This document outlines the marketing process used by Westgate Resorts to generate vacation package sales through their websites. It involves 4 steps: 1) Identifying target keywords, 2) Researching keywords and designing an architecture, 3) Designing and building websites, and 4) Ongoing optimization through techniques like responding to Google updates, A/B testing, and continuous keyword research. The goal is to carefully target audiences and generate large volumes of online leads through search engines and social media to convert into sales.

1. Salvage Sales by Design
www.WestgateReservations.com

2. About me
• Westgate Resorts - Sr. Web Designer - SEO, Web Site
Architecture, Design & Conversions.
• PixelChefs.com, Founder – Web Design, SEO for hand
picked companies.
• OrlandoSEOSiteClinic.com, Co Founder - Local SEO
Meetup.
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ALEX ALEXAKIS
@Pixelchefs

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www.OrlandoSEOSiteClinic.com

4. In the industry for over 30 years, 24 full service resorts across the United
States, 18 of them Timeshare resorts (Orlando, Gatlinburg, Las Vegas, Myrtle
Beach, Branson, Williamsburg, Park City)
Our only Goal and measurement for success is Vacation Package Sales.
Timeshare there are qualifications (income, marital status, location of
residency etc.)
In order to generate a sale we need to be able to carefully target our
audience and generate large volume of calls and online leads. So how do
we do that?
Westgate Resorts
WestgateReservations.com

5. 02
Keyword
Research &
Architecture
03
Design &
Build
01
Identification
04
Ongoing
Optimization
& Updates
Our Design Process
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6. 04
Long tail Search
Ex. Westgate Town Center
Resort near Disney
Channels: SEO, SEM
02
2- 3 Words
Ex. Orlando Vacation
Channels: SEO, SEM, SMM,
Blogs
03
Long tail Search
Ex. Orlando Vacation
near Disney
Channels: SEO, SEM
01
1-2 words
Ex. Vacation
Channels: PR, SEO, SEM, SMM,
Blogs, YouTube, Instagram
Research Consideration Buying Decision Purchase
1. Identification
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2. Keyword Research &
Architecture

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11. Keyword: Orlando Vacation Packages
Disney Packages Florida Beach Resorts
Disney Vacation Packages Vacation For Kids
Orlando Florida Family Beach Vacations
Florida Vacation Packages Beach Vacation rentals
https://www.google.com/trends/correlate/
It's like Google Trends in reverse because the results include data that has a similar trending pattern.
How do we intersect the searchers pattern now that we know the steps they took in order to search “Orlando Vacation Packages”
Google Correlate
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3. Design & Build
• Ability to change things quickly
• Ability for everyone in team to build
pages
• Flexibility for SEO and on page
optimization
• Translate easily to Spanish

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17. 01
1-2 words
Ex. Vacation
Channels: PR, SEO, SEM, SMM,
Blogs, YouTube, Instagram
Research
3. Design & Build
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18. Consideration
3. Design & Build
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02
2- 3 Words
Ex. Orlando Vacation
Channels: SEO, SEM, SMM,
Blogs

19. Buying Decision
3. Design & Build
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03
Long tail Search
Ex. Busch Gardens
Williamsburg Vacation
Package
Channels: SEO, SEM

20. Purchase
3. Design & Build
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04
Long tail Search or Click from Funnel
Ex. 4 Days in Williamsburg
plus Busch Gardens Tickets
Channels: SEO, SEM, Already on Site

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4. Ongoing
Optimizations &
Updates
• Google Updates (https, Mobile
Friendly Update, AdWords Shake-up,
Rank Brain)
• A/B Tests for landing pages and
funnel pages (Colors, Content,
Imagery)
• Pop Ups to push conversion
• Continuous Keyword research and
adding pages
• Speed Optimization

24. Thank You
Alex Alexakis
www.PixelChefs.com
@Pixelchefs
-------------------------------------------------
www.OrlandoSEOSiteClinic.com
@MySEOClinic