Agriculture mkt.ing
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The document discusses agricultural marketing problems and remedial measures in India. It outlines problems like inadequate storage, lack of grading and standardization, and middlemen malpractices. Remedial measures proposed include cooperative marketing, regulated markets established by statute, and state trading to reduce price fluctuations. Expansion of market infrastructure through regulated markets, improved transport, information dissemination, and grading standards are also suggested.
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Agricultural marketing lecture notes 1
This document defines key concepts related to markets and agricultural marketing. It discusses what a market is, the components and dimensions of markets, and provides examples of different types of markets based on location, area, time span, transactions, and other factors. Agricultural marketing is defined as activities involved in supplying farm inputs and moving agricultural products from farms to consumers. The importance of agricultural marketing is also outlined, including optimizing resource use, increasing farm income, widening markets, and creating different utilities for consumers.
Agricultural marketing
Agricultural marketing plays an important role in rural development in India by facilitating the exchange of agricultural inputs and outputs. It encompasses issues related to agricultural development and aims to achieve sustainable economic growth. The document defines agricultural marketing and outlines its key functions such as developing agricultural markets and policies that benefit farmers, consumers, buyers and sellers. It also classifies agricultural markets in India based on various factors and discusses challenges faced by India's agricultural marketing system such as seasonality of sales, lack of infrastructure, and multiple middlemen.
Distribution channels involved in agribusiness
Introduction
The marketing of agricultural commodities is poor in India. Global marketing network is not that developed for agricultural commodities. The Marketing channels for agricultural products vary from product to product, production to production and time to time. E.g. Marketing channels for food grains will differ from oil seeds, eggs, and live poultry.
The uniqueness of Agricultural Products :
Marketing of agricultural commodities is different from the industrial manufactured products
Agricultural products are perishable in nature and the period of perishability varies from a few hours to few months
Farm products are produced in a particular season and bulky in nature
Transportation and storage are difficult as well as expensive
Quality of the products varies farm to farm.
Uncertainty of agricultural production
Most of the farmers are either marginal or small.
Distribution Channel in India is a multilayer structure. And there are multiple nos of middlemen responsible for delivering agriculture products from producer to consumer. Farmers with land less than 0.5 ac usually go to nearer market and keep selling their grains, vegetables, live stocks, etc weekly. Farmers with land not more than 5 ac mostly sell their produce in nearer market or other weekly market. Farmers with land more than 0.5 ac tends to choose different modes of channel.
Agricultural marketing basics
This document discusses various ways that agricultural markets can be classified or categorized. It describes 12 different dimensions by which markets are commonly differentiated, such as by location, area covered, time span, volume of transactions, degree of competition, and more. For each dimension, it provides examples of the types of markets that would fall under each classification. The document serves as a comprehensive overview of the framework by which agricultural markets are studied and analyzed.
Agricultural Marketing
The agricultural market system involves the process of procuring, storing, processing, packaging, grading, transporting and distributing agricultural commodities from farms to consumers. It allows goods to reach markets across the country through various channels. There is a network that helps move produce from fields to shops so that supermarkets can sell apples, grapes, tomatoes and other foods from different states. The government has implemented several measures to improve agricultural marketing such as regulated markets, infrastructure development, cooperative marketing, and minimum support prices to benefit farmers.
Challenges and oppurtunities in market led extension
The document discusses the transition from production-led agricultural extension to market-led extension in Tamil Nadu. It identifies several challenges faced by farmers in marketing their produce, including lack of market information, multiple middlemen, and poor infrastructure. Suggestions are provided to strengthen market linkages through contract farming, self-help groups, grading systems and rural warehouses. While market-led extension has potential, the document concludes that alone it is not sufficient and must be one approach among others to improve farmers' livelihoods.
E NAM
- National Agriculture Market (NAM) is an electronic trading portal that connects existing agricultural commodity markets (mandis) across India to create a unified national market.
- It aims to reduce transaction costs and information asymmetry by allowing farmers to access real-time price and buyer information as well as sell their produce to a wider national market online.
- For states and their agricultural markets to participate, certain reforms are required such as a single trading license valid nationwide, single point collection of market fees, and the provision for electronic auctions.
Marketing efficiency, Market margin and Marketing cost
Marketing efficiency is measured as the ratio of market output to market input. It can be improved by reducing costs for the same level of satisfaction or increasing satisfaction at a given cost. Marketing costs include all costs incurred by producers and intermediaries in moving products from farms to consumers. Marketing margins are measured as the differences between prices at successive stages of marketing. Common approaches to assessing marketing efficiency include calculating output-to-input ratios, total marketing costs, producer prices received, and consumer prices paid. Factors like perishability, bulkiness, and supply irregularity influence marketing costs.
