2. 2
Brand Protection
Address highly sophisticated counterfeiting
and diversion challenges.
Customer Engagement
Achieve new levels of engagement to extend customer
relationships.
Business Intelligence
Gain high-definition business intelligence throughout the supply chain,
to online and in-store purchases, and beyond.
Overview
We are brand protection and customer engagement experts.
3. The challenge…
Counterfeiting and diversion pose a mounting threat
to businesses worldwide
This impacts companies’ bottom line, their reputation and consumer safety. VerifyMe enables
complete supply chain visibility to ensure that products are authentic and safe.
3
$2.8T
$2.8 trillion worth of
counterfeit goods will be sold worldwide in
2021
1:20
The risk of a consumer
purchasing counterfeit goods
in the US
$30B
As of 2020,
counterfeiting has cost brands
more than $30B in
annual sales
6th
Counterfeiting is
the sixth largest economy by
GDP in the world
4. …and the opportunity
Smartphone and cloud technologies have fundamentally changed the
market
This impacts companies’ bottom line, their reputation and consumer safety. VerifyMe enables
complete supply chain visibility to ensure that products are authentic and safe.
4
3.5B
There are 3.5 billion
smartphone users in the world
44%
44% of the world’s
population has a smartphone
QR code
QR codes and NFC make it
possible to connect products and consumers
instantly
5. Solutions overview
VerifyMe offers a broad portfolio of brand protection and
engagement solutions
We bring together world-class physical, digital and online technologies to create comprehensive, customized product
authentication and engagement solutions to help protect your brand
5
Product
authentication Track & Trace
Customer
engagement
Online
retail monitoring
VerifyMe®
Authenticate
VerifyMe®
Track & Trace
VerifyMe®
Engage
VerifyMe®
Online
6. Technology overview
We combine security expertise with cutting-edge technologies and
world-class partnerships to help solve business-critical challenges.
6
World-class partners
Smart Package solutions and cutting-edge technologies
VerifyCode™
Serialization
VerifyInk™
High-security
invisible pigment
VerifyLabel™
QR & tamper-
evident labels
VerifyChip™
NFC technology
VerifyMe Online™
Online brand protection
VerifyChecker™
Instant
taggant scanner
VerifyAuthenticator™
Cloud-based taggant and
serialization reader
7. Market expertise
To fight counterfeiting and diversion in virtually every market
“If customers put your product in their body, or on their body, you have to be sure it’s authentic.”
7
COSMETICS CONSUMER PRODUCTS FOOD & BEVERAGE
PHARMA/NUTRACEUTICALS
APPAREL
WINE & SPIRITS CANNABIS GOVERNMENT
PPE
8. VerifyMe® Authenticate
Visible and invisible technology to stop the most sophisticated
counterfeiting techniques.
By integrating VerifyInk or VerifyThread into products at the point of manufacture,
you create ultra-secure authentication measures that are impossible to see, alter, or remove.
8
1.
Invisible ink on label
2. Reader scanning ink 3. Authentication success!
2.
Reader scanning ink
3.
Authentication success!
9. VerifyMe® Authenticate
Visible and invisible technology to stop the most sophisticated
counterfeiting techniques.
9
Multiple levels of authentication
protection Embedded security
Variable hidden images to offer
item-level serialization
• Ultra-secure invisible inks and
pigments
• QR Codes
• NFC chips
• Tamper-resistant labels
• Uses ultra-secure invisible pigments
to print variable hidden images or
item-level serialization
• Inks can be integrated into product
labels or embedded into the
product itself during manufacture
• Impossible to see or remove
• Works with HP Indigo and
continuous inkjet heads
• The product is scanned throughout
the distribution channel to ensure
authenticity
• Invisible indicators scanned using
smartphone-compatible optical
reader
10. VerifyLabel™
Creation of high quality, "void" on removal, Tamper Evident Labels in a range of substrates and foils, with or without
"scratch-off", but with variable, unique visible codes for ultimate product protection and authentication. For additional
levels of security, covert invisible codes are added using VerifyInk™.
Detection using
10
Void on removal
2. Reader scanning ink
3. Authentication success!
Range of substrates incl. foil
Variable codes, Scratch-off,
Invisible
11. VerifyApparel™
Ability to print overt visible unique QR codes and covert invisible static marks & codes on to woven, nylon, polyester
materials using specialist VerifyInk™ for product authentication and anti-counterfeit measures.
Using digital print methods with pressure sensitive and heat transfer equipment it is possible to apply variable data
codes and invisible covert marks directly into shoes and garments
Overt codes can be used for full track & trace and consumer engagement
Detection of the invisible covert marks using
11
Multiple Material
2. Reader scanning ink
3. Authentication success!
Overt & Covert (hidden) marks & codes
Pigments can be used to “mark”
threads for detection
12. VerifyMe® Printing
Our print solutions are available on a varied range of print technologies
from digital, to C.I.J. to gravure and flexographic.
