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DIGITAL MARKETING
LEARNING PATH
HIGHLIGHTS OF THE
Learning Path
80+ Hours of Online training
1:1 Mentoring
Career Service and Placement opportunity
Learn from Industry Experts
Learn 12+ Tools
400+ Certified Learners
Board Infinity is a full-stack career platform for students and jobseekers
enabled by personalized learning paths, career coaches and access to
opportunities. Be it a career transition, your first job, campus placements
preparation or any career guidance. Board Infinity is a one-stop solution
to all your career needs.
WHO WE ARE?
OUR OBJECTIVES?
Students
∞
Coaches
Colleges
∞
Employers
Students
∞
Employers
Enable meaningful connections between
students and coaches.
Coach and train college students and provide
employers with business ready talent.
Connect talent to the right opportunities.
WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium. Digital marketing
channels are systems based on the internet that can create, accelerate,
and transmit product value from producer to the terminal consumer by
digital networks.
WHY TO DO DIGITAL MARKETING?
Ears up! 2022 Digital Marketing Industry will generate more than 20
Lakh jobs in India. Taking this opportunity we've built a Learning Path
where you’ll learn all the Digital Marketing skills which will help you
land a lucrative job in the industry. This Learning Path is built for career
aspirants who want to build a career in Digital Marketing from the
ground up.
This program equips learners with the key concepts and practical skills
to build a career in marketing in the digital age. Throughout the
program, learners will engage in problem-solving and analytical thinking,
gaining expertise in Facebook Marketing, Email Marketing, Search
Engine Optimization, Google Ads, Google Analytics, Social Media
Marketing, Content Creation, and Web Analytics. You’ll learn how to
create Email Campaigns and workflows and retargeting emails to get
sales lead for your product.
At the end of the course, you’ll work on three assignments, which will
give you practical exposure on how to handle social media profiles, how
to create and execute Ads on social media profiles and Google.
Additionally, these project will help you understand how to Segment
and target the consumer by positioning your promotions at the right
place. After this, you will also get a broader understanding of how to
analyze the results, measure success.
OUR ACHIEVEMENTS
On top of that, you will get personalized career coaching session for
resume building and interview preparation. Get placement assistance
until you land your dream job.
Consumer
Behavior
Social Media
Marketing
Paid Advertising
Search Engine
Optimization(SEO)
-Live Projects
-Case study
-Live Projects
-Case study
Live Projects-
Case study-
Live Projects-
Case study-
Hackathon-
-Live -
-Projects
Live Projects-
Case study-
Search Engine
Marketing(SEM)
Web
Analytics
Career Services &
Placement Preparation
4-6
week
7-8
week
2-3
week
9-10
week
2
week
11-12
week
13
week
1
week
Fundamentals of
Digital Marketing
ABOUT THE COURSE
SALIENT FEATURES OF THE
COURSE
Teaching assistance
WHO SHOULD TAKE THE
COURSE?
Any College Fresher Student, 0-4 Yrs Experience.
40+ Hours of Hands-on
Assignments and Projects
Career Services and
Placement opportunity
Lifetime Access to Latest
Content, Blogs
Weekly Guest Sessions
and Workshops
24X7 Support through
Discussion form
1:1 evaluations and
Doubt clearing
sessions
Build your Softskills
As rightly said by Peter Drucker - “The aim of marketing is to
know and understand the customer so well that the product
or service fits him and sell itself.” Similarly, the module
“Fundamental of Marketing” is aimed to inform our learner
about the marketing concepts, building right strategies and
implementing output oriented plans. The concepts planned to
cover in this module are -
4P’s and C’s of marketing and their importance
STP of marketing and product mix
Competitor Analysis
Branding definition and concepts
Fundamentals of Digital Marketing and marketing
strategies
Marketing Funnels and Concept of CRM
WHAT WILL YOU LEARN
Fundamental of Digital Marketing
Consumer Behavior
Definition of Consumer and types of Consumer Behavior
Evolution of Consumer
Different types of Markets
Study of Consumer Behavior
Explain Buyer’s journey
To market the product, the very first step any marketer ought
to know is to understand its customer segment. The concepts
planned to cover in this module are -
Social Media Marketing trends and its impact on
businesses
Online Reputation Management (ORM)
Affiliate Marketing
Digital marketing Auditing
Branding and Quality content
Viral Marketing and Influencer Marketing
Facebook and Instagram Marketing
LinkedIn Marketing
Youtube & Quora Marketing.