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Agricultural marketing lecture notes 1
This document defines key concepts related to markets and agricultural marketing. It discusses what a market is, the components and dimensions of markets, and provides examples of different types of markets based on location, area, time span, transactions, and other factors. Agricultural marketing is defined as activities involved in supplying farm inputs and moving agricultural products from farms to consumers. The importance of agricultural marketing is also outlined, including optimizing resource use, increasing farm income, widening markets, and creating different utilities for consumers.
Agricultural marketing
Agricultural marketing plays an important role in rural development in India by facilitating the exchange of agricultural inputs and outputs. It encompasses issues related to agricultural development and aims to achieve sustainable economic growth. The document defines agricultural marketing and outlines its key functions such as developing agricultural markets and policies that benefit farmers, consumers, buyers and sellers. It also classifies agricultural markets in India based on various factors and discusses challenges faced by India's agricultural marketing system such as seasonality of sales, lack of infrastructure, and multiple middlemen.
Distribution channels involved in agribusiness
Introduction
The marketing of agricultural commodities is poor in India. Global marketing network is not that developed for agricultural commodities. The Marketing channels for agricultural products vary from product to product, production to production and time to time. E.g. Marketing channels for food grains will differ from oil seeds, eggs, and live poultry.
The uniqueness of Agricultural Products :
Marketing of agricultural commodities is different from the industrial manufactured products
Agricultural products are perishable in nature and the period of perishability varies from a few hours to few months
Farm products are produced in a particular season and bulky in nature
Transportation and storage are difficult as well as expensive
Quality of the products varies farm to farm.
Uncertainty of agricultural production
Most of the farmers are either marginal or small.
Distribution Channel in India is a multilayer structure. And there are multiple nos of middlemen responsible for delivering agriculture products from producer to consumer. Farmers with land less than 0.5 ac usually go to nearer market and keep selling their grains, vegetables, live stocks, etc weekly. Farmers with land not more than 5 ac mostly sell their produce in nearer market or other weekly market. Farmers with land more than 0.5 ac tends to choose different modes of channel.
Agricultural marketing basics
This document discusses various ways that agricultural markets can be classified or categorized. It describes 12 different dimensions by which markets are commonly differentiated, such as by location, area covered, time span, volume of transactions, degree of competition, and more. For each dimension, it provides examples of the types of markets that would fall under each classification. The document serves as a comprehensive overview of the framework by which agricultural markets are studied and analyzed.
Agricultural Marketing
The agricultural market system involves the process of procuring, storing, processing, packaging, grading, transporting and distributing agricultural commodities from farms to consumers. It allows goods to reach markets across the country through various channels. There is a network that helps move produce from fields to shops so that supermarkets can sell apples, grapes, tomatoes and other foods from different states. The government has implemented several measures to improve agricultural marketing such as regulated markets, infrastructure development, cooperative marketing, and minimum support prices to benefit farmers.
Challenges and oppurtunities in market led extension
The document discusses the transition from production-led agricultural extension to market-led extension in Tamil Nadu. It identifies several challenges faced by farmers in marketing their produce, including lack of market information, multiple middlemen, and poor infrastructure. Suggestions are provided to strengthen market linkages through contract farming, self-help groups, grading systems and rural warehouses. While market-led extension has potential, the document concludes that alone it is not sufficient and must be one approach among others to improve farmers' livelihoods.
E NAM
- National Agriculture Market (NAM) is an electronic trading portal that connects existing agricultural commodity markets (mandis) across India to create a unified national market.
- It aims to reduce transaction costs and information asymmetry by allowing farmers to access real-time price and buyer information as well as sell their produce to a wider national market online.
- For states and their agricultural markets to participate, certain reforms are required such as a single trading license valid nationwide, single point collection of market fees, and the provision for electronic auctions.
Marketing efficiency, Market margin and Marketing cost
Marketing efficiency is measured as the ratio of market output to market input. It can be improved by reducing costs for the same level of satisfaction or increasing satisfaction at a given cost. Marketing costs include all costs incurred by producers and intermediaries in moving products from farms to consumers. Marketing margins are measured as the differences between prices at successive stages of marketing. Common approaches to assessing marketing efficiency include calculating output-to-input ratios, total marketing costs, producer prices received, and consumer prices paid. Factors like perishability, bulkiness, and supply irregularity influence marketing costs.
Role of govt in agricultural marketing
Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.
Agribuisness Management
The document discusses agribusiness and marketing. It defines agribusiness as the complex system involved in bringing food and fiber to consumers, including farming as well as suppliers, processors, wholesalers, retailers, and transporters. Marketing serves important functions in agribusiness like facilitating exchange between producers and consumers and adding value through processing and transportation. Effective marketing requires understanding consumer needs and involves planning, organizing, directing, and controlling activities.
Regulated markets system in India
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
Agricultural Marketing, Trade and Prices - By Sonu Jain
A presentation on agriculture marketing, trades and prices by the study of related economics, market and industry.
