SlideShare a Scribd company logo
UNIT 16: SALES DEVELOPMENT AND MERCHANDISING
Get assignment help for this unit at assignmenthelpuk@yahoo.com
LO1 Understand elements of the product in a business and services context
Products/services: characteristics, features/benefits, product strategy/mix, life cycle,
development processes, test-marketing (simulated and controlled), concept development and
testing, unique selling points (USPs), branding Market segmentation: rationale for segmentation,
methods of segmentation, recognising market needs, matching ‘offer’ to market segment,
benefits and constraints of branding, theme developments Context: types eg hospitality and
catering, hairdressing and beauty therapy, sports and leisure, travel and tourism
LO2 Understand external sales development techniques
Buyer behaviour: motivation theory, the purchase decision process Advertising: media selection,
costs, target markets, evaluating effectiveness, sales promotion External merchandising: design
aspects eg location, access, car parking, signage
LO3 Understand the tools and techniques of internal sales promotion and merchandising
Design
considerations: customer ergonomics (ease of access to product and point of sale),
environment/ambience eg heating, lighting, seating, noise, equipment Internal merchandising:
internal signage, sales materials, electronic sales aids, matching materials to image created by
external methods Sales promotions: range of promotional activities; matching activities to
market and business; seasonal opportunities; upselling
Get assignment help for this unit at assignmenthelpuk@yahoo.com
LO4 Be able to evaluate the role of staff in maximising sales Personal selling
techniques: non-verbal communication, up-selling opportunities, customer needs and wants,
product knowledge, link between selling and service, encouraging repeat business Operational
design: ergonomics, workflow, equipment Training: incorporation of sales role, positive sales
attitude, specific promotional training, incentives and rewards, preparation of sales training
programme
UNIT 16: SALES DEVELOPMENT AND MERCHANDISING
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
LO1 Understand elements of the product in a business and services context
Assessment criteria for pass
The learner can:
1.1 evaluate the key components of the product
1.2 discuss the range of contributions to sales and profit of elements in the product mix
1.3 assess how market segmentation contributes to sales maximization
LO2 Understand external sales development techniques
2.1 discuss the factors affecting buyer behaviour
2.2 assess appropriate advertising media for sales development situations
2.3 evaluate the role of external merchandising in maximising customer volumes, making
recommendations for improvement
Get assignment help for this unit at assignmenthelpuk@yahoo.com
LO3 Understand the tools and techniques of internal sales promotion and merchandising
3.1 assess how design and layout might affect customer spend
3.2 review and evaluate internal merchandising materials
3.3 evaluate promotional activities for different scenarios, making recommendations for
improvement
LO4 Be able to evaluate the role of staff in maximising sales
4.1 evaluate personal selling techniques, making recommendations for improvement
4.2 discuss the influence of operational design on sales revenue
4.3 justify key principles that should be included in a sales training programme
UNIT 16: SALES DEVELOPMENT AND MERCHANDISING
Guidance
Links
This unit is closely linked with Unit 8: Marketing in Hospitality, exploring in more depth some of
the theories and how to apply those to the licensed retail sector of the hospitality industry. This
unit also links to the following Management NVQ units:
A2: Manage your own resources and professional development
B1: Develop and implement operational plans for your area of responsibility
B8: Ensure compliance with legal, regulatory, ethical and social requirements
D2: Develop productive working relationships with colleagues and stakeholders
F9: Build your organisation’s understanding of its market and customers
F12: Improve organisational performance.
Essential requirements
Learners need access to different providers so that they can examine the range of products and
sales techniques that are offered. Employer engagement and vocational contexts
Learners need access to different providers so that they can examine the range of products that
are offered. A visiting speaker from an organisation related to the programme, engaged to help
learners consider the importance of issues such as sales technique, branding, and staff training,
will enhance delivery.
Get assignment help for this unit at assignmenthelpuk@yahoo.com

More Related Content

What's hot

Marketing management
Marketing managementMarketing management
Marketing management
Himanshu Pal
 
Unit 2 segmentation, targeting & positioning
Unit 2 segmentation, targeting & positioningUnit 2 segmentation, targeting & positioning
Unit 2 segmentation, targeting & positioning
HARIBASKARR1
 
