Home Builders are finding success with Social Media. Find out how from industry social media consultant Carol Flammer. This presentation is from the BHI Road Show.
Website Effectiveness - Deluxe Small Business Heroes TourDeluxe Corporation
This document discusses key factors for an effective website presence, including domain name, valuable content, acquiring links, traffic, and consulting help. It notes that domain names should be easy to understand and relevant to the business. Content should include relevant keywords and links. Acquiring quality links from other sites helps with trust and traffic. Traffic comes from search engine optimization, social media, email marketing, and printing the website on business materials. A consultant can help with initial site setup, redesigns, hosting deals, and tools to improve performance.
Sonoma Local SEO and Google+ Optimization SummarySercius
This document discusses recent trends in personalized search and local SEO. It notes that personalized search is tailored based on users' search history, location, social interactions, and more. For tourism businesses, getting guests to interact online can increase visibility. Local businesses should claim and optimize their Google+ local pages, add photos/videos, and ask for reviews to boost rankings. Consistent citations across sources and authorship marking of high-quality content can also help visibility.
Using Social Media to Build Higher Search Rankings and Inbound LinksArnie Kuenn
The document discusses how social media can be used to build inbound links and improve search engine rankings. It provides tips for creating engaging content and using platforms like blogs, Facebook, Twitter, LinkedIn and Flickr to promote content and generate links from social sharing and engagement. Contests are highlighted as an effective tactic for both small and large companies to drive links and traffic.
Search Engine Optimization 101: Rank Higher and Sell MoreNicki Hicks
This document discusses search engine optimization (SEO) strategies for small businesses to rank higher and increase sales. It recommends both on-page and off-page optimization techniques. On-page optimization includes ensuring usability, proper keywords, and internal linking. Off-page techniques involve getting incoming links through local listings, social media, guest blogging, and more. The goal of SEO is to drive more traffic from search engines and increase conversions for businesses.
The document discusses how social media and search engine optimization are closely related and can influence each other. It provides tips for using social media to promote high-quality website content in order to gain backlinks and improve search engine rankings. Key factors mentioned include creating engaging content, building trusted links from various domains, and optimizing content for search engines and social media.
SEO is still very important for businesses in 2010. The document outlines several key points for SEO in the coming year: search engines will continue emphasizing quality content and links; personalized and real-time search will grow in importance; and social media will have a greater influence on search rankings. It provides tips for businesses, such as creating valuable, unique content; optimizing individual pages; and focusing on obtaining trusted, relevant inbound links from other sites. Overall, the best SEO strategies revolve around building a quality online presence through content and social sharing.
This document discusses best practices for creating an effective corporate blog. It recommends choosing blogging software that matches your current website, writing regular posts in a consistent voice, and participating in online conversations to drive traffic. Key metrics for measuring success include increased visitors, links, comments and social media engagement. Common pitfalls to avoid are inconsistent posting, lack of promotion and internal linking, and focusing too much on sales or keywords.
Website Effectiveness - Deluxe Small Business Heroes TourDeluxe Corporation
This document discusses key factors for an effective website presence, including domain name, valuable content, acquiring links, traffic, and consulting help. It notes that domain names should be easy to understand and relevant to the business. Content should include relevant keywords and links. Acquiring quality links from other sites helps with trust and traffic. Traffic comes from search engine optimization, social media, email marketing, and printing the website on business materials. A consultant can help with initial site setup, redesigns, hosting deals, and tools to improve performance.
Sonoma Local SEO and Google+ Optimization SummarySercius
This document discusses recent trends in personalized search and local SEO. It notes that personalized search is tailored based on users' search history, location, social interactions, and more. For tourism businesses, getting guests to interact online can increase visibility. Local businesses should claim and optimize their Google+ local pages, add photos/videos, and ask for reviews to boost rankings. Consistent citations across sources and authorship marking of high-quality content can also help visibility.
Using Social Media to Build Higher Search Rankings and Inbound LinksArnie Kuenn
The document discusses how social media can be used to build inbound links and improve search engine rankings. It provides tips for creating engaging content and using platforms like blogs, Facebook, Twitter, LinkedIn and Flickr to promote content and generate links from social sharing and engagement. Contests are highlighted as an effective tactic for both small and large companies to drive links and traffic.
