Development media theory refers to using communication to facilitate social development in developing countries. It posits that mass media should support national development programs and nation building. The theory originated in the 1940s due to the development gap between first-world and third-world countries and aims to help people through ethical, two-way communication rather than propaganda while respecting local cultures.

1. Development Media Theory
Prepared and presented by:
Ariba Tanveer

2. What is Development Media Theory?
1. Two combined words : Development and media theory.
2. It refers to the use of communication to facilitate social
development.
3. For developing countries.
4. Mass media should be for nation building, or as a
support to national development program.

3. Context

4. Example of continents: Asia, Africa, South-America.
Asian/African – Run by state or government.
South-America – Commercial ownership.
Dependent on top countries

5. Motive of their media houses:
1. Development of self
2. Nation building
Development communication theory

6. Responsibility to support the government:
1. Illiteracy
2. Family planning
3. Economy

7. History

8. 1. Initial practice of development communication theory in
1940’s.
2. The development gap between first world countries and
third world countries.
3. Follow-up process.
4. Changes in the concept of development communication
theory in 1950’s.
5. The 21st century development communication theory.

9. Main features

10. 1. Development roles and objectives.
2. To help people.
3. No manipulation or propaganda.
4. Used to develop critical consciousness
5. Self-responsibility and self-determination
6. Two way communication flow
7. Uses development communication tools

11. Strength
1. Effective communication.
2. Comprehensive way.
Weakness
1. Imposition of Westernization.
2. Cultural hegemony.

12. Any question?!
Conclusion

13. Thanks!