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Web Su Carta Presenta "Influencer Marketing" di Matteo Pogliani
8 Aprile 2016
#WebsuCarta @dolabschool@sleepingcreep
FEDERICO SIMONETTI
Growth Hacker, Co-founder di
Growth Hound e appassionato
di cose belle, fatte bene, buone
e giuste. A volte non sono
antipatico.
#WebsuCarta @dolabschool
SEO + Content = 💓
@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool
25
Average attention span in 2015
@sleepingcreep
#WebsuCarta @dolabschool
Average attention span in 2015
Other
Less than 4 sec.
More than 10 min.
@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto
#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto Fasi di esperienza
#WebsuCarta @dolabschool@sleepingcreep
Fasi di acquisto Fasi di esperienza
Contenuti differenti
#WebsuCarta @dolabschool@sleepingcreep
#WebsuCarta @dolabschool@sleepingcreep
Perché gli utenti non
convertono?
#WebsuCarta @dolabschool@sleepingcreep
Perché gli utenti non
convertono?
Semplice.
#WebsuCarta @dolabschool@sleepingcreep
Non gli stai
dando quello
che vogliono
#WebsuCarta @dolabschool@sleepingcreep
What users want?
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
• Go ⇨ Navigazionali
#WebsuCarta @dolabschool@sleepingcreep
What users want?
• Know ⇨ Informazionali
• Go ⇨ Navigazionali
• Do ⇨ Transazionali
#WebsuCarta @dolabschool@sleepingcreep
Es. Keyword “scarpe”
Tool: SEOzoom
#WebsuCarta @dolabschool@sleepingcreep
Es. Keyword “scarpe”
Tool: SEOzoom
navigazionali
Navigazionali
Informazionali
Transazionali
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Guest post
Which content?
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
How to
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Recensioni
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Landing page
#WebsuCarta @dolabschool@sleepingcreep
awareness consideration Risk allev. Decision Results
Case hist.
#WebsuCarta @dolabschool@sleepingcreep
Awareness Consider. Risk. Allev. Decision Results
Know Articolo
generalista
Comparazione
Opinioni degli
utenti
Recensioni utenti Case histories
Go Blog specializzato
Tool di
comparazione
FAQ Pagina prodotto
Assistenza post
vendita
Do How To Videotutorial
Live chat/form di
contatto
Ecommerce
Condivisione sui
social
prossimo appuntamento: (data)

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