1. The document discusses how stories and storytelling can be used to define oneself and achieve goals.
2. It argues that humans are essentially made up of stories, like dreams and desires, and that storytelling should be used more often.
3. The document provides examples of common story archetypes like the quest, underdog, and escape and how they can be applied to marketing and messaging.
Pursuit of happyness - Organization Behavior - Chris GardnerSivaditya Gali
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
The Pursuit of happines displays the life event of Chris Gardener. Based on True story. Starring Will smith and jade Smith.Very heart touching story and well screened movie.
But this slide deals with the words and scripts of the movie and CHris Gardener life.
Pursuit of happyness - Organization Behavior - Chris GardnerSivaditya Gali
This is prepared simply for practicing presentation-skills and understanding “slideshare”’s online platform. All content is simply for the learning purpose. We don’t claim accuracy or complete information. All information is presented just for overview. Any inadvertent use of company name, images are unintentional. & if brought to notice, we will remove them.
The Pursuit of happines displays the life event of Chris Gardener. Based on True story. Starring Will smith and jade Smith.Very heart touching story and well screened movie.
But this slide deals with the words and scripts of the movie and CHris Gardener life.
“The Pursuit of Happiness”, movie lessons applied in business when adversity.David Kiger
The Pursuit of Happiness is a 2006 American movie directed by Gabriel Mouccino and starring by Will Smith, Thandie Newton and Will Smith’s son Jaden Smith. This movie is a biographical movie based on Chris Gardner’s one-year life when he was homeless. Chris Gardner is an American entrepreneur, investor and motivational speaker who struggled with homeless during the early 1980’s while he was rising his son.
In 2005, Christopher Booker published a book identifying seven basic plots that all stories follow. Check out the presentation to find out how to use them in content marketing.
Motion Picture - Magazine, July 1925. Gossip, news and updates on all the movies and their stars. An historical view of early Hollywood. Gloucester, Virginia Links and News, GVLN, website. Visit us for incredible content.
“The Pursuit of Happiness”, movie lessons applied in business when adversity.David Kiger
The Pursuit of Happiness is a 2006 American movie directed by Gabriel Mouccino and starring by Will Smith, Thandie Newton and Will Smith’s son Jaden Smith. This movie is a biographical movie based on Chris Gardner’s one-year life when he was homeless. Chris Gardner is an American entrepreneur, investor and motivational speaker who struggled with homeless during the early 1980’s while he was rising his son.
In 2005, Christopher Booker published a book identifying seven basic plots that all stories follow. Check out the presentation to find out how to use them in content marketing.
Motion Picture - Magazine, July 1925. Gossip, news and updates on all the movies and their stars. An historical view of early Hollywood. Gloucester, Virginia Links and News, GVLN, website. Visit us for incredible content.
Marking: How we mark your essay to improve your grade | Oxbridge Essays. OET Essay Marking Service | Sydney Language Solutions. Essay Marking Services For HSC and IB | EssayMarking.com.au. Essay Marking | Sydney Language Solutions. (PDF) Automated essay marking tool for ESL writing based on heuristics. Essay marking service by an ex-IELTS examiner – The IELTS Correction Centre. Writing Marking Service - 12 sample marked essays - Mc IELTS. College essay editing service. Guide to Marking English Essay Assignments from Your Students. Essay marking service. English Grammar 1 to 1 tutorial | Sydney Language Solutions. Law Marking Service for Essays and Dissertations. IELTS essay marking service – Learn English in Birmingham, Sutton .... Criteria For Marking Essay - CLEARESSAY. Science marking criteria for essay. Ielts essay writing task 2. IELTS Writing Marking Service – Succeed In IELTS with Tony. Marking Criteria - Academic English UK. Essay Self Marking Guide | Teaching Resources. Essay Marking Schemes. Marking essays: making it easier and more fun | Brian's comments. ESSAY MARKING SYSTEM - ESL worksheet by beazurera. PPT - Essay marking scheme 0: No answer PowerPoint Presentation - ID .... Essay marking scheme. Marking Essays - tutor guidance - downloadable eBook (PDF). NOTICE WRITING ( FORMAT, TIPS, EXAMPLE, MARKING SCHEME ) // CLASS 11 .... Assessing Students' Written Work: Marking Essays and Reports - 2nd .... Extended essay marking guidelines - Extended Essay Marking Guidelines .... Part 10: How to Write Persuasive Essays | Year 9 English Guide Essay Marking Service
How to Write a Screenplay or Tell a Better Story Victor Pineiro
For anyone who wants to tell a better story, or specifically write a screenplay, I thought I'd share advice I've learned on the road.
I wrote this for friends who've wanted me to give them a one hour crash course on storytelling and screenwriting.
I hope this helps!
authoring a hero's journey: finding meaning through storyJoyce Hostyn
We live, learn, and remember through story. Our brains weave each experience into the overall narrative that shapes who we are. Yet seldom do we step back to examine or consciously shape the overall story of our lives. As designers, many of us have a desire to change the world. And yet, as Leo Tolstoy said, “Everyone thinks of changing the world, but no one thinks of changing himself.” If design is change, if we want to use design to effect change, shouldn’t we first think about changing ourselves by designing our own story? For the stories we tell ourselves can change the way we see the world and, by extension, change the world itself.