AGRICULTURAL MARKETING.pptx
This document discusses agricultural marketing in India. It defines agricultural marketing as the process of moving agricultural goods from the point of production to the point of consumption through activities like assembling, grading, storage, transportation and distribution. It notes that India's agricultural marketing system faces several challenges, including seasonality of sales, lack of infrastructure, multiple middlemen, and lack of standardization and reliable information. It concludes that agricultural marketing plays a vital role in distributing farm goods but faces issues that must be addressed, such as educating farmers and improving rural infrastructure and market access.
Marketing agriculture produce
This document provides an overview of rural marketing and agriculture production in India. Some key points:
- India is a major global producer of agriculture, ranking 2nd in farm output and among the top 5 producers for many crops. Agriculture contributes 18% to India's GDP.
- Marketing of agricultural produce is complex due to the perishable and seasonal nature of crops. It has traditionally involved many middlemen, exploiting farmers.
- Cooperative marketing societies were formed to help increase farmer incomes and reduce exploitation. However, only a few have succeeded in processing industries.
- Regulated markets were established to improve quality of produce and ensure fair prices for farmers through transparency. They are democratically managed committees.
Agricultural marketing institutions
Marketing institutions play an important role in the development of agricultural marketing by establishing rules and regulations, organizations, market infrastructure, and price administration. The document outlines various public sector institutions like the Directorate of Marketing and Inspection, Commission for Agricultural Costs and Prices, Food Corporation of India, and specialized commodity boards that work to regulate and promote agricultural marketing. It also discusses the roles of cooperative sector institutions and associations in providing services to farmers and traders.
agriculture_credit
This document discusses agricultural credit and its importance for farmers. It covers the need for agricultural credit to purchase new inputs, implements, manage risk, and make improvements. The document also outlines different types of agricultural credit, including short-term, medium-term, and long-term credit. Sources of agricultural credit are discussed, including non-institutional sources like money lenders and institutional sources like agricultural development banks and commercial banks. Problems obtaining credit like high interest rates and complicated procedures are summarized. Finally, remedial measures are proposed such as making the loan process easier and establishing more agricultural development banks.
Changing Scenario of Agriculture Marketing in India
Content represents the changing scenario of agricultural marketing in India vis a vis Himachal Pradesh.
It also includes market reforms in India.
CO-OPERATIVE MARKETING
The document discusses cooperative marketing in India. It begins by providing context on the origins of cooperatives in Europe in the 1800s. It then defines cooperative marketing and outlines the role of cooperatives in areas like technology transfer, fertilizer distribution, irrigation, and agricultural credit. The document describes the structure of cooperative marketing societies from the base to state levels and lists their functions. Finally, it discusses the progress of cooperative marketing in India, reasons for slow progress, and provides suggestions to strengthen cooperative marketing societies.
Agricultural Marketing Lecture note ppt.pptx
This document discusses approaches to studying agricultural marketing. It begins by defining the 4 P's of marketing as product, price, place, and promotion. It then describes the functional approach to analyzing agricultural marketing, which divides marketing into exchange functions (buying, assembling, selling), physical functions (storage, transportation, processing, packaging), and facilitating functions (standardization, financing, risk-bearing, market intelligence). The functional approach breaks down marketing activities to better understand the process.
Problems in agricultural markiting
This document discusses problems in agricultural marketing in developing countries and potential solutions. The key problems identified are lack of transportation, poor product quality, excessive middlemen, lack of grading, insufficient credit, high collection costs, and lack of storage and market information. Solutions proposed include improving transportation infrastructure, increasing credit access, expanding storage facilities, reforming markets, establishing new markets near production, developing cold storage, providing market data to farmers, expanding product grading, and increasing funding for marketing research.
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The document discusses problems and challenges of rural marketing in India. It outlines key issues such as heavy village sales by farmers due to indebtedness, a dislike of city markets, and the existence of many middlemen which leads to a lack of market information and standardization of produce. Additional challenges include inadequate transportation and storage facilities as well as a lack of institutional and producer organizations. The document also notes low literacy, inadequate infrastructure and financing as hindrances to rural development. Overall, the rural marketing challenges center around price determination, promotion, distribution channels, communication and reducing costs.
Needs and Sources of Credit in Indian Agriculture
This document discusses the need for and sources of credit in Indian agriculture. It notes that agricultural credit is a crucial input, and that the major historical source was private moneylenders who charged high interest rates. To address this, a multi-agency approach using cooperatives, commercial banks, and regional rural banks now provides cheaper and more adequate credit to farmers. It then outlines the various financial needs of Indian farmers and the roles of credit. Finally, it details the major institutional sources of agricultural credit in India, including cooperatives, commercial banks, land development banks, regional rural banks, government loan schemes, and NABARD.
