Resume in .docx format

1. Kathleen Baldwin
kbday33@hotmail.com @kbday33 617-584-3975
Summary
Training and sales professional with extensive experience building training and sales programs from the
ground up in the software and telecommunications industries. Most recently started customized
training initiatives for Fortune 500 companies utilizing virtual collaboration technologies. I can work
with teams and budgets large and small, and am not afraid of creating order out of chaos. Passionate
about tools that help professionals do their job while freeing them to succeed beyond their role
expectations. Currently looking to work on interesting projects and initiatives with a forward-thinking
company that will help employees do their jobs more effectively. In Boston area and willing to travel.
Experience Highlights
Sales Management
Can come into a non-functioning sales department and turn it around. I can see the big picture,
identify goals and find structure and support within the organization to meet those goals.
Quickly (2 months) turned non-revenue-generating inside sales team to revenue-generating by:
o Restructuring sales team and sales incentives.
o Identifying skills-gaps of existing sales associates to prioritize sales skills training needs.
o Identifying and implementing the successful sales process specific to an organization
that wins deals and increases revenues.
o Creating a sales-skills training program to align skills with sales process.
o Identifying sales support and marketing tools required to support sales associates’
revenue goals.
o Designing, developing, and implementing sales tools to support the needs of sales
associates.
o Providing one-to-one coaching to improve sales skills and bottom line.
Fostered a team approach to increase revenue by having the individual members as
collaborators in building a successful sales model, creating a sense of ownership and pride
beyond their commissions.
Training Development & Delivery
Designed and developed highly interactive self-paced and instructor-led training modules
effectively under quick turnaround times. Designed PowerPoint presentations, instructor and
participant guides to facilitate course delivery. Authored customer collateral and white papers
for web and print. Not afraid to simplify the learning process through traditional means, yet
innovative enough to use technology effectively to meet learning objectives.
Delivered face-to-face and virtual instructor-led training sessions for software, sales skills, sales
methodologies, personnel development and customer service trainings. Extensive experience
facilitating learning for all different types of professionals from C-level executives to sales
associates to customer service representatives. Can think on my feet to change approach on the
fly while still maintaining the integrity of the training objective.
My favorite aspect of teaching is easing a learner’s fear of utilizing technology. I demystify
technology by focusing on what the technology is meant to achieve rather than on what the
endless number of keystrokes and functions the technology offers.

2. Gained successful approval for content development platform by showing the value of the
product in reducing the timeframe to bring training programs to completion to upper
management.
Sales Support/Event Management
Planned all aspects of annual and semi-annual sales meetings from session content, event
location selection and management, participant entertainment and travel, technical support and
keynote speakers.
Successfully launched and managed new sales tools, product updates, and customer collateral
for 120+ sales force through small, collaborative breakout sessions for sales, management,
marketing, and product experts.
Project Management
Managed over 50 customized training projects for global clients to work more effectively
utilizing advanced communication and collaboration tools.
Lead proposal efforts including completing project scoping and training needs assessments to
meet customer requirements and to up-sell custom training services.
Lead a team of training designers, developers and facilitators and was the main liaison with
internal and external stakeholders.
Created and executed project work plans for global customer implementations. Creatively and
rapidly adapted plans and deployments to meet evolving customer requirements.
Adept at determining metrics for success based on needs assessment parameters, and adapting
programs to meet goals. Gathered feedback by surveying stakeholders to define and improve
project implementations. Not afraid to kill underperforming programs.
Relentlessly focused on keeping project delivery simple, effective and on target.
Employment History (see full details at www.linkedin.com/kathleenbaldwin )
Global Customer Training Manager, BT Conferencing (10/2008 - 05/2010)
US Sales Training Manager, BT Conferencing (04/2005 - 09/2008)
Customer Service & Operations Training Manager, BT Conferencing (04/2002 - 03/2005)
Inside Sales Manager, BT Conferencing (10/2001 - 03/2002)
Sales Training Manager, Enigma Inc (2000 - 2001)
Sales Associate, Enigma Inc (1998 - 2000)
Consumer Sales Representative, Bank of America (1995-1998)
Retail Buyer and Floor Manager, Ski Center (1993-1995)
High School English Teacher, St. John’s College High School (1991-1993)
Executive Assistant, Association Trends Publications (1990-1991)
Education & Training
Colgate University, Bachelor’s of Arts with Honors, Political Science, cum laude 1990
Information Mapping, Information Mapping Certification, 2000
Enigma Inc, Advanced Sales Skills Certification, 1999

3. Bank of America, Sales Skills Certification, 1995
Technical Skills
Microsoft PowerPoint, Word, Publisher & SharePoint; ADDIE design modeling Adobe Captivate, Adobe
Connect, Web meeting and collaboration tools (Microsoft Live Meeting, Cisco MeetingPlace, Cisco
WebEx: Meeting Center, Training Center, Event Center, Sales Center.)
Affiliations
President, Homeowner’s Association