Find out more about Design & Research, Product Vision and Product Leadership.

1. www.productschool.com
How to Use Design & Research by
LinkedIn Sr Product Director

2. FREE INVITE
Join 30,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. Lea Ann Hutter
&
Kassie Chaney
TONIGHT’S SPEAKER

8. Partnering across Product, Design, and Research
Lea Ann Hutter
Sr Director, Product Design
LinkedIn
Kassie Chaney
Director, User Research
LinkedIn
Product School | Santa Clara | 1.30.19

9. #LinkedInlife
14
Years at
LinkedIn
51
Designers
& Researchers
10
Talent
Products

10. #LinkedInlife

11. QUICK POLL

12. “Even the best designers produce successful
products only if their designs solve the
right problems. A wonderful interface to
the wrong features will fail.” - Jakob Nielsen
CHALLENGE

14. SMALL DATA IN A BIG DATA WORLD
Customer
Support Cases
Quantitative
Studies
Employees &
Whitelists
Social Media
Executive
Feedback
Brand
Research
Site Behavior
End Member
Evaluation
USERS
Insight
Communities
User Experience
Research
App Store
Reviews
Marketing
Engagement

15. USER RESEARCH
Foundational Formative Evaluative
Inspirational Directional Actionable

16. PRODUCT DEVELOPMENT PROCESS
DISCOVER DESIGN DEVELOP DELIVER

17. PRODUCT DEVELOPMENT PROCESS
DISCOVER DESIGN DEVELOP DELIVER
Foundational Formative Evaluative

19. Case Study: Talent Insights

20. TALENT INSIGHTS

21. PRODUCT DEVELOPMENT PROCESS
DISCOVER DESIGN DEVELOP DELIVER
Foundational Formative Evaluative

22. FOUNDATIONAL RESULTS
“We went into this project assuming that we
were beginning validation on a self-serve
analytics product. In the end, we realized
that to be successful, we will need to deliver
data through multiple channels: self-serve,
API, and platform integration. We were able
to develop a vision for a whole business,
not just one product.”
Product Manager
Product Manager
User Research
Designer
(not pictured)
Product Marketing
Sales Insights

23. PRODUCT DEVELOPMENT PROCESS
DISCOVER DESIGN DEVELOP DELIVER
Foundational Formative Evaluative

24. FORMATIVE RESULTS
“Research informed the team
to slow down on an earlier
prioritized feature and
instead strongly prioritize
other features like Excel
download and integrations
with the Recruiter product.”

25. 1
Small data + Big data
= Big Win!
Great product vision
is flexible and evolves
based on new insights
Partner with
Research and Design
early and often
TAKEAWAYS
2 3

26. Thanks!

27. www.productschool.com
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