Communifix! B2B - Intro & Credentials - Integrated Marketing-March 2021
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Barco is a global technology company that designs visualization products for entertainment, enterprise, and healthcare markets. The document outlines marketing communication campaigns created by Communifix! for various Barco products, including smart city solutions, upgrade kits for legacy video walls, digital projectors, and ClickShare meeting room solutions. The campaigns utilized direct mailers, emailers, presentations, print ads, and other tactics to target CXOs, IT professionals, and other decision makers. The goal was to increase Barco's brand affinity and position it as a leader in the visualization space.
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Communifix! B2B - Intro & Credentials - Integrated Marketing-March 2021
- 1. ! Simple ideas Delivered. New Delhi I B2B - Credentials Deck : March 2021
- 2. ! Communifix! - the ideas lab Communifix! is an Ideas Lab & a creative hotshop. We're a one-stop solution for Marketing Communication, Brand Strategy, Creative (ATL&BTL) and Digital Solutions. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing & Digital Marketing Professionals we develop creative and communication solutions that deliver results for our clients in the market place. S S We create
- 3. ! Brand Consulting Brand & Marketing Strategy Creative & Design ATL, BTL & Digital Digital Marketing Social, SEO, LeadGen, PR Communifix! - the ideas lab Content Engine Videos, VR Films, Infographics
- 4. ! Analysis Logic Linear Facts Verbal Intuition Creative Feelings Arts Non Verbal The Brand Planning Team The Creative Team Our edge: balance creativity & strategy =
- 5. ! The ideas lab – branding approach • To keep the creative idea as the fulcrum. • To xplore and engage with customers like friends. This helps us uncover deeper insights. • To approach every communication challenge with an integrated marketing approach. Activate the relevant levers. • Extended client marketing communications team Digital Marketing Public Relations Advertising Events & Activation Content Retail Experience
- 6. ! The ideas lab – our clients #FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education # E-Commerce #Travel
- 7. ! Global brands that trust us The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,100 employees worldwide and fiscal year 2017 sales of $6.0 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife® digestive health products. Barco NV is a technology company that develops visualization and collaboration solutions to help professionals work together, share information, and project images in cinemas and elsewhere. Its focus is on three core markets: Enterprise, Healthcare and Entertainment. In 2017, the company realized sales of 1.085 billion euro. It employs 3,600 employees located in 90 countries. The company has 400 granted patents. Barco is headquartered in Belgium and has a market cap of around Euros 1.2 billion. Esri is an international supplier of GIS software and geo data based management applications. The company is headquartered in Redlands, California. Founded as Environmental Systems Research Institute in 1969, today Esri Products like ArcGIS Desktop have 40.7% of the global market share. In 2014, Esri had approximately a 43 percent share of the GIS software market worldwide, more than any other vendor. The firm has 3,200 employees in the U.S., and is privately held by its founders. In 2006, revenues were about $660 million. In a 2016 Investor's Business Daily article, Esri's annual revenues were indicated to be $1.1 Billion, from 300,000 customers ($4000/customer/year). The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. We help international buyers source Australian goods and services, and outline what is available for international students who would like to study at our top-ranking educational institutions. Austrade can provide your company with the information and the right industry and government contacts needed to establish or expand a business in Australia.
- 8. ! Global brands that trust us TUI Group is a Anglo-German travel and tourism company headquartered in Hannover, Germany with a Revenue of €18,535 million. It is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. The group owns six European airlines - the largest holiday fleet in Europe - and nine tour operators based in Europe. Avery Dennison Corporation is a global manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. The company is headquartered in Glendale, California. It is ranked 435 on the 2015 Fortune 500 list with a total sales of $6 billion. The company operates in more than 50 countries and 25,000 employees worldwide. The Jubilant Bhartia Group, with global workforce of around 36,000 employees, has a strong presence in diverse sectors like Pharmaceuticals, Life Science Ingredients and Drug Discovery Services, Performance Polymers, Food Service (QSR), Food, Auto, Consulting in Aerospace and Oilfield Services. Jubilant Bhartia Group has three flagships Companies- Jubilant Life Sciences Limited, Jubilant FoodWorks Limited and Jubilant Industries Limited, listed on Indian Stock Exchanges. A platform that puts merchants at the center. Everyday merchants use our platform to increase revenue whilst reducing costs, complexity and risks. This gives us a unique opportunity to participate in their growth journey. We obsess about merchants’ needs, revenue generation strategies, last-mile retail transaction technologies, data analysis and experiences for their shoppers and customers. We offer a full-stack merchant platform that is a unique blend of technology and financial solutions.
