Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
2. !
Communifix! - the ideas lab
Communifix! is an Ideas Lab & a creative hotshop. We're a one-stop solution for Marketing Communication, Brand Strategy,
Creative (ATL&BTL) and Digital Solutions. With an in-house team of experienced Creative, PR, Advertising, Product,
Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our
clients in the market place.
S
SWe create
3. !
Brand
Consulting
Brand & Marketing Strategy
Creative &
Design
ATL, BTL & Digital
Digital
Marketing
Social, SEO, LeadGen, PR
Communifix! - the ideas lab
Content
Engine
Videos, VR Films, Infographics
5. !
The ideas lab – branding approach
• To keep the creative idea as the fulcrum.
• To xplore and engage with customers like
friends. This helps us uncover deeper
insights.
• To approach every communication
challenge with an integrated marketing
approach. Activate the relevant levers.
• Extended client marketing
communications team
Digital Marketing
Public Relations
Advertising
Events &
Activation
Content
Retail Experience
7. !
Global brands that trust us
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about
8,100 employees worldwide and fiscal year 2017 sales of $6.0 billion. Clorox markets some of the most trusted and recognized consumer
brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care
products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita®
water-filtration products; Burt’s Bees® natural personal care products; and RenewLife® digestive health products.
Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share
information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment.
In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted
patents. Barco is headquartered in Belgium and has a market cap of around Euros 1.2 billion.
Esri is an international supplier of GIS software and geo data based management applications. The company is headquartered in Redlands,
California. Founded as Environmental Systems Research Institute in 1969, today Esri Products like ArcGIS Desktop have 40.7% of the global
market share. In 2014, Esri had approximately a 43 percent share of the GIS software market worldwide, more than any other vendor. The
firm has 3,200 employees in the U.S., and is privately held by its founders. In 2006, revenues were about $660 million. In a 2016 Investor's
Business Daily article, Esri's annual revenues were indicated to be $1.1 Billion, from 300,000 customers ($4000/customer/year).
The Department for International Trade (DIT) helps secure UK and global prosperity by promoting and financing international trade and
investment, and championing free trade. The department helps businesses export and grow into global markets. We also help overseas
companies locate and grow in the UK. Our services are provided in over 100 markets throughout the world. We are passionate about what we
do. That’s why we constantly review our services in light of customer feedback and the impact they offer, which means they’ll vary from time to
time.
8. !
Global brands that trust us
TUI Group is a Anglo-German travel and tourism company headquartered in Hannover, Germany with a Revenue of €18,535 million. It is the
largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. The group
owns six European airlines - the largest holiday fleet in Europe - and nine tour operators based in Europe.
Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and
tags, RFID inlays, and specialty medical products. The company is headquartered in Glendale, California. It is ranked 435 on the 2015
Fortune 500 list with a total sales of $6 billion. The company operates in more than 50 countries and 25,000 employees worldwide.
The Andhra Pradesh Information Technology Electronics & Communication Department plays a crucial role in policy formulation in IT sector,
conceptualizing and initiating various e-governance initiatives, stipulating standards for compliance, Promoting investments in IT sector,
facilitating growth of IT Enabled Services through proactive measures and providing a strong communication backbone in the State. The
departments vision is to make Andhra Pradesh a leader in the IT/ ITES sectors.
The Jubilant Bhartia Group, with global workforce of around 36,000 employees, has a strong presence in diverse sectors like
Pharmaceuticals, Life Science Ingredients and Drug Discovery Services, Performance Polymers, Food Service (QSR), Food, Auto, Consulting
in Aerospace and Oilfield Services. Jubilant Bhartia Group has three flagships Companies- Jubilant Life Sciences Limited, Jubilant FoodWorks
Limited and Jubilant Industries Limited, listed on Indian Stock Exchanges.
9. !
