The document discusses how Google products like search, advertising, and Google Places can help businesses succeed online. It provides tips on search engine optimization, using keywords and analytics data to create relevant content, and setting up a Google Places listing to attract local customers. Google tools like AdWords allow precise targeting and measurement of online advertising campaigns.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your off-site factors
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Search Rediscovered: Adapting to the New World of Structured Data and SchemaRebecca Gill
In 2019 we don’t just compete with our peers in search. The knowledge Graph has arrived, and it is dominated by schema and structured data. Google is now a portal for search and our direct competition online.
Google has slowly migrated away from traditional search and pushed further into a world that is controlled by artificial intelligence and structured data. Few marketers have acknowledged this shift and adapted to Google’s usage of advanced SEO techniques.
While many marketers are starting to think about popular topics such as AI and voice search, they are missing the underlying code base that will help prepare them for the new world of digital marketing and search.
The search results page is evolving, and it is shifting even faster for certain types of queries. Will you be prepared?
Learning Objectives:
Learn the basic elements of schema and how Google uses structured data to better understand your website and how it relates to a user’s search queries.
Learn the action steps necessary to prepare your organization for schema identification, implementation, and validation.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your off-site factors
What and Why SEO with Right Strategy presentation includes Fundamentals of SEO, Why SEO, Statistics, Insights, Local SEO, Keywords Strategy, SEO Process and Career opportunities from Abdul Malick, Digital Marketing and SEO Consultant in Chennai, Tamil Nadu, India
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
FSC Case Study: New Orleans CVB | #beatouristnolaFSC Interactive
While visitation to New Orleans is high in the spring and fall, historically the summer months have been slow. With this in mind FSC worked with the CVB to create messaging persuading locals and the drive market to experience New Orleans as a tourist.
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost...FSC Interactive
FSC Case Study: Hotel Monteleone | Social Media Engages Drive Market to Boost Summer Travel. The New Orleans historic hotel worked with FSC Interactive to execute a summer giveaway on Facebook to increase awareness and engage the local and drive market demographic.
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Au...FSC Interactive
FSC Case Study: Tales of the Cocktail | Social Media Contest Gains Desired Audience. When TOTC set out to reach their desired demographic FSC put a contest in place to attract and target their desired audience. View the strategy, tactics and results of this creative Social Media Contests.
Pay To Play: Using Social Media Ads to Reach Goals #SoMeT14USFSC Interactive
Pay To Play: Using Social Media Ads to Reach Goals was created and presented by FSC Interactive at the 2014 Social Media Tourism Symposium (SoMeT14US) in Nashville, TN. This presentation will provide an overview of Facebook, Twitter, and Pinterest advertising options by showcasing real-life examples from the New Orleans Tourism accounts with goals, metrics, and case studies to support the results. It is a great resource for destination and tourism businesses.
FSC worked closely with The Howard Hughes Corporation to create a strategic social media approach to promote the revamping and re-opening of the Outlet Collection at the Riverwalk. The attached Case Study outlines the social media success in garnering engagement, growing Facebook community and driving attendance to the Grand Opening event.
The basics on how to incorporate social media into your marketing through content creation and distribution to Twitter, Pinterest, Facebook and other appropriate networks. Learn how social media can complement your existing marketing efforts to accomplish business goals.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.
Long are the days of faxing press releases to a newsroom. Public relations needs to be social and images are a necessity to truly optimize online PR efforts.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
5. Get Found Helping customers find your shop or office with Google Places – for free. Attract Customers Helping promote your business with ads on Google search and the Google Network. Market Intelligence Helping you analyze website traffic to identify why people are coming to your site. Office Productivity Helping you reduce costs and become more productive at the office. www.google.com/services/smallbusiness
11. Spiders visit and read/crawl your site for words ( keywords ) These words are saved ( cached ) so when someone visits their site ( uses a search engine ), the matchmaking to provide the most relevant result based on the search begins. The more information you have that is relevant to what someone is searching for, the more likely you will be to show up atop the engines. Is that all there is? No. But it’s a start.
