Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Aaron Mendoza
Project & Portfolio I: Week 1
February 4, 2023

2. My name is Aaron Mendoza, I am a Mexican/
American male from Wiggins,Colorado. I grew
up idolizing principles giving by my lovely
parents. They taught me how to respect others,
as well as myself. My parents always preached
hard work to me and my
fi
ve siblings.I want to
display my hard work ethic in the sports industry.
I’ve always had the desire to work in sports, my
dream job is working with the Seattle Seahawks.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Marketing Coordinator
• Marketing Coordinator
BRAND ARCHETYPE - I want to
showcase my hero archetype while
working. I chose jobs that require
leadership, because I believe I can
lead a team of people to success.
Not only lead them, but emphasize
strong and valuable work.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jeff Richards
Outreach Plan:
• I will research some of his key work accomplishments
in the past few years.
• If met in person, I am shaking his hand and getting
some sort of communication information from him. If
reaching out to him, I am going to email him.
• I will follow-up with him within 24 hours of meeting with
him. I will also give him information to remember my
face and my name.
VICE PRESIDENT OF MARKETING AND
COMMUNITY ENGAGEMENT FOR THE SEATTLE
SEAHAWKS
Vicki Täufer
Outreach Plan:
• Praise her for the work she’s done, tell her she’s a
mentor for me and my career.
• If met in person, I am shaking his hand and getting
some sort of communication information from him. If
reaching out to him, I am going to email him.
• I will follow-up with him within 24 hours of meeting with
her. I will also give her information to remember my
face and my name.
MARKETING MANGER FOR SEATTLE
SEAHAWKS
Recruiters and
Managers for the
Seahawks
Outreach Plan:
• Research job availability for the organization, make a
business card to give to them.
• Give my business card to them, and get their
information.
• I will follow-up with him within 24 hours of meeting with
her/him. I will also give her/him information to
remember my face and my name.

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a secure job with Orlando City SC
‣ Successfully do my job while working on the
Orlando City SC street team.This will achieved
by May 2024.
Mid Term: (2029)
• Secure a job with the Seattle Seahawks.
‣ I will move to Seattle and apply for a position
related to my
fi
eld. Building experience from
Orlando City SC, will be a key part of my
resume to secure the job. This will be achieved
by 2029.
Long Term: (2039)
• Manage or have an executive position with the
Seattle Seahawks.
‣ I will work for the Seahawks for most of my career.
Showing loyalty to their franchise will help me gain a
higher position. I will also show my hard work ethic
throughout the years I am there to prove my signi
fi
cance
to the franchise. This will be achieved by 2039.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Power Point
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Hard Work Ethic Novice / Adept / Expert
Communication with People Novice / Adept / Expert
Graphic or Photo image softwares
SOFT
HARD
Novice / Adept / Expert
Web Platform Development Novice / Adept / Expert
CRM (Customer Relationship
Management)
Novice / Adept / Expert
Solving Problems and Decision
Making
Novice / Adept / Expert

7. I help fans enjoy the game by giving them
the latest and greatest entertainment using
marketing strategies.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Mendoza Welding Employee
• Cutco Salesman
• Pop Warner Volunteer
Education:
• Wiggins High School Graduate
Awards:
• Cutco Salesman of the Week 1x

9. COMPETITION
Robert Rivera
Industry Experience:
• Volunteered at Pop Warner
Education:
• McArthur High School Graduate
Leadership Experience:
• Owned own car wash business
• Shows leadership in classroom through projects and
group work
Skills and Pro
fi
ciencies:
• Good Communication Skills
• Photoshop Skills
• Coding with Dreamweaver
Aaron Mendoza
Overall Online Presence:
• Strong following on Instagram and Tik-Tok.
Connections with Camping World Stadium
• Grade: Average: 60/100
Industry Experience:
• Volunteer at Pop Warner
• Volunteer at Amway Center
Education:
• Wiggins High School Graduate
Leadership Experience:
• Captain of High School Baseball team
• Shows leadership in classroom through projects and
group work
Skills and Pro
fi
ciencies:
• Good Communication Skills
• Strong Powerpoint Skills
• Valuable Marketing Skills
Overall Online Presence:
• Connections with Camping World Stadium
• Connections with Orlando City SC
• Grade: Average: 70/100