E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.
BE U
 
Marketing and its fundamentals
Marketing and its fundamentalsMarketing and its fundamentals
Marketing and its fundamentals
Dr Muhammad Umar Aziz
 
LSPR Intro to Advert chapter 2
LSPR Intro to Advert chapter 2LSPR Intro to Advert chapter 2
LSPR Intro to Advert chapter 2
dellasupratman
 
Medico Marketing Writing
Medico Marketing WritingMedico Marketing Writing
Medico Marketing Writing
Turacoz Skill Development Program
 
Lotto (3)
Lotto (3)Lotto (3)
Lotto (3)
Ahmed El-Tarouty
 
Slmm502 mm ii
Slmm502 mm iiSlmm502 mm ii
Slmm502 mm ii
videoaakash15
 
Adman Lecture 2
Adman Lecture 2Adman Lecture 2
MX Consulting - Case Studies 2016
MX Consulting - Case Studies 2016MX Consulting - Case Studies 2016
MX Consulting - Case Studies 2016
Julien Yung MAMEAUX
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
Tribhuvan University
 
Amy La Portfolio
Amy La PortfolioAmy La Portfolio
Amy La Portfolio
Amy La
 
Insead Sales Strategy Case Study
Insead Sales Strategy Case StudyInsead Sales Strategy Case Study
Insead Sales Strategy Case Study
G20Technologies
 
Lecture 9 marketing strategy pdf
Lecture 9   marketing strategy pdfLecture 9   marketing strategy pdf
Lecture 9 marketing strategy pdf
JohnMillsonline
 
Market-oriented extension service for agricultural transformation in Ethiopia
Market-oriented extension service for agricultural transformation in EthiopiaMarket-oriented extension service for agricultural transformation in Ethiopia
Market-oriented extension service for agricultural transformation in Ethiopia
ILRI
 
Chap007p
Chap007pChap007p
Chap007p
Umar Mukhtar
 
Identifying market segments
Identifying market segmentsIdentifying market segments
Identifying market segments
shaunakbajpai
 
Star cement [www.writekraft.com]
Star cement [www.writekraft.com]Star cement [www.writekraft.com]
Star cement [www.writekraft.com]
WriteKraft Dissertations
 
Marketing Strategy
Marketing StrategyMarketing Strategy
Marketing Strategy
Jubayer Alam Shoikat
 

What's hot (19)

Marketing management
Marketing managementMarketing management
Marketing management
 
Unit 2 segmentation, targeting & positioning
Unit 2 segmentation, targeting & positioningUnit 2 segmentation, targeting & positioning
Unit 2 segmentation, targeting & positioning
 
E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.E-MASK _Basic marketing-plan_22.5.2016_finale.
E-MASK _Basic marketing-plan_22.5.2016_finale.
 
Marketing and its fundamentals
Marketing and its fundamentalsMarketing and its fundamentals
Marketing and its fundamentals
 
LSPR Intro to Advert chapter 2
LSPR Intro to Advert chapter 2LSPR Intro to Advert chapter 2
LSPR Intro to Advert chapter 2
 
Medico Marketing Writing
Medico Marketing WritingMedico Marketing Writing
Medico Marketing Writing
 
Lotto (3)
Lotto (3)Lotto (3)
Lotto (3)
 
Slmm502 mm ii
Slmm502 mm iiSlmm502 mm ii
Slmm502 mm ii
 
Adman Lecture 2
Adman Lecture 2Adman Lecture 2
Adman Lecture 2
 
MX Consulting - Case Studies 2016
MX Consulting - Case Studies 2016MX Consulting - Case Studies 2016
MX Consulting - Case Studies 2016
 
Developing Marketing Strategies and Plans
Developing Marketing Strategies and PlansDeveloping Marketing Strategies and Plans
Developing Marketing Strategies and Plans
 
Amy La Portfolio
Amy La PortfolioAmy La Portfolio
Amy La Portfolio
 
Insead Sales Strategy Case Study
Insead Sales Strategy Case StudyInsead Sales Strategy Case Study
Insead Sales Strategy Case Study
 
