Communifix Communication Pvt. Ltd., profile picture
Uploaded byCommunifix Communication Pvt. Ltd.
99 views

Communifix Integrated Strategy Creative Digital - Credentials-March 21

Communifix! is a creative agency specializing in marketing communications, brand strategy, and digital solutions. The company boasts a diverse team and a broad client base, providing services spanning from brand consulting to digital marketing. Notable clients include global corporations like Clorox, Barco, and Esri, with successful campaigns achieving significant growth for clients during seasonal promotions.

Embed presentation

Download to read offline
! Simple ideas Delivered. New Delhi I Credentials Deck : March 2021
! Communifix! - the ideas lab Communifix! is an Ideas Lab & a creative hotshop. We're a one-stop solution for Marketing Communication, Brand Strategy, Creative (ATL&BTL) and Digital Solutions. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place. S S We create
! Brand Consulting Brand & Marketing Strategy Creative & Design ATL, BTL & Digital Digital Marketing Social, SEO, LeadGen, PR Communifix! - the ideas lab Content Engine Videos, VR Films, Infographics
! Analysis Logic Linear Facts Verbal Intuition Creative Feelings Arts Non Verbal The Brand Planning Team The Creative Team Our edge: balance creativity & strategy =
! The ideas lab – branding approach • To keep the creative idea as the fulcrum. • To xplore and engage with customers like friends. This helps us uncover deeper insights. • To approach every communication challenge with an integrated marketing approach. Activate the relevant levers. • Extended client marketing communications team Digital Marketing Public Relations Advertising Events & Activation Content Retail Experience
! The ideas lab – our clients #FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education # E-Commerce #Travel
! Global brands that trust us The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide and fiscal year 2017 sales of $6.0 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife® digestive health products. Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment. In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted patents. Barco is headquartered in Belgium and has a market cap of around Euros 1.2 billion. Esri is an international supplier of GIS software and geo data based management applications. The company is headquartered in Redlands, California. Founded as Environmental Systems Research Institute in 1969, today Esri Products like ArcGIS Desktop have 40.7% of the global market share. In 2014, Esri had approximately a 43 percent share of the GIS software market worldwide, more than any other vendor. The firm has 3,200 employees in the U.S., and is privately held by its founders. In 2006, revenues were about $660 million. In a 2016 Investor's Business Daily article, Esri's annual revenues were indicated to be $1.1 Billion, from 300,000 customers ($4000/customer/year). The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. We help international buyers source Australian goods and services, and outline what is available for international students who would like to study at our top-ranking educational institutions. Austrade can provide your company with the information and the right industry and government contacts needed to establish or expand a business in Australia.
! Global brands that trust us TUI Group is a Anglo-German travel and tourism company headquartered in Hannover, Germany with a Revenue of €18,535 million. It is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. The group owns six European airlines - the largest holiday fleet in Europe - and nine tour operators based in Europe. Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. The company is headquartered in Glendale, California. It is ranked 435 on the 2015 Fortune 500 list with a total sales of $6 billion. The company operates in more than 50 countries and 25,000 employees worldwide. The Jubilant Bhartia Group, with global workforce of around 36,000 employees, has a strong presence in diverse sectors like Pharmaceuticals, Life Science Ingredients and Drug Discovery Services, Performance Polymers, Food Service (QSR), Food, Auto, Consulting in Aerospace and Oilfield Services. Jubilant Bhartia Group has three flagships Companies- Jubilant Life Sciences Limited, Jubilant FoodWorks Limited and Jubilant Industries Limited, listed on Indian Stock Exchanges. A platform that puts merchants at the center. Everyday merchants use our platform to increase revenue whilst reducing costs, complexity and risks. This gives us a unique opportunity to participate in their growth journey. We obsess about merchants’ needs, revenue generation strategies, last-mile retail transaction technologies, data analysis and experiences for their shoppers and customers. We offer a full-stack merchant platform that is a unique blend of technology and financial solutions.
! the ideas lab – core team SHARIQUE IDEAS PARTNER – CREATIVE HEAD (24 YEARS, Creative, Artist) WINNER AT CANNES (2008) Agency: Clarion, Mudra, Rediffusion, Publics, LOWE Brands: DABUR, Nestle, VOLVO, Hindustan Motors, AIRTEL, HP, ABN AMRO, SAMSUNG KRISHANU IDEAS PARTNER – STRATEGY (22 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) Brand & Marketing: EASY BILL (Hero Group) & AIRCEL (MAXIS) Marketing Communications Perfect Relations, Mudra, Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur Hajmola, HBO, Escotel, LG Mother Dairy, Samsung THE IDEAS LAB WORKS WITH 14 SPECIALISTS CORE: ART, DESIGN, COPY, CONTENT, DIGITAL MARKETING – SEO, SEM, SOCIAL EXTENDED: ENGAGEMENT & ACTIVATION, EVENTS, PR, RETAIL, ANIMATION & VIDEOS SAURABH IDEAS PARTNER – MARTECH CTO (18 YEARS) MISHA IDEAS PARTNER – CONTENT HEAD (20 YEARS, Market Access, MarCom, PR, Content) STARTED MARCOM DIVISION for SDI Brands & Marketing: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia SIDHARTHA IDEAS PARTNER – DIGITAL MARKETING LEAD (14 YEARS)
! Strategy Lead KRISHANU CO-FOUNDER - IDEAS PARTNER – BRAND PLANNER (20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) INDIVIDUAL WORK EXPERIENCE: PR AGENCY: Perfect Relations BRANDS MANAGED: Schindler, Swiss Embassy, TRAI, CMC, RICOH AD AGENCIES: DDB - Mudra, Publics - Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur, HBO, Escotel, LG, Mother Dairy, BPCL MARKETING & BRANDING: EASYBILL (Hero Group), AIRCEL (Maxis Group) LOVES: Driving, Traveling, Foodie, Photography, Music, Architecture & Miniatures EDUCATION: International Business (MBA), Indian Institute of Foreign Trade, New Delhi, India. Masters in Digital Marketing & Communications, MICA, Ahmedabad, India. Harvard Business School – ‘Next Generation Manager’ – Certificate Program Bachelor of Commerce Languages: English, Hindi & Bengali