As per the latest market trend, Social Media Marketing is
known to be the most trending job in the market, be it full
time or freelanced. And according to research, about 60% of
a company's business is influenced by its social media trend,
which includes the online reputation as well as online
marketing of the product through various media platforms.
The concepts planned to cover in this module are -
Social Media Marketing
Just like the definition of the title, the module is aimed to
teach our learners the techniques to increase the visibility of
the page on SERPs, ie Search Engine Result Pages. There are
various SEM platforms which help a digital marketer to
increase its visibility whenever a customer searches for the
particular product. The concepts planned to cover in this
module are -
Types of Ads and Campaign Building
Lead Generation and creating impressions
Ad auctions and Ad Policies
Bidding Strategies and Keyword Searches
Remarketing
Designing Landing Page
Search Engine Marketing(SEM)
Paid Advertising
Organic VS Inorganic Search
Content Creation strategies
Email Marketing
Creating Interactive and Engaging ADs on Social platforms
Introduction to SMS Marketing
Funnel Marketing
The core objective of Paid Advertising Module is to guide our
learners to understand the various means of digitally advertising
your Ads on live platforms. Learning the difference between
Organic and Inorganic traffic generation. Building the PPC
campaigns and broadcast your ads with high generated web
traffic. The concepts planned to cover in this module are -
What is SEO?
On-page Vs Off Page and ropes of Technical SEO
Keyword Analysis
SEO Analytics and Content Optimisation
Website Performance and Website Architecture
Link Building and Link Valuation
Google Tag master
Webmaster tool
As per the experts, the greatest advantage of mastering SEO
is it will help any individual to create pay free Ads on search
engines but to customize the target audience and boost the
sale. Also, SEO is just not about improving the search engine
result, but to create a better experience for users visiting the
website. The concepts planned to cover in this module are -
Search Engine Optimization(SEO)
Implementing campaigns isn't enough, tracking them to
decipher performance is a must. In this module, you will learn
how to analyse the results of the campaigns executed, usage
of google analytics and report generation. The concepts
planned to cover in this module are -
Web analytics Basics
Conversion Rate Optimisation Techniques
Google analytics
Content Performance Analysis
How to create customized reports, insights and action
points.
Goal planning and goal implementation
A/B Testing and Attribution Modelling
Web Analytics
Career Services and Placement Preparation
Your technical knowledge sounds but you are not getting a job
offer, Wonder why? It may be because of your lack of soft
skills. This module will guide you in building your soft skills. It
will also help you in creating and maintaining your portfolio,
how to search for jobs along with tips for cracking interviews.
Role Clarity
Career Service and Placement Preparation
We provide 1:1 placement coaching in a series of sessions
Knowledge Check
Project Assignment
Project evaluation and Development
Resume Building
Mock Interview
TOOLS YOU WILL BE LEARNING
Consumer Research
Choose a brand/product of your choice and make a
detailed STP and competitor report (STP analysis, 4Ps)
PROJECTS
Build Social media campaign
Choose a product/service and build a proper social
media campaign. (Canva, facebook, Instagram, Twitter,
Hootsuite)
SEO optimization
Implement concepts of backlinking, On page SEO, and
promotion ( Content Marketing, Google analytics, SEO
Spider)
Build demo Facebook ads
In this project, you will build facebook and Instagram
Ads to create a lead generation campaign to drive
results for your business, increase website traffic and
meet over all marketing goals of the organization.