Lecture 9 marketing strategy pdf
Lecture 9   marketing strategy pdfLecture 9   marketing strategy pdf
Lecture 9 marketing strategy pdf
 
Market-oriented extension service for agricultural transformation in Ethiopia
Market-oriented extension service for agricultural transformation in EthiopiaMarket-oriented extension service for agricultural transformation in Ethiopia
Market-oriented extension service for agricultural transformation in Ethiopia
 
Chap007p
Chap007pChap007p
Chap007p
 
Identifying market segments
Identifying market segmentsIdentifying market segments
Identifying market segments
 
Star cement [www.writekraft.com]
Star cement [www.writekraft.com]Star cement [www.writekraft.com]
Star cement [www.writekraft.com]
 
Marketing Strategy
Marketing StrategyMarketing Strategy
Marketing Strategy
 

Similar to UNIT 16: SALES DEVELOPMENT AND MERCHANDISING

UNIT 8: MARKETING IN HOSPITALITY
UNIT 8: MARKETING IN HOSPITALITYUNIT 8: MARKETING IN HOSPITALITY
UNIT 8: MARKETING IN HOSPITALITY
Premium Assignment Help
 
Unit 2 marketing essentials
Unit 2 marketing essentialsUnit 2 marketing essentials
Unit 2 marketing essentials
Alley moor
 
COURSE SYLLABUS -principle of marketing.docx
COURSE SYLLABUS -principle of marketing.docxCOURSE SYLLABUS -principle of marketing.docx
COURSE SYLLABUS -principle of marketing.docx
waqasulbari560
 
Introduction to Business_Marketing Mix.pptx
Introduction to Business_Marketing Mix.pptxIntroduction to Business_Marketing Mix.pptx
Introduction to Business_Marketing Mix.pptx
MdArhaan1
 
cam-diploma-in-marketing-communications
cam-diploma-in-marketing-communicationscam-diploma-in-marketing-communications
cam-diploma-in-marketing-communications
Alasdair Poole
 
Unit 3-introduction-to-marketing-issue-2
Unit 3-introduction-to-marketing-issue-2Unit 3-introduction-to-marketing-issue-2
Unit 3-introduction-to-marketing-issue-2
Thakurain Chaudhary
 
Unit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docxUnit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docx
SyedmunimejazEjaz
 
Unit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docxUnit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docx
SyedmunimejazEjaz
 
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENTUNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
Premium Assignment Help
 
COMMERCE - V MARKETING T.Y.B.COM
COMMERCE - V MARKETING T.Y.B.COMCOMMERCE - V MARKETING T.Y.B.COM
COMMERCE - V MARKETING T.Y.B.COM
Farheen Khilji
 
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENTName___________________Date_________________.docxFINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENTName___________________Date_________________.docx
mydrynan
 
Marketing Management Syllabus.docx
Marketing Management Syllabus.docxMarketing Management Syllabus.docx
Marketing Management Syllabus.docx
Dr. Swati Bhargava
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptx
SadmanMuntasir
 
5 Strategic Product Management - Understanding Product Management
5 Strategic Product Management - Understanding Product Management5 Strategic Product Management - Understanding Product Management
5 Strategic Product Management - Understanding Product Management
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Steps to develop a career in marketing
Steps to develop a career in marketingSteps to develop a career in marketing
Steps to develop a career in marketing
Vinay Rao
 
Product management and product life cycle
Product management and product life cycleProduct management and product life cycle
Product management and product life cycle
Dr. J. Jayapradha Varma
 
Zero Lecture MM MKT 501.pptx
Zero Lecture MM MKT 501.pptxZero Lecture MM MKT 501.pptx
Zero Lecture MM MKT 501.pptx
Ankur Kukreti
 
Marketing Mix & Psychology
Marketing Mix & Psychology Marketing Mix & Psychology
Marketing Mix & Psychology
Sidra Akhtar
 
MARKETING POWERPOINT
MARKETING POWERPOINTMARKETING POWERPOINT
MARKETING POWERPOINT
Andrew Schwartz
 
Ch.1
Ch.1Ch.1

Similar to UNIT 16: SALES DEVELOPMENT AND MERCHANDISING (20)