! Creative Lead SHARIQUE CO-FOUNDER - IDEAS PARTNER – CREATIVE HEAD (22 YEARS, ADVERTISING, ART & STORYTELLER) WINNER AT CANNES (2008) INDIVIDUAL WORK EXPERIENCE: AD AGENCIES: Clarion Bates, DDB - Mudra, Rediffusion, Publics, LOWE BRANDS MANAGED: Nestle, Dabur, VOLVO, Hindustan Motors, Mitsubishi, Airtel, Hewlett Packard, ABN AMRO Bank, SAMSUNG LOVES: History & Historical Reading, Philatelist, Traveling, Gamer, Foodie, Air Force Fighter Planes EDUCATION: College of Arts, New Delhi. Bachelor of Science Languages: English, Hindi & Arabic
! Content Lead MISHA IDEAS PARTNER – INTERNAL COMMUNICATIONS - CONSULTANT (20 YEARS, ECONOMIC DEVELOPMENT & MARCOM) STARED THE MAR-COM DIVISION FOR SCOTLAND DEVELOPMENT INTERNATIONAL (SDI) IN ASIA PACIFIC REGION INDIVIDUAL WORK EXPERIENCE: BRANDS & CORPORATES: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia LOVES: Music, Singing, Painting, Traveling, EDUCATION: IMT, Ghaziabad Bachelor of Commerce Languages: English, Hindi & Punjabi
! Case Study
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
! Case Study
! About AusTrade The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. The Challenge To create & implement a effective Marketing Communications Outreach Program & a high decibel announcement of Australia-India Business Exchange (AIB-X) as a part of the larger India - Australia Economic Strategy 2035 initiative. Target Audience Businesses, Governments, Lobby & Influencers for Education, Premium Foods, Wine, Infrastructure, Health & Beauty Interventions Video /Films Influencer Marketing Social Media Marketing E-mailer Campaign Trade Dossiers Events Outcomes 151 delegates 7 Cities 7 Industries 87 Organisations 89 engagements 490 business meetings Trade & Investment: B2B MarCom Outreach Program
! Trade & Investment: B2B MarCom Outreach Program
! Trade & Investment: B2B Social Media Marketing
! Case Study
! About Barco Barco a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. The Challenge To create targeted B2B creative communication for various Barco products & services that increases brand affinity & establishes it as an ace, high end technology leader in the visualization space. Target Audience CXO, CTO, Top Management IT Professionals Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals, Distributor & Channel Partners Corporate, Healthcare Sector, Entertainment Sector Interventions Barco Smart City Solutions: Video Film Trade Magazine Print Ads Direct Mailer Campaign (Award Winner) E-mailer Campaign Product Brochures Product Presentations Barco Smart City Solutions: Outreach Campaign
! Barco is the world market leader in visualisation technology. With a wide suit of high end products and solutions, they are ready to take on #SmartCity Visualisation Solutions. This video created by us captures Barco's vision of #smarter cities. https://youtu.be/myo5Dv8MAuo Click to Play: Barco Smart City Solutions: Outreach Campaign
! Barco Smart City Solutions: Outreach Campaign
! Barco Upgrade Legacy Video Walls The Challenge Barco's upgrade kits allow you to get the most out of your investment, by introducing the latest technology into your existing visualization solution. This not only lets you benefit from higher brightness and resolution, but also extended lighting source lifetime, higher reliability, and lower power consumption. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaigns E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Direct Mailer #1 Barco Upgrade Legacy Video Wall : Outreach Campaign
! E Mailers Barco Upgrade Legacy Video Wall : Outreach Campaign
! The Challenge Barco Business projectors includes a perfect match for every possible professional environment – from small to large meeting rooms, conference rooms, boardrooms, classrooms and auditoriums. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco Digital Projectors: Color Precision Direct Mailer #1
! Barco Digital Projectors: Color Precision Direct Mailer #2 E Mailers
! The Challenge ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on-screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android-powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Product : ClickShare
! The Challenge ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on- screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android- powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Case Studies & Customer Stories White Papers Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Direct Mailer #1
! Case Study
! What comes next is India. Marketing Partners for Clorox in India & Sri Lanka
! Our mandate & responsibilities for Clorox India & Sri Lanka • Brand strategy & positioning for market/country • Market Research & Testing • Creative strategy & communication development • Clorox India Website & SEO • Digital Marketing – Creative strategy & execution for Social & Google AdWords – Digital Media Planning & Buying • Print Production, PoSM & Merchandise
! Focusing on Select Consumer Segments Pockets or Market Segments of Super Growth Omnichannel Strategy to drive seamless experience Strategic growth pillars for Clorox
! Driving Familiarity Clorox India: Social India Assets Display & Video Ads Digital PR & 3rd Party Sites Search Dominate Instagram Facebook YouTube LinkedIn Custom Audience Build Audience on Views + Viewers to Re-Market + Site Visitor with some offer to Convert Partner with Celeb Home Show (Vogue & Fox) + Store Ext. Ads + Book your Trial + Coupons 1. Native Ads Push 2. Digital PR 3. Try at home 4. Virtual Assistant to guide the right one for you 5. WtsAapp Business to support you 6. Content with - Vogue, Fox, Etc. 7. Endorsements from Influencers. Create Awareness to drive ‘First Trial’ Brand Ethos & Purpose + Book a Demo + Consumer Stories & Feedback Tease – Amplify - Echo Target: Foreign Travel/ Hollywood/ Channels/ Netflix/ Streaming Channels/ Ted / Startup/ Inspiration Target Business Owners & High income Groups + Clorox Certified Workplace Clorox India Microsite & E Commerce High Profile Audience buy on Paper Conversion & Exposed Audience + Users for Penetration Celebrate Beautiful Places (Hotels, Homes, Locations, Restaurants term them as Clorox Certified) Digital Marketing Strategy
! Clorox Manual Toilet Bowl Cleaner Campaign Objectives: • Create awareness around POD - “No brushing required. Just flush” • Induce first-trial • Drive traffic to Clorox India website
! FB - Carousal Ad Clorox Manual Toilet Bowl Cleaner