PROJECTS
Google ads
Learn to create Google Ad Groups, write creative ad
text for Google Ads. Also, run Ads on Google display
networks, drive online sales via Ads and target the
consumers to develop brand awareness for your
business.
Email Marketing Campaign
IRun an email marketing campaign for a product of your
choice and execute weekly news letter using MailChimp
to generate leads, engage customer via emails and
increase website traffic
DDigital Tree
Madison World
OUR COACHES
Ashwini Desai
Milan Modi
CEO,
Account Controller
(Group Head),
Tata AIA Life Insurance
iSchoolConnect
OUR COACHES
Altamash Aslam
Malavika Issar
Senior Manager,
Digital Experience
Marketing Manager,
Disney India
Google
OUR COACHES
Praful Jain
Richa Chopra
Lead - Digital
Marketing & Research
Ad Sales
SAY ABOUT OUR COURSE?
WHAT OUR CERTIFIED STUDENTS
Vedant Sharma
Abhi Nandan
Board Infinity has exposed me to a new
career opportunity of Digital Marketing
Course. With the online learning facility, I
could complete my course seamlessly at
convenience and with such great teaching
techniques.
The online workshops, live projects, doubt
clearing sessions with impeccable
experience of handling students coaches
provided major value is my experience
with Board infinity. I'd recommend them
with my full heart and belief. Rather than i
say they are not teaching, they are training
for our life time.
Digital Marketing Executive, Kornex
Digital Marketing
ACCENTURE
System Programming
DR BABASAHEB AMBEDKAR
TECHNOLOGICAL UNIVERSITY
NIRANJAN TEMBE
Digital Marketing
SONY
SHARVARI DETHE
MBA/PGDM
JYOTI DWIVEDI
RONAK ADVERTISING
Customer Relationship
Management
ANDROMEDA
Digital Marketing
CAREER TRANSITION OF
OUR LEARNERS
SAY ABOUT OUR COURSE?
WHAT OUR CERTIFIED STUDENTS
Anshulika Singh
Ayushi Joshi
I completed a digital marketing course from
broad infinity. I was taught by digital marketing
coach Mukund Matta. And he is one of the
best teachers I have ever met in my entire life.
They offer special training for placements and
got a job as an email marketer at Andromeda.
My suggestion would be only one - just listen
to your coach, practice whatever you are
taught by picking up internships and projects.
Board infinity helped me to learn new skills
and to know about career opportunities in
digital world. The ease with which tutor
help us to understand the concepts in very
ruminative. They helped me to add on my
opportunities in this very competitive
market with great ease
Email Executive, Andromeda
PRERANA RAMTEKE
B.COM
ANDROMEDA
WILSON FERNANDES
APNA PAISA
Social Media Marketing SEO
ANSHULIKA SINGH
ANDROMEDA
Email Marketing
B.SC
SPORTS MGT.
CAREER TRANSITION OF
OUR LEARNERS
SAY ABOUT OUR COURSE?
WHAT OUR CERTIFIED STUDENTS
Sanat Mandi
Prerana Ramteke
The whole Digital Marketing Course was
structured very well. It was nice to learn
from a few different digital marketing
coaches since it felt like I was learning each
topic from an expert who has specialized in
that domain. Even during this lockdown
situation, I was able to find a digital
marketing internship at rosebazaar.in with
the help of the Board Infinity Learning Path.
Due to covid and the job market being
severely hit, getting the desired job is
extremely difficult. My passion lies in digital
marketing with a sprinkle of analytics and
took an online learning path at Board
Infinity. I cannot thank the placement team
from Board Infinity enough who set up many
interviews for me and helped me get a good
job at Andromeda.
