Nathaniel Yip has over 15 years of experience in marketing communications and program management. He has a track record of successfully executing product launches and marketing campaigns at Cisco Systems. His skills include strategic planning, budget management, demand generation, and managing vendor relationships. Prior to Cisco, he gained marketing experience at WebEx Communications and Unitek.

1. NATHANIEL YIP
510-755-9066 | nate.yip@gmail.com
professional summary
Highly disciplined and results driven marketing communications and program lead with meaningful experience. Motivated
to achieve objectives through meticulous planning and relentless execution of marketing activities. Possesses potent
combination of strategic planning, creative thinking, program management and communication skills.
skills
 Budget development and management  E-mail marketing campaigns
 Creative and innovative  Program manager
 Experienced copywriter and presenter  Demand generation
work history
Product and Solution Launch Program Manager Nov 2014 - Nov 2015
Cisco Systems San Jose, CA
Managed top-tier, global product/solution with Product/Solution Marketing Teams. Partnered with cross-functional teams to
execute against established launch plans and timelines.
 Helmed five product/solutions launches in one year, all on time, on budget that met or exceeded objectives.
 Accountable for high priority launches at Cisco; Internet of Everything, Internet of Things, Partner, and Service
Provider.
 Maintained and shared a road map of future launches with stakeholders. Combined, added or removed launches
where sensible.
 Managed multiple global launches concurrently.
 Completed an urgent solution launch within two months from conception to conclusion.
 Sought to identify and escalate at-risk issues; resolved all problems in a timely manner.
 Supported the development, implementation and improvement of the launch process.
 Recognized and awarded for each of the five launches.
Integrated Marketing Communications Manager Feb 2011 - Nov 2014
Cisco Systems San Jose, CA
Planned and executed global marketing campaigns, product launches and projects for Cisco Collaboration, Data Center
and Cloud. Implemented demand generation programs.
 Planned and executed over 20 major marketing activities like product launches, webcast series, and campaigns.
 Wrote marketing content for internal and external audiences.
 Managed and forecasted budget for marketing activities.
 Managed and coordinated high-profile events such as: Cisco Live!, Interop, and Open Networking Summit.
 Oversaw multiple vendor relationships to plan and execute marketing creatives.
 Partnered with Sales and Regional Marketing Teams to handle recurring marketing activities.
 Developed and promoted global-ready product/solution content packages for distribution.
 Trained and developed campaign colleagues.
Copywriter, Integrated Marketing Communications Specialist Jan 2007 - Feb 2011
WebEx Communications Santa Clara CA
Owned marketing projects from start to finish for WebEx marketing and sales enablement materials.
 Worked on marketing initiatives to minimize customer subscription churn and maximize sales.
 Managed the redesign and content rewrite of web, led to increased sales conversions.
 Wrote all system generated messages for a new WebEx product offering.

2.  Supported education and implementation efforts of new brand guidelines when Cisco acquired WebEx.
 Ensured that all assets and resources were cataloged and made readily available to Sales.
 Developed and maintained all project assets and deliverables including creative briefs, project plans, and copy and
design platforms.
 Ensured all marketing projects were completed on time, on budget and within scope.
Marketing Coordinator Apr 2005 - Apr 2007
Unitek Fremont, CA
Got broad exposure to all elements of Marketing. Experienced firsthand in developing and executing campaigns across
marketing channels.
 Led a blend of onsite and international marketing contributors of designers and developers to create a range of
marketing projects.
 Directed design direction for print ads, tradeshow material, and website.
 Analyzed ROI by capturing marketing campaign performance metrics.
 Managed all branded sales materials including inventory and distribution.
 Maintained accurate and timely web updates for company website.
 Provided cost comparisons for outsourced solutions (external vendors/developers/consultants).
education
Bachelors of Science: Marketing 2004
San Jose State University San Jose, CA
Minor: Political Science 2004
San Jose State University San Jose, CA