The ideas lab – core team
SHARIQUE
CO-FOUNDER, IDEAS PARTNER – CREATIVE
(22 YEARS, ARTIST, PAINTER, HISTORY ENTHUSIAST)
WINNER AT CANNES (2008)
AGENCY: Clarion, Mudra, Rediffusion, Publics, LOWE
BRANDS: DABUR, Nestle, VOLVO, Hindustan Motors, AIRTEL, HP,
ABN AMRO, SAMSUNG
KRISHANU
CO-FOUNDER - IDEAS PARTNER – BRAND PLANNER
(20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING)
WINNER AT SINGTEL START-UP WEEKEND (2012)
AGENCY: Perfect Relations, Mudra, Capital, Saatchi & Saatchi
BRANDS MANAGED: DABUR Hajmola Tabs & Candy, HBO,
ESCOTEL, LG CDMA, Mother Dairy
MARKETING: EASY BILL (Hero Group), AIRCEL (MAXIS)
THE IDEAS LAB WORKS WITH 12 SPECIALISTS
CORE: ART, DESIGN, COPY, CONTENT, DIGITAL MARKETING
EXTENDED: ENGAGEMENT & ACTIVATION, EVENTS, PR, RETAIL, ANIMATION & VIDEOS
10. !
Strategy Lead KRISHANU
CO-FOUNDER - IDEAS PARTNER – BRAND PLANNER
(20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING)
WINNER AT SINGTEL START-UP WEEKEND (2012)
INDIVIDUAL WORK EXPERIENCE:
PR AGENCY: Perfect Relations
BRANDS MANAGED: Schindler, Swiss Embassy, TRAI, CMC, RICOH
AD AGENCIES: DDB - Mudra, Publics - Capital, Saatchi & Saatchi
BRANDS MANAGED: Dabur, HBO, Escotel, LG, Mother Dairy, BPCL
MARKETING & BRANDING: EASYBILL (Hero Group), AIRCEL (Maxis Group)
LOVES:
Driving, Traveling, Foodie, Photography, Music, Architecture & Miniatures
EDUCATION:
International Business (MBA), Indian Institute of Foreign Trade, New Delhi, India.
Masters in Digital Marketing & Communications, MICA, Ahmedabad, India.
Harvard Business School – ‘Next Generation Manager’ – Certificate Program
Bachelor of Commerce
Languages: English, Hindi & Bengali
11. !
Creative Lead SHARIQUE
CO-FOUNDER - IDEAS PARTNER – CREATIVE HEAD
(22 YEARS, ADVERTISING, ART & STORYTELLER)
WINNER AT CANNES (2008)
INDIVIDUAL WORK EXPERIENCE:
AD AGENCIES: Clarion Bates, DDB - Mudra, Rediffusion, Publics, LOWE
BRANDS MANAGED: Nestle, Dabur, VOLVO, Hindustan Motors, Mitsubishi, Airtel,
Hewlett Packard, ABN AMRO Bank, SAMSUNG
LOVES:
History & Historical Reading, Philatelist, Traveling, Gamer, Foodie, Air Force Fighter
Planes
EDUCATION:
College of Arts, New Delhi.
Bachelor of Science
Languages: English, Hindi & Arabic
12. !
Content Lead MISHA
IDEAS PARTNER – INTERNAL COMMUNICATIONS - CONSULTANT
(18 YEARS, ECONOMIC DEVELOPMENT & MARCOM)
STARED THE MAR-COM DIVISION FOR SCOTLAND DEVELOPMENT
INTERNATIONAL (SDI) IN ASIA PACIFIC REGION
INDIVIDUAL WORK EXPERIENCE:
BRANDS & CORPORATES:
DABUR India, NIIT Technologies, British High Commission (BHC), Scottish
Development International (SDI), Trade & Investment, British Columbia
LOVES:
Music, Singing, Painting, Traveling,
EDUCATION:
IMT, Ghaziabad
Bachelor of Commerce
Languages: English, Hindi & Punjabi
14. !
What comes next is India.
Marketing Partners for Clorox in India & Sri Lanka
15. !Our Mandate & Responsibilities for
Clorox India & Sri Lanka
• Brand strategy & positioning for market/country
• Market Research & Testing
• Creative strategy & communication development
• Clorox India Website & SEO
• Digital Marketing
– Creative strategy & execution for Social & Google
AdWords
– Digital Media Planning & Buying
• Print Production, PoSM & Merchandise
16. !
