Marketing & Brand Consultant, Entrepreneurship, Experience 20yrs+ /Edu: MBA-IIFT + Digital Marketing, MICA Winner at Start-up Weekend, Singtel Innov8 Business Pitch, 2012 / Keynote Speaker (M) 9811634746 (@) krishanudatta.consultant@gmail.com (LN) www.linkedin.com/in/krishanudatta19

1. Change Management

2. Change Management
The Role of Effective Communication in
Change Management

3. Change is the only constant

5. Change is the only constant
1. Communicate the threat of NOT changing
2. Involve your team in decision making (when possible)
3. Minimize uncertainty
4. Celebrate successes with goals achieved
5. Keep explaining the reason for change
6. Be transparent
7. Be compassionate of team members

7. How to communicate big change to
employees…

9. 10 Tips for Effective Change
Management Communication

11. How to lead
Change Management

13. How Effective Change Communication,
Influences Employees

14. How Effective Change Communication,
Influences Employees
Source: Catherinescareercorner.com

15. Vision
Motivation
Knowledge
Action Plan
Resources
5Elements

17. People process information and
situations in a highly individual way.
This influences how “the same
situation and communication may
be interpreted differently”
• ease of understanding
• preferences for media/channel
• relative importance
• timing

18. Why good leaders
make you feel safe? -
Simon Sinek, TED Talks

21. A Case Study
ROLE PLAY: THE CEO TOWN HALL

22. Session 2

23. A Case Study
ROLE PLAY: THE CEO TOWN HALL ROLE PLAY: THE CEO TOWN HALL
Case Study Presentation

24. What is culture and how
does it work?
Some powerful stories

25. What is culture
• Culture is the character and personality of your organization. It's what
makes your business unique and is the sum of its values, traditions,
beliefs, interactions, behaviors, and attitudes. Positive workplace
culture attracts talent, drives engagement, impacts happiness and
satisfaction, and affects performance.
• Having great company culture is no longer just an option. Today’s
workers consider it as much as they consider salary and benefits. In
fact, fantastic company culture is almost expected along with other
traditional benefits.

26. IKEA
• KEA culture reflects Swedish roots - hard-working, down-to-earth,
help each other and live in a close contact with nature around. These
aspects are translated into IKEA values which form the basics of IKEA
culture.
• The IKEA Culture and Values shape everything they do.
• Says the founder “Maintaining a strong IKEA culture is one of the
most crucial factors behind the continued success of the IKEA
Concept” Ingvar Kamprad, IKEA founder

27. GOOGLE
• Google has been synonymous with culture for years, and sets the tone for
many of the perks and benefits startups are now known for. Free meals,
employee trips and parties, financial bonuses, open presentations by high-
level executives, gyms, a dog-friendly environment and so on. Googlers are
known to be driven, talented and among the best of the best.
• As Google has grown and the organization has expanded and spread out,
keeping a uniform culture has proven difficult between headquarters and
satellite offices, as well as among the different departments within the
company. The larger a company becomes, the more that culture has to
reinvent itself to accommodate more employees and the need for
management.

28. TWITTER in the US
• Employees of Twitter can’t stop raving about the company’s culture.
Rooftop meetings, friendly coworkers and a team-oriented
environment in which each person is motivated by the company’s
goals have inspired that praise.
• Employees can’t stop talking about how they love working with other
smart people. Workers rave about being part of a company that is
doing something that matters.

29. FACEBOOK
• Facebook is a company that has exploded in growth as well as being synonymous with
unique company culture.
• Facebook offers, as do many similar companies, lots of food, stock options, open office
space, a focus on teamwork and open communication, a competitive atmosphere that
fosters personal growth and learning and great benefits.
• Facebook has the same struggles as similar companies: a highly competitive industry
leads to a sometimes stressful and competitive workplace. To meet these challenges,
Facebook has created conference rooms, has separate buildings, lots of outdoor roaming
space for breaks and has management (even CEO Mark Zuckerberg) working in the open
office space alongside other employees.
• It’s an attempt at a flat organizational culture using the buildings and space itself to
promote a sense of equality among the competition.

30. Communifix Communication Pvt. Ltd.
the ideas lab
Brand Strategy I Creative I Digital Marketing I Content I Films & Videos
Krishanu Datta
Ideas Partner & CEO
+91 9811634746
krishanu@communifix.in
Krishanu.communifix@gmail.com
New Delhi & Mumbai Offices
New Delhi HQ Office: C1/146, 3rd Floor, Lajpat Nagar, Part 1 (near DefCol Flyover), New Delhi - 110024
Mumbai Branch Office Address: Riveira Building , 7th Floor, near WTF, (near police beat Chowki), 4 Buglows, Versova, Mumbai - 400061