Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Mixwest 2014 Local SEO Strategies & SecretsErin Sparks
A comprehensive presentation about Local SEO, the localized search engine marketing tactics that lead to easy consumer wins. Learn what you need to do and what you need to avoid in grooming your web site for best results on Google. Find out techniques to gain great consumer reviews, and why it is so important. Presenting a full list of steps to fully connect with attendees local business profiles, and what are best techniques to groom the listings.
Marketing methods have changed entirely in the last five years. Consumers and businesses alike increasingly rely on the Internet as their primary source of information. Without a strong and responsive web presence, you have no way to attract new customers.
Site Strategics understands the art and science of properly structuring your web, mobile and social media programs. The metrics of search engine optimization (SEO) are increasingly complex and our experts rule the tools that provide the research required to satisfy stringent new search engine requirements. Google certified owner Erin Sparks keeps up with the continually changing digital landscape and offers valuable insights on his weekly radio podcast, Edge of the Web.
Have you wondered why your nice shopping cart site's pages aren't ranking.
It probably took some time to build the entire site - and you're scratching your head about why the search engines aren't ranking you pages at all.
We know why : It's about the content of those page - and we're going to tell you how to fix it.
Listen to the Podcast or hear us at 3pm EST on 95.9FM and 950am.
Well Google's done it again.
A new algorithm change - what does that mean?
Google changes how it presents content in its search results regularly, to improve the quality of its results and to penalize sites that are trying to game the system.
We had another once : CODE NAME : HUMMINGBIRD
Show 68 PERQ INTERVIEW w/ Scott Hill & Andy MedleyErin Sparks
We have a couple of guests in house. Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with you use of cutting edge technology. Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.
ALSO : We have 12 tips to improve conversion rates over the festive period
How to get your Plumbing or HVAC Company ranked on page one for the most important keywords in your area.
Would you like to ensure that your website & content strategy is set up to win online?
How about finally getting your website to rank on page one for the most important keywords in your area?
On this training, we're going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area and much, MUCH more!
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable plumbing & HVAC keywords. Hint: You need to think beyond just "plumber"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important plumbing & HVAC keywords that I should be targeting?
Can I still use fake addresses or UPS addresses on Google Maps to rank
What are the most important online review sites?
... And much more!
http://www.plumberseo.net
Download our Internet Marketing & SEO Guide at http://www.plumberseo.net/free or call us at 866-610-4647.
Subscribe to our channel - https://www.youtube.com/user/PlumberSEO
This is a deck I put together for a "mock" SEO pitch for WH Smith as part of an internal Technical SEO interview at Ecselis (Havas Media) in October 2019.
I have no affiliation with WH Smith and any data in the presentation is from publicly available third party tools; it is a purely hypothetical and educational exercise.
Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel.
Thanks for checking it out,
Nick Samuel
My key insights from traffic & Conversion Summit for Agency GrowthSeven Figure Agency
My key insights from the Traffic & Conversion Summit as it relates to running, growing & scaling your digital marketing agency.
You can watch the full training video that went along with these slides at https://www.sevenfigureagency.com/my-key-insights-from-the-traffic-conversion-summit-for-agency-growth/
What You're Going To Learn:
- Key Insights from the T&C as it relates to growing, scaling, & managing an agency
- The latest trends in Digital Marketing that you need to be aware of
- Best practices for serving your clients & getting them GREAT results online
If you'd like more tips, ideas & strategies for growing & scaling your Digital Marketing Agency go to http://www.sevenfigureagency.com
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
The NEW 2020 SEO Formula for Independent Pharmacies Webinarpharmacyignite
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important pharmacy keywords that I should be targeting?
What are the most important online review sites?
... And much more!