12
HP Indigo 6xxx & 7xxx presses
VerifyInk™ integration
Covert, dynamic codes on virtually
any product using C.I.J.
Ability to lay down overt & covert dynamic, variable codes in a single pass
using HP Indigo digital presses
Using continuous inkjet technology to print variable, covert codes and security
features onto virtually any type of package or substrate.
Specialist ink manufacture for gravure & flexographic printing containing
VerifyInk™ IR taggants
13. VerifyMe® Track & Trace
Track events across the supply chain, from manufacture to point of
use.
VerifyMe provides visibility to all events across the supply chain by deploying non-invasive methods
to integrate, collect and store all traceability lifecycle events
13
Manufacturing finished goods
Unit Serialization
Code
Case Tracking
Code
Pallet Tracking
Code
Shipping Container
Code
14. VerifyMe® Track & Trace
Track events across the supply chain, from manufacture to point of
use.
14
Serialization
(Code generation)
Comprehensive supply chain
mapping Robust Business Intelligence
• Units are serialized, scanned, and
associated with case packs, pallets,
and shipping containers
• Transaction reporting automatically
triggers alerts and actions
• Shipment data and detail reporting
with GPS location of
customer/inspector scan within 20
feet
• Real-time diversion activity
reporting and alerts
• World-view metrics with unit-level
geo-location reporting and heat
maps
15. VerifyMe® Engage
Meet customers where they are—to build sales and
extend relationships
By leveraging VerifyQR and VerifyChip technology, you can seamlessly link product authentication
and customer engagement strategies to create powerful Smart Packaging solutions.
15
1.
Label Customization
2.
QR Scanning
3.
Authenticate
4.
Engage
Please Scan for
Demo
16. VerifyMe® Engage
Scans with any mobile device
User instructions, product range, COAs
Improve customer retention, loyalty programme, discount scheme
16
Please Scan
for Demo
17. VerifyMe® Engage
Meet customers where they are—to build sales and
extend relationships
17
Connect with consumers at point
of sale or point of use
Turn authentication into brand
building
Gain valuable Business
Intelligence
• Product Information
• Promotions and Rewards
• Customer Support
• Product Loyalty Incentives
• Participatory Commerce
opportunities
• Registrations and warranties
• Ensure customer safety
• Prove commitment to product
purity
• Show sustainability and supply
chain integrity
• Capture customer data and
preference information
• Comprehensive supply chain
visibility
• Location-specific data and
situational analysis
• Real-time awareness and alerts
• Aggregate and analyze purchase
patterns
18. VerifyMe® Online
Monitoring online markets to meet today’s counterfeiting
and diversion challenges.
VerifyMe meets the complex demands of modern brands with an unrivaled combination
of technology, human expertise, and global reach.
1.
Online monitoring
Monitoring and enforcement on
all major, compliant search
engines and top social platforms.
2.
Robust reporting and alerts
A user-friendly portal for
easy collaboration and reports that show
exactly what content owners want to know.
3.
Online to offline takedowns
A full-service online-to-offline workflow linking
digital
data to real-world investigations.
18
19. VerifyMe® Online
Monitoring online markets to meet today’s counterfeiting
and division challenges.
19
Comprehensive brand protection
Customer-centric reporting and
support
Cutting-edge monitoring and
enforcement technology
• Global monitoring of online
marketplaces, social media channels,
websites, app stores, and domains.
• Algorithmic data clustering that
pinpoints multiple seller identities
across the web.
• A risk-based prioritization model that
eliminates inconsistency and
indeterminacy.
• Automatically retrieve infringements
most damaging to your business.
• A user-friendly portal for easy
collaboration with your dedicated
brand protection team.
• A full-service online-to-offline
workflow linking digital data to real-
world cases investigated by our
certified Intelligence team.
• Comprehensive case management
software for brand protection
managers, investigators, and IP
professionals.
• An intuitive and user-friendly portal
that streamlines online takedowns with
one-click enforcement.
• A full-service online-to-offline
workflow linking digital data to real-
world investigations.
• Multiple worldwide offices with native-
language analysts, eCommerce
platforms contacts, and local market IP
expertise.
• Intelligent anti-piracy algorithms that
lead the industry in cleaning search
results associated with dark-traffic
keywords to deny pirates web traffic
and drive users to authorized content.
20. Solution summary
It all comes together to provide 360º brand
protection and engagement, with complete
supply chain visibility and robust business
intelligence.
20
Online
Monitoring
Track & Trace
Consumer
Engagement
Product
Authentication
VerifyMe®
21. Protect your brand. Grow your business.
Paul Vitali
VP Business Development EMEA & APJ Regions
O: +41 41 588 0049
M: +41 76 297 5746
pvitali@verifyme.com
European Office:
Weinbergstrasse 6,
Zug 6300
Switzerland
Learn more at www.verifyme.com
