carl Sednaoui on Udemy.
Successfully completed the certified course 'Keyword Research find the right Keywords that make
you Money' as taught by Harald Tschuggnall, Alain Wolf on Udemy.
Successfully completed two certified courses 'SEO Training Course' and 'Advanced SEO: Tactics and
Strategy' as taught by Moz moz.com on Udemy.
Successfully completed the certified course ‘Sales and Marketing for Online Businesses’ as taught by
Mike M. Burke on Udemy.
First recipient of Naresh C. Jain Scholarship, awarded to only three students at IIT BHU by IIT BHU
Global Alumni Association based on merits and lately got extension for one more year.
Won student leadership award for special contribution to events and development of alumni
activities, maintaining excellent overall track record, by IIT BHU Global Alumni Association.
Selected as finalist among 200 teams in a category for a national level case study event having
current Prime Minister invited as judge, organized by Citizens for Accountable Governance.
Volunteered as a member of an organizing and management committee for an International
conference, AISSQ in Varanasi at IIT (BHU) Varanasi
Volunteered as organizer for an international conference, CCUS by Carbon Capture, IIT Bombay. 2016