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Democratizing Business Processes with Android-based Mobile Devices

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Democratizing Business Processes with Android-based Mobile Devices

Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:

Presentation was given in April of 2013 at DroidCon in Berlin, Germany. In this presentation, Scandit's COO Christof Roduner goes over Scandit’s products and services, some recent enterprise IT trends, Android technology and challenges, and a variety of usage scenarios where smartphone-based barcode scanning can add value to business processes. Check it out:

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Democratizing Business Processes with Android-based Mobile Devices

  1. 1. Democratizing Business Processes with Android-based Mobile Devices Dr. Christof Roduner COO and co-founder christof@scandit.com @scandit www.scandit.com Droidcon 2013, Berlin, Apr 10, 2013
  2. 2. ABOUT
  3. 3. ABOUT SCANDIT 3  Company:  Founded by entrepreneurs and MIT / ETH Zurich graduates in 2009.  Based in Zurich, Switzerland  Customers:  5,000+ licensees in 80+ countries.  Preferred technology provider of GS1
  4. 4. BARCODE SCANNING PLATFORM 4  Barcode Scanner SDK:  Fastest and most reliable mobile barcode scanning technology  Scans from any angle and without autofocus  Supports Android, iOS, WP8 (soon), Symbian/Qt, Phonegap and Titanium  Product API & Scanalytics  Product data for over 25M UPCs across different geographies and categories.  Scan analytics (top products and categories, at-home vs. in-store, etc.)  Great support and simple pricing  Free community edition available
  5. 5. ENTERPRISE IT TRENDS
  6. 6. MOBILE BUSINESS 6 Mobile has dramatically changed the way of doing business: Independent Mobile Price Brick & Grocery Online Brand Product Coupon Payment Mortar Comparison Stores Retailers Owners Portals Sites Provider Retailers Engines … but mostly in consumer space
  7. 7. CONSUMERIZATION OF THE ENTERPRISE 7
  8. 8. NOT JUST SOFTWARE… 8 BYOD
  9. 9. BUSINESS PROCESSES
  10. 10. TODAY: DEDICATED HARDWARE 10
  11. 11. TOMORROW: ANDROID TO THE RESCUE 11 Advantages:  Make business process accessible to everyone  Support occasional use  Support locally decentralized use  Stylish device instead of clunky hardware
  12. 12. CHALLENGE: TECHNOLOGY
  13. 13. CHALLENGE: NO AUTOFOCUS 13 No autofocus (AF) camera
  14. 14. CHALLENGE: BLURRY IMAGES WITH AUTOFOCUS DEVICES 14 Wrong focus point Camera not able to focus on objects too close
  15. 15. CHALLENGE: DELAY DUE TO AUTOFOCUS 15 Autofocus duration on iPhone 4S: ~1 sec Delay to start autofocus: ~0.3 sec Time
  16. 16. CHALLENGE: PACKAGING, FORM FACTOR & LIGHTING 16 Tiny 2D codes Non-uniform background Thin barcodes Crumpled surface Transparent code on Glare round surface
  17. 17. DEMO VIDEO 17 www.scandit.com/video
  18. 18. PROCUREMENT
  19. 19. PROCUREMENT STATUS QUO 19 How small enterprises order goods today:  Assemble order using Excel sheet or pen and paper  Find product in web shop, enter quantity, place order  Check if shipment is complete
  20. 20. PROCUREMENT USING A MOBILE DEVICE 20  Actor #1: Retail buyer or manager  Action #1: Places a product order by scanning an item, case or stand alone barcode from catalog  Actor #2: Product vendor  Action #2: Assembles order as specified by Actor #1, and scans product before shipping to retail location  Actor #3: Dock receiver  Action #3: Accepts an order from the vendor via a receiving dock. Scans a palate or product case to add items to store inventory system
  21. 21. EXAMPLE SOLUTION: WINTERHALTER + FENNER 21
  22. 22. VALUE PROPOSITION 22 Strategic Technology - Streamline ordering process - Fast and reliable - Decentralize ordering - Familiar UX - Automate manual processes Competitive Monetization - Improve product availability - Reduce hardware costs - Reduce human error - Reduce labor costs - Affordable support
  23. 23. SELF CHECKOUT
  24. 24. SELF CHECKOUT STATUS QUO 24 Automated checkout process in today’s retail stores:  Custom mobile devices  Fixed checkout stations  Not possible in smaller stores Source: www.coop.ch Source: Wikipedia
  25. 25. SELF CHECKOUT USING A MOBILE DEVICE 25  Actor #1: Consumer  Action #1: Scan items as they are added to a shopping basket.  Action #2: Scan coupon for promotion  Action #3: Scan loyalty card (or have digital version in mobile wallet)  Action #4: Scan a barcode on a checkout kiosk to checkout  Action #5: Receive QR code on mobile device to open gate, confirm payment and walk out
  26. 26. EXAMPLE SOLUTION: QTHRU 26
  27. 27. VALUE PROPOSITION 27 Strategic Technology - Reduce checkout time - Runs on shopper’s own device - Help shoppers with local discovery - Cross-platform - Personalized offers and - Fast and reliable recommendations, targeted deals and promotions - Opportunities to up-sell / cross-sell Competitive Monetization - Improved shopping experience - Reduced hardware costs - Be perceived as innovator (by - Reduced labor costs consumers and competitors alike)
  28. 28. TICKETING