UNIT 8: MARKETING IN HOSPITALITY
UNIT 8: MARKETING IN HOSPITALITYUNIT 8: MARKETING IN HOSPITALITY
UNIT 8: MARKETING IN HOSPITALITY
 
Unit 2 marketing essentials
Unit 2 marketing essentialsUnit 2 marketing essentials
Unit 2 marketing essentials
 
COURSE SYLLABUS -principle of marketing.docx
COURSE SYLLABUS -principle of marketing.docxCOURSE SYLLABUS -principle of marketing.docx
COURSE SYLLABUS -principle of marketing.docx
 
Introduction to Business_Marketing Mix.pptx
Introduction to Business_Marketing Mix.pptxIntroduction to Business_Marketing Mix.pptx
Introduction to Business_Marketing Mix.pptx
 
cam-diploma-in-marketing-communications
cam-diploma-in-marketing-communicationscam-diploma-in-marketing-communications
cam-diploma-in-marketing-communications
 
Unit 3-introduction-to-marketing-issue-2
Unit 3-introduction-to-marketing-issue-2Unit 3-introduction-to-marketing-issue-2
Unit 3-introduction-to-marketing-issue-2
 
Unit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docxUnit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docx
 
Unit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docxUnit 2Marketing Essentials.docx
Unit 2Marketing Essentials.docx
 
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENTUNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
UNIT 12: HOSPITALITY OPERATIONS MANAGEMENT
 
COMMERCE - V MARKETING T.Y.B.COM
COMMERCE - V MARKETING T.Y.B.COMCOMMERCE - V MARKETING T.Y.B.COM
COMMERCE - V MARKETING T.Y.B.COM
 
FINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENTName___________________Date_________________.docxFINAL ASSIGNMENTName___________________Date_________________.docx
FINAL ASSIGNMENTName___________________Date_________________.docx
 
Marketing Management Syllabus.docx
Marketing Management Syllabus.docxMarketing Management Syllabus.docx
Marketing Management Syllabus.docx
 
CHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptxCHAPTER 04 The IMC Planning Process.pptx
CHAPTER 04 The IMC Planning Process.pptx
 
5 Strategic Product Management - Understanding Product Management
5 Strategic Product Management - Understanding Product Management5 Strategic Product Management - Understanding Product Management
5 Strategic Product Management - Understanding Product Management
 
Steps to develop a career in marketing
Steps to develop a career in marketingSteps to develop a career in marketing
Steps to develop a career in marketing
 
Product management and product life cycle
Product management and product life cycleProduct management and product life cycle
Product management and product life cycle
 
Zero Lecture MM MKT 501.pptx
Zero Lecture MM MKT 501.pptxZero Lecture MM MKT 501.pptx
Zero Lecture MM MKT 501.pptx
 
Marketing Mix & Psychology
Marketing Mix & Psychology Marketing Mix & Psychology
Marketing Mix & Psychology
 
MARKETING POWERPOINT
MARKETING POWERPOINTMARKETING POWERPOINT
MARKETING POWERPOINT
 
Ch.1
Ch.1Ch.1
Ch.1
 

More from Premium Assignment Help

UNIT 40: TOUR OPERATIONS MANAGEMENT
UNIT 40: TOUR OPERATIONS MANAGEMENTUNIT 40: TOUR OPERATIONS MANAGEMENT
UNIT 40: TOUR OPERATIONS MANAGEMENT
Premium Assignment Help
 
UNIT 42: EMPLOYABILITY SKILLS
UNIT 42: EMPLOYABILITY SKILLSUNIT 42: EMPLOYABILITY SKILLS
UNIT 42: EMPLOYABILITY SKILLS
Premium Assignment Help
 
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENTUNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
Premium Assignment Help
 
UNIT 39: TOURIST DESTINATIONS
UNIT 39: TOURIST DESTINATIONSUNIT 39: TOURIST DESTINATIONS
UNIT 39: TOURIST DESTINATIONS
Premium Assignment Help
 
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
Premium Assignment Help
 
Unit 35
Unit 35Unit 35
UNIT 31: FOOD SAFETY MANAGEMENT
UNIT 31: FOOD SAFETY MANAGEMENTUNIT 31: FOOD SAFETY MANAGEMENT
UNIT 31: FOOD SAFETY MANAGEMENT
Premium Assignment Help
 