Search Engine Optimization 101: Rank Higher and Sell MoreNicki Hicks
This document discusses search engine optimization (SEO) strategies for small businesses to rank higher and increase sales. It recommends both on-page and off-page optimization techniques. On-page optimization includes ensuring usability, proper keywords, and internal linking. Off-page techniques involve getting incoming links through local listings, social media, guest blogging, and more. The goal of SEO is to drive more traffic from search engines and increase conversions for businesses.
The document discusses how social media and search engine optimization are closely related and can influence each other. It provides tips for using social media to promote high-quality website content in order to gain backlinks and improve search engine rankings. Key factors mentioned include creating engaging content, building trusted links from various domains, and optimizing content for search engines and social media.
SEO is still very important for businesses in 2010. The document outlines several key points for SEO in the coming year: search engines will continue emphasizing quality content and links; personalized and real-time search will grow in importance; and social media will have a greater influence on search rankings. It provides tips for businesses, such as creating valuable, unique content; optimizing individual pages; and focusing on obtaining trusted, relevant inbound links from other sites. Overall, the best SEO strategies revolve around building a quality online presence through content and social sharing.
This document discusses best practices for creating an effective corporate blog. It recommends choosing blogging software that matches your current website, writing regular posts in a consistent voice, and participating in online conversations to drive traffic. Key metrics for measuring success include increased visitors, links, comments and social media engagement. Common pitfalls to avoid are inconsistent posting, lack of promotion and internal linking, and focusing too much on sales or keywords.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
This document provides information about Chiori SEO, a boutique internet marketing company based in Los Angeles. It offers organic and affordable SEO services to make websites visible to target markets and rank high on search engines. Its services include graphic design, web marketing, video production, branding, social media, and more. Chiori takes a comprehensive approach to marketing that includes research, strategy, content creation, promotion, and ongoing optimization. It emphasizes the importance of social media and mobile for small businesses given trends around time spent online, mobile searches, and social engagement.
The document discusses unnatural links and how they can negatively impact a website's search rankings. It defines unnatural links as those that are irrelevant or don't match Google's parameters. While unnatural links won't directly penalize a site, they can cause rankings and traffic to drop. The document recommends identifying and removing unnatural links, then notifying Google for reconsideration. It also outlines the speaker's new natural link building strategies to avoid such issues.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
This webinar discusses 20 link building tactics for internet marketing campaigns. It provides an overview of how link building has changed and emphasizes the importance of quality links. Specific tactics covered include user reviews, free e-books, social coupons, newsletters, RSS directories, links from Twitter followers, classified sites, email signatures, Scoop.it, press releases, educational links, Wikipedia, blogs, online communities, Q&A sites, affiliate programs, outreach, scholarships, fan pages, and forum posting. The presenters encourage attendees to try the tactics and register for the next webinar covering additional strategies.
The document discusses 20 additional link building tactics presented in a webinar on the topic. Some of the new tactics covered include writing testimonials, profile links, guest posting, using images and attributions, community newspapers, creating blogs, leveraging copy and pasting, niche directories, local listings, crowdsourcing, paid reviews, RSS feeds, infographic submissions, finding and replacing broken links, updating outdated content, case studies, internal linking, video submissions, and social sharing. The webinar encourages implementing these tactics and registering for future webinars on additional link building strategies.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Digital Marketing Strategy Workshop - Week 1 RebeccaBKM
This document provides an overview of digital marketing and online strategy topics. It discusses identifying your unique selling proposition, elements of a successful marketing plan including keywords, content, links and analytics. It covers researching keywords, competition and the market. It also outlines optimizing websites, social accounts and link building. Analysis of metrics is also discussed to adjust strategies. Common issues like misinformation, lack of transparency and unbalanced focus are noted. The homework is to set up various Google accounts to help with digital marketing efforts.
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Digital Marketing Strategy Workshop - Week 2RebeccaBKM
This document provides an overview of digital marketing topics including search engine optimization (SEO), content marketing, link building, and local search marketing. It discusses the importance of balancing technical, on-page, off-page and content optimization efforts. Specific tips are provided for optimizing images, video, blogs and managing online listings. The document concludes by announcing the topic of the next workshop on social media marketing.
