This document discusses personal brands and why they are important, especially online. It notes that a personal brand is one's reputation and how people describe you. It encourages the reader to think about what they want their personal brand to be. Examples are given of Donald Trump and Oprah Winfrey's personal brands. Research is presented showing that having a strong personal brand online can help one exceed sales quotas and get promoted faster. The document suggests the reader examine their online brand and presence on social media, noting where their audience is and how to set up profiles professionally. It emphasizes being authentic and helping others with one's online personal brand.

1. What is your
personal brand?
. . .AND WHY DOES IT MATTER?
With Alice Heiman

2. What is a personal
brand?
YOUR REPUTATION, HOW PEOPLE DESCRIBE YOU, THINGS YOU ARE
KNOWN FOR . . . YOUR IMAGE.
@aliceheimanNew Online Store: gumroad.com/aliceheiman

3. What is your personal
brand?
@aliceheimanNew Online Store: gumroad.com/aliceheiman

5. What do you want it
to be?
TAKE A MINUTE AND THINK ABOUT IT.
@aliceheimanNew Online Store: gumroad.com/aliceheiman

6. @aliceheimanNew Online Store: gumroad.com/aliceheiman

7. You already have a
personal brand.
WE ARE GOING TO TALK ABOUT HOW THAT TRANSLATES ONLINE
AND WHY IT MATTERS.
@aliceheimanNew Online Store: gumroad.com/aliceheiman

8. Let’s Review a few Personal Brands
Donald Trump
@aliceheimanNew Online Store: gumroad.com/aliceheiman
Oprah Winfrey

9. Let’s Review
Look at their page
Look at their posts
What do you see?
What are they telling you?
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10. Why Does it Matter?
PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST.
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11. The Value of Social Selling
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Sales professionals who use LinkedIn for social
selling are 51% more likely to exceed their sales
quota then sales professionals who don’t use
LinkedIn for social selling.
Sales professionals that use LinkedIn for social
selling are 3x more likely to crush their sales for
the year the any other sales rep.
Directors that use LinkedIn for social selling get
promoted 1.6x faster to V.P.
Ref: LinkedIn Sales Solutions Report
According to the, Aberdeen
Group, sales professionals who
use social selling help best-
in-class companies achieve a
16% gain in year over year
revenue. That four times better
than at typical companies!

12. Social Selling is…
@aliceheimanNew Online Store: gumroad.com/aliceheiman
Ref: LinkedIn Sales Solutions Report
-Koka Sexton, Global Senior Manager
of Social Marketing for LinkedIn.

13. Let’s take a look at your
brand online.
WHAT IS YOUR BRAND?
WHO ARE YOU TRYING TO ATTRACT OR RETAIN?
IS IT HELPING YOU DO THAT?
@aliceheimanNew Online Store: gumroad.com/aliceheiman

14. Should I be on social media?
@aliceheimanNew Online Store: gumroad.com/aliceheiman

15. What is Social Media?
A platform for interacting

16. Should you put your brand online?
Will anyone be looking for you there?
Are you missing out on business because you are not there?
Do you need to generate more leads?
Do you need to stay in front of your customers and prospects?
@aliceheimanNew Online Store: gumroad.com/aliceheiman

17. Should you be on social media?

18. Where should you show up?
Where is your audience?
Where is the audience you want to attract?
@aliceheimanNew Online Store: gumroad.com/aliceheiman

19. How should you set up your profiles?
Great photo
Contact information
Intriguing information
Professional
@aliceheimanNew Online Store: gumroad.com/aliceheiman

20. What should you do to
attract and retain?
WHAT DO YOU DO IN REAL LIFE? BE AUTHENTIC, CARE,
SHARE, HELP.
@aliceheimanNew Online Store: gumroad.com/aliceheiman

21. Would you like a
free e-book to help
you improve your
brand online?
GUMROAD.COM/ALICEHEIMAN
@aliceheimanNew Online Store: gumroad.com/aliceheiman

22. @aliceheimanNew Online Store: gumroad.com/aliceheiman
Improve your personal
brand to generate more
leads.
Call me! (775)852-5020