How to differentiate yourself, find your customers, and make money online. Define your customers, develop your mission, define your brand.

1. YOU’RE UNIQUE
JUST LIKE
EVERYBODY ELSE
HOW TO DIFFERENTIATE YOURSELF, FIND YOUR
CUSTOMERS, AND MAKE MONEY ONLINE.

2. HEY EVERYONE! I’M
SHAWN. I WORK AT
GODADDY. I AM A
SMALL BUSINESS
SUPER-FAN.
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3. SHAWN, I AM YOUR FUTURE.
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4. GODADDY FOR SMALL BUSINESS 2014 4

5. GODADDY FOR SMALL BUSINESS 2014 5

6. .
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7. IT MADE ME FEEL
A LITTLE SICK.
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8. GODADDY FOR SMALL BUSINESS 2014 8

9. WHAT ABOUT
THIS GUY?
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10. GODADDY FOR SMALL BUSINESS 2014 10

12. AND WHAT
ABOUT YOU?
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13. WHAT’S
YOUR GIFT?
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14. 23 MILLION
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14

15. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER TRAINER IN TOWN?
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16. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER PHOTOGRAPHER IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 16

17. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER LAWYER IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 17

18. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER WRITER IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 18

19. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER DENTIST IN TOWN?
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20. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER FOODIE IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 20

21. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER CONSULTANT IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 21

22. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER QUILTER IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 22

23. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER MUSICIAN IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 23

24. GODADDY FOR SMALL BUSINESS 2014 24

25. NOW IS OUR CHANCE TO STAND OUT
TO SUCCEED AS A SMALL BUSINESS, YOU HAVE TO STAND OUT.
WHO ARE YOU? WHO ARE YOU TRYING TO HELP? WHY DO YOU DO
IT? WHAT DO YOU CARE ABOUT? WHAT MAKES YOU DIFFERENT
THAN EVERY OTHER BUSINESS IN TOWN?
GODADDY FOR SMALL BUSINESS 2014 25

26. GODADDY FOR SMALL BUSINESS 2014 26

27. GODADDY FOR SMALL BUSINESS 2014 27

28. I KNOW YOU’RE BUSY.
I’LL BE BRIEF.
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29. 1. I’M GOOD AT WHAT I DO.
2. I HAVE 15 YEARS OF EXPERIENCE.
3. I BRING CANDY INTO THE OFFICE.
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30. EASY READING IS
DAMN HARD WRITING.
!
~NATHANIEL HAWTHORNE
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31. GODADDY FOR SMALL BUSINESS 2014 31

32. MY CUSTOMERS
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33. MY CUSTOMERS MY MISSION
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34. MY CUSTOMERS MY MISSION MY BRAND
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35. MY CUSTOMERS MY MISSION MY BRAND
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36. MY CUSTOMERS
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37. GODADDY FOR SMALL BUSINESS 2014 37

38. WE’RE GONNA FOCUS ON THIS GUY.
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39. HEY EVERYONE. MEET ELLIOT.
AGE: 37
CITY: PEORIA
EDU: M.F.A
JOB: MUSICIAN
MUSIC: KEXP
CEREAL: CTC
GOALS: TRAVEL
SHOES: VISION
SLEEP: BACK
CHEESE: SWISS
PANTS: JEANS
FILM: XANADU
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40. MY MISSION
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41. DO SOME SOUL SEARCHING.
GODADDY FOR SMALL BUSINESS 2014
I STARTED THIS BECAUSE—
I WANT PEOPLE TO SEE ME AS—
MY MAIN GOAL IS TO BE—
SUCCESS LOOKS A LOT LIKE—
I’M DIFFERENT BECAUSE—
I HELP OTHERS—
41

42. GODADDY FOR SMALL BUSINESS 2014 42

43. GO LONG.
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44. GODADDY FOR SMALL BUSINESS 2014 44

45. GODADDY FOR SMALL BUSINESS 2014 45

46. GODADDY FOR SMALL BUSINESS 2014 46

47. 300 WORDS
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48. MY BRAND
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49. 140 GLORIOUS, CHARMING, CREATIVE CHARACTERS.
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50. MAYBE IT'S NOT
ABOUT YOU.
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51. GODADDY FOR SMALL BUSINESS 2014 51

52. HEY ELLIOT! THIS IS
HOW I’M GONNA
MAKE YOU HAPPY—
IN 140 CHARACTERS
OR LESS.
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53. GODADDY FOR SMALL BUSINESS 2014 53

54. http://firequilts.com/home
Fire Quilts - Home
Fire Quilts Home About Services Testimonials Contact
Hand crafted fire engine quilts
[made by a dude].
!
We create custom, one-of-a-kind fire engine and fire-fighter themed
quilts. Every quilt is unique and made to order, They are pieced
together one small square at a time by former fireman and artisan, Neil
Pfunder.
CUSTOM ORDER YOUR QUILT TODAY
GODADDY FOR SMALL BUSINESS 2014 54

55. http://firequilts.com/home
Fire Quilts - Home
Fire Quilts Home About Services Testimonials Contact
Spread the Love:
Hand-crafted Fire Quilts
!
We’re spending a third of our lives with our blankets, we might as well
fall in love early. Start your loved ones off with something special, and
help us spread the love. Everybody deserves a cool blanket to keep
warm with.
Let’s build something together
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56. FIRE QUILTS TO: QUILTLOVER@HOTMAIL.COM
FROM: NEIL@FIREQUILTS.CO
ALLOW MYSELF TO INTRODUCE MYSELF
EMAIL
BEFORE.
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You’re talking to a quilting fireman.
!
I used to climb into burning buildings to fight fires,
now I’m helping others in a different way. I started
sewing 16 years ago when I decided it was too cold
in the garage to make furniture.
!
I’ve been recognized by charity groups and held my
own at many a state fair.
!
I’m married and hav 3 sons, who all think I’m a little

57. FIRE QUILTS TO: QUILTLOVER@HOTMAIL.COM
FROM: NEIL@FIREQUILTS.CO
SPREAD THE LOVE // KEEP A KIDDO WARM TODAY
EMAIL AFTER.
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EMAIL
BEFORE.
TIME TO MAKE THE WORLD A LITTLE MORE COZY.
!
Everyone needs a blanket to keep warm with and everyone needs
a little flavor in their life. We spend a third of our lives with our
blankets. Make sure it’s awesome.
!
Here’s how it works:
!
You buy a one-of-a-kind unique quilt for someone you love, and
we’ll donate one to a children’s hospital. The kiddos bundle up and
you smile [a lot] inside.
!
Let’s build something together right now.

58. THINGS MAY COME TO THOSE
WHO WAIT, BUT ONLY THE THINGS
LEFT BY THOSE WHO HUSTLE.
!
~ABRAHAM LINCOLN

59. YOU’RE UNIQUE
JUST LIKE
EVERYBODY ELSE
HOW TO DIFFERENTIATE YOURSELF, FIND YOUR
CUSTOMERS, AND MAKE MONEY ONLINE.