SlideShare a Scribd company logo
Strengthening Your Web Site’s
Presence through an Integrated
        Marketing Plan


       Mike Dunca n
      mdunc an @Sa ge Is land.com
      facebook.com/MikeADuncan
       twitter.com/MikeADuncan


              Sage Island CEO
Know your Customer
Speak your Customers Language
Keyword Research
Have a Strategy, Careful keyword selection is the heart of any campaign!


Create a robust keyword portfolio of relevant keyword phrases that are
searched on by potential customers.


                   www.keyworddiscovery.com
                     www.wordtracker.com

                 Google Adwords Keyword Tool
                      www.seobook.com
                       www.seomoz.org
Drive Traffic to your Store
SEO On-Page Optimization

• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• User friendly and search engine friendly site.

Ranking factors:
www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
Meta Data
<TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards,
Skateboard Decks, Trucks, Wheels & Much More!</TITLE>


<META NAME="Description" CONTENT="Biggest selection of skateboards,
skateboard decks, complete skateboards, skateboard wheels, skateboard trucks,
skateboards delivered right to your door!">


 <META NAME="Keywords" CONTENT="skateboards,skateboard,complete
skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate
decks,warehouse skateboards">


Mike Duncan’s Best Practices
!"#$%%&&&'()*+,(-)./'012%34567+(8'#/9
Sitemap Submission
Google WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
  Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com

                  Create a Sitemap
                 www.gsitecrawler.com


    Do you have a Robots.txt file?
         www.yourdomain.com/robots.txt
   User-agent: *
   Disallow: /my-dirty-photos
   Sitemap: http://www.domain.com/sitemap.xml
SEO OFF-Page Optimization
   Link Building
Jan 25, 2007
Quality/Quantity external links is
       what you are after!

        What is a Quality link?
               Answer:
     Good Google Page Rank (3+)
             Relevant
How does your site rank in SEO?

      www.websitegrader.com
Paid Search
Shopping Networks
Company Blogging
Social Networking
Customer Service
Track Everything!
Questions?

slidesha re .net/sa geisla nd
   Search Engine Optimization – Kristopher Jones
      Get to the top on Google – David Viney
       Landing Page Optimization – Tim Ash
    Building Findable Websites – Aarron Walter


           Mike Dunca n
          mdunc an @Sa ge Is land.com
         facebook.com/MikeADuncan
           twitter.com/MikeADuncan

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ASD

  • 1. Strengthening Your Web Site’s Presence through an Integrated Marketing Plan Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan Sage Island CEO
  • 2.
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  • 7. Keyword Research Have a Strategy, Careful keyword selection is the heart of any campaign! Create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. www.keyworddiscovery.com www.wordtracker.com Google Adwords Keyword Tool www.seobook.com www.seomoz.org
  • 8. Drive Traffic to your Store
  • 9.
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  • 12. SEO On-Page Optimization • Use keyword research to determine how customers search • Inject keywords into body copy, titles, and images • User friendly and search engine friendly site. Ranking factors: www.seomoz.org/article/search-ranking-factors www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
  • 13.
  • 14. Meta Data <TITLE>Skateboards - Warehouse Skateboards offers Complete Skateboards, Skateboard Decks, Trucks, Wheels & Much More!</TITLE> <META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!"> <META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards"> Mike Duncan’s Best Practices !"#$%%&&&'()*+,(-)./'012%34567+(8'#/9
  • 15.
  • 16. Sitemap Submission Google WebMaster Tools - www.google.com/webmasters/tools/ Bing (MSN) WebMaster Tools - www.bing.com/webmasters Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com Create a Sitemap www.gsitecrawler.com Do you have a Robots.txt file? www.yourdomain.com/robots.txt User-agent: * Disallow: /my-dirty-photos Sitemap: http://www.domain.com/sitemap.xml
  • 17. SEO OFF-Page Optimization Link Building
  • 19. Quality/Quantity external links is what you are after! What is a Quality link? Answer: Good Google Page Rank (3+) Relevant
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  • 31. How does your site rank in SEO? www.websitegrader.com
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  • 66. Questions? slidesha re .net/sa geisla nd Search Engine Optimization – Kristopher Jones Get to the top on Google – David Viney Landing Page Optimization – Tim Ash Building Findable Websites – Aarron Walter Mike Dunca n mdunc an @Sa ge Is land.com facebook.com/MikeADuncan twitter.com/MikeADuncan