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Making the Most of Your Website Presence - NBN Guide for Business by natiiveAndrew Kilkenny
In 2012 natiive was first asked to provide advice and leadership to business about to receive the Australian Government's National Broadband Network (NBN). Focusing on Web Design Wollongong this officially endorsed seminar asked questions of business websites and provided guidance on their online strategy. More info at http://www.natiive.com.au
natiive Web Design
1 Burelli Street
Wollongong NSW 2500
1300 78 33 11
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
My key insights from traffic & Conversion Summit for Agency GrowthSeven Figure Agency
My key insights from the Traffic & Conversion Summit as it relates to running, growing & scaling your digital marketing agency.
You can watch the full training video that went along with these slides at https://www.sevenfigureagency.com/my-key-insights-from-the-traffic-conversion-summit-for-agency-growth/
What You're Going To Learn:
- Key Insights from the T&C as it relates to growing, scaling, & managing an agency
- The latest trends in Digital Marketing that you need to be aware of
- Best practices for serving your clients & getting them GREAT results online
If you'd like more tips, ideas & strategies for growing & scaling your Digital Marketing Agency go to http://www.sevenfigureagency.com
- How to get ranked for your most profitable waterproofing & foundation repair keywords? Hint: You need to think beyond just "waterproofing" or "wet basement"
- How to build authority so that the pages on your website rank
- How to build relevant links that will move the needle in the Google search listings
- Why having duplicate content on your city pages could be killing your rankings
- How to communicate your "true service area" to Google automatically
- What are the most important online directories you should be listed in?
- How to get rid of bad links that could be holding your company back
- What are the most important waterproofing & foundation repair keywords that I should be targeting?
- Can I still use fake addresses or UPS addresses on Google Maps to rank?
- What are the most important online review sites? ... and much, much more!
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
The NEW 2020 SEO Formula for Independent Pharmacies Webinarpharmacyignite
On this NEW webinar, I'm going to cover how to set up your website, build authority, and get ranked for the most important keywords in your area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
How to get ranked for your most profitable pharmacy keywords. Hint: You need to think beyond just "pharmacy"
How to build authority so that the pages on your website rank
How to build relevant links that will move the needle in the Google search listings
Why having duplicate content on your city pages could be killing your rankings
How to communicate your "true service area" to Google automatically
What are the most important online directory listings you should be listed in?
How to get rid of bad links that could be holding your company back
What are the most important pharmacy keywords that I should be targeting?
What are the most important online review sites?
... And much more!
How to Use Native Advertising to Earn Big LinksKaizen
Presented at Search Marketing Day in Warsaw, Poland in June 2014 on how you can use various Native Advertising platforms to help earn links as part of your content marketing strategy.
Making the Most of Your Website Presence - NBN Guide for Business by natiiveAndrew Kilkenny
In 2012 natiive was first asked to provide advice and leadership to business about to receive the Australian Government's National Broadband Network (NBN). Focusing on Web Design Wollongong this officially endorsed seminar asked questions of business websites and provided guidance on their online strategy. More info at http://www.natiive.com.au
natiive Web Design
1 Burelli Street
Wollongong NSW 2500
1300 78 33 11
During this deck, we’ll take you through some of the core technical improvements you can make to your website and external online presence to make the most of the increasing search and demand for local businesses online.
You’ll be provided with some key considerations, takeaways and actions that you can use to ensure your business performs well online for localised search.
Following the importance placed on mobile search and the trends of users, it is now more important than ever to understand the importance of search engine results pages and how users find you across the web.
This will be most useful to businesses with a local presence serving multiple locations, although it will still be beneficial for those operating online.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
SEO can be a daunting term and a daunting task so we at Ignition Search have broken down the essentials of SEO and what you can do to create a successful strategy for your brand.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Iscram Summer School 2009 From Mashups To Modelling (Tom De Groeve)degroeve
Large catastrophes often trigger international humanitarian response. This is a particular context in which many independent actors, including governmental agencies (e.g. search and rescue teams), non-governmental organizations (NGO’s such as Doctors Without Borders), corporations (e.g. Google or Microsoft) and international organizations (including the United Nations Office for Coordination of Humanitarian Affairs) work together to provide first response and subsequent relief and reconstruction assistance. In the absence of a clear command and control structure, situational awareness needs to be acquired by each actor independently. Needless to say that this community is eager to develop and use technology and systems to acquire and share information, and that collaboration and information sharing is generally considered as mutually benefitting.