24. Which Will Get Found and Get the Call? Free listing on LocalSource.IT
25. Which Will Get Found and Get the Call? Free listing on LocalSource.IT
26.
27.
28. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
29. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
30. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
31. Don’t forget to Use Your Own Data Go back to your own Analytics data as a source for inspiration and trends. - Look collectively at the words that are driving people to your site - Are they variations of the same term? - Are they spending a good bit of time on your site ? - Compare your data to your keyword research; see any opportunities? Pooling all of this information to determine what people are looking for, what the current trending topics are, and how much information you have on your site will result in more than just food for thought. Crank Out Some Keyword Rich Content!
41. * Source: Google Insights for Search Increase in searches for coupons since 2004
42.
43.
44. www.google.com/services/smallbusiness Step 1: Go to www.google.com/services/smallbusiness and select Google Places Step 2: Enter your country and business phone number Step 3: Enter/edit your business details Step 4: Verify your listing
46. Adele Tiblier Director of Interactive Strategy 504-894-8011 [email_address] www.fscinteractive.com
Editor's Notes
Google estimates that its search and advertising tools generated $64 billion of economic activity across the United States in 2010 – only about $102.5 Million could be attributed to Louisiana specifically. This estimate is based on the economic value generated by Google Search and AdWords, Google AdSense and Google Grants. Here ’s how Google came up with this estimate: For search and AdWords, Google estimates that for every $1 a spent on AdWords, a business receives an average of $8 in profit through search and AdWords. To derive the economic value, Google multiplied AdWords revenue by 8. The estimate was developed by Google ’s Chief Economist, Hal Varian, based on observed cost-per-click activity across a large sample of advertisers; his methodology was published in the American Economic Review in May 2009. For Google AdSense, economic impact is the estimated amount Google paid to website publishers for placing Google ads next to their content. For Google Grants, economic impact is the total amount spent by grants recipients out of the $10,000 per month awarded to them. You can download the report at Google.com/economicimpac t; it includes a state-by-state analysis.
Some Key Statistics to Keep In Mind: 97% of consumers in the U.S. research products online before buying (Kelsey Group) 77% of Internet users SEARCH on a daily basis 71% of online Americans have bought a product via the web. One in three searches has local intent. Only 54% of small business owners believe that they ’re making technology work effectively for their businesses in 2010, down from 60% in 2009. 1 When small business owners think about their presence online, they often think it ’s too hard, too expensive or not right for their business. Google provides many resources to help business owners promote themselves online. In this presentation we will provide an overview of some of these tools.
Today we ’ll focus on four ways Google’s tools can help you: Getting found online in Google ’s natural or “organic” results Finding customers using Google ’s advertising platform, AdWords Free market intelligence tools that help you understand your web traffic and keep tabs of your online presence. Finally, increasing your office productivity with Google ’s free suite of tools, Google Apps.
Before we can strategize ways to get our website found, it is helpful to understand how a search engine results page is organized. Keep in mind that this page may look different for different searchers based on factors like their geographic location, their search history, and their page settings. At the top, the searcher can type in a word or phrase. This is called a search query. Searchers type these words in to help find appropriate websites and webpages within those sites. Google will display the most relevant results it can, based on the keywords and information it has about the searcher.
In the above example, we see the “natural” or “organic” results. Google displays links to Web pages it determines to be the most relevant to the search query. A click on these links does NOT cost the owner of the website money.
The first section we will look at contains Google ’s ads, served by the AdWords platform. These are paid placements. Advertisers are competing against each other for spots on this page. Ads can appear directly above the search results or on right side of the page. By default, there can be up to 11 ads on a page. Clicks on AdWords ads DO cost the advertiser money - they set their own maximum price or a click. Advertisers are NOT charged if their ads are not clicked on. We will discuss the AdWords advertising program in subsequent presentations.
