The document discusses how integrating search engine optimization (SEO) and social media strategies is essential for businesses. It notes that search results are increasingly incorporating social media content, so businesses need to be active on social platforms to engage customers and boost their search rankings. The document also presents a case study of a company that saw major increases in website traffic and sales leads after launching an integrated SEO and social media campaign. It concludes that done effectively, combining SEO and social media can significantly elevate a business's online presence and customer connections.

1. Search Marketing: How and Why to Integrate with Social Media

2. Key Themes  Social media/SEO integration is essential  Be where your customers are to hear what they think and communicate your brand message  Take time to make a strategic, integrated plan and devote the time and money for maintenance  Embrace analytics and learn to identify potential trends, opportunities, and feedback  When done right, integration of SEO and Social Media strategies can elevate business to the next level across industries

3. Agenda -Background: Search and Social -Changing Search Landscape -Case Study -Q&A

6. 20 % 80 %

7. Paid PAID ORGANIC Eye Tracking Heat Map of a SERP

8. Importance of SEO

9. “ Ok. So I get SEO. Why do I need to worry about Social?”

11. News Results Realtime Results Image Results Video Results The Changing Landscape of SERP Pages and Universal Search

13. Changing Landscape: Social Search Social Search  Search becomes more personal to the user  Integrates content from friends & online contacts to query  “ Social” added to Google Images (see friends’ pictures)  “ Results from your social circle”

19. Case Study: Gentle Giant

25. Who Is 451 Marketing? Founded in February, 2004 Headquartered in Boston with an office in Chicago A collaboration of 20 industry veterans committed to being best-of-breed public relations, search marketing, and social media specialists Recently named eMarketer 2009 for the Americas by TRAVELCLICK Google Adwords certified

26. We work with and build great brands:

28. Our Team Members Have represented brands like New Balance, Bank of America, Dunkin’ Donuts, Ralph Lauren - RLX, DestinationWeddings.com, Boston Celtics, RE/MAX, Allstate, SVEDKA, Gentle Giant, Rubbermaid, the Home Entertainment Show, and the Boston Red Sox .

29. Francis Skipper Search Marketing Director 451 Marketing 100 North Washington Street Boston, MA 02114 617-259-1605 x 226 www.451marketing.com www.451heat.com www.Linkedin.com/in/FrancisSkipper @fskip