! Clorox Disinfecting Wipes Campaign Objectives: • Create awareness around POD - “Cleans what you see & also what you can’t” • Educate target audience about benefits & use case scenarios • Induce first-trial • Drive traffic to Clorox India website
! FB - Carousal Ad : Use Case Scenarios
! Clorox India Announcement MTBC Campaign CDW Campaign
! CDW Campaign
! H1 Clorox India Product Launch • India Website • Trade & distribution launch • Product 1: Toilet Bowl Cleaner • Clorox on Big Basket Marketing & Sales Initiatives Performance Campaign & Sales Drive • Product 2: Disinfecting Wipes • Product 3: PineSol • Festive Campaign • Sri Lanka Launch Performance Campaign & Sales Drive • Big Basket Campaign • Clorox on Amazon • Clorox Brand Campaign H2 H3 Results: Clorox performance campaign
! Case Study
! The product
! Key differentiators • Experiential Tool - ‘Learning by Doing’ – mobile based simulation, experiments, games & more • Encourages ‘Self-Learning at own pace’ • Adaptive Testing – Performance based progressive pre & post-tests • Reinforces Understanding of Concepts, hence better retention & improved exam performance The product key marketing objectives • max. reach (awareness) and amplify limited marketing efforts in the most cost effective way • generate max. ‘qualified leads’ by targeting & optimizing the ‘LeadGen Module’ among the relevant target audience • improve overall profitability and lowering the cost per ‘Qualified Lead’ & ‘Subscription’
! Awareness Paid Users • Impressions • Engagement • Clicks • Online Payment • PayTM • Credit /Debit Card • Free Registration • 7 Days Free Trial • Discover Content • Pricing Packages • Discounts Subscription Trial/ Evaluation Renewal Content Engine Lead Generation Lead Nurture Closure Loyalty • Lead Capture Engine • Re-Marketing Tools • CleverTap Analytics • Social Engine • Video Brand Content • Groups & Blogs • AdWords: ASO/SEO • Reputation Management • Outbound Calling (Demo Video) • Fleet-on-Street (Demo) • In-App Notifications • CleverTap Re-Marketing • Emailer Campaign • Mobile Campaign • In-App Campaign • Emailer Campaigns • CleverTap Re-Market • POS Collection • MGM • Loyalty Points • Bonus Renewal The LeadGen Funnel : MarkSharks • In-App Campaign • CleverTap Re-Market • Emailer • Mobile Campaign
! Segment Profiling Mrs. Archana Mehta Barrier: (What is stopping them from using MS now) Challenges: (What could trigger a change to overcome that specific barrier) For Students For Parents Key Influencers: 1. Class topper/ Peer group 2. Teachers 3. Seniors/ Siblings 4. Role models/ Achievers 5. Student councilor
! ASO/SEO • Keyword Management/Optimization • Clever Tap integration with App Store – Define & Manage Events • Campaign Measurement Tools • PPC campaign • Session Visits • Trends & Insights • Time Spent/Session • Bounce Rates • Click for video/ siders • Reviews & ratings • Downloads
! Social Engagement Campaigns
! Social Engagement Campaigns
! Social Engagement Campaigns
! Social Engagement Video Campaigns
! In App Notifications – CleverTap Analytics
! Social Campaign – Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 A - Facebook
! AdWords Campaign – Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 CBSE 8th Science & Maths How do you plan to Get Ahead? When You are behind in the Syllabus CBSE 8th Science & Maths Will you be Ready for your Exams? Change the way you Learn! CBSE 8th Science & Maths Not able to keep pace with class? Try Self Learning at your Own Pace! CBSE 8th Science & Maths Your Child Scored poorly?. because you were not concentrating CBSE 8th Science & Maths Not Happy with your Child's Grade? Change the Way your Child Learns! CBSE 8th Science & Maths you aced the client meeting. How your child can Ace the Exams? B – Google Text
! Display Campaign – Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 B – Google Display
! Case Study
! Government of India: National Conference The National E Governance Conference is a very prestigious annual mega event under the Ministry of Information & technology (IT), Government of India. All State Government IT Ministries & E-Governance authorities are represented at this conference hosted by different state every year. In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh. Interventions - Virtual Reality Film - Animation Films - Creative Design - Event Merchandise - Printing - Outdoor - All Event Creatives
! National E-Governance Conference Live at the Event Venue
! Virtual Reality (VR) Film CLICK HERE TO PLAY THE VIDEO on MOBILE: https://youtu.be/kkHok6d2C_Y
! Animation Film for Government CLICK HERE TO PLAY THE VIDEO: https://youtu.be/NYlyaOjpZVE?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD
! Animation Film for Government CLICK HERE TO PLAY THE VIDEO: https://youtu.be/fmwDyGZw-MI?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD
! National E-Governance Conference
! Some of our Other Work across Categories
! FMCG
! Mayos Noodles – Nepal
! Eat-O Noodles - Brand Laddering UNLIMITED FUN It’s a fun experience that gets triggered when having the noodles A complete tasty meal for your kids An irresistible taste with the goodness of vegetables prepared with the latest hot air cooking process. Value Proposition For young kids, where snacking is a part of the growing-up process and mother are always looking at new ways of serving quick meal to keep the kids happy & content, EAT-O FUN TREAT, is the perfect fun experience that gets triggered when having the irresistibly tasty noodle.
!
! GAIA
! Travel & Tourism
!
!
!
!
!
!
!
! Cafes & Experiences
! Brand: Bikers Café Insight: ‘While everyone does not indulge in biking, most of us get a high with the thought of experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this alive was the challenge at Bikers Café. Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata. Logo & Brand Refresh
!
! Beverages
!
!
!
!
! Brand: ‘Kailash Amrit Water’ Insight: ‘Mystic and spiritual, the source of the sacred water is truly from the source – 12000 feet at Mount Kailash, village Ali, Tibet. Ironic, the biggest challenge was to convince consumers exactly that. Result: China successfully launched. India Launch, June 2017
!
!
! Fashion & Lifestyle
!
!
! Communifix Communication Pvt. Ltd. the ideas lab Brand Strategy I Creative I Digital Marketing I Content I Films & Videos Krishanu Datta Ideas Partner & CEO +91 9811634746 krishanu@communifix.in Krishanu.communifix@gmail.com Sharique Khan Ideas Partner & Chief Creative Officer +91 9871748589 sharique.communifix@gmail.com New Delhi HQ Office: C1/146, 3rd Floor, Lajpat Nagar, Part 1 (near DefCol Flyover), New Delhi - 110024

