10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
[MTWebinar] 5 Sales kickoff best practices that are proven to workMindTickle
Planning a sales kickoff? Keep these proven best practices in mind to make it successful. Our experts talk about how you can:
Evolve your kickoff strategy as your team grows from 20 to over 500 reps
Identify the right mix of celebration, provocation, motivation and education for your team
Ensure your event meets the needs of all your reps, across different roles, countries and levels of experience
Measure the effectiveness of your sales kickoffs
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
[MTWebinar] 5 Sales kickoff best practices that are proven to workMindTickle
Planning a sales kickoff? Keep these proven best practices in mind to make it successful. Our experts talk about how you can:
Evolve your kickoff strategy as your team grows from 20 to over 500 reps
Identify the right mix of celebration, provocation, motivation and education for your team
Ensure your event meets the needs of all your reps, across different roles, countries and levels of experience
Measure the effectiveness of your sales kickoffs
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
How to Plan Your Product Launch [Webinar Slides]Kapost
Watch the full webinar replay at http://resources.kapost.com/how-to-plan-your-product-launch-webinar.html?rs=sshare
95% of new product launches fail. That's why Jesse Noyes from Kapost teamed up with Mathew Sweezey, Principal of Marketing Insights at Salesforce, to reveal what it takes to buck this disheartening product marketing trend, and build content-centric launch strategies that work.
Learn how to:
- Plan your product launch content
- Execute a winning product launch strategy
- Enable internal teams
- Track success
YOUR HOSTS
Mathew Sweezey, Principal of Marketing Insights at Salesforce
Mathew is Principal of Marketing Insights at Salesforce. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Jesse Noyes, Senior Director of Content & Product Marketing at Kapost
Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.
Cutting Through the Noise With Creative StorytellingBhaji Illuminati
Facts tell but stories sell. Creative storytelling is critical for maximizing results. Discover how Taulia uses storytelling and humor in video to disrupt a legacy industry and generate demand. In this presentation at Space Camp 2015, I discuss how we conceptualize marketing strategies, develop award-winning campaigns, leverage technology to track and analyze, and use content to drive huge amounts of pipeline - all with only four marketers.
Eloqua on Metrics that Matter at the 2013 B2B Modern Marketing Roundup with H...Heinz Marketing Inc
Eloqua's Anthony Best shares the best practices and practical guidance for tracking marketing information that matters in B2B marketing. Presented at the 2013 Modern Marketing Roundup with Heinz Marketing.
Rev Up Your Lead Engine With Predictive ScoringMarketo
Check out this LaunchPoint presentation featuring data from Lattice, MuleSoft, and FireEye, to discover how to rev up your marketing engine with the power of predictive lead scoring!
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
How to Plan Your Product Launch [Webinar Slides]Kapost
Watch the full webinar replay at http://resources.kapost.com/how-to-plan-your-product-launch-webinar.html?rs=sshare
95% of new product launches fail. That's why Jesse Noyes from Kapost teamed up with Mathew Sweezey, Principal of Marketing Insights at Salesforce, to reveal what it takes to buck this disheartening product marketing trend, and build content-centric launch strategies that work.
Learn how to:
- Plan your product launch content
- Execute a winning product launch strategy
- Enable internal teams
- Track success
YOUR HOSTS
Mathew Sweezey, Principal of Marketing Insights at Salesforce
Mathew is Principal of Marketing Insights at Salesforce. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com.
Jesse Noyes, Senior Director of Content & Product Marketing at Kapost
Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with producing overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff. You can follow him on Twitter at @noyesjesse if you’re interested in content marketing and dogs.
Cutting Through the Noise With Creative StorytellingBhaji Illuminati
Facts tell but stories sell. Creative storytelling is critical for maximizing results. Discover how Taulia uses storytelling and humor in video to disrupt a legacy industry and generate demand. In this presentation at Space Camp 2015, I discuss how we conceptualize marketing strategies, develop award-winning campaigns, leverage technology to track and analyze, and use content to drive huge amounts of pipeline - all with only four marketers.
Eloqua on Metrics that Matter at the 2013 B2B Modern Marketing Roundup with H...Heinz Marketing Inc
Eloqua's Anthony Best shares the best practices and practical guidance for tracking marketing information that matters in B2B marketing. Presented at the 2013 Modern Marketing Roundup with Heinz Marketing.
Rev Up Your Lead Engine With Predictive ScoringMarketo
Check out this LaunchPoint presentation featuring data from Lattice, MuleSoft, and FireEye, to discover how to rev up your marketing engine with the power of predictive lead scoring!