The last section on the above example shows local business results pulled from Google Places. Google Places offers free, hosted Web pages for businesses. It ’s one of the easiest ways to get online immediately. Another bonus of Google Places is the opportunity to appear on the search engine results page in this special section. Each area on a search engine results page is treated separately. So, it is possible to have your website listed in the AdWords results, the organic results, and the local business results powered by Google Places. For maximum exposure of your website, your goal may be to list your business in all of these places!
First and foremost, tell Google what your website it all about with keyword-centric, original content. Always make sure that the content you publish is relevant to the theme of your site. Blogs are great ways to keep your content fresh, and a website with good, up-to-date content is a resource. As people learn about your site, they will share the URL with others. And, if people decide to create a link to your site from their website or blog, it serves as a backlink to you. Every backlink is essentially a vote of confidence for your site. Backlinks help Google determine which websites are authoritative for particular topics. To get a backlink, your website must be linkable. Make sure that individual pages within the sites can be individually linked to. For example, a website can be built using frames. A frame loads new pages within a section of the page, and URL does not change. In this case, it is difficult to link to individual pages, and difficult for Google bot to index pages within the website. On a more technical side, another way to help your website get found is to create a Sitemap. In its simplest terms, an XML Sitemap is a list of the pages on your website. Sitemaps are a way to tell Google about pages on your site it might not otherwise discover. Creating and submitting a Sitemap helps Google know about the pages in your site, including URLs that may not be discoverable by Google's normal crawling process. Sitemaps are particularly helpful if: Your website has dynamic content. Your website has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images. Your website is new and has few links to it. (Googlebot crawls the Web by following links from one page to another, so if your site isn't well linked, it may be difficult to find it.) Your website has a large archive of content pages that are not well-linked to each other, or are not linked at all. A Sitemap doesn ’t guarantee that Google will crawl or index all of the pages of the website. But, Google will use your Sitemap data to learn about the site's structure, which will helps improve their crawler schedule. This can help Google do a better job crawling your site in the future. In most cases, webmasters benefit from Sitemap submission, and in no case is a website penalized for it. Don ’t be sneaky. Some people try to influence Google’s algorithm my trying to promote their websites in ways that violate Google’s webmaster guidelines. The simplest example would be “stuffing” Web pages with keywords, often hiding them in a color that matches the background (white text on a white background). Rule of thumb: if it feels sneaky, best avoid it. Finally, don ’t rush it! SEO is a slow, incremental process and you should see improvement over time.
Now that you know the words you want to be found for, which ones are you actually getting traffic – GOOD TRAFFIC from? What data is valuable? How much is enough traffic? Dive into Google Analytics to dig out the meaningful data it provides and what to do with it;
This is where you land when you enter Analytics. You can’t break it so start clicking around. Select your date range – compare to the previous month or the date range of your choice. Look at the progress your site is making based on the metrics provided. KPI
Visitors Where are people coming from? Are they new or have they been there before? Are they on a laptop or a cell phone?
When looking at your keywords, you are likely going to see your brand at the top of the list. If not, then you either havent branded yourself enough within your own site, or you havent branded yourself online at all. Either way, while that is valuable data, you can filter to see which non-branded keywords are driving traffic to your site, and what the quality of the visits are.
When looking at your keywords, you are likely going to see your brand at the top of the list. If not, then you either havent branded yourself enough within your own site, or you havent branded yourself online at all. Either way, while that is valuable data, you can filter to see which non-branded keywords are driving traffic to your site, and what the quality of the visits are.
It’s more than just the words being used to find you, it’s about the vehicle they are taking to get there. Are there opportunities for you to increase your visbility on a particular site, search engine or referral source that shows a lower volume, but high quality of visitors?
Segway – Top referring sites give you an idea of where you have an inbound link or places that you are receiving traffic now. Why look for new, when you can work to make these better sources of quality traffic. How you might ask….
