1. Democratizing Business Processes with
Android-based Mobile Devices
Dr. Christof Roduner
COO and co-founder
christof@scandit.com
@scandit
www.scandit.com Droidcon 2013, Berlin, Apr 10, 2013

2. ABOUT

3. ABOUT SCANDIT
3
 Company:
 Founded by entrepreneurs and MIT /
ETH Zurich graduates in 2009.
 Based in Zurich, Switzerland
 Customers:
 5,000+ licensees in 80+ countries.
 Preferred technology provider of GS1

4. BARCODE SCANNING PLATFORM
4
 Barcode Scanner SDK:
 Fastest and most reliable mobile
barcode scanning technology
 Scans from any angle and without
autofocus
 Supports Android, iOS, WP8 (soon),
Symbian/Qt, Phonegap and Titanium
 Product API & Scanalytics
 Product data for over 25M UPCs across
different geographies and categories.
 Scan analytics (top products and
categories, at-home vs. in-store, etc.)
 Great support and simple pricing
 Free community edition available

5. ENTERPRISE IT TRENDS

6. MOBILE BUSINESS
6
Mobile has dramatically changed the way of doing business:
Independent Mobile Price
Brick &
Grocery Online Brand Product Coupon Payment
Mortar Comparison
Stores Retailers Owners Portals Sites Provider
Retailers Engines
… but mostly in consumer space

7. CONSUMERIZATION OF THE
ENTERPRISE
7

8. NOT JUST SOFTWARE…
8
BYOD

9. BUSINESS PROCESSES

10. TODAY: DEDICATED HARDWARE
10

11. TOMORROW: ANDROID TO THE
RESCUE
11
Advantages:
 Make business process accessible to everyone
 Support occasional use
 Support locally decentralized use
 Stylish device instead of clunky hardware

12. CHALLENGE:
TECHNOLOGY

13. CHALLENGE: NO AUTOFOCUS
13
No autofocus (AF)
camera

14. CHALLENGE: BLURRY IMAGES
WITH AUTOFOCUS DEVICES
14
Wrong focus point
Camera not able to focus on objects too close

15. CHALLENGE:
DELAY DUE TO AUTOFOCUS
15
Autofocus duration on iPhone 4S: ~1 sec
Delay to start autofocus: ~0.3 sec
Time

16. CHALLENGE:
PACKAGING, FORM FACTOR & LIGHTING
16
Tiny 2D codes
Non-uniform
background
Thin barcodes
Crumpled surface
Transparent code on Glare
round surface

17. DEMO VIDEO
17
www.scandit.com/video

18. PROCUREMENT

19. PROCUREMENT STATUS QUO
19
How small enterprises order goods
today:
 Assemble order using Excel sheet
or pen and paper
 Find product in web shop,
enter quantity,
place order
 Check if shipment is complete

20. PROCUREMENT USING
A MOBILE DEVICE
20
 Actor #1: Retail buyer or manager
 Action #1: Places a product order by scanning an item, case
or stand alone barcode from catalog
 Actor #2: Product vendor
 Action #2: Assembles order as specified by Actor #1, and
scans product before shipping to retail location
 Actor #3: Dock receiver
 Action #3: Accepts an order from the vendor via a receiving
dock. Scans a palate or product case to add items to store
inventory system

21. EXAMPLE SOLUTION:
WINTERHALTER + FENNER
21

22. VALUE PROPOSITION
22
Strategic Technology
- Streamline ordering process - Fast and reliable
- Decentralize ordering - Familiar UX
- Automate manual processes
Competitive Monetization
- Improve product availability - Reduce hardware costs
- Reduce human error - Reduce labor costs
- Affordable support

23. SELF CHECKOUT

24. SELF CHECKOUT STATUS QUO
24
Automated checkout process in today’s retail stores:
 Custom mobile devices
 Fixed checkout stations
 Not possible in smaller stores
Source: www.coop.ch Source: Wikipedia

25. SELF CHECKOUT USING
A MOBILE DEVICE
25
 Actor #1: Consumer
 Action #1: Scan items as they are added to a
shopping basket.
 Action #2: Scan coupon for promotion
 Action #3: Scan loyalty card (or have digital version
in mobile wallet)
 Action #4: Scan a barcode on a checkout kiosk to
checkout
 Action #5: Receive QR code on mobile device to
open gate, confirm payment and walk out

26. EXAMPLE SOLUTION: QTHRU
26

27. VALUE PROPOSITION
27
Strategic Technology
- Reduce checkout time - Runs on shopper’s own device
- Help shoppers with local discovery - Cross-platform
- Personalized offers and - Fast and reliable
recommendations, targeted deals
and promotions
- Opportunities to up-sell / cross-sell
Competitive Monetization
- Improved shopping experience - Reduced hardware costs
- Be perceived as innovator (by - Reduced labor costs
consumers and competitors alike)