Agricultual marketing
This document discusses concepts related to agricultural marketing. It defines agriculture, marketing, and agricultural marketing. It outlines objectives of studying agricultural marketing such as understanding complexities to provide efficient services and ensuring an efficient system benefits all. The document also covers scope and subject matter, differences between agricultural and manufactured products, importance of agricultural marketing, components and dimensions of markets, and relationships between market structure, conduct, and performance.
Role of Agmarknet
presentation that will aid Students, Farmers, Traders in order to study the role played by the AGMARKNET in the society.
Introduction to agribusiness marketing
This chapter is intended to help the students understand how agribusiness came into being, the size and importance of the agribusiness sector, the conflicting needs of the players in this sector and most importantly, the relevance of marketing to the agricultural and food sectors.
Marketing channel
This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.
Co Operative Marketing
Cooperative marketing societies are farmer associations formed to help members market their produce more profitably than through individual trade. They work to sell members' products in the best markets and at prices that benefit growers. Cooperative marketing provides economic and quality benefits like reduced costs, bargaining power, and access to storage, grading, loans and other services. However, cooperative marketing faces challenges like a lack of coordination, trained staff, and financial and infrastructure resources. Strengthening areas like storage, skills, and coordination between credit and marketing cooperatives could help address issues.
#Government Schemes & Programs in Agriculture# By SN Panigrahi
The document discusses several schemes and initiatives by the Government of India to support farmers and the agriculture sector. The key schemes mentioned include:
1. Soil Health Card Scheme which provides soil testing information and recommendations to farmers.
2. National Mission for Sustainable Agriculture which focuses on conservation agriculture and location-specific farming systems.
3. Neem Coated Urea which slows fertilizer release and improves soil health.
4. Pradhan Mantri Krishi Sinchai Yojana for irrigation solutions to provide "water to every field."
Agricultural Marketing, India,
The document discusses several key issues facing agricultural marketing in India. It notes the growth in agricultural markets in terms of volume, commodities traded, and new roles for private players. However, problems still exist like many intermediaries that increase costs, inadequate infrastructure for storage and handling, and a lack of transparency in pricing. Other issues discussed include the need for improved transportation and logistics to reduce costs, ensuring higher farmgate prices by reducing leakage to intermediaries, strengthening institutions like farmers organizations, and reforming policies like the Essential Commodities Act. Addressing these challenges can help improve efficiency and welfare for farmers.
The consumerism
This document discusses consumerism, defining it as consumption and examining its types, causes, and effects. It identifies two types of consumerism - unproductive consumption like buying clothes for a single need, and productive consumption like repeatedly buying more of something already owned. The causes of consumerism outlined include advertising, planned obsolescence of products, and social/cultural pressures. The effects discussed are global ecological imbalance, regional commercial imbalance, and unequal social distribution of wealth. The document concludes by asking if consumerism is good or bad, and what can be done to solve it, suggesting the solution is establishing a balance.
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Role of govt in agricultural marketing
Agricultural marketing is a method that includes gathering, storage, preparation, shipping, and delivery of different farming materials across the country. In agriculture marketing, the selling of an agriculture product depends on various components like the demand for the product at that time, availability of storage, etc.
Agribuisness Management
The document discusses agribusiness and marketing. It defines agribusiness as the complex system involved in bringing food and fiber to consumers, including farming as well as suppliers, processors, wholesalers, retailers, and transporters. Marketing serves important functions in agribusiness like facilitating exchange between producers and consumers and adding value through processing and transportation. Effective marketing requires understanding consumer needs and involves planning, organizing, directing, and controlling activities.
Regulated markets system in India
This presentation says all about Regulation of agricultural marketing, regulated markets, state agricultural marketing boards, recent initiatives for improving agricultural marketing.
Agricultural Marketing, Trade and Prices - By Sonu Jain
A presentation on agriculture marketing, trades and prices by the study of related economics, market and industry.
AGRICULTURAL MARKETING.pptx
This document discusses agricultural marketing in India. It defines agricultural marketing as the process of moving agricultural goods from the point of production to the point of consumption through activities like assembling, grading, storage, transportation and distribution. It notes that India's agricultural marketing system faces several challenges, including seasonality of sales, lack of infrastructure, multiple middlemen, and lack of standardization and reliable information. It concludes that agricultural marketing plays a vital role in distributing farm goods but faces issues that must be addressed, such as educating farmers and improving rural infrastructure and market access.
Marketing agriculture produce
This document provides an overview of rural marketing and agriculture production in India. Some key points:
- India is a major global producer of agriculture, ranking 2nd in farm output and among the top 5 producers for many crops. Agriculture contributes 18% to India's GDP.
- Marketing of agricultural produce is complex due to the perishable and seasonal nature of crops. It has traditionally involved many middlemen, exploiting farmers.
- Cooperative marketing societies were formed to help increase farmer incomes and reduce exploitation. However, only a few have succeeded in processing industries.