More Related Content

PDF
Mattering as the new brand building framework
byBela Szabo
 
PDF
Brand Strategy Proposal – The Gentleman's Journal
byBrett Ruffenach
 
PDF
Resilient Brands: A framework for brand building in the digital age
byBrilliant Noise
 
PPT
Marketing management total 2017
byRaafat Youssef Shehata
 
PPTX
Marketing 3.0
byShoukat Khattak
 
PPTX
Contemporary issues in marketing
byManish Parihar
 
PDF
Branding Roundtable No. 2 – Purpose-Driven Branding
byLeo Burnett
 
PDF
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
byiStrategy
 
Mattering as the new brand building framework
byBela Szabo
 
Brand Strategy Proposal – The Gentleman's Journal
byBrett Ruffenach
 
Resilient Brands: A framework for brand building in the digital age
byBrilliant Noise
 
Marketing management total 2017
byRaafat Youssef Shehata
 
Marketing 3.0
byShoukat Khattak
 
Contemporary issues in marketing
byManish Parihar
 
Branding Roundtable No. 2 – Purpose-Driven Branding
byLeo Burnett
 
Driving ROI and Growing Your Brand Through Social Media | Jez Frampton, Inter...
byiStrategy
 

What's hot

PDF
Londre marketingconsulting nineps
byMiracleMaeCaparas
 
PDF
Marketing 1.0, 2.0 and 3.0 in Sri Lanka
byVaruna Harshana
 
PPT
Philip kotler marketing_3.0_seminar_april_4_2011
bysnehalpurohit
 
PPT
Marketing Management By Philip Kotler
byLogesh Kumar
 
PDF
Marketing management dr. raafat shehata
byRaafat Youssef Shehata
 
PPT
Philip Kotler - Los 10 Principios Del Nuevo Marketing
byOliver Barreto Rodríguez
 
PPTX
Brand strategy development
byIaruna
 
PPT
The New Role of Marketing in a Networked Global Economy
byNexo Corporation Srl
 
PPTX
Brand repositioning
bysachinsreekumar
 
PDF
23 of the world's most effective Positioning Territories
byAshton Bishop
 
PDF
Marketing 3.0 (part retold) in 60 slides
byPradhana Chariyavilaskul
 
PPTX
Marketing 3.0 presentation
byMihir Pandit
 
PPTX
Major issues in global marketing
byerdemkarademir
 
PPTX
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definiti...
byKBucket
 
DOCX
CONTEMPORARY ISSUES IN MARKETING Shivaji University Syllabus
byIshwar Bulbule
 
PPTX
Marketing 3.0
byPeter Senkus
 
PDF
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
byThe Purpose Group
 
KEY
An Introduction to Social Marketing presented by Kelly Evans at Social Change...
bySocial Change UK
 
PPTX
Marketing 3.0 summary 2
byGreg Zerovnik
 
PDF
kotler_2010_brasil
byGustavo Melo
 
Londre marketingconsulting nineps
byMiracleMaeCaparas
 
Marketing 1.0, 2.0 and 3.0 in Sri Lanka
byVaruna Harshana
 
Philip kotler marketing_3.0_seminar_april_4_2011
bysnehalpurohit
 
Marketing Management By Philip Kotler
byLogesh Kumar
 
Marketing management dr. raafat shehata
byRaafat Youssef Shehata
 
Philip Kotler - Los 10 Principios Del Nuevo Marketing
byOliver Barreto Rodríguez
 
Brand strategy development
byIaruna
 
The New Role of Marketing in a Networked Global Economy
byNexo Corporation Srl
 
Brand repositioning
bysachinsreekumar
 
23 of the world's most effective Positioning Territories
byAshton Bishop
 
Marketing 3.0 (part retold) in 60 slides
byPradhana Chariyavilaskul
 
Marketing 3.0 presentation
byMihir Pandit
 
Major issues in global marketing
byerdemkarademir
 
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definiti...
byKBucket
 
CONTEMPORARY ISSUES IN MARKETING Shivaji University Syllabus
byIshwar Bulbule
 
Marketing 3.0
byPeter Senkus
 
Purpose-driven Growth | Brand Building Trends in 2015 _ Full report
byThe Purpose Group
 
An Introduction to Social Marketing presented by Kelly Evans at Social Change...
bySocial Change UK
 
Marketing 3.0 summary 2
byGreg Zerovnik
 
kotler_2010_brasil
byGustavo Melo
 

Similar to Communifix Integrated Strategy Creative Digital - Credentials-March 21

PDF
Communifix! - Integrated Marketing Firm: Strategy.Creative.Digital.Content: C...
byCommunifix Communication Pvt. Ltd.
 
PDF
Communifix! - The Ideas Lab Credentials - October 2018
byCommunifix Communication Pvt. Ltd.
 
PDF
Market Creation Toolbox
byDI - Dansk Industri
 
PDF
The 10 Most Prestigious Brands to Watch June2024.pdf
byCIOLOOKIndia
 
PDF
Communifix! - The Ideas Lab - Credentials-B2B - Jan 2017
byCommunifix Communication Pvt. Ltd.
 
PPTX
The Big Five IT Mega Trends
byPaul Hofmann
 
PDF
Indian IT Industry Up Skilling Trends
byMrinal Srivastava
 
PPTX
Go To Market – Case – Demandware Rebranding
byMichael Skok
 
PPTX
Towards more innovative industrial sector
byJamil AlKhatib
 
PDF
Communifix! B2B - Intro & Credentials - Integrated Marketing-March 2021
byCommunifix Communication Pvt. Ltd.
 
PPT
business today
byhumaapkeliye
 
PDF
Big Data World Asia 2012
bycarrielim
 
PPT
Pmi learnings pgdm it general project
byAbhishek Singh
 
PDF
151 Advisors Overview - What we do!
bysukkaa
 
PDF
Introduction To Luxury Hues28122010
byamit_dutta
 
DOCX
Ben walker bio
byben_d_walker
 
PPTX
GCTT - Final session
byTanzeel UrRehman
 
PDF
Ita consulting company_profile_2008_aktuell
byadimulamnk
 
PDF
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
byMarketingCamp
 
PDF
How to pitch a VC
byMiguel Arias
 
Communifix! - Integrated Marketing Firm: Strategy.Creative.Digital.Content: C...
byCommunifix Communication Pvt. Ltd.
 
Communifix! - The Ideas Lab Credentials - October 2018
byCommunifix Communication Pvt. Ltd.
 
Market Creation Toolbox
byDI - Dansk Industri
 
The 10 Most Prestigious Brands to Watch June2024.pdf
byCIOLOOKIndia
 
Communifix! - The Ideas Lab - Credentials-B2B - Jan 2017
byCommunifix Communication Pvt. Ltd.
 
