The document outlines six steps for generating more leads through local SEO, emphasizing the importance of being visible in search results where 40-50% of searches are local. Key strategies include conducting keyword research, optimizing websites for search engines, managing Google My Business listings, and engaging in link-building activities. It also highlights the significance of creating quality content that demonstrates expertise and authority to attract potential customers.

2. 6 Steps To
Earning More
Leads Using
Local SEO
EAGAN HEATH
Text GETFOUND to 66866 to learn more

3. START WITH WHY
Why it matters to be at the top of
search results

4. HOW MANY
GOOGLE
SEARCHES PER
DAY?
> 3,500,000,000
http://www.internetlivestats.com/google-search-statistics/

5. WHAT PERCENT
ARE FOR LOCAL
INFORMATION?
40 – 50%
http://screenwerk.com/2015/05/11/data-suggest-that-local-intent-queries-nearly-half-of-all-search-volume/

6. WHAT PERCENT
VISITED THE
STORE THE
SAME DAY?
34%
“Understanding Consumers’ Local Search Behavior” (Google 2014)

7. WHAT PERCENT
VISITED THE
STORE THE
SAME DAY?
50%
“Understanding Consumers’ Local Search Behavior” (Google 2014)

8. WHAT PERCENT
MADE A
PURCHASE THAT
SAME DAY?
18%
“Understanding Consumers’ Local Search Behavior” (Google 2014)

9. WHERE DO
SEARCHERS
CLICK?

10. KEYWORD
RESEARCH
How are potential customers
searching?
1

11. Keyword Research
Everyone Googles a little
differently

12. Keyword Research: Brainstorm

13. Keyword Research: Brainstorm

14. Keyword Research: Brainstorm

15. Keyword Research: Brainstorm

16. Keyword Research: Brainstorm

17. Time to gather
the data

18. Keyword Research: Gather Data –
Google AdWords

19. Keyword Research: Gather Data –
Google AdWords

20. Keyword Research: Gather Data
Other Free Tools to try:
▰Keywords Everywhere (Chrome
extension)
▰Ubersuggest

21. Keyword Research: Gather Data –
Keywords Everywhere

22. Keyword Research: Gather Data –
Keywords Everywhere

23. Keyword Research: Gather Data –
Keywords Everywhere

24. neilpatel.com/ubersuggest/

26. Select your
targets

27. Keyword Research: Interpret the Data
Consider:
▰Search Volume
▰Search Intent
▰Difficulty to Rank (paid SEO tools
required)

28. Keyword Research: Interpret the Data
Consider:
▰Group related together
▰Backwards facing data
▰Long-tail searches
▻~15% of searches are new to Google
https://www.quora.com/What-percent-of-Google-searches-are-new-each-day

29. TAKE STOCK OF
YOUR SEO
How often do your links appear &
earn clicks in search results?
2

30. The Process
Measure Improve Measure

31. Manual Rank Testing

32. Google Analytics: Organic Traffic

33. Google Analytics: Organic Traffic

34. Google Search Console
▰https://www.google.com/webmasters/to
ols/
▰Free
▰Requires verification of site ownership
(can use Yoast to do this)
▰Shows you a sample of queries people
searched to find your site

35. GOOGLE SEARCH CONSOLE
▰Clicks: # of times people clicked to your
website
▰Impressions: # of times a link to your
website appeared
▰CTR: Click Through Rate %
= Clicks / Impressions
▰Position: average spot on a Google
result page

36. LAW FIRM GOOGLE SEARCH QUERIES

37. CLEANING COMPANY LANDING PAGES

38. Google Search Console + Keywords
Everywhere
▰Searches Per Month
▰Ad Cost
▰Impressions
▰Clicks
▰CTR
▰Position

39. SPLENDID BEAST PET PAINTINGS

40. SPLENDID BEAST PET PAINTINGS

41. OPTIMIZING YOUR
WEBSITE
Make it clear to search engines
what your pages are about
3

42. MANY WEBSITES…

43. MANY WEBSITES…

44. TITLE & DESCRIPTION: BAD EXAMPLE

45. TITLE & DESCRIPTION: BETTER EXAMPLE

46. TITLE & DESCRIPTION: HOW TO CHANGE

47. Yoast SEO (WordPress Plug-in)

48. Amazing, Free SEO Tools!
▰Google Search Console
▰Keywords Everywhere
▰Ubersuggest
▰Yoast SEO Plugin

49. Site Structure
▰Home page is most important for
local businesses
▰Each service or product should
have its own page
▰Any page you want to rank
should be 1 click away from the
home page
▰Each URL should target a distinct

50. Clean URLs
▰Use real words, specifically
keywords and hyphens
▰Exclude stop words (the, a,
as)
▰Keep short
▰Don’t includes dates

51. Clean URLs
▰Use keywords
▰Keep short

52. Images
▰Rename before uploading
▰Use keywords and hyphens
▰Resize before uploading (well
under 1 MB)
▰Compress (WP Smush or
compressor.io)

53. Images

54. Images
▰Describe images using alt attributes, and
try to work in keywords
▻“Dog sits next to its painting as Lord
Nelson”