Digital Marketing Intern, Rozebazaar
Social Media Manager. Andromeda
As a part of this program, we will help you achieve below
mentioned courses -
CERTIFICATES
200+ POTENTIAL
RECRUITERS
COURSE FEE AND REGISTRATION
Available in Mumbai, Delhi NCR, Bangalore
/ Boardinfinity
Duration of the
Course
4 months + 2 months
placement training
Income Share
Agreement (ISA)
1 Year
Payments Mode
Credit/Debit Card,
Bank Transfer or
Cheque
How to Register
Call at +91-8879654341 or
mail us at
connect@boardinfinity.com
EMI
no cost EMI
Weekly
Commitment
10 to 12 Hours
(A) Training(i)
(Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)
₹45,000 + 18% GST (35% OFF)
₹70,000
Click Here to Enroll NOW!

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Brochure digital marketing learning path board-infinity (1)

  • 2. HIGHLIGHTS OF THE Learning Path 80+ Hours of Online training 1:1 Mentoring Career Service and Placement opportunity Learn from Industry Experts Learn 12+ Tools 400+ Certified Learners
  • 3. Board Infinity is a full-stack career platform for students and jobseekers enabled by personalized learning paths, career coaches and access to opportunities. Be it a career transition, your first job, campus placements preparation or any career guidance. Board Infinity is a one-stop solution to all your career needs. WHO WE ARE? OUR OBJECTIVES? Students ∞ Coaches Colleges ∞ Employers Students ∞ Employers Enable meaningful connections between students and coaches. Coach and train college students and provide employers with business ready talent. Connect talent to the right opportunities.
  • 4. WHAT IS DIGITAL MARKETING? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. WHY TO DO DIGITAL MARKETING? Ears up! 2022 Digital Marketing Industry will generate more than 20 Lakh jobs in India. Taking this opportunity we've built a Learning Path where you’ll learn all the Digital Marketing skills which will help you land a lucrative job in the industry. This Learning Path is built for career aspirants who want to build a career in Digital Marketing from the ground up. This program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem-solving and analytical thinking, gaining expertise in Facebook Marketing, Email Marketing, Search Engine Optimization, Google Ads, Google Analytics, Social Media Marketing, Content Creation, and Web Analytics. You’ll learn how to create Email Campaigns and workflows and retargeting emails to get sales lead for your product. At the end of the course, you’ll work on three assignments, which will give you practical exposure on how to handle social media profiles, how to create and execute Ads on social media profiles and Google. Additionally, these project will help you understand how to Segment and target the consumer by positioning your promotions at the right place. After this, you will also get a broader understanding of how to analyze the results, measure success.
  • 5. OUR ACHIEVEMENTS On top of that, you will get personalized career coaching session for resume building and interview preparation. Get placement assistance until you land your dream job.
  • 6. Consumer Behavior Social Media Marketing Paid Advertising Search Engine Optimization(SEO) -Live Projects -Case study -Live Projects -Case study Live Projects- Case study- Live Projects- Case study- Hackathon- -Live - -Projects Live Projects- Case study- Search Engine Marketing(SEM) Web Analytics Career Services & Placement Preparation 4-6 week 7-8 week 2-3 week 9-10 week 2 week 11-12 week 13 week 1 week Fundamentals of Digital Marketing ABOUT THE COURSE
  • 7. SALIENT FEATURES OF THE COURSE Teaching assistance WHO SHOULD TAKE THE COURSE? Any College Fresher Student, 0-4 Yrs Experience. 40+ Hours of Hands-on Assignments and Projects Career Services and Placement opportunity Lifetime Access to Latest Content, Blogs Weekly Guest Sessions and Workshops 24X7 Support through Discussion form 1:1 evaluations and Doubt clearing sessions Build your Softskills
