On Being Legit: Build Credibility with a Strong (Honest) Online Presence

Shawn Pfunder
Shawn PfunderSenior Director, Communications
ON BEING LEGITBUILD CREDIBILITY WITH A STRONG ONLINE PRESENCE
GODADDY 2014 2
HELLO EVERYONE!
I’M SHAWN. I WORK AT
GODADDY.
!
I AM A SMALL BUSINESS
SUPERFAN.
GODADDY 2014
YOU CAN DO IT.
3
GODADDY 2014 4
GODADDY 2014
DUDE. SHE’S LEGIT.
5
GODADDY 2014
WHAT DOES THAT EVEN MEAN?
6
GODADDY 2014 7
GODADDY 2014 8
Connect!
GODADDY 2014 9
GODADDY 2014 10
http://scificoffee.com/
Robot Coffee
That’s right! 

It’s the best of both worlds.
!
Caffeine has been lingering on the edge of geek culture for
a while now. It was about time someone intimately mixed
the two together. Robots + Coffee = Happiness.

!
It’s awesome, right? Let’s caffeinate. Tell your friends.
SciFi Coffee Home About Services Testimonials Contact
GODADDY 2014 11
HOME ABOUT US SERVICES TESTIMONIALS CONTACT
GODADDY 2014
WHAT IS YOUR STORY?
12
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GODADDY 2014 14
GODADDY 2014
KEEP IT SIMPLE.
15
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GODADDY 2014
SNAP. CRACKLE. POP.
17
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BE REAL.
18
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BE REAL. BE GENUINE.
19
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IT’S NOT ABOUT YOU.
20
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HEY DUDE! THIS IS
HOW I’M GONNA
MAKE YOU HAPPY—
IN 140 CHARACTERS
OR LESS.
GODADDY 2014
LEGITIMATE JERK.
23
GODADDY 2014
MEET CHAD.
24
GODADDY 2014
1. SHARE.
2. LISTEN.
3. SHARE.
25
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GODADDY 2014 27
BE CHAD.
On Being Legit: Build Credibility with a Strong (Honest) Online Presence
GODADDY 2014
START SMALL. GET GOOD.
GO BIGGER.
29
GODADDY SMALL BUSINESS CENTER 2013
On Being Legit: Build Credibility with a Strong (Honest) Online Presence
GODADDY 2014
WRITE TO SOMEONE
Special
32
GODADDY 2014 33
140GLORIOUS, CHARMING, CREATIVE CHARACTERS.
GODADDY 2014
5 WAYS TO ENGAGE.
34
GODADDY 2014
1. ASK QUESTIONS.
!
!
!
35
GODADDY 2014
Example
ScifiCoffee:
Hey everyone. What’s the
best science fiction movie of
all time and why?
SillyShannon:
@ScifiCoffee
Moonshadows. B&W,
amazing soundtrack,
it’s a masterpiece.
What’s yours?
IsaacLovesRobots:
@ScifiCoffee Mr. Smith
Goes to Jupiter. It’s sooo
underrated. Best robot
fight scene ever.
Noah123:
@ScifiCoffee Eternal
Sunshine of the
Spotless Mind. Best
scifi movie ever. It totally
counts.
36
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
!
!
37
GODADDY 2014
SillyShannon:
@IsaacLovesRobots
Oh, you have no
idea. It’s the only way
to brew at home.
ScifiCoffee:
@IsaacLovesRobots
Totally worth the hype. If
you stop by, we’ll show
you how to do it.
IsaacLovesRobots:
French press? Worth the
hype or hipster fad? Help
me out. #coffeesnobs
38
GODADDY 2014
#hashtagsareyourfriends
39
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
3. SHARE COOL STUFF.
!
40
GODADDY 2014
ScifiCoffee:
We were right! Coffee
makes you happy. Check it
out: http://x.co/cffee
SillyShannon:
Yes! Coffee makes you
happy. Check it out:
http://x.co/cffee via
ScifiCoffee
IsaacLovesRobots:
Yo. Coffee makes you
happy. Check it out: http://
x.co/cffee via ScifiCoffee
41
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
3. SHARE COOL STUFF.
4. SUPPORT FRIENDS.
42
GODADDY 2014
Example
ScifiCoffee:
Interested in building your
own robot? Follow
@IsaacLovesRobots for
instructions and workshops.
We love him. IsaacLovesRobots:
@ScifiCoffee Ah shucks.
Thanks. Just for that, I’m
building you something
special.
SillyShannon:
Wow. @IsaacLovesRobots
actually BUILDS robots. I
want one!
43
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
3. SHARE COOL STUFF.
4. SUPPORT FRIENDS.
5. GIVE SOMETHING AWAY.
44
GODADDY 2014
Example
ScifiCoffee:
We have Asimov stickers!
Stop by, order a cup of joe,
tell your friends about it, and
we’ll give you one (for free).
IsaacLovesRobots:
Check it out @ScifiCoffee
has free stickers. Swing
by, order a cup, spread the
word. (I love my sticker).
SillyShannon:
Yo. @ScifiCoffee has free
(cool) stickers today. Stop
by, order a cup and tell your
friends.
Noah123:
Right now? Right now
I’m getting a free
Asimov sticker
@ScifiCoffee. So rad.
45
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
3. SHARE COOL STUFF.
4. SUPPORT FRIENDS.
5. GIVE SOMETHING AWAY.
46
GODADDY 2014 47
GODADDY 2014
1. ASK QUESTIONS.
2. JOIN CONVERSATIONS.
3. SHARE COOL STUFF.
4. SUPPORT FRIENDS.
5. GIVE SOMETHING AWAY.
48
On Being Legit: Build Credibility with a Strong (Honest) Online Presence
GODADDY 2014
YOU
50
GODADDY 2014
YOU ARE
51
GODADDY 2014
YOU ARE AN
52
GODADDY 2014
YOU ARE AN EXPERT.
53
GODADDY SMALL BUSINESS CENTER 2013
GODADDY 2014 55
GODADDY 2014
WE NEED YOU.
56
GODADDY 2014
1. SHARE.
2. LISTEN.
3. SHARE.
57
GODADDY 2014 58
GODADDY 2014
DUDE. SHE’S LEGIT.
59
GODADDY 2014
garage.godaddy.com
60
GODADDY 2014
godaddytraininghub.com
61
GODADDY 2014 62
QUESTIONS?
1 of 62

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On Being Legit: Build Credibility with a Strong (Honest) Online Presence