2. I have been in sports all my life. I have played
basketball in college and I have played against
NBA players. Being apart of teams has made
me into a reliable, trustworthy, hardworking,
leader. I believe in leading by example. Putting
your best foot forward and the rest will fall into
place.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Coordinator, Basketball
Communications
• Marketing Partner Measurements
& Insight Lead
• Analyst, Marketing & Digital
BRAND ARCHETYPE – I always
try to improve. Always showing
progress. I have never been one to
care about how great people tell me
I am doing. I only care that I am
progressing and my team is
progressing to our goals each and
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Adam Silver
Outreach Plan:
• Finishing my degree is a start.
• I will reach out through Linkedin.
• As well I follow up through Linkedin. After about three
days.
Commissioner Of the NBA
Amy Brooks
Outreach Plan:
• Finish my degree and gain experience in the field
• Linkdein, if I am working in the same building I would
use the face to face approach as well.
• Message on Linkedin for a follow after two days..
PROFILE
PICTURE President, Team Marketing &
Business Operations and
Chief Innovation Officer
Brendan Donohuge Outreach Plan:
• Play in the 2k league as well as finish my degree
• I will message and apply on Lnkedin to make contact.
• Face to face or Linkedin is how I would follow up after
about two days
PROFILE
PICTURE President of NBA 2k League
5. GOALS
Short Term: 2024
• Get an entry level or mid-level position within the
NBA
‣Add to my linkedin profile. As well as
participate in internships in my last year of
school.
Mid Term: 2026
• Become somewhat established in the NBA. Have a
mid-senior level position
‣Excel in my internship, and entry level position.
Use my knowledge of Basketball to excel
Long Term: (2030
• Manager or senior level position
‣Excel in all prior positions. As well as network
with as many different individuals as possible.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Data research Novice / Adept / Expert
Time Management Novice / Adept / Expert
Reliable/consistant Novice / Adept / Expert
Teamwork
SOFT
HARD
Novice / Adept / Expert
Data analyst Novice / Adept / Expert
Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Communication
7. I help __NBA___ do __Expand_____ by
___Creating different ways for the NBA to be
viewed___.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• Captain of college basketball team
• Leader of the black excellence club in
high school
Education:
• Associates in history from Colby
Community College
• Pursuing my B.A in sports media and marketing from Full Sail University (2024)
Awards:
• Sportsmanship award 2019
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Luis Campos
Industry Experience:
• None
Education:
• Under grad in sportscasting at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Class A Drivers License
Bryce Hatten
Overall Online Presence:
• 140 connections,, banner image is customized,
headshot is not very professional, the profile is
somewhat detailed, no published articles, Linkedin URL
is not customized
• Grade: Average 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Pursuing degree in sports media and marketing (2024)
Leadership Experience:
• Captain of college basketball team
• Leader of black excellence in high school
Skills and Proficiencies:
• Leadership
• Somewhat proficient in Microsoft Excel
• Teamwork from all my years of playing basketball
Overall Online Presence:
• My URL is not customized. My banner image is
customized. Headshot very professional. I have no
published articles. I am very active on other socials. I
have 324 connections.
• Grade: average 70 out of 100
10. COMPETITION
Haley Ehrlich
Noteworthy Experience:
• Associate Marketing Manager
• Growth Marketing Manager
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• MBA entertainment marketing
Skills and Proficiencies:
• Microsoft Excel-16
• Public speaking-5
• Microsoft Office-15
Overall Online Presence:
• 500 plus connections, banner image is customized,
headshot is very professional, the profile is very
detailed?, no published articles, I cannot find if she is
active or not, their LinkedIn URL is not customized?
• Grade: superior- 90 out of 100
Industry Experience:
• None
Education:
• Pursuing degree in sports media and marketing (2024)
Leadership Experience:
• Captain of college basketball team
• Leader of black excellence in high school
Skills and Proficiencies:
• Leadership
• Somewhat proficient in Microsoft Excel
• Teamwork from all my years of playing basketball
Overall Online Presence:
• My URL is not customized. My banner image is
customized. Headshot very professional. I have no
published articles. I am very active on other socials. I
have 324 connections.
• Grade: average 70 out of 100
11. BRAND POSITION
For [Adam Silver] who [is the commissioner of the
NBA], I provide [A GREAT HARDWORKING
ATTITUDE. I HAVE ALWAYS BEEN A TEAM
PLAYER] because [I HAVE BEEN IN SPORTS
SPECIFICALLY BASKETBALL ALL OF MY LIFE.
I LEAD BY EXAMPLE. I WAS CHOSEN AS THE
LEADER AND CAPTAIN OF MY COLLEGE
BASKETBALL TEAM.]
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Smart Events International
‣ 09/13/22 | online
• Reesby
‣ 09/06/22| online
• Future-proof your career in marketing by Sam Dey
‣ 09/12/22 | online
Digital Marketing
• Primary Content: I will create motivational content. That
inspires individuals to be the best they can.
• Primary Tools: I will use youtube, linkedin, Instagram,
facebook, twitter, and web pages. Posting atleast two to three
times a week.
• Website: By embracing networking and putting my best
foot forward on my digital footprint
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Finishing B.A in sports media and marketing(2024).
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
14. Bryce Hatten
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here
15. REFERENCES
Sign up.
LinkedIn. (n.d.).
Retrieved
September 4,
2022, from
https://www.linke
din.com/video/ev
ent/urn:li:ugcPost
:6968518126552
424448/
Leadership. NBA Careers.
(n.d.). Retrieved
September 4, 2022, from
https://careers.nba.com/le
adership/
Adam Silver. NBA Careers.
(2022, February 3). Retrieved
September 4, 2022, from
https://careers.nba.com/executi
ve/adam-silver/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