10. COMPETITION
Keyon Branch
Noteworthy Experience:
• Experience with professional athletes from the NBA and
NFL
• Over three years in the sports industry, resulting in high
end jobs
• Associate Manager at EA Sports
Aaron Mendoza
Industry Experience:
• NFL Manager Marketing (Culture
Marketing)
• NBA Manager Media Stragey and
Planning
Education:
• BA of Arts from Morehouse University
Skills and Pro
fi
ciencies:
• Good Communication Skills
• Digital Media Martking Expert
• Ability to learn and adapt quickly
Overall Online Presence:
• Over 500+ followers on LinkedIn, Strong following on
Instagram. Great connections throughout the sports
industry, as well as his community in the New York City
Metropolitan Area
• Grade: Superior: 95/100
Industry Experience:
• Volunteer at Pop Warner
• Volunteer at Amway Center
Education:
• Wiggins High School Graduate
Noteworthy Experience:
• Hands on experience at Camping World Stadium
• Experience in private settings at Amway Center, doing
elevator for VIP members
Skills and Pro
fi
ciencies:
• Good Communication Skills
• Strong Powerpoint Skills
• Valuable Marketing Skills
Overall Online Presence:
• Connections with Camping World Stadium
• Connections with Orlando City SC
• Grade: Average: 70/100

11. BRAND POSITION
For the marketing mangers who need fan
engagement/satisfaction, I provide positive
in
fl
uence and a knowledge of fans because I
know how to think like them and market to their
needs.
“CHICO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando City SC
‣ Spring 2023
• South Florida Sports and Career Fair
‣ February 24,2023 | Sunrise,Florida
• Youth Professionals Network Mixer
‣ February 9,2023 | Orlando,Florida
Digital Marketing
• Primary Content: I will publish my main achievement, as well
as my life from time to time. I will also market my job to my
social media.
• Primary Tools: I will use Instagram, Snapchat, and Linkden. I
use these three social media the sites the most.
• Website: I will use the skills I developed to make a similar, but
better site. I want to upgrade my site to make more
professional and more desirable to browse through. Then, I
will use that site to market myself.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want to seek a mentor that has experience in
marketing in multiple aspects of the sports industry.
May 2024-2029
Formal Education
• Sports Marketing and Media BA-May 2024
Technical Skills
• Video Creation and Software, Youtube/Tic-Tok, July
2023
• Microsoft Of
fi
ce Software-May 2024
• Web Page Creation, Adobe Dreamweaver May 2023
Soft Skills
• CRM Software, QAD Marketing Automation May 2024
• Develop Marketing Strategies-May 2024
• Reading and Understanding Psychological behavior of
a consumer-May 2024

14. Aaron Mendoza
You know how frustrating lazy and unhelpful
employees are? Well, what I do is learn on the go
and provide a strong work ethic to understand and get the job done. In fact, I
volunteered at Camping World Stadium and helped set up the Pop Warner
Super Bowl. We helped satisfy over thousands of kids and parents through
hard work and team work.
“

15. REFERENCES
In demand: 11-2021.00 - marketing managers.
O*NET OnLine. (n.d.). Retrieved February 4,
2023, from https://www.onetonline.org/link/
demand/11-2021.00
Jeff Richards - Vice president, Marketing &
community ... - linkedin. (n.d.). Retrieved
February 4, 2023, from https://
www.linkedin.com/in/jeff-richards-4454434
Keyon M. Branch - manager, In
fl
uencer & Talent
Marketing ... - linkedin. (n.d.). Retrieved
February 4, 2023, from https://
www.linkedin.com/in/keyonmbranch
Seattle seahawks. Seahawks Staff, Management and
Front Of
fi
ce | Seattle Seahawks –
seahawks.com. (n.d.). Retrieved February 4,
2023, from https://www.seahawks.com/team/
front-of
fi
ce-roster/
Vicki Taufer - Marketing manager - seattle
seahawks | linkedin. (n.d.). Retrieved February
4, 2023, from https://www.linkedin.com/in/
vicki-taufer-3a2035105