In the early onset of disasters, information is sparse. Traditionally, there are three main sources of information: scientific monitoring systems (e.g. seismological or meteorological networks), official information (briefings by the local emergency management agency) and media reports. Information management for each source requires different technological solutions, respectively focused on modelling, web portals for information sharing, and linguistic processing. However, more recently a fourth source of information is becoming available through Web 2.0: information from citizens, sometimes labelled crowd-sourcing. In case of a disaster, local (and remote) citizens can and do provide information (e.g. eyewitness reports) or analysis (e.g. compiling reports in an information feed). However, this fourth source is not widely used yet by emergency managers because the reliability of the information is not well understood and hard to assess in a time-critical environment.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Superfast Business - Winning and keeping customers online (Dorset)Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Presentation by Carol Sanger, The Web Division. Proven online strategies can help you launch your company’s web presence, e-mail newsletters or blog, and help you sell goods and services online. In this workshop you will learn how to track you marketing and sales progress through web analytics. The workshop will touch on natural and paid search engine marketing, developing keywords, shopping carts, web graphics and building your e-mail list to reach your target market.
Similar to Show 62 | 3 Reasons Web Sites Fail | Edge of the Web Radio (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. • Consider this: There are about 700 million websites. But to
most of us, only a tiny fraction of those sites exist
because we jump from bookmark to bookmark, scanning
our favorite homepages and refreshing our feeds.
• Marketers everywhere are asking, "Why do so many
websites fall short?"
• We’ve going to give you the Three Deadly Reasons Most
Websites Fail
• Today on the EDGE….
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1-877-736-4932
2
3. EDGE OF THE WEB
• Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt
Roberts / Thomas Brodbeck from Site Strategics and Doug
Karr From Marketing Tech Blog
• Every Week We Bring You The Latest Internet & Mobile
Marketing Trends / And The Cutting Edge Internet Marketing
News To Use For A More Effective & Successful Online
Strategy / Why? So You Can Spend Less Administrative Time
In Your Business / Make More Money Without Wasting Your
Days Away
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3
4. EDGE OF THE WEB
• This Show Is Delivered By Site Strategics / We Are A Local
Indianapolis Web Design And Internet Marketing Company /
We Are Known Locally And Nationally For Search Engine
Optimization / Google Dominance That Will Actually Translate
To Sales – Not Just Good Rankings / For Your Free
Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s
882-85 Hundred
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4
5. • HOW YOU GET A HOLD OF US:
• www.SiteStrategics.com
• www.EdgeoftheWebRadio.com
• Simply Google ―Indiana SEO‖
• Twitter: @erinsparks, @douglaskarr
• Youtube: youtube/sitestrategics
• NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN
TODAY’S WEB WORLD
INTERNET MARKETING NEWS INTRO
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5
6. Segment 1: News
• SOCIAL MEDIA TODAY : Facebook Is Testing a "Trending"
Feature in the News Feed / Will Sigsworth
• ENGADGET : Google teases Android 4.4 as 'KitKat,' passes
one billion Android activations / Richard Lai
• MASHABLE : Man Buys Promoted Tweet to Complain About
British Airways / Todd Wasserman
• WIRED : The Untold Story of Google’s Quest to Bring the
Internet Everywhere—By Balloon / STEVEN LEVY
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6
7. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
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7
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!
8. NEWSLETTER SIGNUP
•HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO
OUR EDGE TALK NEWSLETTER!
•FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE
ABOUT TO COVER ON THE SHOW AND MUCH MORE.
•GET A LITTLE INSIDER INFORMATION:
•WE ARE DROPPING A USEFUL PRO TIP INTO EACH
NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE
YOUR SITE SING!
•SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE
WEB DOT COM OR SITE STRATEGICS DOT COM!
