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10ady
  Ways To Be A
  marketing
  genius like

  L
 Gaga
Lady Gaga is not your average pop star.

Age:   Albums sold: Singles sold: Grammys:

24 15 40  Million     Million
                                     2
                                (6 nominations)
Lady Gaga (and her team) aren’t
just
pop geniuses, they are marketing
geniuses as well.
Regardless of your opinion of her
music, here are 10 ways you can
be a marketing genius like Gaga.
1.
Have an opinion
Gaga regularly speaks out on
issues she feels strongly about.
In doing so, she keeps herself in
the public eye.
Picking a side helps you attract
the right people.
It’s easy to be opinionated when
you’re passionate.
2. Leverage
 socia l media. 
Gaga has worked tirelessly on
accumulating over 5 million
Twitter followers and 14 million
Facebook fans.
She drives loyalty by tweeting her
fans directly (sometimes on an
hourly basis) even before she
opened the Grammy Awards.
My little monster sweeties are
already camped outside today
show! I love u! Will be sending u
pizza and water all day! And a
suprise 2moro!X
-@LadyGaga
3.
 Be different
Differentiate wisely.
There are too many normal
people doing normal things.
Show, don’t tell.
You are extraordinary so show it.
"I used to walk down the street
like I was a f*cking star... I want
people to walk around delusional
about how great they can be - and
then to fight so hard for it every
day that the lie becomes the
truth."
— Lady Gaga
4. Don’t be
afrai d to make
lots o f money
Finance your efforts through
meaningful opportunities.
Being starving is not fun.
10 products are explicitly
advertised in “Telephone”.
Why not?
If making a ridiculous amount of
cash is what you want to do, go
for it.
5.
Give your fans
some  thing to
conne  ct with. 
Gaga calls her fans Little Monsters
and gives them a shared symbol.
The official Little Monster greeting
is the outstretched "monster claw"
hand.
This allows fans to identify each
other and connect.
Even Oprah knows the Little
Monster greeting.
6. Lo ve your
Little Monsters.
Treat them well and they will
make you a superstar.
Professional photographers are
barred from concerts but she
allows her fans to record and
distribute videos of her live
performance on YouTube.
7.
Don’t be a fraid to
 piss pe ople off.
You can’t please everybody,
right?
Gaga routinely takes it a step
further and pisses off the people
that she isn’t going to please
anyways, keeping her in the news
and reinforcing her message.
Some people won’t like you.
Trying to be a people-pleaser just
makes you boring and dry.
"Well, that's your opinion, isn't it?
And I'm not about to waste my
time trying to change it."
— Lady Gaga
8.
Have t he right
 p eople on
  your side. 
Gaga has a long list of supporters.
Celebrity blogger Perez Hilton
being one of the biggest.
Befriending someone like Perez is
a perfect ally in her quest for pop
world domination.
9.Produce
 kille r stuff.
Gaga writes amazingly good pop hits.
She doesn’t produce a huge amount
of them, but everything she does is
done very well and is worth talking
about.
10.
Have a purpose. 
The Gaga brand is very calculated.
Everything she does is on purpose.
"Some women choose to follow
men, and some women choose to
follow their dreams. If you're
wondering which way to go,
remember that your career will
never wake up and tell you that it
doesn't love you anymore. "
— Lady Gaga
Gaga and the PR and marketing
experts behind her did not invent
the wheel. They just took what
works best today (like social
media) and used it to their
advantage.

Gaga is a reminder that it can pay
very well to be fearless in how
you grow and engage with your
customers.
"All that ever holds somebody
back, I think, is fear. For a minute I
had fear. [Then] I went into the
[dressing] room and shot my fear
in the face..."

— Lady Gaga
It is not rocket science,
it’s how marketing and PR works in 2010.
"And no w, I'm just trying
  to cha nge the world,
 one se  quin at a time."
     -Lady gaga
Thanks!


          Twitter:
           @jessedee

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10 Ways to be a Marketing Genius Like Lady Gaga

  • 1. 10ady Ways To Be A marketing genius like L Gaga
  • 2. Lady Gaga is not your average pop star. Age: Albums sold: Singles sold: Grammys: 24 15 40 Million Million 2 (6 nominations)
  • 3. Lady Gaga (and her team) aren’t just pop geniuses, they are marketing geniuses as well. Regardless of your opinion of her music, here are 10 ways you can be a marketing genius like Gaga.
  • 5. Gaga regularly speaks out on issues she feels strongly about. In doing so, she keeps herself in the public eye. Picking a side helps you attract the right people. It’s easy to be opinionated when you’re passionate.
  • 6. 2. Leverage socia l media. 
  • 7. Gaga has worked tirelessly on accumulating over 5 million Twitter followers and 14 million Facebook fans. She drives loyalty by tweeting her fans directly (sometimes on an hourly basis) even before she opened the Grammy Awards.
  • 8. My little monster sweeties are already camped outside today show! I love u! Will be sending u pizza and water all day! And a suprise 2moro!X -@LadyGaga
  • 10. Differentiate wisely. There are too many normal people doing normal things. Show, don’t tell. You are extraordinary so show it.
  • 11. "I used to walk down the street like I was a f*cking star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth." — Lady Gaga
  • 12. 4. Don’t be afrai d to make lots o f money
  • 13. Finance your efforts through meaningful opportunities. Being starving is not fun. 10 products are explicitly advertised in “Telephone”. Why not? If making a ridiculous amount of cash is what you want to do, go for it.
  • 14. 5. Give your fans some thing to conne ct with. 
  • 15. Gaga calls her fans Little Monsters and gives them a shared symbol. The official Little Monster greeting is the outstretched "monster claw" hand. This allows fans to identify each other and connect. Even Oprah knows the Little Monster greeting.
  • 16. 6. Lo ve your Little Monsters.
  • 17. Treat them well and they will make you a superstar. Professional photographers are barred from concerts but she allows her fans to record and distribute videos of her live performance on YouTube.
  • 18. 7. Don’t be a fraid to piss pe ople off.
  • 19. You can’t please everybody, right? Gaga routinely takes it a step further and pisses off the people that she isn’t going to please anyways, keeping her in the news and reinforcing her message. Some people won’t like you. Trying to be a people-pleaser just makes you boring and dry.
  • 20. "Well, that's your opinion, isn't it? And I'm not about to waste my time trying to change it." — Lady Gaga
  • 21. 8. Have t he right p eople on your side. 
  • 22. Gaga has a long list of supporters. Celebrity blogger Perez Hilton being one of the biggest. Befriending someone like Perez is a perfect ally in her quest for pop world domination.
  • 23. 9.Produce kille r stuff.
  • 24. Gaga writes amazingly good pop hits. She doesn’t produce a huge amount of them, but everything she does is done very well and is worth talking about.
  • 26. The Gaga brand is very calculated. Everything she does is on purpose.
  • 27. "Some women choose to follow men, and some women choose to follow their dreams. If you're wondering which way to go, remember that your career will never wake up and tell you that it doesn't love you anymore. " — Lady Gaga
  • 28. Gaga and the PR and marketing experts behind her did not invent the wheel. They just took what works best today (like social media) and used it to their advantage. Gaga is a reminder that it can pay very well to be fearless in how you grow and engage with your customers.
  • 29. "All that ever holds somebody back, I think, is fear. For a minute I had fear. [Then] I went into the [dressing] room and shot my fear in the face..." — Lady Gaga
  • 30. It is not rocket science, it’s how marketing and PR works in 2010.
  • 31. "And no w, I'm just trying to cha nge the world, one se quin at a time." -Lady gaga
  • 32. Thanks! Twitter: @jessedee

Editor's Notes