The document discusses the importance of securing account names and profiles on social media, blogs, and directories that match your brand name. It recommends securing accounts on platforms like Facebook, Twitter, Google+, YouTube, and Blogger to establish an online presence. The service offered will set up, design, and optimize all of these profiles to represent the brand and help establish its identity on the internet.
New seo real company stuff rcs internet marketingseohop
This document discusses strategies for improving search engine rankings in 3 steps:
1) Use branded and location-targeted keyword links to build brand awareness.
2) Create relevant blog content and external links to increase rankings and traffic for new and long-tail keywords over time.
3) Engage in real-world marketing like sponsoring events and developing expertise to generate follower engagement and positive backlinks.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document discusses that while Google presents itself as a search engine, it is primarily an advertising company that generates most of its revenue from ads. It notes that rankings and traffic from search are not the true goals of SEO, but rather results of building great content, effective distribution, communication, and trust. The document advises that organic traffic requires investment of time and resources into developing one's brand or hiring an SEO professional versus paid ads. Finally, it states that SEO success comes from combining elements like content, keywords, and distribution, not focusing on any single area.
This document discusses the evolution of SEO over time from past to present to future. It outlines how SEO ranking algorithms have changed from solely considering on-page context signals to also incorporating authority signals like links and social signals. It recommends building authority through publishing high-quality content, promoting it socially to gain links and followers, and engaging with audiences across multiple social platforms. The future of SEO is predicted to involve more personalized search results influenced by social graphs and real-time information from social media.
Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.
Hot to generate leads via Social Media Marketing for Realtors and Loan OfficersJTtheCoach.com
This document provides strategies for generating leads and attracting more customers through proven instant and organic lead generation methods. It discusses how social media marketing compares to traditional marketing, tools to use, and how to move from good to great. It outlines organic lead generation strategies and how to build an online identity. Specific strategies covered include using a blog, establishing a presence on LinkedIn, Facebook, Twitter and YouTube, understanding buyers and engaging them with relevant content, email marketing for lead retention, and content distribution.
Finding The Social Media Platform That Works For YouAngela Connor
Social media is ever-evolving and new platforms are being created at warp speed. But social media is not one-size-fits-all." The key to capitalizing on the benefits of social networking is to understand your goals and engage in ways that help you meet them. This is a slideshow being presented by Angela Connor at the NC Center for Non-profits Statewide Conference in Raleigh,NC on October 17, 2008 by Angela Connor.
The document discusses a marketing campaign by Benjamin Moore & Company that allocates 76% of its $15 million budget to social media like Facebook, rather than traditional media. Experts foresee a rise in consumer power through social media that will prioritize meeting and exceeding customer expectations. Social media like Facebook, blogs, and Twitter are becoming central to how new homes are marketed, though few builders have fully embraced this yet. The rest of the document provides advice on using social media for reputation management, search optimization, marketing, displaying visual assets, publishing stories, and interacting with customers.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
This document provides information about Chiori SEO, a boutique internet marketing company based in Los Angeles. It offers organic and affordable SEO services to make websites visible to target markets and rank high on search engines. Its services include graphic design, web marketing, video production, branding, social media, and more. Chiori takes a comprehensive approach to marketing that includes research, strategy, content creation, promotion, and ongoing optimization. It emphasizes the importance of social media and mobile for small businesses given trends around time spent online, mobile searches, and social engagement.
The document discusses unnatural links and how they can negatively impact a website's search rankings. It defines unnatural links as those that are irrelevant or don't match Google's parameters. While unnatural links won't directly penalize a site, they can cause rankings and traffic to drop. The document recommends identifying and removing unnatural links, then notifying Google for reconsideration. It also outlines the speaker's new natural link building strategies to avoid such issues.
Jay Berkowitz of Ten Golden Rules and Alex Harris of AlexDesigns.com present Ten Beginner to Advanced Strategies to Use Social Media to Build Your Business.
