Robert Baerg has experience in technical product management, strategic business development, and project management. He has a background of increasing revenue and market share for product lines. Baerg's experience includes managing product lines, developing business strategies through customer feedback and research, and leading cross-functional teams. He has experience diagnosing customer needs and promoting targeted solutions through partners.

1. Robert Baerg
Increasing Revenue and Market Share
Technical Product Management
Strategic Business Development
May 2014

2. May 2014 www.linkedin.com/in/robertbaerg
What do I do?
 Technical Product Manager
 Managed technical product line throughout product lifecycle
 Market research, Voice of Customer, competitive analysis,
upstream marketing
 Led cross-functional team from requirements definition to launch
 Strategic Business Development
 Created formal business development process
 Diagnosed latent customer needs and promoted targeted solution
 Recruited and developed national partners for joint go-to-market
strategy
 Imbedded Project Manager
 Managed the myriad of tasks necessary for successful new product
development and onsite technical rollouts

3. May 2014 www.linkedin.com/in/robertbaerg
Experience Summary
 Product Line Manager at Apertus Technologies
 Managing P&L of $10M hardware/software product
line; increased revenue 35%
 Developing product strategies based on regular
customer feedback, deep competitive research
and industry analysis
 Writing requirements, communicating priorities to
senior leadership, owning roadmap and leading
cross-functional teams

4. May 2014 www.linkedin.com/in/robertbaerg
Experience Summary
 Project Manager at Rollouts Incorporated
 Creating and executing a business plan to develop
opportunities for national technology rollouts
 Managing team of 20 external resources to deploy
customer-facing technology and infrastructure
systems to 700 retail sites over eight weeks
 Successfully leveraging company experience into a
leadership position in the emerging Digital
Signage market

5. May 2014 www.linkedin.com/in/robertbaerg
Experience Summary
 Strategic Business Development at Wireless
Ronin Technologies
 Engaging Commercial, Retail and Food Service
prospects for digital signage and company brand
 Diagnosing latent customer needs and delivering
targeted presentations to change perceptions
 Doubling the number of new prospects engaged
by field sales team; averaging 200 new prospects
annually

6. May 2014 www.linkedin.com/in/robertbaerg
Strengths (per Strengths Finders 2.0, Tom Rath)
 Context
 Understand the present by
researching its history
 Help others use the past to
build for the future
 Arranger
 A conductor, managing
multiple variables to the most
productive outcome
 Bring order out of chaotic
situations
 Learner
 A desire to learn and
continuously improve
 Works well in technical roles
 Strategic
 Quickly spot the relevant
patterns and issues in complex
situations
 Create alternative ways to
achieve success
 Activitator
 Make things happen by turning
thoughts into action
 End stalemate by creating a
plan and spurring others to
action

7. May 2014 www.linkedin.com/in/robertbaerg
Professional Recommendations*
 I have had the pleasure of working with Bob on two occasions over an 8 year period. Bob’s role
at both Rollouts and Wireless Ronin was to open doors and navigate thru an organization to
reach decision makers. Bob is able to establish conversations with people at all levels of an
organization and clearly communicate a company’s value proposition in their particular
situation. He is able to consistently secure new business opportunities and would be an asset to
any company. He is a self motivated driver that would be an asset to any organization looking
to increase sales to new clients.
 Scott W. Koller: Advisory Board Member at RJS Software Systems
 Robert and I worked together with two companies, Computer Network Solutions and Xiotech. I
found Robert and excellent go to person to get things done. We worked on many projects
together and was always a breath of enthusiasm and energy to have a vision and path to
accomplish more than anyone expected. He would be an excellent asset to any organization
wanting to accomplish greatness
 Douglas Felsenthal PE: President at Kleiss Precision Tooling, VP Operation Kleiss Gears
 Bob was a Business Development Manager when he worked for me at CNT with responsibility
for growing specific partner relationships. He was diligent in building relationships and
implementing channel marketing strategies with his partners.
 Julie Steen: Experienced Marketing and Business Development Executive
* Recommendations are taken from Robert Baerg’s LinkedIn profile

8. May 2014 www.linkedin.com/in/robertbaerg
Summary
 Product Management
 Successfully growing product line revenue while maintaining costs of sales,
funding follow-on product lines in a mature market niche
 Strategic Business Development
 Diagnosing latent customer needs and promoting targeted solutions that align
with these needs; directly to C-level customers and through partner channels
 Imbedded Project Management
 Leading cross-functional teams to meet deadlines during new product
development and onsite technical rollouts
 Experienced and Technically Agile
 Successfully acquiring and demonstrating product and industry expertise in
technology hardware, software and services products
 Poised for Future Success
 An MBA from the Carlson School, demonstrated strengths and experience that
predict an effective, trusted and reliable leader