28. TICKETING

29. TICKETING STATUS QUO
29
 Ticket distribution
and verification
 Often no technology
support
 Hardware is often:
 Clunky
 Expensive
 Offline
 With bad battery
 With basic UI only
Images: shubertticketing.com, starticket.ch, Wikipedia

30. TICKETING USING
A MOBILE DEVICE
30
 Actor #1: Ticket distributor
 Action #1: Creates and
distributes a ticket with a
barcode (digital or physical)
 Actor #2: Event staff
 Action #2: Scans the barcode
on a ticket to admit entry to
event

31. EXAMPLE SOLUTION: FATSOMA
31

32. VALUE PROPOSITION
32
Strategic Technology
- Feasible for small event organizers - Online verification with support for
who have to use pen and paper wifi and 3G
otherwise
- Over-the-air deployment and
- Decentralized event management updates
- Easy access to hardware - Familiar UX
- Cross-platform
Competitive Monetization
- More convenient for event guests - More revenue
to buy, store and show tickets
- Reduced hardware costs
- Last-minute sales
- Reduced labor costs

33. POINT OF SALE

34. POS STATUS QUO
34
Today’s point-of-sale systems:
 Scan products and total cost
 Accept payment
 Too heavy-weight for small, individual retailers (hardware cost,
agreements with payment processors, etc.)

35. POS USING A MOBILE DEVICE
35
 Actor #1: Cashier
 Action #1: Scan products
individually to total cost of
items in basket
 Action #2: Cashier scans
barcode off of consumer’s
mobile device to activate the
coupon or loyalty card
 Action #3: Accept payment
 Action #4: Accept item return
by scanning barcode on item

36. EXAMPLE SOLUTION:
ZING CHECKOUT
36
Mobile phone can emulate traditional peripheral devices:
 Receipt printer → email or text message receipts
 Mouse → touch screen
 Scan gun → camera-based scanner
 Credit card terminal → dongle or camera-based reader

37. VISUAL CREDIT CARD READING
37
Capture credit card information with smartphone camera

38. VALUE PROPOSITION
38
Strategic Technology
- Speed up checkout - Fast and reliable
- Improve customer experience - Familiar UX
Competitive Monetization
- Differentiate through elegant - Reduced hardware costs
solution
- Reduced labor costs
- Affordable support

39. PARTS TRACKING

40. PARTS TRACKING STATUS QUO
40
 Goal:
 Gobal hardware manufacturer needs to track
hardware parts across entire organization
 Enable 10,000+ technical employees to
participate in QA process
 Two approaches:
 Dedicated handheld scanners → only few
employees can participate
 Desktop / web-based solution: low compliance,
mistakes, outdated information

41. PARTS TRACKING USING
A MOBILE DEVICE
41
 Electronics manufacturers
 Actor: Engineer or Manager
 Action #1: Check in to identify the
part’s location and user
 Action #2: Identify part details and
specs
 Action #3: Identify past users who
worked with the part
 Action #4: Request changes to part
 Action #5: Log notes, Bugs, etc

42. SOLUTION
42
 Imprint tiny 4x4mm Datamatrix codes and/or Code39
stickers on hardware parts
 Build track and trace app with Scandit’s Barcode Scanner
SDK to deliver laser-like scanning performance to thousands
of occasional scanners.
 Benefits:
 Increased efficiency by extending hardware tracking to more
than a few QA specialists with barcode scanner hardware
 Better governance of hardware parts by management
 Significant cost savings compared to solutions based on
dedicated scanners

43. VALUE PROPOSITION
43
Strategic Technology
- Leverage BYOD ecosystem - Supports very small Datamatrix
barcodes (4mm)
- Enable occasional scanning
- Cross-platform
- Create one point of
access for part information - Familiar UX
Competitive Monetization
- QA improvements - Reduced labor costs
- Reduces friction during production, - Reduced hardware costs
testing and distribution of parts

44. CONCLUSION

45. SUMMARY
45
 Android devices bring great changes to well-established business
processes
 Sophisticated process support becomes available to everyone, even
small businesses
 Android devices are more appealing, less expensive, often less
complex and more readily available than devices traditionally used
 Everyone, even occasional users with their own devices, can
participate in a business process

46. FURTHER INFORMATION
46
Free Barcode Scanning SDK:
www.scandit.com/pricing
Blurry Barcode Scanning Blog Post Series
Introduction: Why Bother?
Market Perspective: Original Research Study
Technical Perspective: Reasons for Use
Additional Web Resources
Product API: www.scandit.com/product-api/
Case Studies: www.scandit.com/apps/case-studies/
E-mail: info@scandit.com

47. THANK YOU