The Big Five IT Mega Trends
byPaul Hofmann
 
Indian IT Industry Up Skilling Trends
byMrinal Srivastava
 
Go To Market – Case – Demandware Rebranding
byMichael Skok
 
Towards more innovative industrial sector
byJamil AlKhatib
 
Communifix! B2B - Intro & Credentials - Integrated Marketing-March 2021
byCommunifix Communication Pvt. Ltd.
 
business today
byhumaapkeliye
 
Big Data World Asia 2012
bycarrielim
 
Pmi learnings pgdm it general project
byAbhishek Singh
 
151 Advisors Overview - What we do!
bysukkaa
 
Introduction To Luxury Hues28122010
byamit_dutta
 
Ben walker bio
byben_d_walker
 
GCTT - Final session
byTanzeel UrRehman
 
Ita consulting company_profile_2008_aktuell
byadimulamnk
 
10 Ways to Work More Successfully with Product Management/Marketing Team - Da...
byMarketingCamp
 
How to pitch a VC
byMiguel Arias
 

More from Communifix Communication Pvt. Ltd.

PDF
Digital Marketing Sessions
byCommunifix Communication Pvt. Ltd.
 
PDF
Strategic Brand Management - All Sessions - Prof Krishanu Datta
byCommunifix Communication Pvt. Ltd.
 
PDF
Role of Effective Communication in Change Management - by #KrishanuDatta
byCommunifix Communication Pvt. Ltd.
 
PDF
Communifix Case Study - Events, Pavillion & Activations - Aug 2018
byCommunifix Communication Pvt. Ltd.
 
PDF
Communifix Case Study - Mobile App LeadGen Marketing
byCommunifix Communication Pvt. Ltd.
 
PDF
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
byCommunifix Communication Pvt. Ltd.
 
Digital Marketing Sessions
byCommunifix Communication Pvt. Ltd.
 
Strategic Brand Management - All Sessions - Prof Krishanu Datta
byCommunifix Communication Pvt. Ltd.
 
Role of Effective Communication in Change Management - by #KrishanuDatta
byCommunifix Communication Pvt. Ltd.
 
Communifix Case Study - Events, Pavillion & Activations - Aug 2018
byCommunifix Communication Pvt. Ltd.
 
Communifix Case Study - Mobile App LeadGen Marketing
byCommunifix Communication Pvt. Ltd.
 
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
byCommunifix Communication Pvt. Ltd.
 

Recently uploaded

PDF
10 KIM H SPBM Understanding Product Management.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
PDF
14 KIM H SPBM Promoting a New Product Or Service.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
PDF
Best Digital marketing agency in Australia
byDezifoster
 
PDF
Google AI Overviews Stealing Clicks? 5 Ways Businesses Win Anyway
byFunnelTide
 
PDF
Coca-Cola Marketing Case Study – Final PPT.pdf
byHeba Adel
 
PPT
The external environment of a business - Principles of Marketing
byKhalilUllahSafi3
 
PDF
How Search Engines Work: From Crawling to Ranking
byshreyaeta12
 
PDF
How Web Design Impacts Content Marketing 2026.pdf
byDesign Studio UI UX
 
PPTX
SEO Is Dead in 2026: How Brands Win Visibility in AI Search & GEO
byGaurav Soni
 
PDF
Common Causes of Duplicate Content and How They Impact SEO
byshreyaeta12
 
PDF
2026 BookMovement Book Club Promotions.pdf
byBookMovement
 
PDF
Old Facebook Accounts for Subscription-Based Business Models.pdf
byBuy Old Facebook Accounts
 
PDF
Best Web Development Company in Delhi Expert Solutions for Modern Websites.pdf
bydigiboy279
 
DOCX
How to Effectively Manage Snapchat Ads Accounts.docx
byBuy Old Facebook Accounts
 
PPTX
chi square goodness of fit-test statistics 101
bymarkjohnpartusa09
 
DOCX
Buying Google Ads Accounts_ A Conservative Guide for Everyday.docx
byUSAALLHUB Digital Marketer in 2026
 
PPTX
4 Marinr Domestic Legal environment July 2013.pptx
byadnanoperation4
 
DOCX
Google Ads Initial Setup: Process, Scope, and Best Practices
byDaniel Gotsev
 
PDF
Best Sites to Buy Old Gmail Accounts – Midcentury 20206.pdf
byFirstlkj Lasthggf
 
PDF
Thriving Through Change_ Why Innovation and Adaptability Matter by Brian Ferd...
byBrian Ferdinand
 
10 KIM H SPBM Understanding Product Management.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
14 KIM H SPBM Promoting a New Product Or Service.pdf
byRajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
 
Best Digital marketing agency in Australia
byDezifoster
 
Google AI Overviews Stealing Clicks? 5 Ways Businesses Win Anyway
byFunnelTide
 
Coca-Cola Marketing Case Study – Final PPT.pdf
byHeba Adel
 
The external environment of a business - Principles of Marketing
byKhalilUllahSafi3
 
How Search Engines Work: From Crawling to Ranking
byshreyaeta12
 
How Web Design Impacts Content Marketing 2026.pdf
byDesign Studio UI UX
 
SEO Is Dead in 2026: How Brands Win Visibility in AI Search & GEO
byGaurav Soni
 
Common Causes of Duplicate Content and How They Impact SEO
byshreyaeta12
 
2026 BookMovement Book Club Promotions.pdf
byBookMovement
 
Old Facebook Accounts for Subscription-Based Business Models.pdf
byBuy Old Facebook Accounts
 
Best Web Development Company in Delhi Expert Solutions for Modern Websites.pdf
bydigiboy279
 
How to Effectively Manage Snapchat Ads Accounts.docx
byBuy Old Facebook Accounts
 
chi square goodness of fit-test statistics 101
bymarkjohnpartusa09
 
Buying Google Ads Accounts_ A Conservative Guide for Everyday.docx
byUSAALLHUB Digital Marketer in 2026
 
4 Marinr Domestic Legal environment July 2013.pptx
byadnanoperation4
 
Google Ads Initial Setup: Process, Scope, and Best Practices
byDaniel Gotsev
 
Best Sites to Buy Old Gmail Accounts – Midcentury 20206.pdf
byFirstlkj Lasthggf
 
Thriving Through Change_ Why Innovation and Adaptability Matter by Brian Ferd...
byBrian Ferdinand
 