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8
9. Coming Up
People are loyal to websites that draw them in because, simply put, the
majority of 700 million sites are just plain bad.
Of millions of websites analyzed by Marketing Grader, a whopping 72%
received a grade of 59 out of 100 or below, which essentially means 72%
of websites are failing to attract new visitors and convert leads.
Marketers everywhere are asking, "Why do so many websites fall short?―’
We’re going to cover the Three Deadly Reasons Most Websites Fail
COMING UP! on the Edge………..
1-877-SEO-4-WEB
1-877-736-4932
9
10. Segment 2 :
Three Deadly Reasons Most Websites Fail
1-877-SEO-4-WEB
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10
11. INTRO
• Stay with us this segment…
• We’re talking about the Three Deadly Reasons Most Websites
Fail
1-877-SEO-4-WEB
1-877-736-4932
11
12. EDGE OF THE WEB
• Thanks For Listening / I’m Erin Sparks / Joined By My
Colleague Tom Brodbeck with Site Strategics / Check Us Out
At Site Strategics Dot Com / We Are Your Local Internet
Marketing Management Company / We Do Cost Effective
Web Design / With Google – Yahoo – Bing Search Engine
Marketing Management That Not Only Provides You Great
Rankings On Searches But Also Translates Into Actual Sales
• Come In, Have A Cup Of Coffee And Let’s Talk About Your
Online Success
1-877-SEO-4-WEB
1-877-736-4932
12
13. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
13
14. #EDGETALK : MARK SHAEFER
• Want to introduce a influential speaker in the digital marketing
space – that’s Mark Shaefer
• He’s the Author of three best-selling marketing books
• AdAge magazine ―Power 150″ marketing blogger
• Mark’s book The Tao of Twitter is the best-selling book on
Twitter in the world.
• His book Return On Influence was named to the elite “Top
Academic Titles” of the year by the American Library
Association, which declared it a “path-finding” and “essential”
book.
1-877-SEO-4-WEB
1-877-736-4932
14
15. #EDGETALK : 3 REASONS
• ARTICLE FROM MARKETING PROFS : Mike Volpe
• Consider this: There are about 700 million websites. But
to most of us, only a tiny fraction of those sites exist
because we jump from bookmark to bookmark, scanning
our favorite homepages and refreshing our feeds.
1-877-SEO-4-WEB
1-877-736-4932
15
16. #EDGETALK : 3 REASONS
• People are loyal to websites that draw them in because,
simply put, the majority of those 700 millions sites are
just plain bad. Of millions of websites analyzed by
Marketing Grader, a whopping 72% received a grade of 59
out of 100 or below, which essentially means 72% of
websites are failing to attract new visitors and convert
leads.
• Marketers everywhere are asking, "Why do so many
websites fall short?"
1-877-SEO-4-WEB
1-877-736-4932
16
17. #EDGETALK : 3 REASONS
• Although websites were introduced over 20 years ago, the
vast majority still function on old-school paradigms
established in the 1990s.
• Most websites today act as digital brochures or a brand
silo, offering little substance.
• Even if a website has a good balance of design and utility,
few companies are building websites that serve their
primary purpose: to attract visitors, convert leads, and
delight customers with rich, relevant, and valuable
content.
1-877-SEO-4-WEB
1-877-736-4932
17
18. #EDGETALK : 3 REASONS
• 1. Most websites act like an online brochure instead of a
thought-leadership resource
• You've spent all this time and money building a beautiful
website, optimizing for search and testing the PPC
waters. But your bounce rate is high, you conversion rate
is low, and your traffic and leads are flat or dropping over
time. What gives?
1-877-SEO-4-WEB
1-877-736-4932
18
19. #EDGETALK : 3 REASONS
• Even with a sound SEO strategy and user-friendly design,
a website is an engine that runs on remarkable content
being pumped into it day after day.
1-877-SEO-4-WEB
1-877-736-4932
19
20. #EDGETALK : 3 REASONS
• The goal of a website is to attract visitors, convert leads,
and delight customers.