- 9. ! the ideas lab – core team SHARIQUE IDEAS PARTNER – CREATIVE HEAD (24 YEARS, Creative, Artist) WINNER AT CANNES (2008) Agency: Clarion, Mudra, Rediffusion, Publics, LOWE Brands: DABUR, Nestle, VOLVO, Hindustan Motors, AIRTEL, HP, ABN AMRO, SAMSUNG KRISHANU IDEAS PARTNER – STRATEGY (22 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) Brand & Marketing: EASY BILL (Hero Group) & AIRCEL (MAXIS) Marketing Communications Perfect Relations, Mudra, Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur Hajmola, HBO, Escotel, LG Mother Dairy, Samsung THE IDEAS LAB WORKS WITH 14 SPECIALISTS CORE: ART, DESIGN, COPY, CONTENT, DIGITAL MARKETING – SEO, SEM, SOCIAL EXTENDED: ENGAGEMENT & ACTIVATION, EVENTS, PR, RETAIL, ANIMATION & VIDEOS MISHA IDEAS PARTNER – CONTENT HEAD (20 YEARS, Market Access, MarCom, PR, Content) STARTED MARCOM DIVISION for SDI Brands & Marketing: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia
- 10. ! Strategy Lead KRISHANU CO-FOUNDER - IDEAS PARTNER – BRAND PLANNER (20 YEARS, BRANDING, PRODUCT, PR, ADVERTISING) WINNER AT SINGTEL START-UP WEEKEND (2012) INDIVIDUAL WORK EXPERIENCE: PR AGENCY: Perfect Relations BRANDS MANAGED: Schindler, Swiss Embassy, TRAI, CMC, RICOH AD AGENCIES: DDB - Mudra, Publics - Capital, Saatchi & Saatchi BRANDS MANAGED: Dabur, HBO, Escotel, LG, Mother Dairy, BPCL MARKETING & BRANDING: EASYBILL (Hero Group), AIRCEL (Maxis Group) LOVES: Driving, Traveling, Foodie, Photography, Music, Architecture & Miniatures EDUCATION: International Business (MBA), Indian Institute of Foreign Trade, New Delhi, India. Masters in Digital Marketing & Communications, MICA, Ahmedabad, India. Harvard Business School – ‘Next Generation Manager’ – Certificate Program Bachelor of Commerce Languages: English, Hindi & Bengali
- 11. ! Creative Lead SHARIQUE CO-FOUNDER - IDEAS PARTNER – CREATIVE HEAD (22 YEARS, ADVERTISING, ART & STORYTELLER) WINNER AT CANNES (2008) INDIVIDUAL WORK EXPERIENCE: AD AGENCIES: Clarion Bates, DDB - Mudra, Rediffusion, Publics, LOWE BRANDS MANAGED: Nestle, Dabur, VOLVO, Hindustan Motors, Mitsubishi, Airtel, Hewlett Packard, ABN AMRO Bank, SAMSUNG LOVES: History & Historical Reading, Philatelist, Traveling, Gamer, Foodie, Air Force Fighter Planes EDUCATION: College of Arts, New Delhi. Bachelor of Science Languages: English, Hindi & Arabic
- 12. ! Content Lead MISHA IDEAS PARTNER – INTERNAL COMMUNICATIONS - CONSULTANT (20 YEARS, ECONOMIC DEVELOPMENT & MARCOM) STARED THE MAR-COM DIVISION FOR SCOTLAND DEVELOPMENT INTERNATIONAL (SDI) IN ASIA PACIFIC REGION INDIVIDUAL WORK EXPERIENCE: BRANDS & CORPORATES: DABUR India, NIIT Technologies, British High Commission (BHC), Scottish Development International (SDI), Trade & Investment, British Columbia LOVES: Music, Singing, Painting, Traveling, EDUCATION: IMT, Ghaziabad Bachelor of Commerce Languages: English, Hindi & Punjabi
- 13. ! our approach & framework to build a digital first brand
- 14. ! Brand Strategy A framework to understand and organize the current position of the business. • Brand Audit • RDA Matrix • Competition • Point of Differentiation • Core competence • Brand Positioning Brand Narrative A framework to define the vision & brand narrative. • Vision, Mission & Values • Brand story, philosophy & promise • Brand design & identity • Brand Campaign Social Marketing A framework to create brand awareness • Brand awareness campaign • Social Platforms • LinkedIn Ads • Facebook Ads • Instagram Ads • YouTube Ads • Remarketing Ads • Social Experiments • Mobile App Platforms • Programmatic & Rich Media • Audio/Podcasts • Webinars Influencer Marketing Program A framework to tap micro-influencers • Video Content • Testimonials • Influencer videos • Occupant videos • Provider videos • Inspirational stories • Macro Influencers : Achievers SEM Campaign & LeadGen Performance Campaigns • AdWords - Search Campaigns • Display Ad Campaigns • Emailer Campaigns • Social Platform Ads • Direct Mailer Campaigns The Integrated Marketing Communications Approach Our approach to brand building 1/3