Communifix Integrated Strategy Creative Digital - Credentials-March 21

  • 1.
    ! Simple ideas Delivered. New DelhiI Credentials Deck : March 2021
  • 2.
    ! Communifix! - theideas lab Communifix! is an Ideas Lab & a creative hotshop. We're a one-stop solution for Marketing Communication, Brand Strategy, Creative (ATL&BTL) and Digital Solutions. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place. S S We create
  • 3.
    ! Brand Consulting Brand & MarketingStrategy Creative & Design ATL, BTL & Digital Digital Marketing Social, SEO, LeadGen, PR Communifix! - the ideas lab Content Engine Videos, VR Films, Infographics
  • 4.
  • 5.
    ! The ideas lab– branding approach • To keep the creative idea as the fulcrum. • To xplore and engage with customers like friends. This helps us uncover deeper insights. • To approach every communication challenge with an integrated marketing approach. Activate the relevant levers. • Extended client marketing communications team Digital Marketing Public Relations Advertising Events & Activation Content Retail Experience
  • 6.
    ! The ideas lab– our clients #FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education # E-Commerce #Travel
  • 7.
    ! Global brands thattrust us The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide and fiscal year 2017 sales of $6.0 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife® digestive health products. Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment. In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted patents. Barco is headquartered in Belgium and has a market cap of around Euros 1.2 billion. Esri is an international supplier of GIS software and geo data based management applications. The company is headquartered in Redlands, California. Founded as Environmental Systems Research Institute in 1969, today Esri Products like ArcGIS Desktop have 40.7% of the global market share. In 2014, Esri had approximately a 43 percent share of the GIS software market worldwide, more than any other vendor. The firm has 3,200 employees in the U.S., and is privately held by its founders. In 2006, revenues were about $660 million. In a 2016 Investor's Business Daily article, Esri's annual revenues were indicated to be $1.1 Billion, from 300,000 customers ($4000/customer/year). The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. We help international buyers source Australian goods and services, and outline what is available for international students who would like to study at our top-ranking educational institutions. Austrade can provide your company with the information and the right industry and government contacts needed to establish or expand a business in Australia.
  • 8.
    ! Global brands thattrust us TUI Group is a Anglo-German travel and tourism company headquartered in Hannover, Germany with a Revenue of €18,535 million. It is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. The group owns six European airlines - the largest holiday fleet in Europe - and nine tour operators based in Europe. Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. The company is headquartered in Glendale, California. It is ranked 435 on the 2015 Fortune 500 list with a total sales of $6 billion. The company operates in more than 50 countries and 25,000 employees worldwide. The Jubilant Bhartia Group, with global workforce of around 36,000 employees, has a strong presence in diverse sectors like Pharmaceuticals, Life Science Ingredients and Drug Discovery Services, Performance Polymers, Food Service (QSR), Food, Auto, Consulting in Aerospace and Oilfield Services. Jubilant Bhartia Group has three flagships Companies- Jubilant Life Sciences Limited, Jubilant FoodWorks Limited and Jubilant Industries Limited, listed on Indian Stock Exchanges. A platform that puts merchants at the center. Everyday merchants use our platform to increase revenue whilst reducing costs, complexity and risks. This gives us a unique opportunity to participate in their growth journey. We obsess about merchants’ needs, revenue generation strategies, last-mile retail transaction technologies, data analysis and experiences for their shoppers and customers. We offer a full-stack merchant platform that is a unique blend of technology and financial solutions.
  • 9.
    ! the ideas lab– core team SHARIQUE IDEAS PARTNER – CREATIVE HEAD (24 YEARS, Creative, Artist) WINNER AT CANNES (2008) Agency: Clarion, Mudra, Rediffusion, Publics, LOWE Brands: DABUR, Nestle, VOLVO, Hindustan Motors, AIRTEL, HP, ABN AMRO, SAMSUNG KRISHANU IDEAS PARTNER – STRATEGY (22 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) Brand & Marketing: EASY BILL (Hero Group) & AIRCEL (MAXIS) Marketing Communications Perfect Relations, Mudra, Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur Hajmola, HBO, Escotel, LG Mother Dairy, Samsung THE IDEAS LAB WORKS WITH 14 SPECIALISTS CORE: ART, DESIGN, COPY, CONTENT, DIGITAL MARKETING – SEO, SEM, SOCIAL EXTENDED: ENGAGEMENT & ACTIVATION, EVENTS, PR, RETAIL, ANIMATION & VIDEOS SAURABH IDEAS PARTNER – MARTECH CTO (18 YEARS) MISHA IDEAS PARTNER – CONTENT HEAD (20 YEARS, Market Access, MarCom, PR, Content) STARTED MARCOM DIVISION for SDI Brands & Marketing: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia SIDHARTHA IDEAS PARTNER – DIGITAL MARKETING LEAD (14 YEARS)
  • 10.
    ! Strategy Lead KRISHANU CO-FOUNDER- IDEAS PARTNER – BRAND PLANNER (20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) INDIVIDUAL WORK EXPERIENCE: PR AGENCY: Perfect Relations BRANDS MANAGED: Schindler, Swiss Embassy, TRAI, CMC, RICOH AD AGENCIES: DDB - Mudra, Publics - Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur, HBO, Escotel, LG, Mother Dairy, BPCL MARKETING & BRANDING: EASYBILL (Hero Group), AIRCEL (Maxis Group) LOVES: Driving, Traveling, Foodie, Photography, Music, Architecture & Miniatures EDUCATION: International Business (MBA), Indian Institute of Foreign Trade, New Delhi, India. Masters in Digital Marketing & Communications, MICA, Ahmedabad, India. Harvard Business School – ‘Next Generation Manager’ – Certificate Program Bachelor of Commerce Languages: English, Hindi & Bengali
  • 11.
    ! Creative Lead SHARIQUE CO-FOUNDER- IDEAS PARTNER – CREATIVE HEAD (22 YEARS, ADVERTISING, ART & STORYTELLER) WINNER AT CANNES (2008) INDIVIDUAL WORK EXPERIENCE: AD AGENCIES: Clarion Bates, DDB - Mudra, Rediffusion, Publics, LOWE BRANDS MANAGED: Nestle, Dabur, VOLVO, Hindustan Motors, Mitsubishi, Airtel, Hewlett Packard, ABN AMRO Bank, SAMSUNG LOVES: History & Historical Reading, Philatelist, Traveling, Gamer, Foodie, Air Force Fighter Planes EDUCATION: College of Arts, New Delhi. Bachelor of Science Languages: English, Hindi & Arabic