Google offers a resource for you to get information about how Google understands your websites, called Webmaster Central. URL: www.google.com/webmasters Webmaster Central allows you to submit Sitemaps Webmaster Central ’s tools give detailed reports about your visibility on Google. It answers questions about crawling, indexing and ranking questions; provides an avenue for feedback and issues; and offers diagnostic tools that help you understand and fix potential crawling problems. View, classify, and download comprehensive data about internal and external links to your site with link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there. You can also specify how you would like the URLs Google indexes to appear.
Google AdWords succeeds because it delivers prospects to you at the precise moment they are looking for you. To directly compare: with traditional advertising, you have to search for your customers, but with AdWords, customers quite literally search for you! For example, if you are a Nashville based shop offering Poodle grooming, you might bid on the keyword “Poodle Groomer Nashville.” When a searcher types in that query, your ad may appear with the search results, connecting you to a prospect.
With Google AdWords, you are not charged if your ad appears. You are charged only if a searcher clicks on your ad. And, you the advertiser control how much you spend. You set a daily budget as well as a maximum amount you ’re willing to pay for a click. This is why the bidding model is often referred to as “Pay Per Click” (PPC) or “Cost Per Click” (CPC) bidding.
AdWords allows you to specify where your ads are eligible to appear. So, to go back to our NashvillePoodleGrooming.com example, you can use restrict where your searchers are located. This helps you spend you your budget only on the most likely prospects. Advertisers also have the option to target specific languages. So, if you ’d like your ad to show to people who prefer to see their results in one of the 60+ languages Google supports, you can do that too! Google does not automatically translated. ****NOTE TO TRAINER - You may want update screenshot based on location of training ***
To recap the benefits of the AdWords program: It costs $5 to set up an account; after that, all the costs are up to you, from the amount you spend per click and per day. You can control when and where your ads will appear. There is no time commitment - you can turn your ads on and off, anytime. AdWords offers free tools to help track conversions - whether clicks on your ad result in the online goals you set. You can use that to determine your return on investment! If you plan to manage AdWords yourself, start slow, measure your results, adjust, try something new. Build on your success. If you prefer, find a great partner to help you.
From here, click ‘Start Now’ and the start-up wizard will walk you through the steps to get an account up and running for your business. To learn more about AdWords, please stay for the upcoming presentations - we will provide a deeper explanation of how the auction works and strategies for success.
You can increase your online visibility by creating a free business page on Google Places (formerly local business center). You do not need your own website for a Place page. Your Place page is like an online yellow pages listing that can direct customers to your storefront, menu, phone number or website – whatever makes sense for your business. You ’ll see that the pins correspond with your location, which you can set, and it can include a phone number, address, and whatever else you want people to see about you. To get started, you need to go to google.com/places to claim your business, and enter the correct information that corresponds with your business and confirm your listing.
A Google Places page allows you to upload information about your business. The more information you provide, the more context Google will have about your business and how relevant it is to search queries. Note the Review section; you can invite happy customers to click on “Write a review” and leave feedback about your business.
There ’s been a steady increase in searches for coupons since 2004, with searches predicted to increase in 2011. Customers are looking for ways to save both with online purchases and in stores.
One of the best features within Google Places is the ability to create and manage coupons. You can update your coupons anytime. Promoting your coupons - via email, social media, offline promotion -- can drive traffic to your website and business.
The Google Places metrics dashboard provides statistics for your Places page usage. Data includes: Impressions: The number of times that your business listing was displayed during a search on Google or in a OneBox result after a regular search from Google. Actions: The number of users who have clicked through your business listing after viewing it as a search result. Statistics aren't real time. They're compiled for the past 30 days and are provided at a 24 hour delay.
Create or claim your listing by visiting http://www.google.com/places
Claim your page…use google tools like the calendar to share events in your city, add video, connect it to your page, include offers (even if they are things that you give away now for free (consultation, review, other), encourage reviews…they are going to mean a lot!