Focusing on Select
Consumer Segments
Pockets or Market Segments
of Super Growth
Omnichannel Strategy
to drive seamless experience
Strategic growth pillars for Clorox
17. !
Segment & Target : Elite, Affluent & Top Aspirer Household Segment
Only
Maximize: Targeting to these 3 segments across defined launch
markets – Cities/Towns & States in India
Optimize best Digital Media Mix for the defined ‘Segment’ & ‘Markets’
ü Mobile First Screen Households
ü Digital platforms to max. reach among defined target segment
ü Balance : ‘Impact’ & ‘Reach’
ü Link plan to ‘Internet/digital behavior, usage habit & attitude’,
‘Topicality’, ‘Context’ & ‘Relevance’ from a
‘Segment – Targeting Perspective’.
Omni-Channel Marketing Strategy
18. !
Driving Familiarity
Clorox India: Social India Assets
Display &
Video Ads
Digital PR &
3rd Party Sites
Search
Dominate Instagram Facebook YouTube LinkedIn Custom
Audience
Build Audience
on Views
+
Viewers to
Re-Market
+
Site Visitor with
some offer to
Convert
Partner with
Celeb Home
Show
(Vogue & Fox)
+
Store Ext. Ads
+
Book your Trial
+
Coupons
1. Native Ads Push
2. Digital PR
3. Try at home
4. Virtual Assistant
to guide the right
one for you
5. WtsAapp
Business to
support you
6. Content with -
Vogue, Fox, Etc.
7. Endorsements
from Influencers.
Create Awareness to drive ‘First Trial’
Brand Ethos
& Purpose
+
Book a Demo
+
Consumer
Stories &
Feedback
Tease – Amplify - Echo
Target:
Foreign Travel/
Hollywood/ Channels/
Netflix/ Streaming
Channels/ Ted /
Startup/ Inspiration
Target
Business
Owners &
High income
Groups
+
Clorox
Certified
Workplace
Clorox India Microsite & E Commerce
High Profile
Audience buy
on Paper
Conversion &
Exposed
Audience
+
Users for
Penetration
Celebrate
Beautiful Places
(Hotels, Homes,
Locations,
Restaurants term
them as Clorox
Certified)
Digital Marketing Strategy
19. !
Some Released Communication
Clorox is currently in the early India entry phases and most of the strategic & communication work developed by us
is confidential. Here is a quick glimpse of what has been released and can be shared at this stage.
20. !
Clorox Manual Toilet Bowl Cleaner
Campaign Objectives:
• Create awareness around POD - “No brushing required. Just flush”
• Induce first-trial
• Drive traffic to Clorox India website
22. !Clorox Disinfecting Wipes
Campaign Objectives:
• Create awareness around POD - “Cleans what you see & also what you can’t”
• Educate target audience about benefits & use case scenarios
• Induce first-trial
• Drive traffic to Clorox India website
29. !
Key differentiators
• Experiential Tool - ‘Learning by Doing’ –
mobile based simulation, experiments,
games & more
• Encourages ‘Self-Learning at own pace’
• Adaptive Testing – Performance based
progressive pre & post-tests
• Reinforces Understanding of Concepts,
hence better retention & improved exam
performance
The product
key marketing objectives
• max. reach (awareness) and amplify limited
marketing efforts in the most cost effective
way
• generate max. ‘qualified leads’ by targeting &
optimizing the ‘LeadGen Module’ among the
relevant target audience
• improve overall profitability and lowering the
cost per ‘Qualified Lead’ & ‘Subscription’
31. !Segment Profiling
Mrs. Archana Mehta Barrier:
(What is stopping them from using MS now)
Challenges:
(What could trigger a change to overcome that
specific barrier)
For Students For Parents
Key Influencers:
1. Class topper/ Peer group
2. Teachers
3. Seniors/ Siblings
4. Role models/ Achievers
5. Student councilor
32. !
ASO/SEO
• Keyword Management/Optimization
• Clever Tap integration with App Store – Define &
Manage Events
• Campaign Measurement Tools
• PPC campaign
• Session Visits
• Trends & Insights
• Time Spent/Session
• Bounce Rates
• Click for video/ siders
• Reviews & ratings
• Downloads
38. !