- Regulated markets were established to improve quality of produce and ensure fair prices for farmers through transparency. They are democratically managed committees.
Agricultural marketing institutions
Marketing institutions play an important role in the development of agricultural marketing by establishing rules and regulations, organizations, market infrastructure, and price administration. The document outlines various public sector institutions like the Directorate of Marketing and Inspection, Commission for Agricultural Costs and Prices, Food Corporation of India, and specialized commodity boards that work to regulate and promote agricultural marketing. It also discusses the roles of cooperative sector institutions and associations in providing services to farmers and traders.
agriculture_credit
This document discusses agricultural credit and its importance for farmers. It covers the need for agricultural credit to purchase new inputs, implements, manage risk, and make improvements. The document also outlines different types of agricultural credit, including short-term, medium-term, and long-term credit. Sources of agricultural credit are discussed, including non-institutional sources like money lenders and institutional sources like agricultural development banks and commercial banks. Problems obtaining credit like high interest rates and complicated procedures are summarized. Finally, remedial measures are proposed such as making the loan process easier and establishing more agricultural development banks.
Changing Scenario of Agriculture Marketing in India
Content represents the changing scenario of agricultural marketing in India vis a vis Himachal Pradesh.
It also includes market reforms in India.
CO-OPERATIVE MARKETING
The document discusses cooperative marketing in India. It begins by providing context on the origins of cooperatives in Europe in the 1800s. It then defines cooperative marketing and outlines the role of cooperatives in areas like technology transfer, fertilizer distribution, irrigation, and agricultural credit. The document describes the structure of cooperative marketing societies from the base to state levels and lists their functions. Finally, it discusses the progress of cooperative marketing in India, reasons for slow progress, and provides suggestions to strengthen cooperative marketing societies.
Agricultural Marketing Lecture note ppt.pptx
This document discusses approaches to studying agricultural marketing. It begins by defining the 4 P's of marketing as product, price, place, and promotion. It then describes the functional approach to analyzing agricultural marketing, which divides marketing into exchange functions (buying, assembling, selling), physical functions (storage, transportation, processing, packaging), and facilitating functions (standardization, financing, risk-bearing, market intelligence). The functional approach breaks down marketing activities to better understand the process.
Problems in agricultural markiting
This document discusses problems in agricultural marketing in developing countries and potential solutions. The key problems identified are lack of transportation, poor product quality, excessive middlemen, lack of grading, insufficient credit, high collection costs, and lack of storage and market information. Solutions proposed include improving transportation infrastructure, increasing credit access, expanding storage facilities, reforming markets, establishing new markets near production, developing cold storage, providing market data to farmers, expanding product grading, and increasing funding for marketing research.
Problem of agricultural marketing in INDIA & challenges
The document discusses problems and challenges of rural marketing in India. It outlines key issues such as heavy village sales by farmers due to indebtedness, a dislike of city markets, and the existence of many middlemen which leads to a lack of market information and standardization of produce. Additional challenges include inadequate transportation and storage facilities as well as a lack of institutional and producer organizations. The document also notes low literacy, inadequate infrastructure and financing as hindrances to rural development. Overall, the rural marketing challenges center around price determination, promotion, distribution channels, communication and reducing costs.
Needs and Sources of Credit in Indian Agriculture
This document discusses the need for and sources of credit in Indian agriculture. It notes that agricultural credit is a crucial input, and that the major historical source was private moneylenders who charged high interest rates. To address this, a multi-agency approach using cooperatives, commercial banks, and regional rural banks now provides cheaper and more adequate credit to farmers. It then outlines the various financial needs of Indian farmers and the roles of credit. Finally, it details the major institutional sources of agricultural credit in India, including cooperatives, commercial banks, land development banks, regional rural banks, government loan schemes, and NABARD.
Agricultual marketing
This document discusses concepts related to agricultural marketing. It defines agriculture, marketing, and agricultural marketing. It outlines objectives of studying agricultural marketing such as understanding complexities to provide efficient services and ensuring an efficient system benefits all. The document also covers scope and subject matter, differences between agricultural and manufactured products, importance of agricultural marketing, components and dimensions of markets, and relationships between market structure, conduct, and performance.
Role of Agmarknet
presentation that will aid Students, Farmers, Traders in order to study the role played by the AGMARKNET in the society.
Introduction to agribusiness marketing
This chapter is intended to help the students understand how agribusiness came into being, the size and importance of the agribusiness sector, the conflicting needs of the players in this sector and most importantly, the relevance of marketing to the agricultural and food sectors.
Marketing channel
This document discusses marketing channels for different farm products. It provides examples of marketing channels for food grains like rice and wheat, which may involve village traders, primary and secondary wholesalers, fair price shops, roller flour millers, retailers, and consumers. For oilseeds, the marketing channel may include village traders, wholesalers, processors, pod/seed retailers, oil wholesalers, oil retailers, and consumers. Cooperative societies are also involved in marketing farm products to hotels and institutions.