This webinar discusses 20 link building tactics for internet marketing campaigns. It provides an overview of how link building has changed and emphasizes the importance of quality links. Specific tactics covered include user reviews, free e-books, social coupons, newsletters, RSS directories, links from Twitter followers, classified sites, email signatures, Scoop.it, press releases, educational links, Wikipedia, blogs, online communities, Q&A sites, affiliate programs, outreach, scholarships, fan pages, and forum posting. The presenters encourage attendees to try the tactics and register for the next webinar covering additional strategies.
The document discusses 20 additional link building tactics presented in a webinar on the topic. Some of the new tactics covered include writing testimonials, profile links, guest posting, using images and attributions, community newspapers, creating blogs, leveraging copy and pasting, niche directories, local listings, crowdsourcing, paid reviews, RSS feeds, infographic submissions, finding and replacing broken links, updating outdated content, case studies, internal linking, video submissions, and social sharing. The webinar encourages implementing these tactics and registering for future webinars on additional link building strategies.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
Digital Marketing Strategy Workshop - Week 1 RebeccaBKM
This document provides an overview of digital marketing and online strategy topics. It discusses identifying your unique selling proposition, elements of a successful marketing plan including keywords, content, links and analytics. It covers researching keywords, competition and the market. It also outlines optimizing websites, social accounts and link building. Analysis of metrics is also discussed to adjust strategies. Common issues like misinformation, lack of transparency and unbalanced focus are noted. The homework is to set up various Google accounts to help with digital marketing efforts.
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
Digital Marketing Strategy Workshop - Week 2RebeccaBKM
This document provides an overview of digital marketing topics including search engine optimization (SEO), content marketing, link building, and local search marketing. It discusses the importance of balancing technical, on-page, off-page and content optimization efforts. Specific tips are provided for optimizing images, video, blogs and managing online listings. The document concludes by announcing the topic of the next workshop on social media marketing.
The document discusses the importance of securing account names and profiles on social media, blogs, and directories that match your brand name. It recommends securing accounts on platforms like Facebook, Twitter, Google+, YouTube, and Blogger to establish an online presence. The service offered will set up, design, and optimize all of these profiles to represent the brand and help establish its identity on the internet.
New seo real company stuff rcs internet marketingseohop
This document discusses strategies for improving search engine rankings in 3 steps:
1) Use branded and location-targeted keyword links to build brand awareness.
2) Create relevant blog content and external links to increase rankings and traffic for new and long-tail keywords over time.
3) Engage in real-world marketing like sponsoring events and developing expertise to generate follower engagement and positive backlinks.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document discusses that while Google presents itself as a search engine, it is primarily an advertising company that generates most of its revenue from ads. It notes that rankings and traffic from search are not the true goals of SEO, but rather results of building great content, effective distribution, communication, and trust. The document advises that organic traffic requires investment of time and resources into developing one's brand or hiring an SEO professional versus paid ads. Finally, it states that SEO success comes from combining elements like content, keywords, and distribution, not focusing on any single area.
This document discusses the evolution of SEO over time from past to present to future. It outlines how SEO ranking algorithms have changed from solely considering on-page context signals to also incorporating authority signals like links and social signals. It recommends building authority through publishing high-quality content, promoting it socially to gain links and followers, and engaging with audiences across multiple social platforms. The future of SEO is predicted to involve more personalized search results influenced by social graphs and real-time information from social media.
Jay Berkowitz, author and business keynote speaker presented for the Gold Coast Venture Capital Association. He highlighted ways to improve businesses' internet marketing strategies, leading tactics on generating traffic to your website and improve conversions and ways to become an industry leader online.
Hot to generate leads via Social Media Marketing for Realtors and Loan OfficersJTtheCoach.com
This document provides strategies for generating leads and attracting more customers through proven instant and organic lead generation methods. It discusses how social media marketing compares to traditional marketing, tools to use, and how to move from good to great. It outlines organic lead generation strategies and how to build an online identity. Specific strategies covered include using a blog, establishing a presence on LinkedIn, Facebook, Twitter and YouTube, understanding buyers and engaging them with relevant content, email marketing for lead retention, and content distribution.
Finding The Social Media Platform That Works For YouAngela Connor
Social media is ever-evolving and new platforms are being created at warp speed. But social media is not one-size-fits-all." The key to capitalizing on the benefits of social networking is to understand your goals and engage in ways that help you meet them. This is a slideshow being presented by Angela Connor at the NC Center for Non-profits Statewide Conference in Raleigh,NC on October 17, 2008 by Angela Connor.