This is a (mostly graphical) presentation about how poetry can inspire us and teach us about how to be better at our job and our life. Doesn't matter what we do: marketeers, leaders, developers, or servers. Poetry reminds us that there are patterns and forms we can tap in order to improve who we are and what we do.
Looking for great content? Better SEO? More engagement? Dedicated customers? Take a closer look at what bike store owners have been doing for decades. Build a community.
Learn how to build your business and collaborate in the cloud (or the internet--whatever you want to call it).
It's safe, it's fast, and it's easy to set up.
Shut Up and Dance | INBOUND14 Bold TalkShawn Pfunder
This was a BOLD talk presented by Shawn Pfunder at HubSpot's INBOUND14 conference.
Too often we're overwhelmed by our goals. It only takes one step to get moving and usually it’s a step we can take today. Want to play the guitar, travel the world, start a business, strike out on your own? Want to be a better person?
There's no more wishing. Just do it. Start the trek today. In the end you'll see you had the power all along.
On Being Legit: Build Credibility with a Strong (Honest) Online PresenceShawn Pfunder
Sometimes, the Internet seems like it's made up of glass, wires, and pixels. It feels like one big, impersonal machine. But that's not the whole picture. Human connections and personal stories are woven throughout the Web -- and the individuals and businesses with a unique voice and real stories stand out.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
36. 1. WHO'S THE HERO?
2. WHAT'S NORMAL LIFE?
3. WHY CHANGE?
4. WHAT WILL BE DIFFERENT?
5. WHAT'S NEXT?
37.
38. PRIMARY STORY: TRANSFORMATION
Secondary Story: Quest
Hero? new clients, 40+
Normal life? hectic, frustrating, self-loathing
Why? find balance, confidence, health
Different? smile more, love more, forgive
Next? bring someone, be a mentor
Who are we in the story? We're a guide. Someone
to help facilitate growth and transformation, but
they'll have to do it on their own. It will be hard.
It will hurt sometimes. But it will lead someplace
worthwhile. It will lead to someplace unexpected.
TYPICAL TRANSFORMATION STORY
For marketing and messaging reference.
To use this story, make sure you clearly understand
the hero's world—even the minutiae—before
transformation. Focus on the process of change as
our hero moves from one stage of life to the next.
Change comes in stages. Identify the stages. First
dramatic phase? The crisis that starts the process of
change. Second dramatic phase? Describe the effects
of the transformation on our hero. Third dramatic
phase? Our hero understands her experience and
how it has affected her. True growth. True
understanding.
MURMURAT ION YOGA
39.
40. PRIMARY STORY: UNDERDOG
Secondary Story: Adventure
Hero? first time entrepreneurs and freelancers
Normal life? dull, robotic, unjust, helpless
Why? to make a difference, to change world
Different? creative, confident, street-wise
Next? go bigger or try something new
Who are we in the story? We're the advisor that
helps level the playing field. We provide the wit
and wisdom. We remind the hero that this is
possible. We help define their moral code in the
story. We're there when they fall short.
TYPICAL UNDERDOG STORY
For marketing and messaging reference.
The odds are stacked against them—real or
perceived. The struggle is irresistible and against an
immovable force. Demonstrate status quo.
Understand the odds. Antagonist pushes against our
hero first. Hero pushes back. There is failure and
success. Our hero has deficits to overcome. The
hero doesn't always win. The antagonist is aware of
their improvement. Focus on how the hero is
morally right in some way. Consider reversal of
fortune and wits to win the fight. Each big win
propel our hero to fight the next boss.
SHOESHINE ST UDIO
41.
42. PRIMARY STORY: ESCAPE
Secondary Story: Revenge
Hero? over-worked couples
Normal life? make money or die
Why? remember what life is about
Different? creative, at ease, new perspective
Next? destroy the cubicle, leave phone at desk
Who are we in the story? Our role is two-fold.
First, we have to remind our heroes that they are
confined. Second, we have to provide ways, means,
and encouragement to escape. You don't manage it
by visiting once. Escape takes time.
TYPICAL ESCAPE STORY
For marketing and messaging reference.
Make escape as literal as possible. Our heroes have
been confined against their will and they want to
escape. Our moral argument is black and white:
stress will kill you; it's not worth it. Our heroes are
victims. First dramatic phase? Hero’s imprisonment
—initial attempts at escape fail. Second dramatic
phase? Hero plans to escape. Plans may still be
thwarted. Third dramatic phase? Actual escape.
Antagonist controls our hero during the first two
dramatic phases; hero gains control in the last
dramatic phase.
SAWTOOTH LODGE
43. 1. WHO'S THE HERO?
2. WHAT'S NORMAL LIFE?
3. WHY CHANGE?
4. WHAT WILL BE DIFFERENT?
5. WHAT'S NEXT?
47. This is where I put notes and the many thank you messages about all
the books and movies and ideas that aren't mine but make this kind of
conversation possible.
T he Storytelling Animal by Jonathan Gottschall
20 Master Plots by Ronald B Tobias
T he Elements of Eloquence by Mark Forsyth
T he Wizard of Oz by Frank L Baum
Wonder Woman by Charles Moulton and H. G. Peter
Gleaming the Cube by Michael Tolkin
Dead Poet's Society by Tom Schulman
48. Now, fly my pretties! Go tell some tales. It's worth it.
THANKS.