3. The mobile user can be directed to the website of the product by clicking on the URL attached to the barcode (system which was received as an advertisement) after the barcode has been decoded by mobile. This gives information about the product as well as it’s manufacturing details. The user can get access to the information by simply scanning a promotional barcode image and he can be directed to the portal of information easily. All that is needed is a strong internet connection.
4. The mobile client enters the merchant website and raises a purchase request by sending a digital signature ,inform of a 2D barcode. The server validates it the digital signature with the private key. The merchant server sends a purchase invoice with transaction ID to the mobile client. The mobile client reverts with payment request in form of a digital signature and same transaction ID.
5.
6. A pre-installed 2D barcode should be present which would contain all the secured information like card number, account number and PIN.
7.
8. The customer will open the barcode picture, will click on the URL contained within barcode and then one gets directed to the portal of the company. The customer can also get updated information of the brands and products at the portal.
9. The customer can post its views on the portal of the marketing organization and such views will be further used to check the status of the brands in the market.
10. To motivate the customers to be part of such campaign certain points can be awarded or a discount coupon in form of 2D barcode can be awarded. The discount points can be used for mobile recharge or shopping.
11. In this scenario a close knitted ecosystem needs to be developed which will include participation of brands who wish to advertise their products through this medium, telecom operators to facilitated a network for transmission of 2D barcodes. They can be one of the strategic partners of the mobile marketing firm. Finally there is an end customer who can be motivated to be part of the mobile marketing campaign.Similarly there are many organizations and firms which are leveraging the power of social media through innovative ways. Japan and US market have been pioneer in promoting social media. Magazines, newspapers in these countries have introduced barcode ads . The use of barcode ads in print media helps the brands to get penetrated in the market easily. Using the device's camera, the viewer scans the code and is redirected to a website, or a video, or some other mobile-enabled content. At the same time, information on where and when the code was scanned, and what actions may have taken place afterward, can be collected. This is more robust than typical quot;
click-throughquot;
information commonly used in online marketing and allows greater relevance if the marketer chooses to make use of the available information.<br />A japan based company 3G vision provides barcode solution called as i-nigma which facilitate the brands with effective marketing campaign , brings deeper audience engagement , better ROI and better return on marketing objectives. Similarly , Scanbuy proves to be an efficient organization in providing barcode solutions for brands like Pepsi co.<br />It can be said that rather than throwing offers at consumers, it's possible to have a dialogue with them; building and maintaining a relationship that benefits both marketer and consumer over the long term. Engaging consumers in a more effective manner has long been the dream of marketers, and while QR codes are not the grail of marketing, they offer a significant step towards connecting with consumers in a meaningful way, regardless of location, while offering real-time feedback that no other medium-including traditional desk-bound internet advertising-has been able to provide. The time to invest in this technology is now, while it's growing in awareness. Success will require a change in go-to-market strategy: no longer can one toss out an ad and hope for a response. Connecting at this level will require the ability to provide relevant, engaging content that the consumer wants, rather than the traditional quot;
interruptivequot;
model of advertising. <br />