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOODUNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
Premium Assignment Help
 
UNIT 29: CREATIVE PATISSERIE
UNIT 29: CREATIVE PATISSERIEUNIT 29: CREATIVE PATISSERIE
UNIT 29: CREATIVE PATISSERIE
Premium Assignment Help
 
UNIT 28: WORLD FOOD
UNIT 28: WORLD FOODUNIT 28: WORLD FOOD
UNIT 28: WORLD FOOD
Premium Assignment Help
 
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICEUNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
Premium Assignment Help
 
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENTUNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
Premium Assignment Help
 
UNIT 24: BREWING SCIENCE
UNIT 24: BREWING SCIENCEUNIT 24: BREWING SCIENCE
UNIT 24: BREWING SCIENCE
Premium Assignment Help
 
UNIT 23: LAW FOR LICENSED PREMISES
UNIT 23: LAW FOR LICENSED PREMISESUNIT 23: LAW FOR LICENSED PREMISES
UNIT 23: LAW FOR LICENSED PREMISES
Premium Assignment Help
 
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENTUNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
Premium Assignment Help
 
UNIT 21: SMALL BUSINESS ENTERPRIS
UNIT 21: SMALL BUSINESS ENTERPRISUNIT 21: SMALL BUSINESS ENTERPRIS
UNIT 21: SMALL BUSINESS ENTERPRIS
Premium Assignment Help
 
UNIT 20: BUSINESS HEALTH CHECK
UNIT 20: BUSINESS HEALTH CHECKUNIT 20: BUSINESS HEALTH CHECK
UNIT 20: BUSINESS HEALTH CHECK
Premium Assignment Help
 
UNIT 19: EXTERNAL BUSINESS ENVIRONMENT
UNIT 19: EXTERNAL BUSINESS ENVIRONMENTUNIT 19: EXTERNAL BUSINESS ENVIRONMENT
UNIT 19: EXTERNAL BUSINESS ENVIRONMENT
Premium Assignment Help
 
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENTUNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
Premium Assignment Help
 
UNIT 17: QUALITY MANAGEMENT IN BUSINESS
UNIT 17: QUALITY MANAGEMENT IN BUSINESSUNIT 17: QUALITY MANAGEMENT IN BUSINESS
UNIT 17: QUALITY MANAGEMENT IN BUSINESS
Premium Assignment Help
 

More from Premium Assignment Help (20)

UNIT 40: TOUR OPERATIONS MANAGEMENT
UNIT 40: TOUR OPERATIONS MANAGEMENTUNIT 40: TOUR OPERATIONS MANAGEMENT
UNIT 40: TOUR OPERATIONS MANAGEMENT
 
UNIT 42: EMPLOYABILITY SKILLS
UNIT 42: EMPLOYABILITY SKILLSUNIT 42: EMPLOYABILITY SKILLS
UNIT 42: EMPLOYABILITY SKILLS
 
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENTUNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
UNIT 41: PERSONAL AND PROFESSIONAL DEVELOPMENT
 
UNIT 39: TOURIST DESTINATIONS
UNIT 39: TOURIST DESTINATIONSUNIT 39: TOURIST DESTINATIONS
UNIT 39: TOURIST DESTINATIONS
 
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
UNIT 38: SUSTAINABLE TOURISM DEVELOPMENT
 
Unit 35
Unit 35Unit 35
Unit 35
 
UNIT 31: FOOD SAFETY MANAGEMENT
UNIT 31: FOOD SAFETY MANAGEMENTUNIT 31: FOOD SAFETY MANAGEMENT
UNIT 31: FOOD SAFETY MANAGEMENT
 
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOODUNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
UNIT 30: NEW PRODUCT DEVELOPMENT IN FOOD
 
UNIT 29: CREATIVE PATISSERIE
UNIT 29: CREATIVE PATISSERIEUNIT 29: CREATIVE PATISSERIE
UNIT 29: CREATIVE PATISSERIE
 
UNIT 28: WORLD FOOD
UNIT 28: WORLD FOODUNIT 28: WORLD FOOD
UNIT 28: WORLD FOOD
 
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICEUNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
UNIT 26: PLANNING AND MANAGING FOOD PRODUCTION AND BEVERAGE SERVICE
 
