This document outlines Courtland Cantrell's personal brand exploration project. It describes his background and passion for sports, and his goal of pursuing a career in sports media creation. His target profession is to work as a camera operator, film/video editor, or media director for a professional sports team, preferably in Atlanta. The document establishes his brand archetype as a creator who strives for new, unique content. It includes outlines for networking with potential employers at the Atlanta Hawks and developing skills through education to achieve short, mid, and long term career goals working in sports media.
This is my brand statement and how I as a student currently stack up to my competitors. As well as the skills I need to develop to succeed in the business.
This is my brand statement and how I as a student currently stack up to my competitors. As well as the skills I need to develop to succeed in the business.
Completed for Portfolio 1 class at Full Sail University. Take this chance to read about me, and compare me with individuals looking for a similar future in the profession, as well as learn some of what I have to offer your company.
Completed for Portfolio 1 class at Full Sail University. Take this chance to read about me, and compare me with individuals looking for a similar future in the profession, as well as learn some of what I have to offer your company.
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About Hector Del Castillo
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This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2. I come from a family that always was going to
sports games. So, I quickly loved watching and
playing and now love making content revolving
around sports. I have always seen myself as someone
who sees things differently than the average joe. I plan
on one day making media content for a sports team
and use my creativity to make things that have never
been done before. Preferably an Atlanta team that I
am already very passionate about. I would also like to
have a side media creation business for my downtime
from sports to do weddings, music videos, and more
thing along those lines.
IDENTITY
3. PROFESSION
Media Creation for Pro Sports Team(s)
Potential Job Titles:
•Camera Operator
•Film and Video Editor
•Media Programming Director
BRAND ARCHETYPE - I am the
creator archetype, so I always strive for
new and interesting content. I have a
sense for making things one of a kind
and do not like having mediocre results.
4. Kim Rometo
Chief Technology and
Innovations Officer of the
Atlanta Hawks
Outreach Plan:
•Compose a few of my best works and email them over to
check out
•Try to run into them at a Hawks game or try and setup
an interview/meeting
•If I can get their phone number during interview stage, I would
wait a few days then give him a call following up
PROFILE
PICTURE
Corey Knapp
Senior Social Media
Coordinator for the Atlanta
Hawks
Outreach Plan:
•Send in email introducing myself and what my goals are
•Put together some social media posts to see his view on them
•Wait a few days after he gets back to me and try and
give him a call
Outreach Plan:
•Send in well thought out email detailing my interest in joining
his team
•I would also put together my best social media posts
about the hawks and put in ways to see more
•I would send a follow up email requesting a zoom call or
phone call to talk about what I can improve on
Armam Rehmann
Senior Social media manager for
the Atlanta Hawks
TARGET AUDIENCE
Atlanta Hawks Management
5. GOALS
Short Term: (2025-2030)
•Gain entry sports media job and grow personal brand
‣ I will achieve this by being well prepared for
interviews and having my online identity all set so
employers will have a good view of me.
Mid Term: (2030-2035)
•Climb the ranks of different media positions and get into
shooting wedding and music videos for personal brand
‣ I will achieve this by always being on time to work
and making key contributions to the company's
success while also promoting my personal brand
and building my following by 15% each following
year
Long Term: (2035-2045)
•Become head manager or president of a Pro sports
Media Team
‣ I will achieve this by maintaining relationships will
collogues in the sports media world and keep up
with always being a valuable part or the workspace.
Also, will look to open my own
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Content Management Adept
Novice / / Expert
Creativity Novice / Adept / Expert
Adaptibility Adept
Novice / / Expert
Adobe Software
SOFT
HARD
Novice / Adept / Expert
Marketing campaign management Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Critical thinking Adept
Novice / / Expert
Microsoft word and others
7. I help the Atlanta Hawks do industry leading
social media posts by involving current trends
mixed in with my own creativity.
PROMISE
8. CREDENTIALS
Work Experience:
•Multiple individually owned social media
platforms based on sports
•Rooster restaurant- cook
•Corn Maze Manager – run stations and help customers
Leadership Roles:
•Strategist, Visionary, Communication,
Motivation
Education:
•Title of Certification Course Completed,
Microsoft Word/PowerPoint
•Sports Media and Marketing, B.S., Full Sail University (Exp. 2025)
9. COMPETITION
Aren Guinane
Industry Experience:
•No experience catered towards sports
media
Education:
•Full Sail Sports Marketing and Media Exp.2024
Leadership Experience:
•Aircraft Mechanic
•Project manager
•Geek squad
•Electrician
Skills and Proficiencies:
•Certified installer – Best Buy Geek squad
•Social Media Marketing –
•Project Management – Lonergan Electric Services
Overall Online Presence:
•How many connections?163, banner image customized?No,
professionalism of headshot?Yes, how detailed is the
profile?Shows all previous jobs and skills with a few post from
months ago, published articles?yes, active on other social
media?Not sure, is their LinkedIn URL customized? Yes
•Grade: Poor, Average, or Superior?, 75 out of 100
HEADSHOT HEADSHOT
Courtland Cantrell
Industry Experience:
•Multiple personal ran sports social
media accounts
•Limited experience in video editing
Education:
•Highschool diploma 2020
•Full Sail Sports Marketing and Media Exp.2025
Leadership Experience:
•none
Skills and Proficiencies:
•Microsoft word/PowerPoint- certificate
•Creativity
•Content Management
Overall Online Presence:
•How many connections?0, banner image customized?no,
professionalism of headshot?,no how detailed is the profile?not
at all, published articles?no, active on other social media?yes,
is their LinkedIn URL customized?no
•Grade: Poor, Average, or Superior?, 50 out of 100
10. COMPETITION
HEADSHOT
Jessica P.