• Your business won't see those benefits unless you turn
your website into an inbound marketing machine that
presents your brand as a thought-leader with fresh offers,
landing pages, calls-to-action, new media, social
conversation, and other content assets.
• By creating such content, you grow traffic and leads
organically, without having to rely on paid campaigns.
1-877-SEO-4-WEB
1-877-736-4932
20
21. #EDGETALK : 3 REASONS
• In the end, you want to own the Web, not rent it. A website
that harnesses inbound marketing attracts customers to
your business and turns a static site into something
visitors actually want to "consume" and interact with.
1-877-SEO-4-WEB
1-877-736-4932
21
22. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about the Three
Reasons that Web Sites Fail
1-877-SEO-4-WEB
1-877-736-4932
22
23. #EDGETALK : 3 REASONS
• 2. Most websites are one-size fits all instead of dynamic
• Back in the day, websites were created with a "set it and
forget it" mentality. Like advertising, corporate sites were
a vehicle for broadcast, not conversation.
• But in this attention-scarce economy, buyers expect to
receive relevant information that's tailored to their
specific wants and needs.
1-877-SEO-4-WEB
1-877-736-4932
23
24. #EDGETALK : 3 REASONS
• Though many companies begin by investing in content
marketing, that's only half of the equation.
• Content plus context delivers a personalized experience
to people who interact with you online.
• Many marketers today think of context only in the form of
email. They obsess over list segmentation and relevant
copy to specific audiences. That works until the person
receiving the message takes any action outside email and
finds a non-contextual website, mobile app, landing page,
and call-to-action.
1-877-SEO-4-WEB
1-877-736-4932
24
25. #EDGETALK : 3 REASONS
• The best example of context done right is Amazon.
• When I return to Amazon, it knows who I am and
addresses me by name. It knows what I like and
recommends products that interest me.
• Now, not every website needs to be as complex as
Amazon. Even a little personalization goes a long way.
You can tailor a buyer's experience with your website to
their industry, their job role, the content they've
consumed, or stage in the buying process. Show them
that you know them.
1-877-SEO-4-WEB
1-877-736-4932
25
26. #EDGETALK : 3 REASONS
• Today's buyers require a personalized experience. They
don't like to be treated like everyone else.
• Context helps marketers gain a larger share of attention
from prospects and helps move buyers down the funnel.
1-877-SEO-4-WEB
1-877-736-4932
26
27. #EDGETALK : 3 REASONS
• 3. Most websites are built for the company, not the
customer
• If you've ever been involved in a website redesign, you
know the process usually involves many stakeholders,
from senior leadership to internal employees and perhaps
an agency.
• But when was the customer—the person you're
supposedly building the site for—ever asked to weigh in?
1-877-SEO-4-WEB
1-877-736-4932
27
28. #EDGETALK : 3 REASONS
• Many websites do a great job of highlighting how
awesome they are; but, I hate to break it to you, your
customers don't care...
• They land on your homepage hoping to solve a problem,
answer a question, buy something, or to be entertained.
• They aren't there to hear you talk about yourself, to see
how many awards you've won, or to put your product
pages on their must-have reading list.
1-877-SEO-4-WEB
1-877-736-4932
28
29. #EDGETALK : 3 REASONS
• Your website may be pretty, but if it doesn't provide what
the customer wants, despite how much marketing power
you put behind it, you will have failed.
• Do you really want to end up like Digg, Pets.com, or the
original MySpace? All of those websites offered good
services and were powered by advertising. But, in the
end, they couldn't retain their audience.
1-877-SEO-4-WEB
1-877-736-4932
29
30. #EDGETALK : 3 REASONS
• All it takes is a little bit of research and the decision to
create a more user-centered design. Do so, and your
customers will love your website and think, "This is for
me!"