Co Operative Marketing
Cooperative marketing societies are farmer associations formed to help members market their produce more profitably than through individual trade. They work to sell members' products in the best markets and at prices that benefit growers. Cooperative marketing provides economic and quality benefits like reduced costs, bargaining power, and access to storage, grading, loans and other services. However, cooperative marketing faces challenges like a lack of coordination, trained staff, and financial and infrastructure resources. Strengthening areas like storage, skills, and coordination between credit and marketing cooperatives could help address issues.
#Government Schemes & Programs in Agriculture# By SN Panigrahi
The document discusses several schemes and initiatives by the Government of India to support farmers and the agriculture sector. The key schemes mentioned include:
1. Soil Health Card Scheme which provides soil testing information and recommendations to farmers.
2. National Mission for Sustainable Agriculture which focuses on conservation agriculture and location-specific farming systems.
3. Neem Coated Urea which slows fertilizer release and improves soil health.
4. Pradhan Mantri Krishi Sinchai Yojana for irrigation solutions to provide "water to every field."
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The consumerism
This document discusses consumerism, defining it as consumption and examining its types, causes, and effects. It identifies two types of consumerism - unproductive consumption like buying clothes for a single need, and productive consumption like repeatedly buying more of something already owned. The causes of consumerism outlined include advertising, planned obsolescence of products, and social/cultural pressures. The effects discussed are global ecological imbalance, regional commercial imbalance, and unequal social distribution of wealth. The document concludes by asking if consumerism is good or bad, and what can be done to solve it, suggesting the solution is establishing a balance.
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- Cooperatives in Asia have also established their own retail outlets to participate in these growing markets.
- Government initiatives also provide public distribution systems for food in South Asia.
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Agricultural Technology for Development
The return of high food prices and the need to adapt to climate change have revived interest in agricultural technologies adapted to smallholders, in particular women. Sustainable intensification of smallholder production will require a shift to knowledge-intensive agriculture that combines local knowledge and the latest sustainability science to adapt practices to local ecosystems and increase resilience to climate change, price and other shocks. Poor farmers, often women, usually cultivate in more extreme environments in addition to being less connected to markets. A radical change in the focus of national agricultural plans and substantial investment are needed to unleash smallholder production potential, contributing to achieving MDGs and boosting food production to meet the 70% increase needed by 2050. A holistic approach is needed to raise productivity and resilience of agriculture and supporting ecosystems as well as the efficient and equitable functioning of agricultural supply chains.
Pre and Post-Harvest Management of Aflatoxin in Food Crops
Pre and Post-Harvest Management of Aflatoxin in Food CropsInternational Institute of Tropical Agriculture
This document summarizes strategies for pre- and post-harvest management of aflatoxin in food crops. It discusses how aflatoxin contamination occurs before and after crop maturity due to factors like insect damage, drought, and humidity. It then outlines management strategies including host plant resistance, insect control, biocontrol use of Aflasafe, and post-harvest practices like drying, storage, and sorting. Aflasafe application in multiple countries has shown reductions in aflatoxin of over 80% at harvest and in storage. The conclusion emphasizes applying an integrated approach of Aflasafe use along with best agricultural and storage practices.Land Reforms : An overview
This document discusses land reforms, including guidelines for sustainable land reforms. It defines land grabbing and the problems it causes for smallholders, the landless, and indigenous people. It also examines the need for land reform and provides two approaches to land rights. The document then gives guidelines for sustainable land reform and provides quick facts and insights into land reforms that have occurred in India and Latvia, noting problems in both countries. It concludes by prioritizing the poor and emphasizing participation, awareness, regulation, and legislation in land reform frameworks.
Methods of packging in vegetables
Packaging is important for every material which is to be saved for later. for crops, it is inevitable. so here are some of the basic and common ways the perishable crops like vegetables are packaged
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The Green Revolution significantly increased agriculture production around the world beginning in the late 1960s through the development of high-yielding varieties of cereal grains, expansion of irrigation infrastructure, and distribution of hybridized seeds, synthetic fertilizers, and pesticides. Key initiatives included the work of Norman Borlaug who developed semi-dwarf, high-yielding wheat varieties that were distributed globally and helped prevent mass famines in India and other nations. International organizations like CGIAR were also established to continue developing and spreading Green Revolution technologies to additional countries and crops.
[Rural marketing]
The document discusses rural marketing in India. It defines rural as areas with populations under 5,000 and where 75% of males work in agriculture. Rural marketing involves all aspects of bringing a farm commodity to market. Key features of rural markets include their large, scattered size; diverse socioeconomics; agriculture-based income; and traditional outlook. The document outlines strategies for rural marketing, including addressing availability, affordability, acceptability, and awareness. It also discusses the rural consumer profile and strategies to motivate rural consumers.