  • 8. As rightly said by Peter Drucker - “The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself.” Similarly, the module “Fundamental of Marketing” is aimed to inform our learner about the marketing concepts, building right strategies and implementing output oriented plans. The concepts planned to cover in this module are - 4P’s and C’s of marketing and their importance STP of marketing and product mix Competitor Analysis Branding definition and concepts Fundamentals of Digital Marketing and marketing strategies Marketing Funnels and Concept of CRM WHAT WILL YOU LEARN Fundamental of Digital Marketing Consumer Behavior Definition of Consumer and types of Consumer Behavior Evolution of Consumer Different types of Markets Study of Consumer Behavior Explain Buyer’s journey To market the product, the very first step any marketer ought to know is to understand its customer segment. The concepts planned to cover in this module are -
  • 9. Social Media Marketing trends and its impact on businesses Online Reputation Management (ORM) Affiliate Marketing Digital marketing Auditing Branding and Quality content Viral Marketing and Influencer Marketing Facebook and Instagram Marketing LinkedIn Marketing Youtube & Quora Marketing. As per the latest market trend, Social Media Marketing is known to be the most trending job in the market, be it full time or freelanced. And according to research, about 60% of a company's business is influenced by its social media trend, which includes the online reputation as well as online marketing of the product through various media platforms. The concepts planned to cover in this module are - Social Media Marketing
  • 10. Just like the definition of the title, the module is aimed to teach our learners the techniques to increase the visibility of the page on SERPs, ie Search Engine Result Pages. There are various SEM platforms which help a digital marketer to increase its visibility whenever a customer searches for the particular product. The concepts planned to cover in this module are - Types of Ads and Campaign Building Lead Generation and creating impressions Ad auctions and Ad Policies Bidding Strategies and Keyword Searches Remarketing Designing Landing Page Search Engine Marketing(SEM) Paid Advertising Organic VS Inorganic Search Content Creation strategies Email Marketing Creating Interactive and Engaging ADs on Social platforms Introduction to SMS Marketing Funnel Marketing The core objective of Paid Advertising Module is to guide our learners to understand the various means of digitally advertising your Ads on live platforms. Learning the difference between Organic and Inorganic traffic generation. Building the PPC campaigns and broadcast your ads with high generated web traffic. The concepts planned to cover in this module are -
  • 11. What is SEO? On-page Vs Off Page and ropes of Technical SEO Keyword Analysis SEO Analytics and Content Optimisation Website Performance and Website Architecture Link Building and Link Valuation Google Tag master Webmaster tool As per the experts, the greatest advantage of mastering SEO is it will help any individual to create pay free Ads on search engines but to customize the target audience and boost the sale. Also, SEO is just not about improving the search engine result, but to create a better experience for users visiting the website. The concepts planned to cover in this module are - Search Engine Optimization(SEO)
  • 12. Implementing campaigns isn't enough, tracking them to decipher performance is a must. In this module, you will learn how to analyse the results of the campaigns executed, usage of google analytics and report generation. The concepts planned to cover in this module are - Web analytics Basics Conversion Rate Optimisation Techniques Google analytics Content Performance Analysis How to create customized reports, insights and action points. Goal planning and goal implementation A/B Testing and Attribution Modelling Web Analytics Career Services and Placement Preparation Your technical knowledge sounds but you are not getting a job offer, Wonder why? It may be because of your lack of soft skills. This module will guide you in building your soft skills. It will also help you in creating and maintaining your portfolio, how to search for jobs along with tips for cracking interviews.