The document discusses a marketing campaign by Benjamin Moore & Company that allocates 76% of its $15 million budget to social media like Facebook, rather than traditional media. Experts foresee a rise in consumer power through social media that will prioritize meeting and exceeding customer expectations. Social media like Facebook, blogs, and Twitter are becoming central to how new homes are marketed, though few builders have fully embraced this yet. The rest of the document provides advice on using social media for reputation management, search optimization, marketing, displaying visual assets, publishing stories, and interacting with customers.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
SEO and Ecommerce Trends - Kerridge Partner DayGenerate UK
This is the slide deck presented by Mike Robinson (Generate UK) at the recent Kerridge Partner day.
The slides cover how to benchmark your current position, why it is important to have a strategy and then explores some key digital marketing trends.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
21 Questions You Always Need to Ask While Developing Buyer PersonasKula Partners
This document provides a template for developing detailed buyer personas with 34 questions across several categories. The questions are intended to gather information about the demographics, background, role, company, challenges, goals, triggers, objections, preferences, and segmentation of potential customers. Developing comprehensive buyer personas is presented as crucial for creating an effective inbound marketing strategy by ensuring marketing and sales teams understand their target audiences.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Looking for SEO company in UK? If yes! Come and browse top SEO agency in UK, Which is specialized in local and national services includes generate higher organic traffic on websites, generate leads, increase sales, websites designing and development at affordable budget.
An introduction to the building blocks of an online marketing strategy. Begin by building a foundation of a robust website; add the three pillars of search marketing, e-mail marketing, and web analytics; and cap it off with a social media strategy.
Includes full presentation with links to online articles and full speaker's notes for easy understanding.
Online summary with links, plus Keynote and PDF versions, available at http://blog.hotdesign.com/building-an-online-marketing-plan/
Jay Berkowitz, Author and Internet marketing speaker, shared a keynote presentation during the South Florida Interactive Marketing Association’s event in Ft. Lauderdale.
Social Media and Search Engine Ranking Tips Include:
* Using new Social Media tools, Facebook “Like”, Widgets, Foursquare, and the iPad to drive traffic to the website
* Learn the single most important Social Media opportunity and how to create a marketing plan for it
* The changing paradigm of Search Marketing and tips on search engine ranking
* New opportunities in S-commerce, Video, Augmented Reality and Virtualization
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
Social media and content marketing is as relevant to industrial companies as it is to consumer-oriented businesses in achieving high search engine rankings. The presentation outlines what businesses should know about SEO, content marketing and social media as they plan their 2014 Internet marketing strategy.
Presentation by Skoda Minotti Strategic Marketing to the 2013 BDO Seidman Alliance Conference.
The presentation reviews some of the best tactics for accounting firms looking to implement an inbound marketing campaign.
MN CLE internet marketing/web marketing/SEO strategyRyan Tauer
The document provides an overview of creating an effective web strategy for law firms. It discusses building a web strategy to attract new clients and prosper online. Specific topics covered include online reputation management, search engine optimization, using social media, legal directories, content creation, and blogging. The presentation emphasizes establishing an online presence, optimizing websites for search engines, engaging clients through social platforms, and positioning the firm as experts in their field through high-quality online content.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
Unleashed Biz 2013 - Create Great Content to Market Your WebsiteCoryon Redd
Win The Internet Marketing Game with Great Content - Presented by Coryon Redd at Unleashed Biz on May 16th and 17th 2013. Discover the system that gets top Google ranking while saving you loads of time with your social media marketing. Experienced Internet Marketer, Coryon Redd, shows you how to develop the best content topics and deliver them to your audience. Google is paying attention and your content is the key to top rankings.
SEO for Success: 10 proven strategies to increase traffic and salesStephen Irvine
Our owner and resident SEO Expert Steve Irvine talks SEO Strategy. A practical guide to enhancing your website for online search to help grow your traffic, enquiries and sales for retailers in Jewellery and the Luxury Goods Industry.