Middlemen ,retailers and their functions new
This document discusses different types of middlemen and their functions, as well as wholesalers and retailers. It defines middlemen as traders who buy from producers and sell to retailers or merchants. The main types of middlemen are brokers, factors, commission agents, underwriters, traveling agents, and auctioneers. Wholesalers buy large quantities from producers and warehouse and resell to retailers, providing services like financing, risk bearing, and market information. Retailers purchase from wholesalers and sell directly to consumers, performing functions such as assembling products, warehousing, grading, packing, financing, market research, and advertising.
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Farmers are unable to play well in the agricultural marketing field
Farmers in Bangladesh face many challenges in agricultural marketing due to problems like many middlemen reducing prices, high transportation and storage costs, lack of market information, and small landholdings. Recommendations to address these issues include providing farmers training in agribusiness, establishing market information systems, developing cooperatives for collective bargaining, expanding agro-industries to process surplus supply, and increasing government support through infrastructure and price controls.
Agricultural marketing
Short Presentation on Agricultural Marketing. In this ppt only the names are given not their explanation, but the headings are very simple to understand. That's why you just need a little imagination to understand the points. it's short and very easy to understand. I hope it helps you all.
Agricultural marketing their importance.pptx
Agricultural marketing involves all activities related to the flow of farm inputs to farmers and agricultural products from farms to consumers. It plays an important role in rural development. Agricultural marketing encompasses issues around farm development and sustainable economic growth. It includes the growing, cultivation, harvesting of crops and livestock management. The functions of agricultural marketing are to facilitate agricultural market development and implement policies to benefit all participants. Agricultural markets in India are classified based on factors like competition, location, transaction volume and nature, and commodities traded. The key problems include seasonality of sales, lack of infrastructure and market support, and multiple middlemen.
Role of extension personnel in market led extension
This document outlines the role of extension personnel in market-led extension. It discusses educating farmers, traders, and consumers about voluntary and regulatory marketing measures. Extension personnel conduct SWOC analyses of markets, organize farmer interest groups, and build their capabilities in farm enterprise management and marketing. They provide information to farmers on domestic and export demand, product qualities, and marketing alternatives. The goal is to help farmers get adequate financial rewards and strengthen their bargaining position in direct marketing.
Rpm reg mrkt
The document discusses regulated agricultural markets in India. It defines regulated markets as markets aimed at eliminating unhealthy practices, reducing marketing charges, and providing facilities to producer-sellers. The objectives of regulated markets are to prevent farmer exploitation, make marketing efficient to benefit farmers and consumers, and promote orderly marketing with improved infrastructure. However, many regulated markets still experience issues like bureaucratization, lack of qualified staff, and monopolization by licensed middlemen. The document also describes the functions of the Shadnagar regulated market in Telangana and the Rythu Bandu Pathakam loan scheme.
Agricultural marketing
This contains basics of agricultural marketing that includes nature, scope, challenges, opportunities, classification of agricultural markets
Problem of agricultural marketing in india
The passage discusses the modern farm laws introduced by the Modi government in India to address issues with the existing Agricultural Produce Market Regulation Acts (APMC Acts). The new laws allow farmers to sell their produce outside of state-regulated mandis without taxes and fees, giving farmers more market access and options to get a fair price. This reduces the pressure on farmers by providing a more competitive market outside of the inefficiencies of the APMC system, including interference by middlemen and increasing corruption.
Cooperative farming
This document outlines the functions and structure of cooperative marketing in India. It discusses how cooperative marketing societies work at the national, state, district, and primary levels to market agricultural products. The societies grade, process, store and transport members' products to obtain the best prices while educating members on fair trading practices. Cooperative marketing also provides agricultural inputs, credit, and helps implement government price support policies.
Agricultural marketing1
Agricultural marketing involves all activities related to moving farm products to consumers, including planning production, harvesting, packing, transporting, storing, processing, distributing, advertising and selling. In Western countries, governments provide significant support to farmers for these activities through organizations like the USDA Agricultural Marketing Service. Developing countries are also establishing their own agricultural marketing units within ministries of agriculture. Effective agricultural marketing requires well-functioning infrastructure, market information systems, training in marketing skills, and advisory services that help farmers and others in the supply chain understand buyer needs.
Regulation in Agricultural Marketing By Rajendra Nath Naik
The document discusses agricultural marketing and regulated markets in India. It notes that while regulated markets were intended to protect farmers from exploitation, they still have several problems. Only 2,354 of 7,161 regulated markets have adequate infrastructure, and only 15% of 27,294 rural periodic markets do. Management of rural markets is unsatisfactory. Regulated markets also still have issues like losses during handling, excess weighing, and waiting times. Reforms are needed to improve the agricultural marketing system.