  • 13. Role Clarity Career Service and Placement Preparation We provide 1:1 placement coaching in a series of sessions Knowledge Check Project Assignment Project evaluation and Development Resume Building Mock Interview
  • 14. TOOLS YOU WILL BE LEARNING
  • 15. Consumer Research Choose a brand/product of your choice and make a detailed STP and competitor report (STP analysis, 4Ps) PROJECTS Build Social media campaign Choose a product/service and build a proper social media campaign. (Canva, facebook, Instagram, Twitter, Hootsuite) SEO optimization Implement concepts of backlinking, On page SEO, and promotion ( Content Marketing, Google analytics, SEO Spider)
  • 16. Build demo Facebook ads In this project, you will build facebook and Instagram Ads to create a lead generation campaign to drive results for your business, increase website traffic and meet over all marketing goals of the organization. PROJECTS Google ads Learn to create Google Ad Groups, write creative ad text for Google Ads. Also, run Ads on Google display networks, drive online sales via Ads and target the consumers to develop brand awareness for your business. Email Marketing Campaign IRun an email marketing campaign for a product of your choice and execute weekly news letter using MailChimp to generate leads, engage customer via emails and increase website traffic
  • 17. DDigital Tree Madison World OUR COACHES Ashwini Desai Milan Modi CEO, Account Controller (Group Head),
  • 18. Tata AIA Life Insurance iSchoolConnect OUR COACHES Altamash Aslam Malavika Issar Senior Manager, Digital Experience Marketing Manager,
  • 19. Disney India Google OUR COACHES Praful Jain Richa Chopra Lead - Digital Marketing & Research Ad Sales
  • 20. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Vedant Sharma Abhi Nandan Board Infinity has exposed me to a new career opportunity of Digital Marketing Course. With the online learning facility, I could complete my course seamlessly at convenience and with such great teaching techniques. The online workshops, live projects, doubt clearing sessions with impeccable experience of handling students coaches provided major value is my experience with Board infinity. I'd recommend them with my full heart and belief. Rather than i say they are not teaching, they are training for our life time. Digital Marketing Executive, Kornex
  • 21. Digital Marketing ACCENTURE System Programming DR BABASAHEB AMBEDKAR TECHNOLOGICAL UNIVERSITY NIRANJAN TEMBE Digital Marketing SONY SHARVARI DETHE MBA/PGDM JYOTI DWIVEDI RONAK ADVERTISING Customer Relationship Management ANDROMEDA Digital Marketing CAREER TRANSITION OF OUR LEARNERS
  • 22. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Anshulika Singh Ayushi Joshi I completed a digital marketing course from broad infinity. I was taught by digital marketing coach Mukund Matta. And he is one of the best teachers I have ever met in my entire life. They offer special training for placements and got a job as an email marketer at Andromeda. My suggestion would be only one - just listen to your coach, practice whatever you are taught by picking up internships and projects. Board infinity helped me to learn new skills and to know about career opportunities in digital world. The ease with which tutor help us to understand the concepts in very ruminative. They helped me to add on my opportunities in this very competitive market with great ease Email Executive, Andromeda
  • 23. PRERANA RAMTEKE B.COM ANDROMEDA WILSON FERNANDES APNA PAISA Social Media Marketing SEO ANSHULIKA SINGH ANDROMEDA Email Marketing B.SC SPORTS MGT. CAREER TRANSITION OF OUR LEARNERS
  • 24. SAY ABOUT OUR COURSE? WHAT OUR CERTIFIED STUDENTS Sanat Mandi Prerana Ramteke The whole Digital Marketing Course was structured very well. It was nice to learn from a few different digital marketing coaches since it felt like I was learning each topic from an expert who has specialized in that domain. Even during this lockdown situation, I was able to find a digital marketing internship at rosebazaar.in with the help of the Board Infinity Learning Path. Due to covid and the job market being severely hit, getting the desired job is extremely difficult. My passion lies in digital marketing with a sprinkle of analytics and took an online learning path at Board Infinity. I cannot thank the placement team from Board Infinity enough who set up many interviews for me and helped me get a good job at Andromeda. Digital Marketing Intern, Rozebazaar Social Media Manager. Andromeda
  • 25. As a part of this program, we will help you achieve below mentioned courses - CERTIFICATES
  • 27. COURSE FEE AND REGISTRATION Available in Mumbai, Delhi NCR, Bangalore / Boardinfinity Duration of the Course 4 months + 2 months placement training Income Share Agreement (ISA) 1 Year Payments Mode Credit/Debit Card, Bank Transfer or Cheque How to Register Call at +91-8879654341 or mail us at connect@boardinfinity.com EMI no cost EMI Weekly Commitment 10 to 12 Hours (A) Training(i) (Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.) ₹45,000 + 18% GST (35% OFF) ₹70,000 Click Here to Enroll NOW!