1-877-SEO-4-WEB
1-877-736-4932
30
31. #EDGETALK : 3 REASONS
• If you don't avoid these three deadly mistakes, your
website will struggle to see results. The key is to not think
of a website as just a website. Think of it as a media
channel. An extension of your brand. And a voice for the
customer.
• If you focus on creating a website that harnesses content
plus context and puts your customer at the core, then
you'll experience an increase in returned visitors, leads,
loyalty, and word-of-mouth. Go ahead. Give it a try.
1-877-SEO-4-WEB
1-877-736-4932
31
32. What’s Coming Up
• COMING UP /
• We’re talking to Douglas Karr of Marketing Tech Blog, covering
the most recent Internet Marketing News – as well as proven
Internet Marketing Techniques
• COMING UP ON THE EDGE!
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1-877-736-4932
32
34. #EDGETALK#
•
YOU’RE LISTENING TO EDGE OF THE WEB RADIO
•
WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET
CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE
•
WE’RE PRESENTED BY SITE STRATEGICS
•
YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING
COMPANY – CALL US AT 1-877-SEO-4-WEB
•
WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the
information from the Show at EDGE OF THE RADIO DOT COM. We’ve got
videos and audio of everything we do on the show and more.
1-877-SEO-4-WEB
1-877-736-4932
34
35. WE NOW BRING YOU THE MAN BEHIND THE LATEST
INTERNET NEWS AND ONLINE TOOLS
Douglas Karr from MARKETING TECH BLOG INTRO
1-877-SEO-4-WEB
1-877-736-4932
35
36. Thanks to Doug from Marketing Tech Blog – always
bringing a unique perspective on today’s endless internet
landscape,
I mean – man, you bring us up to date and help us focus in
on the latest trends, Doug, tell the people how to check out
what you do and how to follow you.
1-877-SEO-4-WEB
1-877-736-4932
36
37. Break
Back: Segment
4
COMING UP / ALRIGHT –
Almost every marketer has been through a website redesign in their
lifetime.
Whether it's for corporate rebranding, launching new products,
going mobile, or just to increase the site's effectiveness, a redesign
is a great way to recharge and breathe new life into your online
presence.
But not all good intentions end well. We’ll talk about 10 awful
reasons to redesign your website. STAY TUNED TO THE EDGE!
1-877-SEO-4-WEB
1-877-736-4932
37
38. Segment 4 :
10 Terrible Reasons to
Redesign Your Website
1-877-SEO-4-WEB
1-877-736-4932
38
39. INTRO
• Almost every marketer has been through a website
redesign in their lifetime.
• Whether it's for corporate rebranding, launching new
products, going mobile, or just to increase the site's
effectiveness, a redesign is a great way to recharge and
breathe new life into your online presence.
• Listen the segment for some great info!
1-877-SEO-4-WEB
1-877-736-4932
39
40. REJOIN
THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS
BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS /
CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR
LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO
COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING /
SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY
PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO
TRANSLATES INTO SALES
1-877-SEO-4-WEB
1-877-736-4932
40
41. NEWSLETTER SIGNUP
•Hey, we wanted to extend out an invite to join up to our Edge Talk
Newsletter!
•Free newsletter – and covers everything we’re ABOUT to cover
on the show and much more.
•Get a little insider information:
•We are dropping a useful PRO TIP into each Newsletter as
well. Great techniques to make your site sing!
•Simply signup for the Newsletter on Edge of the Web dot
Com or Site Strategics dot com!
1-877-SEO-4-WEB
1-877-736-4932
4
42. WE’VE GOT AN APP!
•
•
•
•
•
•
Listen to our podcasts
All of our Videos
Twitter Feed
Facebook
Photos of the Show
Stats Bragging Page
And….
•
1-877-SEO-4-WEB
1-877-736-4932
42
Score My Site Tool!
Submit your site, and
we’ll review it for you –
give you some
knowledge about hor
the engines see you!
