The document discusses establishing a personal brand by applying the pillars of brand marketing to daily life. It outlines 5 pillars for building brand loyalty and retention: 1) Know your customer/audience, 2) Brand loyalty is built from the bottom up through consistency, 3) Operationalize your brand across all communication channels, 4) Have programs that share your brand's DNA, and 5) Make your brand iconic with a visual hook or signature element. It emphasizes authenticity, consistency in messaging, and developing something memorable that represents your brand.

1. Establishing Your Personal Brand Applying the Pillars of Brand Marketing To Daily Living

3. Brand Loyalty Is Built From The Bottom Up

4. Operationalize Your Brand

5. True “Brand” Programs Share Brand DNA

7. Marketers build brands everyday.

8. 5 PILLARS FOR BUILDING BRAND LOYALTY AND RETENTION 3 1 2 4 5 BRAND LOYALTY IS BUILT FROM THE BOTTOM UP OPERATIONALIZE YOUR BRAND TRUE BRAND PROGRAMS SHARE BRAND DNA MAKE YOUR BRAND ICONIC KNOW YOUR CUSTOMER

9. What if you were a brand?

10. How would you build your “brand persona”?

11. Meet B. Rand

12. 5 PILLARS FOR BUILDING BRAND YOUR BRAND PERSONA 1 3 2 4 5 1 KNOW YOUR CUSTOMER KNOW YOUR AUDIENCE Always consider who you are speaking with and the context in which they view the world. People relate to people like themselves. Always attempt to demonstrate ways that they can say...”this guy gets me.”

13. 5 PILLARS FOR BUILDING BRAND YOUR BRAND PERSONA 1 3 4 5 2 1 BRAND LOYALTY IS BUILT FROM THE BOTTOM UP IT’S WHAT’S BEHIND THE SCENES You won’t fool people for long if how you’re presenting yourself doesn’t match who you really are.

14. 5 PILLARS FOR BUILDING BRAND YOUR BRAND PERSONA 1 4 5 2 3 1 OPERATIONALIZE YOUR BRAND CONSISTENCY COUNTS Twitter. LinkedIn. Text Messaging. Email. Facebook. Your own web page. There are so many ways to stay connected to people and prospects, BUT you have to be consistent with “who” you are.

15. 5 PILLARS FOR BUILDING BRAND YOUR BRAND PERSONA 1 1 4 2 3 5 GOTTA HAVE A SCHTICK MAKE YOUR BRAND ICONIC FInd something that is “your thing”. A “visual hook”, a saying, an interesting piece of technology, anything that makes somebody remember an encounter with you.

16. Don’t be afraid to reinvent your brand.

20. Even celebrities reinvent themselves …and their brands.

23. Closing Thoughts If You Are Going to Create or Reinvent Yourself… Remember the Pillars of Brand Marketing can apply to your brand as well.

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