Search influence University - 10 Ideas To Drive Traffic To Your Website

Confidential, Property of Search Influence, LLC © 2016
10 IDEAS TO DRIVE
TRAFFIC TO YOUR
WEBSITE
Workshop by
Mary Silva
Internet Marketing
Team Lead

Schema markup is structured data, which labels existing elements on a site so
that search engines can better understand the content on the page.
Schema.org (the website and the authority) defines the expectations,
vocabularies, and rules of this markup.
Rich Snippets are a kind of structured data markup explicitly recognized by
search engine algorithms. When used on appropriate content, Rich Snippets
can show exact content from a website on Search Engine Result Pages (SERPs)
of search engines such as Google, Yahoo, and Bing.
#1 IMPLEMENT SCHEMA MARKUP AND
RICH SNIPPETS ON YOUR SITE

Schema.org markup should only be visible in the HTML
source, and should always correllate to existing content.
LOCAL BUSINESS
SCHEMA IN THE
SOURCE CODE
Questions? info@searchinfluence.com

LOCAL BUSINESS
SCHEMA IN
GOOGLE'S
"KNOWLEDGE
PANEL"
Image Source: Google

COMMON RICH SNIPPET EXAMPLES
When marked up, Schema for:
● Reviews: Can show the review rating below your site in search results.
● Events: Can show upcoming events below your site in search results.
● Videos: Enables Google to use your content in their carousels
● Articles: Enables Google to use your content in SERP features like "In the news"

@searchinfluence #ZENITH2016
TAKE ADVANTAGE OF RICH SNIPPETS

SNIPPET
RICH SNIPPET

SOFTWARE
APPLICATION
PRODUCT
EVENT
RECIPE
REVIEW

Typically, faster pages create happier users
and tend to both rank and convert better.
#2 IMPROVE SITE SPEED

Google's PageSpeed Insights
Tool allows you to analyze your
site for ways you can improve
your site speed (like Enabling
Compression) with detailed
information on how to fix each
issue.

#3 USE GOOGLE SEARCH CONSOLE
Google Search Console (formerly
Webmaster Tools) allows you to indicate to
Google various details of your site. This
includes submitting your sitemap so search
engines better crawl and categorize your
site. If you haven't done this, you should!

MONITORING SEARCH CONSOLE
You can use the Search Console dashboard to find
issues to fix with your site like crawl errors.

SEARCH CONSOLE SEARCH QUERIES
Search Console samples search query data that can
help you investigate problems with click through rate
from Google results.

#4 PUBLISH PRESS RELEASES!
● Sites like PRweb and Cision will
distribute for you
● Get your press released published
for you on news sites and tech
blogs. For a little extra, they’ll send
your release to journalists and
bloggers, in the hopes that they’ll
publish it for you on their sites too.
Image Source: AdweekQuestions? info@searchinfluence.com

#5 PERFORM ON SITE LINK BUILDING
Fostering the best user experience possible
on site is the cornerstone of increasing traffic
to your site. Search engines like Google are
focused on user experience.
Good internal link building helps googlebot
understand the relationship between pages,
among a set of content.

#6 PERFORM OFF-SITE LINK EARNING
Engage in your community's online forums
Engage On
Social Platforms:
● StumbleUpon
● Reddit
● Digg
● delicious

#7 PERFORM OFF-SITE
CITATION BUILDING
● Niche Directories (Industry & Categorical)
● Data Feeds
● Major Directories (Google, Yelp, Bing, Foursquare, YP.com)
● Secondary Directories (Merchant Circle, HotFrog, etc)

OWNING THE TOP
OF THE PAGE
“Restaurants in New Orleans” top
organic Google search results:
● TripAdvisor
● New Orleans Restaurants
● Nola Eater
● New Orleans Online

NICHE DIRECTORIES

BUILD YOUR AUTHORITY USING:
● Yelp,
● Angie’s List,
● Yellow Pages,
● White Pages,
● Foursquare,
● Google+,
● YouTube,
● HealthGrades and
● even TripAdvisor.

# 8 SYNDICATE YOUR VIDEOS
Taking an optimized video and distributing (syndicating) it across sustainable,
valuable video channels such as youtube and vimeo.

VIDEO SYNDICATION BENEFITS
1. Video site profiles and videos can earn
links and citations on social sites.
2. These are sometimes follow links.
3. The links can be crawled and recognized by
googlebot.
4. These increase link source diversity.

SEARCH CONSOLE - GOOGLEBOT RECOGNIZES THEM!

Whitespark Recognizes The Citations!

#9 POST AND PROMOTE ON
SOCIAL MEDIA!
Image Source: MarketingLandQuestions? info@searchinfluence.com

2M 80%
active advertisers
on Facebook (and
most are small
businesses)
of Facebook’s new
advertisers started
by paying for
promoted posts
a day is the
average spent by
small businesses
on Facebook
$5-$50

WITH FACEBOOK LOCAL
AWARENESS ADS, YOU CAN
TARGET LIKE A BOSS.

DOES IT
WORK?

ON PINTEREST

#10 BE A RESOURCE IN
YOUR INDUSTRY THROUGH
SHARABLE CONTENT
Sharable content like:
Infographics
Blogs

13X
MUST HAVE A BLOG
INCREASE IN ROI, YEAR AFTER YEAR

82%
MUST USE YOUR BLOG
OF MARKETERS WHO BLOG DAILY
GAINED CUSTOMERS USING THEIR BLOG

GO INFORMATIONAL

GO
INFORMATIONAL
AND BLOG
ABOUT IT!

Think of your online marketing efforts as a
service. We know our users, and we're getting
them closer to their end goal faster. Make your
overall goal to give users a cleaner, better
experience and make users lives easier.

THANK YOU!
Contact Search Influence for more information on how we can help you
drive traffic to your website with a custom online marketing strategy.
- MARY SILVA
Search Influence
935 Gravier St STE 1300
New Orleans LA 70112
(504) 208-3900 ext 299
www.searchinfluence.com

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