Looking for great content? Better SEO? More engagement? Dedicated customers? Take a closer look at what bike store owners have been doing for decades. Build a community.

1. @pfunder for @GoDaddy and @DigitalMktr
Run your
business like a
bicycle shop.
Build real relationships to help your business
stay in business. Get a little closer. Don't be shy.

2. GODADDY FOR SMALL BUSINESS 2016 2

3. I'm Shawn.
I am a small biz
super-fan.

4. GODADDY FOR SMALL BUSINESS 2016 4
#likeabikeshop

5. GODADDY FOR SMALL BUSINESS 2016 5

6. WHAT'S THE NAME OF MY BUSINESS? CAN I GET THAT DOMAIN
NAME? WHAT SHOULD I DO? IS THERE A MARKET FOR IT? WHAT
MAKES ME SPECIAL? WHO WILL MY CUSTOMERS BE? HOW WILL I
REACH THEM? DO I NEED A BUSINESS PLAN? HOW DO I WRITE A
BUSINESS PLAN? WHAT LOGO SHOULD I USE? WHERE AM I GOING T
BUILD A WEBSITE? DO I NEED TO BUILD A WEBSITE? FACEBOOK?
TWITTER? INSTAGRAM? LINKEDIN? PINTEREST? PEACH? WHATSAP
SHOULD I INCORPORATE? WHEN SHOULD I INCORPORATE? CAN I GE
LOAN? HAVE I LOST MY MIND? WHERE SHOULD I INCORPORATE? HO
MUCH CAPITAL SHOULD I USE? DO I HAVE TO GET A LOAN? DO I
KNOW ANY HAPPY-GO-LUCKY INVESTORS? SHOULD I CROWDSOUR
HOW SOON BEFORE I INHERIT MONEY? CAN I QUIT MAY DAY JOB? I
THIS JUST A MIDLIFE CRISIS? WHAT SHOULD I TELL MY KIDS? WHA
SHOULD I TELL MY FRIENDS? DO I NEED TO COPYRIGHT MY IDEAS?
I NEED A LAWYER? DO I NEED AN ACCOUNTANT? DO I NEED A NERD
DO I NEED A LICENSE OR A PERMIT OR SOME KIND OF PERMISSION?

7. WHAT'S THE NAME OF MY BUSINESS? CAN I GET THAT DOMAIN
NAME? WHAT SHOULD I DO? IS THERE A MARKET FOR IT? WHAT
MAKES ME SPECIAL? WHO WILL MY CUSTOMERS BE? HOW WILL I
REACH THEM? DO I NEED A BUSINESS PLAN? HOW DO I WRITE A
BUSINESS PLAN? WHAT LOGO SHOULD I USE? WHERE AM I GOING T
BUILD A WEBSITE? DO I NEED TO BUILD A WEBSITE? FACEBOOK?
TWITTER? INSTAGRAM? LINKEDIN? PINTEREST? PEACH? WHATSAP
SHOULD I INCORPORATE? WHEN SHOULD I INCORPORATE? CAN I GE
LOAN? HAVE I LOST MY MIND? WHERE SHOULD I INCORPORATE? HO
MUCH CAPITAL SHOULD I USE? DO I HAVE TO GET A LOAN? DO I
KNOW ANY HAPPY-GO-LUCKY INVESTORS? SHOULD I CROWDSOUR
HOW SOON BEFORE I INHERIT MONEY? CAN I QUIT MAY DAY JOB? I
THIS JUST A MIDLIFE CRISIS? WHAT SHOULD I TELL MY KIDS? WHA
SHOULD I TELL MY FRIENDS? DO I NEED TO COPYRIGHT MY IDEAS?
I NEED A LAWYER? DO I NEED AN ACCOUNTANT? DO I NEED A NERD
DO I NEED A LICENSE OR A PERMIT OR SOME KIND OF PERMISSION?

8. GODADDY FOR SMALL BUSINESS 2016 8

9. GODADDY FOR SMALL BUSINESS 2016 9
HELLO STARLING—
HERE'S THAT RECIPE I PROMISED YOU. GET A GOOD
BLENDER; IT'S WORTH IT. RAD CURRY PASTE:
4 LARGE SHALLOTS(ROASTED)
4 LARGE HEADS OF GARLIC (ROASTED)
1 6-INCH PIECE OF FRESH GINGER (ROASTED)
10 WHOLE DRIED THAI CHILI PEPPERS
1 1/2 TABLESPOONS SALT
3 TABLESPOONS TURMERIC
3 TABLESPOONS MILD CURRY POWDER
2 TEASPOONS ROASTED GROUND CORIANDER
3 TABLESPOONS LEMONGRASS PASTE
1/4 CUP PACKED CILANTRO LEAVES AND STEMS
PUT IT ALL IN A BLENDER AND GO TO TOWN. USE
THIS AS YOUR BASE PASTE FOR COCONUT CURRY.
YOU'RE WELCOME.
—PFUNDER
HELLO STARLING
12345 TOTALLY RAD AVENUE SE
CALGARY, AB T2G 5A6