43. AND – NEW SERVICE FROM SITE STRATEGICS
We are the fast & easy way for small businesses to
make Mobile Apps
We talked about how many apps are being launched daily, more apps are launched than
babies being born daily! The reality is that with the adoption of the mobile devices and
the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger
than ever. Building an app can connect you to your customer
It’s easy and fast
We have templates for:
•
Restaurants
•
Realtors
•
Lawyers
•
Bands
•
Sports
•
Churches
•
Professional Services
1-877-SEO-4-WEB
1-877-736-4932
43
44. REWIND
We talked about Three Deadly Reasons Most Websites Fail
1. Most websites act like an online brochure instead of a thoughtleadership resource
2. Most websites are one-size fits all instead of dynamic
3. Most websites are built for the company, not the customer
1-877-SEO-4-WEB
1-877-736-4932
44
45. 10 TERRIBLE REASONS TO REDESIGN
ARTICLE: HUB SPOT / Jessica Meher
Almost every marketer has been through a website redesign in
their lifetime. Whether it's for corporate rebranding, launching
new products, going mobile, or just to increase the site's
effectiveness, a redesign is a great way to recharge and breathe
new life into your online presence.
That might be why, according to internal data from a Hub Spot
upcoming 2013 Website Redesign Report, most companies
undergo a redesign every 6 months to 2 years.
1-877-SEO-4-WEB
1-877-736-4932
45
46. 10 TERRIBLE REASONS TO REDESIGN
But not all good intentions end well.
The same research report discovered that approximately 1/3 of
marketers were not happy with their last website redesign.
And worse, 38% of companies' website performance did not
improve after a redesign. So, why go through all the pain with so
little gain?
1-877-SEO-4-WEB
1-877-736-4932
46
47. 10 TERRIBLE REASONS TO REDESIGN
• With an average cost of $43,000, a redesign should be done
for only the right reasons. So perhaps the dissatisfaction with
so many redesigns stems from the fact that they were done for
all the wrong reasons.
• Don't fall into the trap. Here are 10 awful reasons to redesign
your website.
1-877-SEO-4-WEB
1-877-736-4932
47
48. 10 TERRIBLE REASONS TO REDESIGN
1. "It's Been 8 Months Since My Last Redesign―
• Why This Is Awful
• About a year ago, Hubspot asked marketers for the primary
motivation behind their most recent website redesign. The top
response was, well ... it was boredom. A third of marketers
said they redesigned because it was time for a change.
• Just because you see your website a hundred times or more a
day doesn't mean your visitors do. When you see your own
website so often, it's easy to get sick and tired of seeing it.
You start to notice things. Little things.
1-877-SEO-4-WEB
1-877-736-4932
48
49. 10 TERRIBLE REASONS TO REDESIGN
• 2) "Because the CEO Said So―
• While the majority of the responsibility of a redesign is on the
marketing team, our 2013 State of Website Redesign Report
found that in 58% of the companies surveyed, the
executive team has the final vote.
• Why This Is Awful
• Marketers, if your CEO or an executive team member is
influencing your website strategy, I feel your pain. Not many
CEOs have a strong internet marketing background or indepth knowledge of what really makes a website tick.
1-877-SEO-4-WEB
1-877-736-4932
49
50. 10 TERRIBLE REASONS TO REDESIGN
• 3) "My Website Lacks Flare―
• There are times when web designers feel the need to add
fancy elements, such as sliders, rotating images, scrolling
logos, etc. -- just because it looks better. Or, a redesign is
executed because the site isn't using the latest and greatest
technology like HTML5.
• Why This Is Awful
• Flashier isn't always better. Especially when it doesn't add any
actual value to the visitor.
1-877-SEO-4-WEB
1-877-736-4932
50
51. 10 TERRIBLE REASONS TO REDESIGN
• 4) "It's Not Pixel-Perfect―
• It's important to care about quality. But I've seen so many
marketers obsess over every square pixel of their site (or
email, or banner ad, etc.). They think that by making it pixelperfect, it's suddenly better.