  29. 29. TICKETING STATUS QUO 29  Ticket distribution and verification  Often no technology support  Hardware is often:  Clunky  Expensive  Offline  With bad battery  With basic UI only Images: shubertticketing.com, starticket.ch, Wikipedia
  30. 30. TICKETING USING A MOBILE DEVICE 30  Actor #1: Ticket distributor  Action #1: Creates and distributes a ticket with a barcode (digital or physical)  Actor #2: Event staff  Action #2: Scans the barcode on a ticket to admit entry to event
  31. 31. EXAMPLE SOLUTION: FATSOMA 31
  32. 32. VALUE PROPOSITION 32 Strategic Technology - Feasible for small event organizers - Online verification with support for who have to use pen and paper wifi and 3G otherwise - Over-the-air deployment and - Decentralized event management updates - Easy access to hardware - Familiar UX - Cross-platform Competitive Monetization - More convenient for event guests - More revenue to buy, store and show tickets - Reduced hardware costs - Last-minute sales - Reduced labor costs
  33. 33. POINT OF SALE
  34. 34. POS STATUS QUO 34 Today’s point-of-sale systems:  Scan products and total cost  Accept payment  Too heavy-weight for small, individual retailers (hardware cost, agreements with payment processors, etc.)
  35. 35. POS USING A MOBILE DEVICE 35  Actor #1: Cashier  Action #1: Scan products individually to total cost of items in basket  Action #2: Cashier scans barcode off of consumer’s mobile device to activate the coupon or loyalty card  Action #3: Accept payment  Action #4: Accept item return by scanning barcode on item
  36. 36. EXAMPLE SOLUTION: ZING CHECKOUT 36 Mobile phone can emulate traditional peripheral devices:  Receipt printer → email or text message receipts  Mouse → touch screen  Scan gun → camera-based scanner  Credit card terminal → dongle or camera-based reader
  37. 37. VISUAL CREDIT CARD READING 37 Capture credit card information with smartphone camera
  38. 38. VALUE PROPOSITION 38 Strategic Technology - Speed up checkout - Fast and reliable - Improve customer experience - Familiar UX Competitive Monetization - Differentiate through elegant - Reduced hardware costs solution - Reduced labor costs - Affordable support
  39. 39. PARTS TRACKING
  40. 40. PARTS TRACKING STATUS QUO 40  Goal:  Gobal hardware manufacturer needs to track hardware parts across entire organization  Enable 10,000+ technical employees to participate in QA process  Two approaches:  Dedicated handheld scanners → only few employees can participate  Desktop / web-based solution: low compliance, mistakes, outdated information
  41. 41. PARTS TRACKING USING A MOBILE DEVICE 41  Electronics manufacturers  Actor: Engineer or Manager  Action #1: Check in to identify the part’s location and user  Action #2: Identify part details and specs  Action #3: Identify past users who worked with the part  Action #4: Request changes to part  Action #5: Log notes, Bugs, etc
  42. 42. SOLUTION 42  Imprint tiny 4x4mm Datamatrix codes and/or Code39 stickers on hardware parts  Build track and trace app with Scandit’s Barcode Scanner SDK to deliver laser-like scanning performance to thousands of occasional scanners.  Benefits:  Increased efficiency by extending hardware tracking to more than a few QA specialists with barcode scanner hardware  Better governance of hardware parts by management  Significant cost savings compared to solutions based on dedicated scanners
  43. 43. VALUE PROPOSITION 43 Strategic Technology - Leverage BYOD ecosystem - Supports very small Datamatrix barcodes (4mm) - Enable occasional scanning - Cross-platform - Create one point of access for part information - Familiar UX Competitive Monetization - QA improvements - Reduced labor costs - Reduces friction during production, - Reduced hardware costs testing and distribution of parts
  44. 44. CONCLUSION
  45. 45. SUMMARY 45  Android devices bring great changes to well-established business processes  Sophisticated process support becomes available to everyone, even small businesses  Android devices are more appealing, less expensive, often less complex and more readily available than devices traditionally used  Everyone, even occasional users with their own devices, can participate in a business process
  46. 46. FURTHER INFORMATION 46 Free Barcode Scanning SDK: www.scandit.com/pricing Blurry Barcode Scanning Blog Post Series Introduction: Why Bother? Market Perspective: Original Research Study Technical Perspective: Reasons for Use Additional Web Resources Product API: www.scandit.com/product-api/ Case Studies: www.scandit.com/apps/case-studies/ E-mail: info@scandit.com
  47. 47. THANK YOU

Editor's Notes

  • Businesseshavetakenadvantageof mobile technologiesrapidlyTriedandtestednewconceptsMostlynewmeansofcustomerinteraction
  • Today: Excel sheets, place order in web shop
  • Make sure you always know where each part isYou know who touched which part lastIdentifying the specifications of the part Requesting changes to the design Adding comments Logging bugs Electrical EngineerQA EngineerEngineer (other)Product Manager

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