Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Cybnetics is the best SEO company in Delhi. Our SEO Expert Consultants offers premium Top SEO services around the Google Guidelines helping you to increase traffics.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
As search engines continually evolve, we must be receptive to those changes and use them to our advantage. Here are some of the big changes coming in 2016 and how you can leverage them to improve your online exposure.
A2 Digital Leading Full Service Digital Marketing Agency With A Strategy First Approach. We're A Top Digital Marketing Company In Canada Specialising in Strategy, Social Media, SEO, PPC & More. SEO & AdWords Specialists. Services: Organic Search, Paid Search, Social Media.
Presented at the Austin SEM Meetup by Laura and Adam Alter. www.seo.meetup.com/107
References:
http://www.davidmihm.com/blog/
http://blog.kelseygroup.com/
http://www.localseoguide.com/
http://www.localpoint.com/
http://www.smallbusinesssem.com/
http://blumenthals.com/blog
http://stephenespinosa.com/
http://gesterling.wordpress.com/
http://www.convertoffline.com/
SEO Campixx 2021 - How to win in seo when ads are taking up all the space [vi...Jonas Donbæk
This lecture will teach you practical examples of how you can with SEO in a world where Ads are taking up more and more of the space. The lecture will include the view from s360 on SEO, the approaches and framework that have been the baseline on many great SEO cases during the last couple of years.
The Rising Importance Of Local SEO For Your Business – Complete Guide 2019-2020Seda Rivera
Sometimes it’s difficult to stay updated with the tedious world of digital marketing and the new trends that are emerging in it. Almost everyday we hear about how important is SEO to our business website. But have you ever thought about the importance of local SEO for your business?
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
Search Engine Optimization (SEO) is crucial for all small businesses, whether it operates locally or national level. Local SEO appears on SERPs within a specific region, while national SEO emphasizes country-wide rankings. Local SEO optimization helps derive more site traffic, leads as well as increased conversions.
https://www.tycoonstory.com/marketing/top-10-ways-to-improve-your-local-seo/
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Small Business Marketing: 10 Ways to Help Local Search Find Your Business by ...Julie Bevacqua
The goal of your local search marketing strategy is to make sure you’re seen by these customers who want what you’re selling. This is your to-do list for telling Google Maps search that your business is a real thing in the real world, worthy of a top spot in search results.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Key Trends Shaping the Future of Infrastructure.pdf
Local Search Sizzle
1. Local Search Sizzle What’s Hot in Local Search? presented by Mike Belasco and Mary Bowling
2. Who Is seOverflow? seOverflow is a search engine optimization and pay per click marketing company in Denver, CO. We specialize in offering solutions that enable web design companies, marketing consultants, and otherSEO companies to offer high end SEO services to their clients. Mike and Mary both have specialized expertise in Local Search and participated in David Mihm’s Local Search Ranking Factors Survey in 2008 and 2009.
3. Today’s Topics Why recent changes in the Google 10 pack are so important and how to optimize for it. What you need to know about David Mihm's 2009 Local Search Ranking Factors Survey How to pimp out Google Analytics to track Local Search
5. Anatomy of a SERP Pay Per Click Pay Per Click Local Ten Pack Organic
6. The Anatomy of the 10 Pack The linked name goes to the associated website. The More link goes to the Local Business listing. Notice the Reviews link Notice the phone number.
7. The Google 10 Pack Ranking in the 10 pack is now critical for more niches. Within the last 2 months Google began showing the 10 pack for searches that do not include a geographic identifier. More are being rolled out.
8. The Google 10 Pack This enables exposure for broad search terms, like dui lawyer, without a location term, like Denver, included. It’s good news for you if you are in the 10 pack and bad news if you are not.
9. The Google 10 Pack It’s showing up for more searches It’s often pushing the organic listings below the fold. The 10 pack is what searchers AND clients see. Clients want to be in it. How can you deliver?
10. The Google 10 Pack The 10 pack has it’s own algorithm I believe it is based mostly on the Local Search results. But ranking well in the Universal Results has an influence, too.
11. Website SEO for the 10 Pack Optimize for your keywords+location. Put correct physical address on all pages of the site. Check your website for location confusion, and correct it. For multiple locations, create a page optimized for each location. Use internal contextual linking to convey link reputation for your location+keywords .
12. Website SEO for the 10 Pack Contact Us page: Optimize for your name, location and phone number. Place links here pointing to your Google Maps and Yahoo Local profile pages, using good link text. Consider using the hcard format. Avoid any location confusion on this page
13. Local Search Optimization The Basis for Local Search: It’s all about real world businesses with physical locations. It’s all about factual business information, although Opportunities do exist for marketing messages: descriptions, photos, videos, coupons, attributes.
14. Set Reasonable Expectations It’s unreasonable to think you should rank in Local Search for places where you are not located. If you want to rank for places where you are not located, but where you do business, it’s best to concentrate on optimizing your website for those terms. Local Search Optimization
15. For specific tactics for optimizing for Local Search, please see the slides from the presentation Mary made at SearchFest last winter: Local Search Optimization Tips Local Search Optimization
17. Local Search Ranking Factors Consensus on Important Factors Claim and Verify Listings Get Reviews Get Citations
18. Local Search Ranking Factors Claim and Verify Listings This is a huge trust factor! Google is bribing people to do it. Bonus: You get control of the information shown about you
19. Local Search Ranking Factors Get Reviews It’s helpful in most niches and locations to have online reviews for your business. More reviews probably help with better rankings. You need to develop a way to get reviews on an ongoing basis.
20. Local Search Ranking Factors Get citations from the right sources There’s increased agreement on the importance of citations. The right sources probably vary by industry. There are some standard, trusted sources that are probably good for everyone, like the Internet Yellow Pages and Yelp. Citations from hyper local sources may be gaining in influence.
22. If your site is dependant on local search it is important to configure your analytics package to quickly access and analyze important data 7 part blog series starts on our blog today You get a sneak peak at 3 GA for Local Search Tips here today 7 Ways To Pimp GA For Local Search
23. Identify traffic from “10 pack” type local universal search results as being different from “regular” organic traffic GA For Local Search Tip 1
24. 1. Use a 'local vanity' URL as your URL in your Google Local Business Center listing 2. Create a 'tracking' URL 3. Set up a redirect to 301 redirect your vanity URL to a real 'tracking' URL 4. Update your GA Snippet to allow # instead of ? to denote URL parameters (or use the canonical element) 5. Configure Advanced Segmentation in GA to view results GA For Local Search Tip 1
26. redirect 301 /vanityurl http://www.yourdomain.com/#utm_source=google&utm_medium=localpack&utm_campaign=google-universal-local GA For Local Search Tip 1
27. <script type=”text/javascript”>varpageTracker = _gat._getTracker(”UA-XXXXXXXX-X”);pageTracker._initData();pageTracker._setAllowAnchor(true); pageTracker._trackPageview();</script> OR <link rel="canonical" href="http://www.yourdomain.com"/> GA For Local Search Tip 1
35. An audit of your local listings in Google Maps and other important local platforms for lack of standardization of business data, location confusion, multiple listings and other issues that may be causing poor rankings. Inside information on what your competitors are doing to rank well. Tips on getting reviews on local websites and how to handle negative reviews. Specific recommendations for improvement. Retail $750 per location, discounts for multiple locations and wholesale prices available seOverview: Local Edition
36. Local Search Ranking Factors Survey seOverflow Blog Optimized! Google Lat Long Blog LocalSearchNews.net Mike on Twitter http://twitter.com/belasco Mary on Twitter http://twitter.com/MaryBowling Resources