“SEO helps you get noticed and stand out in the crowded world of the internet”
- Steve Irvine
Why is SEO important for the Jewellery Industry?
If you want your business to succeed online you need to build Authority, Trust and buyer Confidence. SEO is crucial for the jewellery industry as it enhances visibility, gives you a competitive edge, offers cost-effective marketing, attracts the right audience, whilst providing a sustainable long-term return on investment.
Authority: The online jewellery market is highly competitive. SEO helps your jewellery store appear prominently in search engine results, making it more likely that potential customers will find your products and website. This creates authority and increased visibility in your industry as a leading resource.
Trust: When your website ranks well in search results, it instills a sense of trust and credibility in potential customers. People tend to trust websites that appear at the top of search engine results pages.
Confidence: SEO assures potential customers that your jewellery business is not only easy to find but also a reputable source for valuable and precious purchases, instilling confidence in the browser to make a buying decision.
Competitive Advantage: Effective SEO strategies can help you outshine your competitors. By optimising your website for relevant keywords and improving its overall online presence, you can attract more customers and potentially steal market share from competitors.
Cost-Effective Marketing: SEO is a cost-effective marketing strategy compared to paid advertising. Once you've established a strong online presence, you don't have to continually pay for clicks or ad placements, making it a more sustainable long-term solution.
Targeted Traffic: SEO allows you to target specific keywords and phrases that are relevant to your jewellery products. This means you can attract visitors who are actively searching for the types of jewellery you offer, increasing the likelihood of conversions.
Sustainability: Unlike short-term advertising campaigns, the results of SEO efforts can be long-lasting. Once your website ranks well, it can maintain its position for an extended period, providing ongoing benefits.
How can Content Marketing amplify reach, engagement and results by integrating Social Media SEO? This presentation from Lee Odden of TopRank Online Marketing lays out how online marketers can implement a process for incorporating the finer points of search engine optimization, content and social networking.
The document summarizes online marketing strategies in 2010, focusing on search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It discusses how SEO and PPC can be used together effectively to drive traffic to websites. It also outlines best practices for using social media platforms like Facebook, Twitter, and blogs to engage with customers and promote brands.
Did you know that 65% of companies have used LinkedIn to increase sales? That's because LinkedIn is an amazing resource that lets you grow your network and establish yourself as an industry leader.
Come to our webinar and learn How to Use LinkedIn to Grow Your Business!
In this free webinar you will learn how to connect with prospective clients, announce new product launches, do research on your industry and build awareness of your new company, and more.
This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.
This document provides an overview of an SEO training course. It discusses key topics like on-page SEO techniques like keyword research and optimization, off-page SEO like link building through blogs and social media, and paid search marketing using Google Adwords. It also briefly touches on tools for tracking metrics and success. The trainer has 20 years of marketing experience and claims their clients have seen significant increases in online sales and search engine rankings from SEO efforts.
Netiquette 3.0 is where common courtesy meets the internet. Thinking about netiquette is necessary since business communications have evolved and become internet based. Telephone and snail mail are no longer the primary forms of business communication and texting, instant messaging and social media have taken precedent.
A question that many people ask is how do the various generations like to communicate? Is the answer the same when communicating with Baby Boomers, Gen X or Gen Z?
Facebook is a powerful tool in today’s digital marketing world. Has your business added Facebook to its social media tool belt? From organic posts to advertising to messenger, what do you need to know to be effective? Facebook favors onsite engagement over outbound clicks and external content, yet as marketers we want to send consumers back to our websites to learn more about our homes, products and services. This session will explore how to mix paid ads and organic posts to optimize the reach of a Facebook business page, increase overall exposure and target new audiences. Learn more about engagement for organic posts. Find ways to make conversation part of you customer focused strategy with Facebook messenger. Reach your future customers and influencers with Facebook ads.
Social media is continually evolving and offering businesses and consumers new ways to interact. It can seem impossible to keep up! Get armed with the latest marketing and communications research and real-life practical examples pertaining to the direction of social media for 2014 as it relates to the home building industry. Topics covered include trends in social media, the latest developments with Facebook, the growing importance of creating a visual identity, SEO authorship and the importance of tapping into contextual social networks.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.
mRELEVANCE is a full-service marketing, communication, interactive agency with offices in Atlanta and Chicago. Learn more by visiting www.marketingRELEVANCE.com.
