Reginald Mckiver is a US Army veteran, father of four, and track and football coach who started a nonprofit in 2016 to mentor and coach youth. His goals are for his nonprofit to become a self-sufficient youth enrichment center and to help as many youth as possible progress in their futures. He is exploring career paths such as director of campus recreation or recreation center director. His personal brand focuses on transforming lives and helping children through life lessons and building self-worth.

1. PERSONAL BRAND EXPLORATION
Reginald Mckiver
Project & Portfolio I: Week 1
June 05, 2023

2. I’m a US Army veteran and a father of four.
I’m a Track and football coach. I started a
mentor/coaching nonprofit in 2016, because I
have a passion for working with Children. My
goal for my nonprofit and myself is to
become a self sufficient youth enrichment
center. I want to help as many youth
progress there future no matter what their
situation is.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Director of Campus Recreation-
Fitness Center
• Recreation Center Director II -
Department of Recreation and Parks
• Executive Director, Student Center &
Recreational Services
Magician Brand Archetype-
• To transform lives. To make dreams
come true by leveraging the laws of b
universe. To reveal what others can’t
see.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Southall, Brion
Outreach Plan:
• I will create a questionnaire to help guide our
conversation so I gain the knowledge I seek from
him.
• My first contact will be a professional email seeking
a chance to have a in person meeting.
• In order to show my diligence I would follow via
email in 2 days and if not answered I would call his
secretary in 5 business days.
PROFILE
PICTURE Director at Stafford County
Paks and Rec
Vernon Green Jr
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication you
will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
PROFILE
PICTURE
CEO at GCubed
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for
initial contact with this person.
• Explain one method or mode of communication you
will use to make your initial contact with this
person.
• Explain one manner and timeframe in which you
will follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]

5. GOALS
Short Term:
‣After graduation I want to immediately
intern with a major sports organization.
‣Within a year of graduating I will obtain
work in the sports industry.
Mid Term: (2026)
• By 2026 i will become the director of a sports/
recreational organization.
Long Term: (2028)
• 5 years from now I will own my own sports/
recreational center.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Running a organization
SOFT
HARD
Novice / Adept / Expert
Scheduling Novice / Adept / Expert
Effective communication with kids Novice / Adept / Expert
Coach youth sports Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

7. E
I help children find balance by building
their self worth through a series of life
lessons .
PROMISE

8. CREDENTIALS
Work Experience:
• Previous jobs, projects, leadership
roles
• Previous jobs, projects, leadership
roles
Education:
• Title of Certification Course
Completed, Organization Name
• Title of Degree Program, B.S., Full Sail University (2024)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps
“Volunteer Work”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMMUNICATION WITH
KIDS
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. DIRECTOR OF RECREATION
For parents who want a positive environment for their children
where they can also learn sports. A HEALTHY ENVIRONMENT,
WHERE OUR MENTORS AND COACHES TREAT YOUR CHILDREN
AS THEIR OWN.
HENRY

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have? DATE TO EST.
PARTNERSHIP
Formal Education
• Include degree program here and/or other
professional certification programs you intend to
complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Reginald Mckiver
You know millions of todays children have little or no guidance at all?
Well, what I do is help our youth find their path into adulthood with
building a solid self foundation . In fact, I’ve started a nonprofit that
helps dozens of kids each year .
“

15. REFERENCES
https://www.indeed.com/viewjob?
jk=c566aa7a42346e08&tk=1h2787b7r2gn6002&from=serp&
vjs=3
https://www.kayeputnam.com/brand-archetype-magician/
https://staffordcountyva.gov/staff_directory/
parks_recreation___community_facilities/index.php