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Corporate branding
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people with these key qualities.
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Corporate branding
- 1. "It takes peoplewith vision, insight, and dedication to build powerful brands - the vision to link brand with business strategy, the insight to connect your organisation with its customers, and the dedication to consistently deliver on your brand promise over time." brandStrategy.co.za
- 2. "It takes peoplewith vision, insight, and dedication to build powerful brands - the vision to link brand with business strategy, the insight to connect your organisation with its customers, and the dedication to consistently deliver on your brand promise over time." brandStrategy.co.za
- 3. The What WeHave To Do The Why We Need To Do It The How We Are Going To Do It brandStrategy.co.za
- 4. Oops I almostforgot… My Name Is Mike Said & My Company Is brandStrategy & You Can Find These Slides At slideshare.net/mikesaidwhat Corporate Branding brandStrategy.co.za
- 5.
- 6. 1 7 6 4 5 2 8 3 brandStrategy.co.za
- 7. 1 Help, It Feels Like I Am Drowning! brandStrategy.co.za
- 8. 2 And equally important What You Can what you Be The Very cannot be Best At best at BHAG What You Your Real Are Truly Economic Passionate Driver About Do not try to Your stimulate Profit per X passion Factor with this… brandStrategy.co.za
- 9. brandStrategy.co.za 3 Question 1 – Can I Afford This? Question 2 – Will This Work? Question 3 – How Will This Make Me Feel? Question 4 – How Will I Feel I When My Friends See Me There? 1+2+3+4= brandStrategy.co.za
- 10. 4 + 5 brandStrategy.co.za
- 11. 6 Disciplined People First Who Then What Get the right people on the bus, the wrong people off the bus and the right people sitting in the right seats! If you can’t change your people, change your people! brandStrategy.co.za
- 12. 6 Disciplined People Most companies will pay their employees just enough money to keep them from resigning! Most employees will work just hard enough NOT to get themselves fired! The 10-80-10 Rule! brandStrategy.co.za
- 13. 6 10% 80% 10% brandStrategy.co.za
- 14. 7 Disciplined Thought Confront The Brutal Facts! “There is no worse mistake in leadership than to hold out false hopes soon to be swept away.” -Winston Churchill Create a climate where the truth is heard! brandStrategy.co.za
- 15. 7 Disciplined Thought Confront The Brutal Facts! The Red Flag Mechanism How to encourage openness without creating an air or negativity brandStrategy.co.za
- 16. 8 “Your Moments Of Truth” “There are thousands of TOUCH POINTS within your business every day, are you delivering on each and every one of them?” brandStrategy.co.za
- 17. Wishing You EverySuccess brandStrategy.co.za
- 18. Twitter: mike_said_what Slideshare: slideshare.com/mikesaidwhat Facebook Personal: mikesaidwhat LinkedIn: mikesaidwhat YouTube: mikesaidwhat Website: www.strtgy.co.za Email Me: info@mikesaid.co.za Call Me: 082 449 7367