  • 12.
    ! Content Lead MISHA IDEASPARTNER – INTERNAL COMMUNICATIONS - CONSULTANT (20 YEARS, ECONOMIC DEVELOPMENT & MARCOM) STARED THE MAR-COM DIVISION FOR SCOTLAND DEVELOPMENT INTERNATIONAL (SDI) IN ASIA PACIFIC REGION INDIVIDUAL WORK EXPERIENCE: BRANDS & CORPORATES: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia LOVES: Music, Singing, Painting, Traveling, EDUCATION: IMT, Ghaziabad Bachelor of Commerce Languages: English, Hindi & Punjabi
  • 13.
  • 14.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
  • 15.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
  • 16.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
  • 17.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
  • 18.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
  • 19.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
  • 20.
    ! About Pine Labs PineLabs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
  • 21.
  • 22.
    ! About AusTrade The AustralianTrade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. The Challenge To create & implement a effective Marketing Communications Outreach Program & a high decibel announcement of Australia-India Business Exchange (AIB-X) as a part of the larger India - Australia Economic Strategy 2035 initiative. Target Audience Businesses, Governments, Lobby & Influencers for Education, Premium Foods, Wine, Infrastructure, Health & Beauty Interventions Video /Films Influencer Marketing Social Media Marketing E-mailer Campaign Trade Dossiers Events Outcomes 151 delegates 7 Cities 7 Industries 87 Organisations 89 engagements 490 business meetings Trade & Investment: B2B MarCom Outreach Program
  • 23.
    ! Trade & Investment:B2B MarCom Outreach Program
  • 24.
    ! Trade & Investment:B2B Social Media Marketing
  • 25.
  • 26.
    ! About Barco Barco aglobal technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. The Challenge To create targeted B2B creative communication for various Barco products & services that increases brand affinity & establishes it as an ace, high end technology leader in the visualization space. Target Audience CXO, CTO, Top Management IT Professionals Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals, Distributor & Channel Partners Corporate, Healthcare Sector, Entertainment Sector Interventions Barco Smart City Solutions: Video Film Trade Magazine Print Ads Direct Mailer Campaign (Award Winner) E-mailer Campaign Product Brochures Product Presentations Barco Smart City Solutions: Outreach Campaign
  • 27.
    ! Barco is theworld market leader in visualisation technology. With a wide suit of high end products and solutions, they are ready to take on #SmartCity Visualisation Solutions. This video created by us captures Barco's vision of #smarter cities. https://youtu.be/myo5Dv8MAuo Click to Play: Barco Smart City Solutions: Outreach Campaign
  • 28.
    ! Barco Smart CitySolutions: Outreach Campaign
  • 29.
    ! Barco Upgrade LegacyVideo Walls The Challenge Barco's upgrade kits allow you to get the most out of your investment, by introducing the latest technology into your existing visualization solution. This not only lets you benefit from higher brightness and resolution, but also extended lighting source lifetime, higher reliability, and lower power consumption. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaigns E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Direct Mailer #1 Barco Upgrade Legacy Video Wall : Outreach Campaign
  • 30.
    ! E Mailers Barco UpgradeLegacy Video Wall : Outreach Campaign
  • 31.
    ! The Challenge Barco Businessprojectors includes a perfect match for every possible professional environment – from small to large meeting rooms, conference rooms, boardrooms, classrooms and auditoriums. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco Digital Projectors: Color Precision Direct Mailer #1
  • 32.
    ! Barco Digital Projectors:Color Precision Direct Mailer #2 E Mailers
  • 33.
    ! The Challenge ClickShare makesconnecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on-screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android-powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Product : ClickShare
  • 34.
    ! The Challenge ClickShare makesconnecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on- screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android- powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Case Studies & Customer Stories White Papers Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Direct Mailer #1
  • 35.
  • 36.
    ! What comes nextis India. Marketing Partners for Clorox in India & Sri Lanka
  • 37.
    ! Our mandate &responsibilities for Clorox India & Sri Lanka • Brand strategy & positioning for market/country • Market Research & Testing • Creative strategy & communication development • Clorox India Website & SEO • Digital Marketing – Creative strategy & execution for Social & Google AdWords – Digital Media Planning & Buying • Print Production, PoSM & Merchandise
  • 38.
    ! Focusing on Select ConsumerSegments Pockets or Market Segments of Super Growth Omnichannel Strategy to drive seamless experience Strategic growth pillars for Clorox
  • 39.
    ! Driving Familiarity Clorox India:Social India Assets Display & Video Ads Digital PR & 3rd Party Sites Search Dominate Instagram Facebook YouTube LinkedIn Custom Audience Build Audience on Views + Viewers to Re-Market + Site Visitor with some offer to Convert Partner with Celeb Home Show (Vogue & Fox) + Store Ext. Ads + Book your Trial + Coupons 1. Native Ads Push 2. Digital PR 3. Try at home 4. Virtual Assistant to guide the right one for you 5. WtsAapp Business to support you 6. Content with - Vogue, Fox, Etc. 7. Endorsements from Influencers. Create Awareness to drive ‘First Trial’ Brand Ethos & Purpose + Book a Demo + Consumer Stories & Feedback Tease – Amplify - Echo Target: Foreign Travel/ Hollywood/ Channels/ Netflix/ Streaming Channels/ Ted / Startup/ Inspiration Target Business Owners & High income Groups + Clorox Certified Workplace Clorox India Microsite & E Commerce High Profile Audience buy on Paper Conversion & Exposed Audience + Users for Penetration Celebrate Beautiful Places (Hotels, Homes, Locations, Restaurants term them as Clorox Certified) Digital Marketing Strategy
  • 40.
    ! Clorox Manual ToiletBowl Cleaner Campaign Objectives: • Create awareness around POD - “No brushing required. Just flush” • Induce first-trial • Drive traffic to Clorox India website
  • 41.
    ! FB - CarousalAd Clorox Manual Toilet Bowl Cleaner
  • 42.