- 15. ! The Integrated Marketing Communications Approach Our approach to brand building 2/3 Brand Positioning + Core Brand Idea The first step
- 16. ! Q1 Q2 Q3 Q4 The Integrated Marketing Communications Approach Our approach to brand building 2/3 Brand Awareness Lead Generation + Brand Positioning + Core Brand Idea The first step The next level
- 17. ! Content & Creative Segment & targeted Key Messaging + Brand Story SEO Long Term Organic Growth Search Tap ’Existing Search Demand’ ‘Aware’ + ‘NOT Aware’ Social Tap Social Footprint/Inbound ‘Aware’ + ‘NOT Aware’ Omni-Channel Mix Tap WOM & Touchpoints ‘Aware’ + ‘NOT Aware’ SEM Short Term LeadGen Q1 Q2 Q3 Q4 The Integrated Marketing Communications Approach Our approach to brand building 2/3 Organic - Inbound Engagement Paid Ads LeadGen + Engagement Brand Awareness Lead Generation + Brand Positioning + Core Brand Idea The first step The next level MarCom interventions
- 18. ! Case Study
- 19. ! About AusTrade The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. The Challenge To create & implement a effective Marketing Communications Outreach Program & a high decibel announcement of Australia-India Business Exchange (AIB-X) as a part of the larger India - Australia Economic Strategy 2035 initiative. Target Audience Businesses, Governments, Lobby & Influencers for Education, Premium Foods, Wine, Infrastructure, Health & Beauty Interventions Video /Films Influencer Marketing Social Media Marketing E-mailer Campaign Trade Dossiers Events Outcomes 151 delegates 7 Cities 7 Industries 87 Organisations 89 engagements 490 business meetings Trade & Investment: B2B MarCom Outreach Program
- 20. ! Trade & Investment: B2B MarCom Outreach Program
- 21. ! Trade & Investment: B2B Social Media Marketing
- 22. ! Case Study
- 23. ! About Barco Barco a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. The Challenge To create targeted B2B creative communication for various Barco products & services that increases brand affinity & establishes it as an ace, high end technology leader in the visualization space. Target Audience CXO, CTO, Top Management IT Professionals Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals, Distributor & Channel Partners Corporate, Healthcare Sector, Entertainment Sector Interventions Barco Smart City Solutions: Video Film Trade Magazine Print Ads Direct Mailer Campaign (Award Winner) E-mailer Campaign Product Brochures Product Presentations Barco Smart City Solutions: Outreach Campaign
- 24. ! Barco Upgrade Legacy Video Walls The Challenge Barco's upgrade kits allow you to get the most out of your investment, by introducing the latest technology into your existing visualization solution. This not only lets you benefit from higher brightness and resolution, but also extended lighting source lifetime, higher reliability, and lower power consumption. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaigns E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Direct Mailer #1 Barco Upgrade Legacy Video Wall : Outreach Campaign
- 25. ! The Challenge Barco Business projectors includes a perfect match for every possible professional environment – from small to large meeting rooms, conference rooms, boardrooms, classrooms and auditoriums. Target Audience CXO, CTO, Top Management Information Technology Professional Government & Private Project Heads Government, PSU’s, Technocrats Control Room Engineers & IT Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco Digital Projectors: Color Precision Direct Mailer #1
