Watch the video of this presentation here: https://youtu.be/JPFvTjhRQ_w Yes, having a brand IS important for a freelancer and consultant, but how do you go about doing it? In this presentation I outline a simple process on finding your personal brand.

1. The Personal Branding
Process for
Freelancers.
Instructor: MikeVolkin
F r e e l a n c e r M a s t e r c l a s s . c o m

2. T h e P e r s o n a l B r a n d i n g
P r o c e s s f o r F r e e l a n c e r s
• Know your positive attributes and exploit those in every element of your business.
A t t r i b u t e s
• Want to be remembered? Craft a good story about why you do what you do. What drives you to
pursue the business you’re in?
• People want to do business with people they relate to.
S t o r y T i m e
• About as important as a white crayon on white paper
H o w I m p o r t a n t i s a L o g o ?
H o w U n i q u e t o I h a v e t o B e ?
• Just focus on being memorable.

3. T h e P e r s o n a l B r a n d i n g
P r o c e s s f o r F r e e l a n c e r s
• Find your ideal client
• Be memorable, at least more memorable than the competition. Share your story.
• Build relationships and make connections. Real ones, not where you spam everybody
• Become the expert
• Keep it at! Build your network. Most freelancers don’t stick to consistency.
T h e P r o c e s s