The search engine experience 2.0 - U of U MBA @DESB_UofU
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The Search Engine Experience 2.0 - U of U MBA. This is a presentation I gave for some MBA - digital marketing students at the David Eccles School of Business at the University of Utah in Salt Lake City on October 20, 2014. The presentation is on "The Search Engine Experience 2.0" which covers the history of Google, Inc., Search Engine Optimization, On-Page SEO, Off-Page SEO, Performance Optimization, Page Rank and Domain Authority. You can also view this slide on my website --> http://www.clarktbell.com/
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The search engine experience 2.0 - U of U MBA @DESB_UofU
- 1. The Value in the Search Engine Experience – 2.0 Hint: It’s not just SEO anymore… What you as an MBA need to know.
- 2. @clarktbell
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- 4. @clarktbell
- 5. SEO Local Social Mobile Content Conversion @clarktbell Founder and Seller – Digital Agency
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- 8. @clarktbell PRESO SUMMARY Kinda in order… Depends on you. - Google VS. BING/The Rest - Google History - Why SEO? - SEO VS. PPC - What is SEO? - How Search Engines Work - On-Page SEO - Performance Optim. - Off-Page SEO - PageRank - Domain Authority - Real Life Examples - SEE over SEO - 8 Steps You Can take now! I Want You To Learn!
- 9. This is not a lecture… This is a conversation. @clarktbell
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- 14. @clarktbell SEO’s generally only worry about Mtn. View’s algorithm Currently aware of 260+ algos.
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- 22. @clarktbell Why Should I Give a DAMN About rankings?
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- 26. REVENUE / RANKINGS @clarktbell Rankings = Revenue
- 27. @clarktbell SEO VS. PPC As of 8/23/14 CPC* Insurance = $67.89 Loans = $63.77 Mortgage = $61.27 Attorneys = $57.93 Credit = $49.88 http://www.wordstream.com/articles/most-expensive-keywords
- 28. @clarktbell Info provided from John Rampton @johnrampton
- 29. Which costs less? Which provides a higher ROI? @clarktbell
- 30. @clarktbell PPC = Temporary Form of Traffic
- 31. SEO = Building Your Own Personal Highway @clarktbell YOUR WEBSITE
- 32. @clarktbell
- 33. How do Search Engines Work? How does SEO fit into the picture? @clarktbell Resources:
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- 40. Does Google like SEO? In short, YES! @clarktbell
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- 45. The TWO most important things to remember about SEO Popularity @clarktbell & Relevancy
- 46. @clarktbell Search Engine Optimization (SEO) Comprised of: On-Page SEO And Off-Page SEO
- 47. @clarktbell How SEO was done 1994 - 2012
- 48. We would take a website that was wanting to rank for Utah Roofing and do this: @clarktbell Atom Roofing, Inc. Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor
- 49. Then we would publish the website content to look like this: @clarktbell Atom Roofing, Inc. Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor Utah roofing, utah roof, utah roof repair, utah roofing Contractor, salt lake city roof, 84109, 87117, utah roof, Roofing company , utah roof contractor, utah shingle Repair, utah roof damage, ogden roof contractor
- 50. How SEO is done now (October 2014): On-Page SEO: Content written for humans, not robots Dialed-In UX (conversion based) Optimized For Performance Consistent Content Schedule – (Thought Leadership) Developed and Tested content strategy Social channels incorporated in website Crawlable Information Architecture (IA) Geo-Targeting Deployed Mobile Friendly (Responsive) GA or Piwik Schema Marked Up Off-Page SEO: Social Signals directing to website Active in social media community High DA & PR Links Blog Commenting Guest Post – Be Careful Diversify link profile Branded Link Profile Generate highly shareable content (IG’s) “Findability precedes usability on the alphabet And on the web. You can’t use what you can’t Find.” –Peter Morville @clarktbell
- 53. @clarktbell Understanding On-Page SEO – URL Parameters
- 54. Understanding On-Page SEO – URL Parameters Page URL’s should be short in length, logical in structure And contain the keywords you’re targeting on the page TIP: @clarktbell
- 56. @clarktbell Understanding On-Page SEO – Title
- 57. @clarktbell Understanding On-Page SEO – Alt. Text
- 58. @clarktbell Understanding On-Page SEO – Interlinking
- 59. @clarktbell Understanding On-Page SEO – Interlinking Example:
- 60. Understanding On-Page SEO – Interlinking
- 61. @clarktbell Understanding On-Page SEO – Social & Trust SOCIAL
- 62. @clarktbell Understanding On-Page SEO – Social & Trust TRUST TRUST
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- 64. @clarktbell Understanding On-Page SEO – Blog Remember, Remember, Remember: QDF
- 90. @clarktbell Understanding Off-Page SEO – Link Building SEO’s will always talk about Link Building. Don’t call it link building, call it LINK EARNING.