- 26. ! Barco Digital Projectors: Color Precision Direct Mailer #2 E Mailers
- 27. ! The Challenge ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on-screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android-powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Product : ClickShare
- 28. ! The Challenge ClickShare makes connecting to the meeting room’s video system a matter of clicking a button. This one click wonder not only helps the presenter get the presentation on- screen in a second, but it also allows the other people in the meeting to participate more actively. Sharing can be done via laptop PC or MAC, or via iOS and Android- powered mobile devices. The result is enhanced meeting efficiency and better decision-making. Target Audience Corporate Offices & Institutions SOHO, Co-Working Spaces CXO, CTO, Top Management Information Technology Professionals Interventions Direct Mailer Campaign E-Mailer Campaigns Case Studies & Customer Stories White Papers Business Presentation Decks Business Magazine & Trade Print Brochure & Product Catalogues Barco ClickShare Direct Mailer #1
- 29. ! UniSee View Uninterrupted NoGap LCD viewing experience UniSee Mount Unique mounting system that ensures precise self-alignment of LCD tiles UniSee Connect Manages the entire video wall, automatically assigning and calibrating the panels. Barco UniSee
- 30. ! Barco UniSee Barco UniSee creates a virtually seamless canvas for you. We’ve left out the metal bezels to ensure the best possible and uninterrupted viewing experience avoiding information loss. Know more < https://www.barco.com/en/unisee/unisee-view> #DiscoverTheUnseen
- 31. ! Barco UniSee
- 32. ! Barco UniSee
- 33. ! Barco UniSee
- 34. ! Barco UniSee
- 35. ! Barco
- 36. ! Barco is the world market leader in visualisation technology. With a wide suit of high end products and solutions, they are ready to take on #SmartCity Visualisation Solutions. This video created by us captures Barco's vision of #smarter cities. https://youtu.be/myo5Dv8MAuo Click to Play: Barco Smart City Solutions: Outreach Campaign
- 37. ! Case Study
- 38. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
- 39. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
- 40. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
- 41. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
- 42. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period B2B MarCom Outreach Program
- 43. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
- 44. ! About Pine Labs Pine Labs is shaping the future of merchant commerce in Asia. We are delivering cutting-edge fintech solutions, built using our technology prowess and fuelled by our zeal to innovate and solve problems. The Challenge To charge-up & gear-up merchants for the 2020 festive season. A transformation story, from the rather grim mood in early 2020 to booming business and festive cheer. Give your customers frictionless and flexible ways to buy big ticket items using Pay Later EMI– no matter where they like to shop! Target Audience Merchants & End Consumers across MCC Segments: Electronics, Consumer Durables & Mobiles Interventions Video Film Print Ad Point of Sale Social E-mailer Campaign Brochures Outcomes 150% growth in Pay Later transactions during the festive period Contactless Payment: MarCom Outreach Program
- 45. ! Communifix Communication Pvt. Ltd. the ideas lab Brand Strategy I Creative I Digital Marketing I Content I Films & Videos Krishanu Datta Ideas Partner & CEO +91 9811634746 krishanu@communifix.in Krishanu.communifix@gmail.com Sharique Khan Ideas Partner & Chief Creative Officer +91 9871748589 sharique.communifix@gmail.com New Delhi HQ Office: C1/146, 3rd Floor, Lajpat Nagar, Part 1 (near DefCol Flyover), New Delhi - 110024