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Sales Promotion >  Arjun K Rajan
What Is Sales Promotion?? ,[object Object],[object Object],[object Object]
Objectives – Aimed @ Buyers ,[object Object],[object Object]
Contd.. ,[object Object],[object Object],[object Object]
Contd.. ,[object Object]
Tools Used for Sales Promotion
Coupons ,[object Object],[object Object],[object Object]
 
Contests ,[object Object],[object Object],[object Object]
 
Demonstrations ,[object Object],[object Object],[object Object]
 
Referral Gifts ,[object Object],[object Object],[object Object],[object Object]
 
Product Promotions & Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Product Promotions & Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Samples ,[object Object],[object Object],[object Object],[object Object]
Frequent Shopper Programmes ,[object Object],[object Object],[object Object],[object Object]
Point of Purchase (POP) Displays ,[object Object],[object Object],[object Object],[object Object]
 
Promotions Directed @ Trade or Channel Members ,[object Object],[object Object],[object Object],[object Object]
Public Relations & Publicity ,[object Object],[object Object],[object Object],[object Object]
Events Resulting in Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Sales Promotion in Retailing