- 91. @clarktbell Understanding Off-Page SEO Link Earning Link Earning- Be Social
- 92. @clarktbell Understanding Off-Page SEO Link Earning Link Earning- Be Social
- 93. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 94. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 95. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 96. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 97. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 98. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 99. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 100. Understanding Off-Page SEO Link Earning Link Earning – Earn PR Links @clarktbell
- 101. Understanding Off-Page SEO Link Earning Link Earning-Blog Comment @clarktbell
- 102. Understanding Off-Page SEO Link Earning Link Earning-Blog Comment @clarktbell
- 103. @clarktbell Understanding Off-Page SEO Link Earning Link Earning – Guest Post
- 104. Understanding Off-Page SEO Link Earning Link Earning – Diversify Links @clarktbell
- 105. Understanding Off-Page SEO Link Earning Link Earning – Generate Content @clarktbell
- 106. Understanding Off-Page SEO Link Earning Link Earning – Diversify Links @clarktbell
- 107. @clarktbell Understanding Off-Page SEO
- 109. @clarktbell DOMAIN AUTHORITY (DA) Currently over 150 signals that have to do with DA: These signals are noteworthy and understandable: -inbound links -inbound link patterns -outbound links -outbound link patterns -Registration history -Temporal links -Branded opportunities seized - Quantity - Quality over quantity
- 110. @clarktbell Page Rank (PR)
- 111. @clarktbell Page Rank (PR)
- 112. @clarktbell Page Rank (PR)
- 113. @clarktbell Page Rank (PR)
- 114. @clarktbell Real Results: See It To Believe It
- 115. @clarktbell Real Results: See It To Believe It
- 116. @clarktbell Real Results: See It To Believe It
- 117. @clarktbell Real Results: See It To Believe It
- 118. @clarktbell Real Results: See It To Believe It
- 119. @clarktbell Real Results: See It To Believe It
- 120. @clarktbell DON’T MESS IT UP!
- 121. @clarktbell
- 122. @clarktbell Remember: Not Search Engine Optimization Search Engine Experience -SEO +Conversion +UX +Social +Content +Performance + Web Analytics & Data
- 123. @clarktbell What A Search Engine Experience Architects Brain Should Look Like:
- 124. 8 THINGS YOU CAN DO TODAY @clarktbell
- 125. 8 THINGS YOU CAN DO TODAY @clarktbell MARKUP YOUR DATA:
- 126. 8 THINGS YOU CAN DO TODAY @clarktbell
- 127. 8 THINGS YOU CAN DO TODAY @clarktbell
- 128. 8 THINGS YOU CAN DO TODAY @clarktbell On every page of your website(s) interlink at least three times.
- 129. 8 THINGS YOU CAN DO TODAY @clarktbell SITE: “WEBSITE YOU WANT TO LEARN ABOUT”
- 130. 8 THINGS YOU CAN DO TODAY @clarktbell
- 131. 8 THINGS YOU CAN DO TODAY @clarktbell
- 132. 8 THINGS YOU CAN DO TODAY https://developers.google.com/speed/pagespeed/insights/ @clarktbell
- 133. Hit Me Up!!! www.clarktbell.com clarktbell@gmail.com 801-891.1717 @clarktbell FREE 30 Minute Consultation @clarktbell