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
Mark Roberge is a Senior Lecturer with Harvard Business School, former CRO of Hubspot and author of bestseller "The Sales Acceleration Formula". Join him as he takes you through his step by step guide to revenue growth.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
Aligning Sales and Marketing into a Single, Cohesive Sales-Acceleration MachineHeinz Marketing Inc
Traditionally, sales and marketing have operated separately: separate objectives, separate operations, and little integration or coordination. Those days, thankfully, have passed – at least for market-leading organizations that are accelerating the velocity and success of their sales effort, despite challenging market conditions. In this session, you'll hear proven strategies and tactics for converting your sales and marketing organizations into an integrated, high-producing and revenue-generating machine. We'll share best practices, templates, and other tools you can put to work immediately to quickly accelerate results.
"Building a Well-oiled Sales Machine" Kathy Ruggiero: Senior Director Corpora...LeadJen
In racing, the Garage Area is among the most fascinating, because that's where all the tinkering takes place that gives drivers the edge they need to win. The same is true for campaign planning. Learn how to speed ROI by crafting a successful campaign with upfront planning, including market research, messaging, value propositions and training.
Lead Nurturing Beyond the Inbox - INBOUND14HubSpot
When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective lead nurturing efforts you can set up as a marketer. Join this session to learn how to set up a multi-channel lead nurturing campaign to reach your prospective customers via email, social media, and other effective media.
Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient.
This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
Align to Accelerate | The 10 Essential Elements of Successful Sales and Marke...Jeff Leo Herrmann
At Start Up Scale Up we covered the 10 essential elements to driving results through sales and marketing alignment. We review the strategy and tactics on content's role in driving sales productivity.
The 10 Essential Elements of a Well Aligned Sales and Marketing TeamJeff Leo Herrmann
Is your sales and marketing organization aligned for success? Today we reveal the 10 essential elements to sales and marketing team collaboration - leading to success.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Motarme Customer Development workshop provided to participants of Trinity Launchbox, July 2015. Includes a definition of Customer Development, some techniques for testing and validating a new product, leading into a process for Customer Acquisition. Also quick review of Agile principles. Includes list of recommended links / books.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
6 ways to achieve sales and marketing alignment throughout the buyer's journeyxoombi
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single buyer's journey, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
10 steps to creating a B2B content strategyChris Bailey
Why are you creating content, who are you writing it for, and how will you help them in a way no one else can? Content that doesn't support your SEO strategy, isn't discoverable or doesn't level up to a wider message is a wasted opportunity, wasted marketing budget and, potentially, wasted new client revenue. A content strategy takes up-front work to get it right, but pays off long term in better SEO performance, more cost-effective use of marketing materials and better results.
Similar to Building Your Marketing Platform: 10 Do's and Don'ts of An Effective Marketing Machine (20)
How to Build an AI-Powered Competitive Intelligence StrategyEllie Mirman
The explosion of online data combined with AI-powered technology paves the way to gather competitive intelligence programmatically and help companies extract actionable insights in ways that were previously impossible.
How to Turn Competitive Insight into Revenue GrowthEllie Mirman
[Product Marketing Community Conference 2019] No company exists in a vacuum, so how are you adapting your product, sales, and marketing initiatives to succeed in that context? Competitive intelligence is more than collecting information on your competitors - it’s about taking that information and turning it into revenue-generating initiatives across product, sales and marketing.
How Your Competitors Can Improve Your Content StrategyEllie Mirman
Content marketing has exploded in the last decade, and with it, the clutter and noise. The ability to stand out through content has become more and more difficult, but it is your competitors themselves who can inform how you will win with content. Join this session to learn how to create an intel-driven content strategy that drives engagement and ROI.
Marketing Rx: 10 Strategies to Diagnose Your FunnelEllie Mirman
It doesn’t take an MD to diagnose your marketing funnel, but it does take a critical eye, knowing which questions to ask, and a few analytical strategies. This session will explore exactly that - how to dig into your marketing funnel to understand what’s working, what’s not, and what action to take. Whether you’re a marketing team of one, managing a small marketing group, or leading a growing team, if you want a primer on keeping your funnel healthy, this session is for you. Presented at #INBOUND16.
The way people interact with marketing has changed, so your marketing strategies should change too. Here's how to do email marketing effectively in an inbound way.