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENTUNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
UNIT 25: MENU PLANNING AND PRODUCT DEVELOPMENT
 
UNIT 24: BREWING SCIENCE
UNIT 24: BREWING SCIENCEUNIT 24: BREWING SCIENCE
UNIT 24: BREWING SCIENCE
 
UNIT 23: LAW FOR LICENSED PREMISES
UNIT 23: LAW FOR LICENSED PREMISESUNIT 23: LAW FOR LICENSED PREMISES
UNIT 23: LAW FOR LICENSED PREMISES
 
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENTUNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
UNIT 22: CELLAR AND BAR OPERATIONS MANAGEMENT
 
UNIT 21: SMALL BUSINESS ENTERPRIS
UNIT 21: SMALL BUSINESS ENTERPRISUNIT 21: SMALL BUSINESS ENTERPRIS
UNIT 21: SMALL BUSINESS ENTERPRIS
 
UNIT 20: BUSINESS HEALTH CHECK
UNIT 20: BUSINESS HEALTH CHECKUNIT 20: BUSINESS HEALTH CHECK
UNIT 20: BUSINESS HEALTH CHECK
 
UNIT 19: EXTERNAL BUSINESS ENVIRONMENT
UNIT 19: EXTERNAL BUSINESS ENVIRONMENTUNIT 19: EXTERNAL BUSINESS ENVIRONMENT
UNIT 19: EXTERNAL BUSINESS ENVIRONMENT
 
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENTUNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
UNIT 18: FACILITIES OPERATIONS AND MANAGEMENT
 
UNIT 17: QUALITY MANAGEMENT IN BUSINESS
UNIT 17: QUALITY MANAGEMENT IN BUSINESSUNIT 17: QUALITY MANAGEMENT IN BUSINESS
UNIT 17: QUALITY MANAGEMENT IN BUSINESS
 

Recently uploaded

一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
vpqasyb
 
Initial Public Offering (IPO) Process.ppt
Initial Public Offering (IPO) Process.pptInitial Public Offering (IPO) Process.ppt
Initial Public Offering (IPO) Process.ppt
ribhi87
 
Chapter 25: Economic Growth Summary from Samuelson and Nordhaus
Chapter 25: Economic Growth Summary from Samuelson and NordhausChapter 25: Economic Growth Summary from Samuelson and Nordhaus
Chapter 25: Economic Growth Summary from Samuelson and Nordhaus
iraangeles4
 
The state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation EventThe state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation Event
ResolutionFoundation
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
36 Crypto
 
13 Jun 24 ILC Retirement Income Summit - slides.pptx
13 Jun 24 ILC Retirement Income Summit - slides.pptx13 Jun 24 ILC Retirement Income Summit - slides.pptx
13 Jun 24 ILC Retirement Income Summit - slides.pptx
ILC- UK
 
Discovering Delhi - India's Cultural Capital.pptx
Discovering Delhi - India's Cultural Capital.pptxDiscovering Delhi - India's Cultural Capital.pptx
Discovering Delhi - India's Cultural Capital.pptx
cosmo-soil
 
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
Riadh ASSOUAK
 
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
28xo7hf
 
10 geo ch 7 lifelines of economy and studies
10 geo ch 7 lifelines of economy and studies10 geo ch 7 lifelines of economy and studies
10 geo ch 7 lifelines of economy and studies
RhemanRaphael
 
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
brunasordi905
 
Ending stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across ScotlandEnding stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across Scotland
ResolutionFoundation
 
TechnoXander Confirmation of Payee Product Pack 1.pdf
TechnoXander Confirmation of Payee Product Pack 1.pdfTechnoXander Confirmation of Payee Product Pack 1.pdf
TechnoXander Confirmation of Payee Product Pack 1.pdf
richardwellington119
 