55. Images (WordPress Media Library)

56. Headers
▰Use keywords
▰Ask/answer questions
▰Make h1 tag the primary
header
▰Break subsections up with
h2, h3, etc.

57. Body Text
▰Use keywords and synonyms
in the first sentence and
paragraph
▰Don’t “stuff keywords”
throughout the page
▰Write long content

58. Body Text
https://backlinko.com/search-engine-ranking

59. Internal Link Anchor Text

60. Internal Link Anchor Text

61. “We do use internal links to
better understand the
context of content on your
sites.
John Mueller
Google (2015)
https://youtu.be/i_xnKznRNCc?t=45m5s

62. ▰Your pages should load quickly
▰They should be fantastic on mobile
▰You want a secure site now: https/SSL
▰Redirect any pages you delete or move
▰Choose either www or non-www for all
pages
Technical SEO Considerations

63. < 3 seconds

64. GTmetrix

65. Google now
operates “mobile
first”
So design your pages
for mobile first, then
make sure they look
good on desktop

68. https://searchengineland.com/effective-july-2018-googles-chrome-
browser-will-mark-non-https-sites-as-not-secure-291623

69. Use 301 Permanent Redirects for missing
pages
Service
Page #1
Blog
Topic #2
Blog
Topic #1
Blog
Topic #3
Home
Page

70. Use 301 Permanent Redirects for missing
pages
Blog
Topic #2
Blog
Topic #1
Blog
Topic #3
Home
Page

71. How to check for 404 Missing Page Errors

72. BUSINESS LISTINGS
Ensure your business info is
accurate, complete & verified
4

73. Google My Business
▰Verify your listing
▰Upload keyword-optimized
images
▰Ensure business information
is correct and matches the
website
▻Name, Address, Phone #, Hours,

74. Google My Business
▰Ask for Reviews
▰Respond to reviews
▰Try out the new Posts
feature

75. Web Aggregators
▰Submit, claim and correct your listings on
the web’s 4 main data aggregators
▻Infogroup
▻Neustar
▻Factual
▻Axciom

76. Moz Local - https://moz.com/local/search

77. Other Listings / Citations
▰Create them if they’re missing
▰Delete any duplicates
▰Fix any that are incorrect
▻Name, Address, Phone #, Hours, etc.

78. Other Listings / Citations
▰Top Directories for Madison,
WI
https://moz.com/learn/local/citations-by-city
https://moz.com/learn/local/citations-by-category

79. LINK BUILDING
Why & how to earn links from
other websites
5

80. HOW DID
SEARCH
ENGINES USED
TO WORK?

81. SO WHAT DID
PEOPLE DO TO
TAKE
ADVANTAGE?

82. WHAT DID
GOOGLE DO
BETTER?

84. Link Building
https://ahrefs.com/
blog/on-page-seo/
From Ahrefs
“On Page SEO: A
(2M Keyword) Data Driven
Analysis”

85. Link Building
▰Business Listings
▰Social Media Profiles
▰Guest Blog Posts
▰Partners, business associations, vendors
▰Earned Media & PR (like HARO)

86. Link Building

87. Link Building

89. BLOGGING &
CONTENT
CREATION
6

90. ▰Demonstrates expertise & and builds
authority
▰Shows search engines you update your
site
▰Content Marketing: give before you
receive
▰Creates opportunities to rank for other
phrases
▰“Linkable assets”
Benefits of Blogging

91. Content & Linking Strategy
Service
Page #1
Blog
Topic #2
Blog
Topic #1
Blog
Topic #3
Home
Page

92. Content & Linking Strategy

93. ▰Questions you commonly hear
▰Questions people are asking online
▰Solutions you’ve found to problems in
your industry
▰Create detailed how-to guides and
resources
What to blog about

94. ▰Google Autosuggest
▰Google related searches
▰Forums (like Reddit)
▰Blog comment questions on other blogs
▰Answer the Public
How to generate ideas

95. How to generate ideas:
answerthepublic.com

96. How to generate ideas

98. THANKS!
getfoundmadison.com
Text GETFOUND to 66866 for the slides and to learn more

100. THE ONLINE
DESTINATION
FOR GROWING
YOUR BUSINESS.
You know your business, and we know what it takes to
help it grow. The Business Accelerator Program
empowers you with valuable tips and tools to help you in
every phase of business ownership.

101. EXPERT ADVICE AND
INSIGHTS FOR YOUR
BUSINESS DREAM.
Get the advice and inspiration you need to keep your
business moving forward.
We do the research on the latest business trends and practices so you
don’t have to. Visit us online to discover business articles, interviews
and videos—plus learn about our upcoming live-streamed events!
AmFamBusinessAccelerator.com
Visit us ONLINE at
AmFamBusinessAccelerator.com

102. CONTINUE THE
CONVERSATION
We’re always here to support you in
your small business goals. Follow us on
Facebook and LinkedIn to get the latest
Business Accelerator news and learn
what other entrepreneurs love about our
program!

103. Presenter
Giveaway

104. For more information, visit our upcoming events page:
https://www.dreamfearlessly.com/dreambank/events/#events-nav