• Why This Is Awful
• Steve Jobs once said, "Great design is not how it looks, but
how it works." I fear we'll have a real image problem in our
profession if we don't show more results. More than 1/3 of
marketers don't know if their site metrics improved after
their site redesign,
1-877-SEO-4-WEB
1-877-736-4932
51
52. 10 TERRIBLE REASONS TO REDESIGN
• 5) "I Want It to Look Like Apple―
• Ever see a great website that you just had to copy? Getting
inspiration is a great thing, but redesigning your site "just
because it needs to look more like Company Y's"? Ummm ...
not so much.
• Why This Is Awful
• Just because a certain design worked for one company
doesn't mean it will work for you. Again, it's a great idea to pull
inspiration from other sources, especially as you do research
before a redesign, but implementing certain design factors
because they are liked (without serving a real purpose) will
only deliver failed results.
1-877-SEO-4-WEB
1-877-736-4932
52
53. IF YOU’RE TUNING IN!
If you just tuned in:
You’re Listing to
Edge of the Web Radio
We’re talking about 10 terrible
reasons to redesign your web
site
1-877-SEO-4-WEB
1-877-736-4932
53
54. 10 TERRIBLE REASONS TO REDESIGN
• 6) "The Competition Just Updated Theirs―
• In more competitive markets, this one is a biggie. I've seen so
many companies redesign a website simply because one of
their competitors did. And, for some reason, it turns into
Darwin's theory of evolution, causing a predatory instinct to
change or die.
• Why This Is Awful
• Let's be honest here: You probably visit your competitors'
websites more often than you care to admit, right?
1-877-SEO-4-WEB
1-877-736-4932
54
55. 10 TERRIBLE REASONS TO REDESIGN
• 7) "We Need to Improve Our SEO―
• One of the top reasons for a redesign is to increase web
traffic. Traffic is, after all, important to a site's performance
because without visitors, you can't generate leads and sales.
But redesigning a site primarily around search engine
optimization (SEO)? That's just silly.
• Why This Is Awful
• While traffic is the most frequently tracked site metric, only
8.6% of companies redesign their website to improve lead
generation. What good is increased traffic without converting
those visitors into subscribers, leads, or customers?
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56. 10 TERRIBLE REASONS TO REDESIGN
• 8) "My Site Needs More Product Information―
• Are your products not selling themselves? Perhaps better
product pages is all you need. Or maybe your website isn't
highlighting your core strengths and unique advantages
enough? I know! A redesign is the answer!
• Why This Is Awful
• Only 14% of marketers launched a redesign to improve its
overall user experience. As a result, most websites tend to
be product-centric instead of customer-centric.
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56
57. 10 TERRIBLE REASONS TO REDESIGN
• 9) "I Want to Look 'Bigger'―
• If you're a company that competes against the "big guys," then
the only solution is to look big, too. Right?
• Why This Is Awful
• I hear this excuse a lot, as well as wanting to "look smaller."
Again, looking bigger or smaller isn't suddenly going to make
your website more effective. Looking professional is important,
but in most cases, your high bounce rate isn't because you
don't like IBM
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58. 10 TERRIBLE REASONS TO REDESIGN
• 10) "Because It's a Major Announcement―
• Congratulations! You just launched your brand new website.
As marketers, it's our job to make sure everyone in our
industry knows about it. And what better way to announce
your shiny new site then with a method everyone ignores -- a
press release!
• Why This Is Awful
• If you want to create a website everyone talks about, focus on
creating valuable content that people love to consume and
turn your site into the thought leadership hub where everyone
in your industry goes to find information.
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59. 10 TERRIBLE REASONS TO REDESIGN
• If you're considering a website redesign, please consider
improving how it works, not just how it looks. Think about
creating rich content for each buyer persona, calls-toaction and optimized landing pages to convert traffic, and
dynamic pages to add a more personalized experience.
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60. 10 TERRIBLE REASONS TO REDESIGN
ARTICLE: HUB SPOT / Thanks to Jessica Meher
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