Building Prospect Relationships Through Inbound NurturingEllie Mirman
The benefits of inbound nurturing, and steps to take to nurture leads through the sales and marketing funnel in an inbound way. Presented at the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
What is inbound, why is it powerful, and what are the key components to implement for your business. Presentation from the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
Power of Inbound Marketing - Bootcamp Presentation for Network NowEllie Mirman
Presentation on the basic components of inbound marketing, specifically for lead generation. Presented at the half-day conference for Network Now in Bucks County, PA.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
13. Persona Development
Positioning Research
Competitive Research
User Experience
Mobile/Social Apps
Blogging
Social Media
Content Offers
Public Relations
Analyst Relations
Automated Nurturing
Product Marketing
Sales Collateral
Tradeshow Sponsorships
Paid/Sponsored Media
Direct Mail
Advertising
Comarketing
Landing Page & CTA Creation
Landing Page & CTA A/B Testing
Search Engine Optimization
Email Marketing
Branding
Graphic Design
Website Content Management
Website Redesign
Social Nurturing
Closed Loop Reporting
14. Persona Development
Positioning Research
Competitive Research
User Experience
Mobile/Social Apps
Blogging
Social Media
Content Offers
Public Relations
Analyst Relations
Automated Nurturing
Product Marketing
Sales Collateral
Tradeshow Sponsorships
Paid/Sponsored Media
Direct Mail
Advertising
Comarketing
Landing Page & CTA Creation
Landing Page & CTA A/B Testing
Search Engine Optimization
Email Marketing
Branding
Graphic Design
Website Content Management
Website Redesign
Social Nurturing
Closed Loop Reporting
15. Marketing by Company Stage
Founding
Product
Product-Market Fit
Funnel Formula
Market research
Persona development
Thought leadership
Funnel development
Lead generation
Optimize and
scale programs
Scalable Funnel
16. Team growth Example 1
1. CMO
2. Generalist / Lead Gen Marketer
3. Content Marketer
4. Lead Gen / Ops Marketer
5. Video / Content
6. Data / Content
7. PR Specialist
8. Channel Marketing x2
9. Product Marketing x3
10. Lead Gen Team Growth x2
Year 2
Year 3
Year 4
Year 5
17. Team growth Example 2
1. Generalist / Content Marketer
2. Generalist / Lead Gen Marketer
3. VP Marketing
4. Video / Content
5. Events
6. Product Marketing
7. Product Marketing
8. Design / Lead Gen Conversion
9. Content Marketer
10. Paid Media
Year 2
Year 3
Year 4
30. the case for sending
all leads to sales
Figure out the sales process &
identify your best customers
Use data to identify lead
qualification & scoring criteria
31. But consider your industry
and sales process
Match the pre- and post-sales experience
(low touch vs. high touch)
32. But consider your industry
and sales process
Map the experience to what the prospects need
(HubSpot methodology vs. Toast product details)
33. #6 Don’t do long
waterfall projects.
Use short iterative cycles.
42. Focus on the lessons
EXPRESS
2008 2016
• SEO Tools
• Competitive Benchmarks
• Website Analytics
• Lead gen forms
• Contacts database
• Traffic & conversion analytics
49. When you hire people
who push themselves,
you get people who
push the company“
50. Who do you hire first?
Marketing Executive Individual Contributor
Example HubSpot Toast
Pros Establishes strategy/hands off Focuses on executing tactics
Less expensive $
Cons May not be willing to execute
Expensive $
Needs direction
51. When do you hire the exec?
Time to…
• Build thought leadership
• Help define customer profile and needs
• Build or scale a sales/marketing funnel
• Generate leads
• Build a brand
• Build a marketing team
52. Hiring a Marketing Leader
CORE PLUS
Track record of results
Can speak to differences by company
Ability to grow and adapt
Player Coach – can dive in themselves
Culture fit
Management experience
(hiring/recruiting, coaching)
Ability to work with sales (if relevant)
Tactical experience
(demand gen, product marketing, etc.)
Bonus: same stages, same industry,
same funnel (low/high touch,
SMB/enterprise)
53. Hiring Marketers
Analytical problem solver
Driven by results and growth
Content creator
Adaptable and curious
Culture fit
Leader who takes initiative
59. Building your marketing
platform: 10 do’s & don’ts
1. Do speak in data
2. Don’t do everything
3. Do test every “best practice”
4. Don’t wait to invest in tofu
5. Do align process with stage & experience
6. Don’t do long waterfall projects
7. Do embrace failure
8. Don’t micromanage
9. Do hire for intel, adaptability, GSD
10.Don’t forget internal marketing