11. Bicycles
don't pedal
themselves.

12. They require
something
special.

13. Humans.

14. GODADDY FOR SMALL BUSINESS 2016
Consumer trust in brand messages is waning.
Only 18 percent of consumers trust posts by
brands or companies on social sites like
Facebook and Twitter.
SOURCE: 2014 Forrester Research
14

15. Uh-oh.

16. Businesses
don't pedal
themselves.

17. They require
something
special.

18. Humans.

19. GODADDY FOR SMALL BUSINESS 2016 19

21. 1. Build a tribe.

22. 1. Build a tribe.
2. Secure space.

23. 1. Build a tribe.
2. Secure space.
3. Get together.

24. 1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.

25. 1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.

26. Get tribal.
Find your niche.

27. GODADDY FOR SMALL BUSINESS 2016
• Mountain bikes.
• Road bikes.
• Cyclocross bikes.
• Touring bikes.
• Urban biking.
• Folding bikes.
• Tandem bikes.
• Racing bikes.
• Casual bikes.
• Used bikes.
• Fixies.
• Unicycles.
• Cargo bikes.
• Electric bikes.
27

30. Provide space
to connect.

31. GODADDY FOR SMALL BUSINESS 2016 31

32. GODADDY FOR SMALL BUSINESS 2016
Website pic.
32

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34. What's your
group ride?

36. This is you.

37. This? This is your community.

38. Teach.

39. GODADDY FOR SMALL BUSINESS 2016
Hold a workshop. Attend a workshop. Record a video.
Start a blab. Be a guest on a podcast. Start a podcast.
Write a blog post. Interview someone smarter than
you. Write a book. Write a newspaper article. Draw a
diagram. Email tips and tricks. Have open office hours.
Volunteer. Swap services. Teach kids. Teach parents.
Post advice on Twitter. Share secrets. Share hacks.
Share ideas. Speak at a conference.
39

40. GODADDY FOR SMALL BUSINESS 2016
Share.40

41. GODADDY FOR SMALL BUSINESS 2016 41
con·tent mar·ket·ing /känˈtent ˈmärkeding/
Using content to accomplish the same thing
you're trying to do with your business or
product—aka: spilling the beans.

42. Get personal.

43. GODADDY FOR SMALL BUSINESS 2016
Consumer trust in brand messages is waning.
Only 18 percent of consumers trust posts by
brands or companies on social sites like
Facebook and Twitter.
SOURCE: 2014 Forrester Research
43

44. GODADDY FOR SMALL BUSINESS 2016
Yes, you are your brand.
44

45. GODADDY FOR SMALL BUSINESS 2016 45
yourawesomenamehere.com

46. GODADDY FOR SMALL BUSINESS 2016 46

47. GODADDY FOR SMALL BUSINESS 2016 47

48. GODADDY FOR SMALL BUSINESS 2016 48
YOURAWESOMENAMEHERE.COM
YOURRADICALNAMEHERE.COM

49. 1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.

50. GODADDY FOR SMALL BUSINESS 2016
Ready?
Let's see if it works.
50

51. GODADDY FOR SMALL BUSINESS 2016 51
The Amazonian.

52. GODADDY FOR SMALL BUSINESS 2016 52
1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.

53. GODADDY FOR SMALL BUSINESS 2016 53
Professional coach.

54. GODADDY FOR SMALL BUSINESS 2016 54
1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.

55. GODADDY FOR SMALL BUSINESS 2016 55
Photographer.

56. GODADDY FOR SMALL BUSINESS 2016 56
1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.

57. GODADDY FOR SMALL BUSINESS 2016
Be yourself.
Everyone else
is taken.
—Said the very unique and clever Oscar Wilde
57

58. 1. Build a tribe.
2. Secure space.
3. Get together.
4. Teach others.
5. Get personal.
PICK ONE TODAY

59. GODADDY FOR SMALL BUSINESS 2016
godaddy.com/garage
59

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61. Feedback: @pfunder @GoDaddy @DigitalMktr
I wanna know—
what you're
thinking.