Social Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3
Class 8 Class 9
A - Facebook
39. !
AdWords Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3
Class 8 Class 9
CBSE 8th Science &
Maths
How do you plan to Get
Ahead?
When You are behind in
the Syllabus
CBSE 8th Science &
Maths
Will you be Ready for
your Exams?
Change the way you
Learn!
CBSE 8th Science &
Maths
Not able to keep pace
with class?
Try Self Learning at your
Own Pace!
CBSE 8th Science &
Maths
Your Child Scored
poorly?.
because you were not
concentrating
CBSE 8th Science &
Maths
Not Happy with your
Child's Grade?
Change the Way your
Child Learns!
CBSE 8th Science &
Maths
you aced the client
meeting.
How your child can
Ace the Exams?
B – Google Text
40. !
Display Campaign – Results
Student 1
Student 2
Student 3
Parent 1
Parent 2
Parent3
Video
Student 1 Student 2 Student 3 Parent 1 Parent 2 Parent 3
Class 8 Class 9
B – Google Display
49. !
Eat-O Noodles - Brand Laddering
UNLIMITED
FUN
It’s a fun experience
that gets triggered
when having the
noodles
A complete tasty meal for your
kids
An irresistible taste with the goodness of
vegetables prepared with the latest hot air
cooking process.
Value Proposition
For young kids, where snacking is a part of the growing-up process and
mother are always looking at new ways of serving quick meal to keep the
kids happy & content, EAT-O FUN TREAT, is the perfect fun experience
that gets triggered when having the irresistibly tasty noodle.
70. !
Brand: Bikers Café
Insight: ‘While everyone does not indulge in biking, most of us get a high with the thought of
experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this
alive was the challenge at Bikers Café.
Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata.
Logo & Brand Refresh
80. !
Brand: ‘Kailash Amrit Water’
Insight: ‘Mystic and spiritual, the source of the sacred water is truly from the source –
12000 feet at Mount Kailash, village Ali, Tibet. Ironic, the biggest challenge was to
convince consumers exactly that.
Result: China successfully launched. India Launch, June 2017
90. !
Brand: ‘Tweens Montecarlo ‘TMC’
Insight: ‘Over 45% kids in metro cities are obese*. They prefer staying indoors to
play with PSP’s, Tablets & TV. Can a clothing brand inspire them to ‘COME
OUTDOORS’ ?
Result: ‘Yes, it did inspire kids. TMC stocks were sold out before season end in
Winter 2012 & Summer 2013.
Launch: Winter 2012 Summer 2013 Winter 2013 Summer 2014
360 degree campaign
Summer TVCLaunch - Winter TVC
http://www.afaqs.com/news/company_briefs/index.html?id
=55450_Monte-Carlo-launches-apparel-for-tweens-and-
urges-them-to-come-out-doors
http://www.afaqs.com/advertising/creative_showcase/inside.
html?id=42335&media=TV&type=Indian
91. !
Brand: Montecarlo Thermal Wear
Insight: ‘One of the biggest challenges was to break away from category cliché’s. A remarkably
simple idea that captures love, sensuality and intimacy. Leaves you smiling.
Result: ‘The TVC scored very high in recall and comprehension. The brand sold out stocks for
the winter season.
Thermal Press AdMonteCarlo Thermal TVC
360 degree campaign
http://www.youtube.com/watch?v=sSoy61sl2Ys
99. !
Kailash Amrit
Water and Gift
Box
GAIA
Product
Range
Monte Carlo Fine
Shirts
Monte
Carlo T
Shirts
Monte Carlo – Gold Leaf Collection
Monte Carlo Winter Monte Carlo Thermal Wear Monte Carlo Capri
100. !
Communifix Communication Pvt. Ltd.
the ideas lab
Brand Strategy I Creative I Digital Marketing I Content I Films & Videos
Krishanu Datta
Ideas Partner & CEO
+91 9811634746
krishanu@communifix.in
Krishanu.communifix@gmail.com
Sharique Khan
Ideas Partner & Chief Creative Officer
+919871748589
sharique.communifix@gmail.com