Industry Experience:
•Social Media Specialist
•Reporter
Education:
•Troy University
Noteworthy Experience:
•News Producer
•Reporter
•Public relations specialist
Skills and Proficiencies:
•Social Media Marketing- PlayOn sports
•Apple S- Tiras Ray
•Microsoft Office – Tiras Ray
Overall Online Presence:
•How many connections?416, banner image customized?yes,
professionalism of headshot?yes, how detailed is the
profile?very very detailed, published articles?yes, active on
other social media?yes, is their LinkedIn URL customized?yes
•Grade: Poor, Average, or Superior?, 100 out of 100
Courtland Cantrell
Industry Experience:
•Multiple personal ran sports social
media accounts
•Limited experience in video editing
Education:
•Highschool diploma 2020
•Full Sail Sports Marketing and Media Exp.2025
Leadership Experience:
•none
Skills and Proficiencies:
•Microsoft word/PowerPoint- certificate
•Creativity
•Content Management
Overall Online Presence:
•How many connections?0, banner image customized?no,
professionalism of headshot?,no how detailed is the profile?not
at all, published articles?no, active on other social media?yes,
is their LinkedIn URL customized?no
•Grade: Poor, Average, or Superior?, 50 out of 100
11. BRAND POSITION
For Sports Media Outlets who target highly motivated
and creative individuals I provide a very creative and
hardworking mind because I put my all in everything I do
and love working with other people to create
masterpieces to help the company flourish.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports + Entertainment Marketing Conference
‣ 1/31/24-2/4/24 | Orlando, FL
‣ Sports Marketing pros speaking
• Wolrd Congress Of Sports
‣ 4/16/24 | Los Angeles, CA
‣ Different Speakers and a lot of Nettworking
• Coliseum Summit US
‣ 9/6/24 | Los Angeles, CA
‣ 15 min case studies with QnA’s
Digital Marketing
• Primary Content: Sports Edits and Recaps of recent games.
• Primary Tools: TikTok Youtube Instagram. Posted everyday. Vertical for tiktok and
Instagram and landscape for youtube.
• Website: Provide ample ways for people to find me from the website by plugging the
website
13. PROFESSIONAL DEVELOPMENT
Formal Education
•Sports Media And Marketing Degree Full Sail University 2025
Technical Skills
•Abobe Creative Cloud- May 2025
•Graphic Design May 2025
•Social media May 2025
Soft Skills
•Extreme Attention to detail, May 2025
•Fast paced with irregular hours, May 2025
•Communication Skills, May 2025
Mentor
•What type of mentor will you seek as you embark on your
career path? Someone who has been in the field for 5+
years. What experience and/or lifestyle should they have?
Someone that is doing what my goals are. DATE TO EST.
PARTNERSHIP 8/2025
14. Courtland Cantrell
You know a lot of content creators in the sports media world are very repetitive. Well,
what I do is I take current trends and combine them with my highly creative mind and
create sports masterpieces. In fact, go browse my website to see all my amazing works
of art.
“
15. Putnam, K. (2023, May 23). Creator brand archetype: Psychology
brand strategy. Kaye Putnam | Psychology Driven Brand Strategist.
https://www.kayeputnam.com/brand- archetype-creator/
National Center for O*NET Development. 27-4031.00 -
Camera Operators, Television, Video, and Film. O*NET
OnLine. Retrieved November 28, 2023,
from https://www.onetonline.org/link/summary/27-4031.00
National Center for O*NET Development. 27-4032.00 - Film and
Video Editors. O*NET OnLine. Retrieved November 28, 2023, from
https://www.onetonline.org/link/summary/27-
4032.00
National Center for O*NET Development. 27-2012.03 - Media
Programming Directors. O*NET OnLine. Retrieved November 28,
2023, from https://www.onetonline.org/link/summary/27-
2012.03
Ranisch, R. (2021, October 5). Photo by René Ranisch on unsplash. A
man standing in a gym next to another man photo – Free Men Image
on Unsplash. https://unsplash.com/photos/a-man-standing-in-a-gym-
next-to- another-man-uKwLWZjYpN4
D. (n.d.). Sports and entertainment marketing
conference. Sports and Entertainment Marketing
Conference | DECA Inc. Conferences.
https://www.deca.org/conferences/sem
SBJ. (n.d.). 2024SBJWorldCongressof SportsWorld,
Congress, Sports, business ... World Congress of Sports.
https://events.sportsbusinessjournal.com/2024-
wcos/p/1
StadiumandArenaBusinessConferences. Coliseum.
(2023, October 30). https://www.coliseum-
online.com/
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