    ! Clorox Disinfecting Wipes CampaignObjectives: • Create awareness around POD - “Cleans what you see & also what you can’t” • Educate target audience about benefits & use case scenarios • Induce first-trial • Drive traffic to Clorox India website
  • 43.
    ! FB - CarousalAd : Use Case Scenarios
  • 44.
  • 45.
  • 46.
    ! H1 Clorox India ProductLaunch • India Website • Trade & distribution launch • Product 1: Toilet Bowl Cleaner • Clorox on Big Basket Marketing & Sales Initiatives Performance Campaign & Sales Drive • Product 2: Disinfecting Wipes • Product 3: PineSol • Festive Campaign • Sri Lanka Launch Performance Campaign & Sales Drive • Big Basket Campaign • Clorox on Amazon • Clorox Brand Campaign H2 H3 Results: Clorox performance campaign
  • 47.
  • 48.
  • 49.
    ! Key differentiators • ExperientialTool - ‘Learning by Doing’ – mobile based simulation, experiments, games & more • Encourages ‘Self-Learning at own pace’ • Adaptive Testing – Performance based progressive pre & post-tests • Reinforces Understanding of Concepts, hence better retention & improved exam performance The product key marketing objectives • max. reach (awareness) and amplify limited marketing efforts in the most cost effective way • generate max. ‘qualified leads’ by targeting & optimizing the ‘LeadGen Module’ among the relevant target audience • improve overall profitability and lowering the cost per ‘Qualified Lead’ & ‘Subscription’
  • 50.
    ! Awareness Paid Users •Impressions • Engagement • Clicks • Online Payment • PayTM • Credit /Debit Card • Free Registration • 7 Days Free Trial • Discover Content • Pricing Packages • Discounts Subscription Trial/ Evaluation Renewal Content Engine Lead Generation Lead Nurture Closure Loyalty • Lead Capture Engine • Re-Marketing Tools • CleverTap Analytics • Social Engine • Video Brand Content • Groups & Blogs • AdWords: ASO/SEO • Reputation Management • Outbound Calling (Demo Video) • Fleet-on-Street (Demo) • In-App Notifications • CleverTap Re-Marketing • Emailer Campaign • Mobile Campaign • In-App Campaign • Emailer Campaigns • CleverTap Re-Market • POS Collection • MGM • Loyalty Points • Bonus Renewal The LeadGen Funnel : MarkSharks • In-App Campaign • CleverTap Re-Market • Emailer • Mobile Campaign
  • 51.
    ! Segment Profiling Mrs. ArchanaMehta Barrier: (What is stopping them from using MS now) Challenges: (What could trigger a change to overcome that specific barrier) For Students For Parents Key Influencers: 1. Class topper/ Peer group 2. Teachers 3. Seniors/ Siblings 4. Role models/ Achievers 5. Student councilor
  • 52.
    ! ASO/SEO • Keyword Management/Optimization •Clever Tap integration with App Store – Define & Manage Events • Campaign Measurement Tools • PPC campaign • Session Visits • Trends & Insights • Time Spent/Session • Bounce Rates • Click for video/ siders • Reviews & ratings • Downloads
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
    ! In App Notifications– CleverTap Analytics
  • 58.
    ! Social Campaign –Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 A - Facebook
  • 59.
    ! AdWords Campaign –Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 CBSE 8th Science & Maths How do you plan to Get Ahead? When You are behind in the Syllabus CBSE 8th Science & Maths Will you be Ready for your Exams? Change the way you Learn! CBSE 8th Science & Maths Not able to keep pace with class? Try Self Learning at your Own Pace! CBSE 8th Science & Maths Your Child Scored poorly?. because you were not concentrating CBSE 8th Science & Maths Not Happy with your Child's Grade? Change the Way your Child Learns! CBSE 8th Science & Maths you aced the client meeting. How your child can Ace the Exams? B – Google Text
  • 60.
    ! Display Campaign –Results Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent3 Video Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3 Class 8 Class 9 B – Google Display
  • 61.
  • 62.
    ! Government of India:National Conference The National E Governance Conference is a very prestigious annual mega event under the Ministry of Information & technology (IT), Government of India. All State Government IT Ministries & E-Governance authorities are represented at this conference hosted by different state every year. In January 2017, the conference was hosted by our client, the Government of Andhra Pradesh. Interventions - Virtual Reality Film - Animation Films - Creative Design - Event Merchandise - Printing - Outdoor - All Event Creatives
  • 63.
  • 64.
    ! Virtual Reality (VR)Film CLICK HERE TO PLAY THE VIDEO on MOBILE: https://youtu.be/kkHok6d2C_Y
  • 65.
    ! Animation Film forGovernment CLICK HERE TO PLAY THE VIDEO: https://youtu.be/NYlyaOjpZVE?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD
  • 66.
    ! Animation Film forGovernment CLICK HERE TO PLAY THE VIDEO: https://youtu.be/fmwDyGZw-MI?list=PLTi7OvcXMl_9F2WKYs5en9M8yKKxC-fyD
  • 67.
  • 68.
    ! Some of ourOther Work across Categories
  • 69.
  • 70.
  • 71.
    ! Eat-O Noodles -Brand Laddering UNLIMITED FUN It’s a fun experience that gets triggered when having the noodles A complete tasty meal for your kids An irresistible taste with the goodness of vegetables prepared with the latest hot air cooking process. Value Proposition For young kids, where snacking is a part of the growing-up process and mother are always looking at new ways of serving quick meal to keep the kids happy & content, EAT-O FUN TREAT, is the perfect fun experience that gets triggered when having the irresistibly tasty noodle.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
    ! Brand: Bikers Café Insight:‘While everyone does not indulge in biking, most of us get a high with the thought of experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this alive was the challenge at Bikers Café. Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata. Logo & Brand Refresh
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
    ! Brand: ‘Kailash AmritWater’ Insight: ‘Mystic and spiritual, the source of the sacred water is truly from the source – 12000 feet at Mount Kailash, village Ali, Tibet. Ironic, the biggest challenge was to convince consumers exactly that. Result: China successfully launched. India Launch, June 2017
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
    ! Communifix Communication Pvt.Ltd. the ideas lab Brand Strategy I Creative I Digital Marketing I Content I Films & Videos Krishanu Datta Ideas Partner & CEO +91 9811634746 krishanu@communifix.in Krishanu.communifix@gmail.com Sharique Khan Ideas Partner & Chief Creative Officer +91 9871748589 sharique.communifix@gmail.com New Delhi HQ Office: C1/146, 3rd Floor, Lajpat Nagar, Part 1 (near DefCol Flyover), New Delhi - 110024