QR codes provide a quick way for mobile users to access websites or information by scanning a barcode. They were originally created for the auto industry in Japan but are now commonly used in marketing. To use QR codes, businesses should display them on signage, print materials, and promotional items where mobile users can easily scan them. Pinterest is a popular social media site for sharing photos and ideas, especially among women ages 25-34. It can help brands increase awareness and attract potential customers. Instagram allows sharing of visual content which can be an impactful low-cost way for brands to engage audiences. Measuring engagement across multiple online and social media platforms can help businesses evaluate the effectiveness of their digital marketing efforts.
There’s more to social media than Facebook, Twitter, Posterous and Linkedin. While these sites are certainly “hot” today, don’t get distracted by the bling-bling of sites that you don’t own. Find out how to make your blog the engine of your social media program for an effective tried and true strategy that will take you from 0 to 60. Carol Flammer, author of Social Media for Home Builders: It’s Easier Than You Think shows you how your blog will power the social networks and make your entire program easier to manage and get results!
Blog a top 5 referral sources within first month of launch – many of top referral sites are blogs and social media sites. Reduced budgets reduced direct search, social media increased referring sites and keywords.
More than 200 fans within a week of launch, story about pastor’s wife and agent.
Chick fil a nugget drop success – overall success of program maintaining site traffic in down market They post articles about the community, events, info from the builders involved A local New Years event near the community was posted on the Heron blog. The story had 250 hits in 3 day period! If you have a large community, or a significant number of homeowners, a blog is a great way to involve them (get those referral #s up!) The more information on your communities that is “out there” the better your search engine results can be. AREF – is a VERY popular local real estate blog. It has VERY solid Search Engine Results (which Carol will talk about later) Look for local real estate Blogs in your area – just google “real estate blog – Richmond” for example to see if there are any around you The handout you received gives you a few resources for starting your own blog. The set up is fairly simple – and YES – you CAN do it yourself!
250 visitors within a 5 day period looking for NY Eve events
Now 6 of top 10 SERP results
but after just seven months they were already showing an increase in Internet traffic to roughly 23 percent to 48 percent of their total walk-in traffic, depending on the community, with half of those converting into sales. Include key words and anchor text where possible Increases SEO to website through social media optimization Some of our Favorites: NHDBuzz, PR.com, PRLog, PRZoom, PRWeb, etc. Do your research! Some PR sites are free, some require a membership fee and others you pay per release. PRnewswire and Businesswire – paid sites
Used Text to Win to build events database, attract people to their concerts, etc.
Budget cuts, reduced spending, increased sales. 35% increase in overall web traffic, a 93% increase in keywords and a 76% increase in referring URLs Reporters are constantly searching the Internet for stories. This is just one way to keep your name in front of them.
Here are some examples of builders using flickr – Toll Brothers & David Weekly Homes Next we will go more in depth with case studies. Dina . . .
How do you effectively provide ROI for your social media marketing program? Many of these sites may be “free” but the time you invest in them is valuable. There are two key metrics to watch on your website tracking report – after all, everything you do in social media links back to your main web site, right? An effective social media program should Increase the number of incoming keywords to your website. Looking at Google Analytics for a 30 day period last fall, we see that 8,232 keywords brought more than 11,000 visitors to AtlantaRealEstateForum through the search engines.
Another key metric is referring URLs – again look at your main website’s analytics. An effective social media program will demonstrate an increase in this metric. Traffic on the Heron Bay website shows 1013 visits from 183 referring websites for the 30 day period following the launch of their social media program. They only had 89 referring visits the previous 30 days
Return on Investment: Reputation Management When you Google your name, do you like what you see? Chances are if you don’t like what you see. . . Neither do your potential buyers. None of us want to see SERP results featuring the Rip off report, Complaints forums or negative homeowner blogs. Populating your SERP results with positive stories will go a long way toward combating negative online press. Here is an example of a buider, Sharp Residential, who has populated their search results with positive stories and placements through public relations and social media. Don’t let anyone tell you that if you Google your name & Don’t like what you see that you can’t change it – you can with the right social media tools.