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
beulahfernandes8
 
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
28xo7hf
 
Macroeconomic-digest-of-Ukraine-0624-Eng.pdf
Macroeconomic-digest-of-Ukraine-0624-Eng.pdfMacroeconomic-digest-of-Ukraine-0624-Eng.pdf
Macroeconomic-digest-of-Ukraine-0624-Eng.pdf
olaola5673
 
Understanding-Stocks-and-Real-Estate.pptx
Understanding-Stocks-and-Real-Estate.pptxUnderstanding-Stocks-and-Real-Estate.pptx
Understanding-Stocks-and-Real-Estate.pptx
cosmo-soil
 
PM pre reads for the product manager framework
PM pre reads for the product manager frameworkPM pre reads for the product manager framework
PM pre reads for the product manager framework
KishoreKatta6
 
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdfSeeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Ashis Kumar Dey
 
Dr. Alyce Su Cover Story - China's Investment Leader
Dr. Alyce Su Cover Story - China's Investment LeaderDr. Alyce Su Cover Story - China's Investment Leader
Dr. Alyce Su Cover Story - China's Investment Leader
msthrill
 

Recently uploaded (20)

一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
一比一原版宾夕法尼亚大学毕业证(UPenn毕业证书)学历如何办理
 
Initial Public Offering (IPO) Process.ppt
Initial Public Offering (IPO) Process.pptInitial Public Offering (IPO) Process.ppt
Initial Public Offering (IPO) Process.ppt
 
Chapter 25: Economic Growth Summary from Samuelson and Nordhaus
Chapter 25: Economic Growth Summary from Samuelson and NordhausChapter 25: Economic Growth Summary from Samuelson and Nordhaus
Chapter 25: Economic Growth Summary from Samuelson and Nordhaus
 
The state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation EventThe state of welfare Resolution Foundation Event
The state of welfare Resolution Foundation Event
 
Discover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive GuidanceDiscover the Future of Dogecoin with Our Comprehensive Guidance
Discover the Future of Dogecoin with Our Comprehensive Guidance
 
13 Jun 24 ILC Retirement Income Summit - slides.pptx
13 Jun 24 ILC Retirement Income Summit - slides.pptx13 Jun 24 ILC Retirement Income Summit - slides.pptx
13 Jun 24 ILC Retirement Income Summit - slides.pptx
 
Discovering Delhi - India's Cultural Capital.pptx
Discovering Delhi - India's Cultural Capital.pptxDiscovering Delhi - India's Cultural Capital.pptx
Discovering Delhi - India's Cultural Capital.pptx
 
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
3-الملخصات الهيكلية للمعايير المراجعة المصرية.pdf
 
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
 
10 geo ch 7 lifelines of economy and studies
10 geo ch 7 lifelines of economy and studies10 geo ch 7 lifelines of economy and studies
10 geo ch 7 lifelines of economy and studies
 
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注买球-欧洲杯投注买球网|【​网址​🎉ac22.net🎉​】
 
Ending stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across ScotlandEnding stagnation: How to boost prosperity across Scotland
Ending stagnation: How to boost prosperity across Scotland
 
TechnoXander Confirmation of Payee Product Pack 1.pdf
TechnoXander Confirmation of Payee Product Pack 1.pdfTechnoXander Confirmation of Payee Product Pack 1.pdf
TechnoXander Confirmation of Payee Product Pack 1.pdf
 
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
How Poonawalla Fincorp and IndusInd Bank’s Co-Branded RuPay Credit Card Cater...
 
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
1比1复刻(ksu毕业证书)美国堪萨斯州立大学毕业证本科文凭证书原版一模一样
 
Macroeconomic-digest-of-Ukraine-0624-Eng.pdf
Macroeconomic-digest-of-Ukraine-0624-Eng.pdfMacroeconomic-digest-of-Ukraine-0624-Eng.pdf
Macroeconomic-digest-of-Ukraine-0624-Eng.pdf
 
Understanding-Stocks-and-Real-Estate.pptx
Understanding-Stocks-and-Real-Estate.pptxUnderstanding-Stocks-and-Real-Estate.pptx
Understanding-Stocks-and-Real-Estate.pptx
 
PM pre reads for the product manager framework
PM pre reads for the product manager frameworkPM pre reads for the product manager framework
PM pre reads for the product manager framework
 