Concept Of Agricultural Marketing
Agricultural marketing involves all activities related to the movement of farm products from producers to consumers. It includes identifying consumer needs, procuring farm inputs, transporting and storing agricultural goods, and satisfying consumer demand in a profitable way. The marketing process aims to estimate demand for inputs and ensure regular supply of farm outputs. Understanding the perspectives of various stakeholders such as farmers, consumers, traders and government is important. Agricultural products have unique characteristics compared to manufactured goods such as perishability, seasonality, bulkiness and quality variations, which influence marketing approaches.
Using ICT4Ag to Promote Smallholder Wealth Creation
Using ICT4Ag to Promote Smallholder Wealth CreationTechnical Centre for Agricultural and Rural Cooperation ACP-EU (CTA)
Presentation by Kiringai Kamau, Value Chain Analyst and Knowl-edge Specialist, VACID Africab
Session: Strengthening Grassroots Engagement in ARD Policy Processes
on 5 Nov 2013
ICT4Ag, Kigali, RwandaImportance Of Marketing And Peculiarities Of Agricultural Produce
1. India has a large number of unregulated agricultural markets that are prone to exploitation by commission agents. Regulated markets aim to address issues like high commissions, lack of transparency, and poor infrastructure.
2. The government has established over 6,000 regulated markets across states. These markets are managed by committees that oversee transparent auctioning and set standards. Cooperative marketing societies also help market agricultural goods.
3. Key features of regulated markets include market committees, licensing of agents, and market fees. Their goal is to ensure fair prices for farmers and reduce non-functional margins.
MARKETING EFFICIENCY MARGINS & COSTS
MARKETING EFFICIENCY MARGINS & COSTS is very important topic to describe the importance of marketing system
Rana rural mark. assin
An efficient agricultural marketing system can be classified in several ways and can help reduce rural poverty. It can be classified based on the type of agricultural activity including pasture, crops, citrus groves, timberland, nurseries, and other activities. It reduces marketing costs and brings prices signals to farmers that help increase agricultural production and economic development. Systems like the Grameen Bank in Bangladesh show that providing credit to small farmers can boost incomes, increase savings, and significantly reduce poverty levels in rural communities over time.
Cooperative marketing
A cooperative is an autonomous association of people united voluntarily to meet their common economic, social and cultural needs and aspiration through a jointly owned and democratically controlled business.
Cooperative societies are voluntary associations started with the aim of service to members.
Cooperative marketing consist of two words ‘cooperative or cooperation’ and ‘marketing’.
It is also the marketing ‘for the farmers’ and ‘by the farmers’ that aim at eliminating the chain of functionaries operating between the farmers and the ultimate consumers and thus securing maximum price for the farmer’s produce.
According to RBI “Co-operative marketing is a co-operative association of cultivators formed primarily for the purpose of helping the members to market their produce more profitably than is possible through private trade.”
According to FAO ‘Co-operative Marketing is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.”
Agrifood systems in india
The document provides an overview of agricultural marketing in India. It discusses [1] the history and need for reforms to the agricultural marketing system, [2] key reform attempts over the years including eNAM and new farm laws, and [3] important components of agricultural marketing like AGMARK, commodity markets, and risks/constraints. It also presents a case study of a company called "Our Food Pvt Ltd" that aims to disrupt the agricultural value chain through a network of farmer franchises.
Agriculture Marketing of Produce a Research by Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
Marketing of agriculture produce in Pakistan By Allah Dad Khan
This document discusses agricultural marketing in Pakistan. It provides definitions of marketing and outlines the current status of agricultural marketing in the country. Farmers currently sell their produce through several methods - directly to traders and shopkeepers in villages below market price, in local markets, or through cooperative marketing which has failed in Pakistan. The document also discusses the essentials of marketing mix, problems in agricultural marketing such as weak competitiveness and role of middlemen, and potential solutions like improved market infrastructure and information. It covers topics like types of risks for producers, components of a marketing plan, and the emergence of market-led extension approaches.
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Farmers are unable to play well in the agricultural marketing field
Farmers are unable to play well in the agricultural marketing field
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Importance Of Marketing And Peculiarities Of Agricultural Produce
Importance Of Marketing And Peculiarities Of Agricultural Produce
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Agriculture Marketing of Produce a Research by Allah Dad Khan
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Marketing of agriculture produce in Pakistan By Allah Dad Khan
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- 1. AGRICULTURAL MARKETING PROBLEMS REMEDIAL MEASURES Refers to all activities involved in the transfer of agricultural products from the producer to the final consumer, like storage, transport, grading and sale
- 6. STATE TRADING To overcome wide fluctuations in prices. It was introduced by Central Govt. & some State Govt. Food Corporation of India, The Maharashtra State Monopoly Procurement Scheme Govt. procures food grains from farmers at fixed prices & maintains buffer stocks
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