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdfSeeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
Seeman_Fiintouch_LLP_Newsletter_Jun_2024.pdf
 
Dr. Alyce Su Cover Story - China's Investment Leader
Dr. Alyce Su Cover Story - China's Investment LeaderDr. Alyce Su Cover Story - China's Investment Leader
Dr. Alyce Su Cover Story - China's Investment Leader
 

UNIT 16: SALES DEVELOPMENT AND MERCHANDISING

  • 1. UNIT 16: SALES DEVELOPMENT AND MERCHANDISING Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand elements of the product in a business and services context Products/services: characteristics, features/benefits, product strategy/mix, life cycle, development processes, test-marketing (simulated and controlled), concept development and testing, unique selling points (USPs), branding Market segmentation: rationale for segmentation, methods of segmentation, recognising market needs, matching ‘offer’ to market segment, benefits and constraints of branding, theme developments Context: types eg hospitality and catering, hairdressing and beauty therapy, sports and leisure, travel and tourism LO2 Understand external sales development techniques Buyer behaviour: motivation theory, the purchase decision process Advertising: media selection, costs, target markets, evaluating effectiveness, sales promotion External merchandising: design aspects eg location, access, car parking, signage LO3 Understand the tools and techniques of internal sales promotion and merchandising Design considerations: customer ergonomics (ease of access to product and point of sale), environment/ambience eg heating, lighting, seating, noise, equipment Internal merchandising: internal signage, sales materials, electronic sales aids, matching materials to image created by external methods Sales promotions: range of promotional activities; matching activities to market and business; seasonal opportunities; upselling Get assignment help for this unit at assignmenthelpuk@yahoo.com LO4 Be able to evaluate the role of staff in maximising sales Personal selling techniques: non-verbal communication, up-selling opportunities, customer needs and wants, product knowledge, link between selling and service, encouraging repeat business Operational design: ergonomics, workflow, equipment Training: incorporation of sales role, positive sales attitude, specific promotional training, incentives and rewards, preparation of sales training programme
  • 2. UNIT 16: SALES DEVELOPMENT AND MERCHANDISING Learning outcomes and assessment criteria Learning outcomes On successful completion of this unit a learner will: LO1 Understand elements of the product in a business and services context Assessment criteria for pass The learner can: 1.1 evaluate the key components of the product 1.2 discuss the range of contributions to sales and profit of elements in the product mix 1.3 assess how market segmentation contributes to sales maximization LO2 Understand external sales development techniques 2.1 discuss the factors affecting buyer behaviour 2.2 assess appropriate advertising media for sales development situations 2.3 evaluate the role of external merchandising in maximising customer volumes, making recommendations for improvement Get assignment help for this unit at assignmenthelpuk@yahoo.com LO3 Understand the tools and techniques of internal sales promotion and merchandising 3.1 assess how design and layout might affect customer spend 3.2 review and evaluate internal merchandising materials 3.3 evaluate promotional activities for different scenarios, making recommendations for improvement LO4 Be able to evaluate the role of staff in maximising sales
  • 3. 4.1 evaluate personal selling techniques, making recommendations for improvement 4.2 discuss the influence of operational design on sales revenue 4.3 justify key principles that should be included in a sales training programme UNIT 16: SALES DEVELOPMENT AND MERCHANDISING Guidance Links This unit is closely linked with Unit 8: Marketing in Hospitality, exploring in more depth some of the theories and how to apply those to the licensed retail sector of the hospitality industry. This unit also links to the following Management NVQ units: A2: Manage your own resources and professional development B1: Develop and implement operational plans for your area of responsibility B8: Ensure compliance with legal, regulatory, ethical and social requirements D2: Develop productive working relationships with colleagues and stakeholders F9: Build your organisation’s understanding of its market and customers F12: Improve organisational performance. Essential requirements Learners need access to different providers so that they can examine the range of products and sales techniques that are offered. Employer engagement and vocational contexts Learners need access to different providers so that they can examine the range of products that are offered. A visiting speaker from an organisation related to the programme, engaged to help learners consider the importance of issues such as sales technique, branding, and staff training, will enhance delivery. Get assignment help for this unit at assignmenthelpuk@yahoo.com